The process of showing fashionable clothes to potential. Staging a fashion show

In order for your debut collection not to gather dust in the closet, you need to present it to buyers - fashion buyers. First of all, organize a photo session of your masterpieces. It can be both ordinary subject and artistic shooting. Depending on the complexity of the idea, the price will be from 3,000 to 10,000 rubles, unless, of course, you agree with a novice photographer on barter. Pictures will be needed both for distribution to potential buyers, and for attracting sponsors and partners for display. The next step is to find a space for a fashion show. You can hold a show on mutually beneficial terms in a club or restaurant. They provide a platform, and you provide advertising in the media and photography of the event (the cost of reportage shooting is from 3,000 rubles). Or you invite club guests to the show. This issue is resolved individually, here you will need pictures of the collection and public speaking skills.

For the competent organization of a fashion show, you need a director. For his services, you will have to pay at least 5,000 rubles if he is a beginner, and from 30,000 rubles if he is an experienced specialist with an assistant. The director's task is to build the concept of the show, think over the light, sound, and the order in which the models will come out. You can't manage on your own, if only because you will need to communicate with potential clients and other guests of the show. It is difficult to do this and control what is happening behind the scenes at the same time. Therefore, professionals advise to give at the mercy of directing at least the first show.

Kirill Nesterov, director of the fashion show:“No show is complete without overlays. One day, a spectacular cloud of smoke was released at the start of the show. The podium was covered with droplets of water, became incredibly slippery. This was reported with horror by the models who returned backstage. And right before the exit, I began to cut the girls' shoes with scissors so that the soles became grooved. Over a hundred pairs of shoes passed through my hands that evening! No one fell, but I hurt my hand very badly.

walk together

To impress the guests of the show, pay special attention to the selection of its participants. You can search for models on specialized sites or through agencies. If we are talking about Fashion Week, then the organizer of the event usually brings the girls to the casting. On average, the participation of each model will cost from 9,000 to 15,000 rubles. Depending on the complexity of the hairstyle and make-up, the work of makeup stylists will be paid. Expect that no more than 3-4 models can be assigned to each of them.

Budget the fashion show for the cost of accessories and shoes. If the former can be sewn from the remnants of the fabric, then the latter will have to be looked for. Buying shoes specifically for the show is expensive, so there is a practice of bartering with different brands.

If you have only five looks in your collection (better, of course, to have twelve or more) and for this reason you don’t see the point in organizing a whole show, cooperate with other budding designers. Joint display will significantly reduce your costs. But there are also disadvantages: if your colleague created more vivid images, then he can draw all the attention of the guests to himself.

For show

Your ultimate goal is to find buyers for the collection, here you have several options. You can arrange a sale immediately after the show, perhaps the first connoisseurs of your work will buy things there.

If buyers want to buy several size ranges at once, then you have the opportunity to go into mass production. But first you have to organize it yourself. The easiest way is to sign a contract with one of the factories. For reasonable money, workers will fulfill an order for sewing a collection.

Use social media or create a website to promote your brand. Post pictures taken before the show and at the show, set a pricing policy. This point should be taken very carefully - you choose your buyer, indicating a certain cost of things.

Yulia Danilova, head of the advertising department of the Stilpark chain of stores:“The shows themselves are needed for buyers. Many things can only be appreciated after you see them on the model. In order to interest the end buyer in the collection, it is necessary to convey information to him. It is important that as many journalists and bloggers as possible write about the show. Think not only about who to invite, but also about the content that will be posted on the Web and in magazines after the show. Usually, the organizers prepare everything necessary - a description of the collection, photographs - and distribute it to interested parties at the event itself. Additionally, it is worth duplicating the materials the next day after the show, already with photos of the collection on the catwalk. The main rule is that they must be of good quality.

Star Trek

Today, many celebrities can boast their own clothing line. But only for a few, this was not a one-time PR campaign, but the realization of an old dream:

Victoria Beckham assures that she plans to connect with the fashion industry for the next 20 years of her life. Why not? Her fashion empire brings at least $100 million to the family every year.

But for Jennifer Lopez, the experience was unsuccessful: in 2009, her brand became unprofitable, and stores around the world closed.

Ex-lead singer of No Doubt Gwen Stefani herself sewed stage costumes for her group. Now the clothes of her brand have a lot of connoisseurs.

Justin Timberlake has also been successful. William Rast items are worn by Cameron Diaz, the Hilton sisters and Justin himself.

Came out for a demonstration

To make yourself known and not spend a lot of money, you can take part in one of the Fashion Weeks.

Russian Fashion Week

— winners of the Nadezhda Lamanova and Russian Silhouette competitions can appear here for free, the rest must fill out an application on the website http://mercedesbenzfashionweek.ru/.

Moscow Fashion Week

– to become a participant, you will have to pass an interview with the organizer. http://www.fashionweek.ru/.

"Defile on the Neva"

— in addition to the basic information on the site http://www.defilenaneve.ru you can find information about other competitions and events for designers.

Prepared by Anna Grineva

"Fashion Week"- the phrase is not new for a long time. If you ask any person about what is "fashion week" or "high fashion week", then you can get a completely intelligible answer. If we define this phrase in the official language, then it represents an important and significant event in the life of models and designers who organize shows with their latest clothing collections. This show takes place in front of the audience, who get a chance to appreciate the new directions and trends regarding the fashion industry in each particular season.

Already from the name "high fashion week" you can guess that the event lasts no more than a week and is held in major centers of the world's fashion industry. As a rule, these are generally recognized fashion capitals: Milan, Rome, New York, Paris.

Showings in Paris

Paris stands out from its "neighbors". Once every 6 months in France at the Louvre Carousel you can watch a fashion week. Many reputable people are regular viewers of the closing of the season.

Shows began back in 1973. During this time, models walked the catwalk in outfits from famous designers: Christian Dior, Nina Ricci, Chanel, Louis Vuitton and others.

The main highlight of any Paris fashion week is that designers not only show their extraordinary models to the public, but also turn a simple show into a real show with a well-thought-out plot, and the audience, in turn, gets just a firework of emotions. It is for these reasons that neither Claudia Schiffer, nor Mila Jovovich, nor Lily Allen, nor many other top models and Hollywood stars miss an event of such magnitude. More than once in Paris, the public has seen the collections of Valentin Yudashkin and Alena Akhmadulina, leading Russian designers.

New York Fashion Week

New York is the only city outside of Europe. The shows, which are organized twice a year, bring together the most influential people not only in the fashion world, but also in politics. Vivid proof of this is the presence at an event of this magnitude of Bill Clinton, who at one time was the President of the United States.

The very first fashion week took place even earlier than in Paris, in 1943. For more than 70 years, the public has been enjoying an inexhaustible fountain of designer ideas. A lot of curious cases have happened during this time, and some of them are pretty amusing to the public. For example, the endless falls of fashion models. There are also frequent protests that come from ardent animal rights activists who oppose the use of fur, and that's not all.

As a rule, New York Fashion Week is held annually in February, where designers present autumn-winter collections, and in October - during spring-summer outfits. The public gets acquainted with shows and collections from such eminent designers as Donna Karan, Michael Kors, Marc Jacobs.

Milan Fashion Week

Until 1979, fashion weeks were held in Florence, and later migrated to Milan. Only in Milan fashion week is a real personification of the grace and elegance of Italy. Bold fantasies and ideas of designers are embodied in the most incredible collections that you can create. Viewers of such shows are given the opportunity to see with their own eyes the trends and fashion trends.

A distinctive and, perhaps, the most important feature of Italian fashion shows is their accessibility to all segments of the population. Only in Milan, huge screens are located throughout the city, from which live broadcasts of famous shows are conducted. And sometimes you can watch an impromptu show.

Italy is for Italians. And the fashion industry is no exception. 85% of all designers are true Italians. Although there are other famous fashion designers and designers at the shows. The main faces are Dolce Gabanna, Gucci, Versace and Prada.

As for our compatriots, they are very supportive of fashion weeks in Milan and many show business stars are happy to spend fabulous sums on collectible outfits. In Milan, Kira Plastinina, along with Yulia Dalakyan, managed to light up, who had the opportunity to present their design creations to the Italian gaze. By the way, in Rome in 2008, the collection of a very young Kira Plastinina impressed the public so much that the Italian mayor's office awarded her a medal, which usually goes to the youngest and most talented designers.

Rome fashion week

Rome is not only the capital of Italy, but also one of the capitals of fashion. Italy is rich in designers, so every year viewers have the opportunity to see fashion shows in Rome. Gucci, Roberto Cavalli, Fendi and Valentino, along with other famous fashion houses, complete beautiful evening dresses with exquisite jewelry. All this is the main "highlight" of the show.

In Rome, of course, everything is more modest and there is no such stormy excitement, if Milan is compared, but one cannot fail to note the advantages. For example, fashion week in the capital is distinguished by sophistication and secular character. In addition, in order to emphasize and once again emphasize the great traditions of the fashion world and the cultural heritage of the country, in addition to the main show, the organizers also hold other cultural events.

What comes to your mind when you hear the words "fashion show"? Undoubtedly - a template picture, the attributes of which are the beauties of the model, cocktail dresses and, of course, the catwalk. However, what is left unattended? Where does the event take place? What events will be after it, and what were before? For many, these questions do not play a special role. After all, they do not even come to mind when viewing photos taken at the show. Designers are an exception - for them all this is very important, and plays a big role!

In this article, we will discuss what fashion shows exist, where they take place, what designers themselves choose for their collections of clothes or accessories.

Fashion show during Fashion Week

Fashion Week is a great way for many designers to showcase their collections. Usually Fashion Week exists in every country, and in some even several such weeks are held. Along with Russia, two fashion weeks in a row are also held in Brazil - the first in Rio de Janeiro, the second in Sao Paulo.

For a designer, Fashion Week is a great way to present your outfits. At the same time, most of the organizational issues are shifted from his shoulders to the shoulders of the organizers of the event. The cost of such luxury is very high, however, the services provided are unlikely to cause dissatisfaction. The organizers, in addition to providing a podium and dressing rooms, deal with all matters related to the press and security.

However, do not think that participating in the Week, the designer does not have to do anything. Many fashion designers, in addition to supporting the organizers of the Week, also prefer to independently negotiate with the press and find additional sponsors. After all, they often have to pay on their own and find models to show. But, despite this, participating in the overall Fashion Week, designers are in a very advantageous position compared to other options.

Own fashion show

Some designers, for various reasons, prefer to organize their own show. This option gives the designer a lot of freedom, but of course it is more labor-intensive, because the whole organization falls on his shoulders.

Own fashion shows have a number of undeniable advantages. The most important of them is personal control, and as a result, full compliance with the wishes of the designer himself. Such separate shows are usually arranged by designers who have a fairly wealthy clientele, for example, Igor Chapurin or Yulia Yanina.

Where to hold a fashion show? Fashion designers, as a rule, arranging their fashion shows, choose expensive chic banquet halls, or other premises corresponding to their high status. If you are a guest, then you will be met not by a security guard, but by a pleasant young girl. You will not push around, waiting for your turn at the entrance, and worry about a place in the hall.

The main task in organizing such shows is to ensure maximum comfort for guests. It even goes as far as providing guests with VIP seats. Of course, this is an expensive pleasure and not every young designer can afford it.

All personal impressions can be divided into three subspecies:

Display for clients

It is a small chamber show, which is designed for a limited number of elite clients, but a wider show with many guests and the press is also possible. The main essence of such an event is customer orientation. Usually ordering large halls is optional, because such a presentation can be held even in a boutique, closing it for a while.

Show for buyers

This kind of show, which is not a show, is made exclusively for buyers without third-party guests. Has a pure business character. Here things are presented that are suitable for launching into mass production. The attitude towards buyers must also be impeccable, because the conclusion of a deal largely depends on this.

How to organize a buyer's fashion show? You can organize a podium within the framework of the Federal Wholesale Fair of Goods and Equipment for the Textile and Light Industry "Textillegprom", where you will be given the opportunity to demonstrate your product in a defile format, with real models, as well as at the exhibition you will have your own exhibition stand, where potential buyers can take a closer look at your products .

Show for friends

It is the most budget option. Each of us can spend it at home or in nature, taking a couple of our girlfriends as models. As guests, friends and family are perfect. Of course, you can also make a real show out of such a show - it all depends on your financial capabilities.

Many exhibitions that gather clothing manufacturers organize fashion shows right on their sites.

In principle, this is a miniature fashion week for specialists, but there is less noise, no crowds, sponsors with snacks and individual accreditations. These shows are non-stop. During the day, a large number of shows with a different composition of firms can take place.

Unfortunately, there are very few exhibitors at such presentations. Indeed, in order to show a thing, it must be removed from the stand, and the time spent on dressing up and defiling models can be unprofitable for the company. Things are not seen by potential customers, and the chance of an order is reduced to zero.

Fashion show at a personal stand during the exhibition.

As with their own fashion show, a number of designers wish to leave the group show and arrange personal demonstrations right at their booth. Yes, the event lasts for ten minutes. Yes, there is no big podium here. But, there are benefits. Firstly, this is a great way to instantly attract clientele, and secondly, this is a full-fledged demonstration of your collection. At the same time, the designer is somewhat independent of other participants, as in a collective show. It is also worth considering that clothes are not taken away from the stand.

It is also worth paying attention to the next point. At a collective exhibition, the press is always present, and photos of new collections immediately scatter all over the Internet. For companies that fear that their ideas will be stolen, this situation is hardly to their liking. But when showing at their own booth, they can always hire security guards who will drive away photographers and forbid them to take pictures.

Contests of this kind are often held. Both young designers and working industrial brands can participate in them. Shows at such competitions are almost the same as shows at exhibitions. The only difference is that at the end, the winners win a prize or title.

Participating in the competition of young designers, the participant can present several models at once. For example, a mini-series of 3-7 outputs. The requirements for such mini-collections may be different for all competitions. Somewhere creativity is evaluated, somewhere suitability for production, somewhere compliance with fashion trends. This shows that a collection can win in one competition and lose in another.

Where can I hold a fashion show for a young fashion designer? For example, at the competitions of young designers Russian Silhouette (participation is free), at the competition "Exercise" (participation is free), at the Moscow competition of young fashion designers (organization fee is about 8,000 rubles), at the International Competition "Bezgraniz Couture ™" (the winner will receive approximately 15,000 dollars !!!), at the competition of young fashion designers named after. N. Lamanova (only the work of models is paid), at the competition of young designers of Grazia magazine (free of charge), participation in such competitions will give rise to a professional career for many young designers.

In this variant, the fashion show is presented as an element of the show. The presentation of the collection takes place between striptease, dancing and pop music.

A vivid example of such a show is the show of Valentin Yudashkin's collections for every March 8th. Here artists sing, ballet troupes dance, and between these performances, a demonstration of designer evening dresses takes place in several steps. The advantage is that this is a public event and you can get into it by buying a ticket at a regular theater box office.

Shows for a limited circle of guests also have a similar scheme. For example, on the opening day of a restaurant or the birthday of the owner of the establishment. At the same time, the show is accompanied by various entertaining numbers and surprises.

Such shows combine the principles of exhibition shows (common themes of collections and focus on sales) and entertainment shows (numbers with artists, dances and striptease), but they are still different. The most important difference is a small budget and some disposability. This state of affairs leads to a small number of guests, lack of media coverage and a low level of organization of the event.

In fairness, it is worth noting that such shows can be classified as “individual” or “design competitions”. However, the small budget does not allow such events to reach the "major league" and they remain purely "parochial". For this reason, only friends and representatives of the local "party" come to them.

However, this does not mean that they should not be carried out. The main thing to remember is that in order to bring such a show to a higher rank, you need to invest well both financially and in terms of time.

A small budget will not allow you to arrange such a performance in a fairly serious room. Therefore, "party shows" are usually held in houses of culture, local clubs, and school gyms. Clubs are the best place. There are all conditions for a good mood - a relaxing atmosphere and alcohol. You may also like:

Several times a year, famous fashion designers, whose ideas become fashion trends, showcase their latest collections to the world. Paris, London, New York become fashion capitals for a whole week. Fashion shows or fashion shows are demonstrations of new collections to the press and future buyers. This is the launching pad for new trends.

What you need to know about Fashion Week

Fashion and couturiers live in a different time, far ahead of the present. So in September and October there are shows of the spring collection, and in February and March - winter. The fashion capitals present their "fashion weeks" in order. The order is the same: New York, London, Milan, Paris.

Shows never overlap in time so that journalists and buyers can visit all the shows.

Pret-a-porter (prêt-à-porter) / Haute couture (haute couture)

To distinguish these types of fashion well, remember that ready-to-wear are concepts for ordinary casual wear. Haute couture is original and unique clothing. In Paris, more than 30 fashion houses stage ready-to-wear shows twice a year, while only 10 fashion houses produce haute couture collections. Haute couture collections are real works of art designed for a very narrow circle of clients. Such unique models of clothes become the embodiment of the style of a particular brand. Ready-to-wear shows are designed for a wider audience, and in the new season, these clothes from the catwalk will find their way into boutiques.

How is the show going

As a rule, fashion shows are held in places specially designed for this purpose (for example, the Carousel du Louvre). Under the flashes of cameras, fashion models are walking along the catwalks.

But more and more often, fashion designers arrange their shows in unexpected (abandoned factories), historical (museums) or completely unusual (Paris circus arena) places. The interior and the magic of the place plays a big role in pehe show.

Usually the show starts with a delay of about half an hour. But as soon as the first sounds of music begin to sound, the real show begins. Music and light are a very important part of the show. Models walk the catwalk, replacing each other and demonstrating a new collection.

In many cases, the show ends with the appearance of a fashion model in a wedding dress. This is the final point. After that, all the fashion models appear on the catwalk along with the fashion designer, who greets the press and the audience.

After the show, the press and distinguished guests have a chance to get backstage and chat with the fashion designer.

Every more or less prominent player in the domestic fashion -the market sooner or later faces the need for a show. On the one hand, this indicates a certain maturity of the brand and is a welcome fact for its owner; on the other hand, it brings with it a lot of organizational difficulties. And, as practice shows, the lack of relevant experience is critical. Today youth clothing marketing director Sabotage Evgenia Klimkova will share with us her experience in organizing a seasonal show of the collection for her regional partners and media representatives.

Preparation

Preparation for the show should begin at least 3 weeks before the event, and even better if you take the first steps 2-3 months in advance. Such a “systemic” start will allow you to build the right project implementation scheme: choose the best date and time in combination with the venue, select a team and models, develop a script, carefully think over the menu and order gifts and souvenirs, announce the event for guests in advance. The show is a complex, multifaceted event, organized by professionals from different fields. These are, of course, the designer responsible for the clothes and the overall concept, the production director who turns an ordinary fashion show into an attractive show, these are models whose behavior on the podium and the correct understanding of the author’s intention determines the mood of the show, these are lighting fixtures that place light accents and add dramaturgy to the action, and other important heroes of the backstage zone, including dressers, stylists, makeup artists, security guards, coordinators, and various assistants. Having time to set up a show means you have one of your most important resources; and vice versa, its absence with a high degree of probability will affect the level of display - the jambs that were made in the preparatory fuss will certainly “crawl out”. When we prepared the last big show of Sabotage at the MOD Design center, we did just that. For the show, which took place at the end of September, we started preparing at the beginning of summer. And this provided us with a quality result.

Purpose of display

When preparing for a show, it is important to keep in mind what strategic goals are being pursued. These could be, for example, the following:

1. Introduce the new collection in a memorable way.

2. Achieve maximum coverage of the show in the media.

3. To interest buyers, representatives of fashionable clothing stores and end buyers of the presented collection, to motivate them to make purchases (purchases).

When preparing for the show, you should constantly keep them in mind, since the organization of the show is often accompanied by chaos. In the process of preparation, new brilliant ideas suddenly come to mind for one or another model, the scale of ideas does not correspond to real possibilities. We have to abandon the planned elements of the show ... In this situation, only a focus on strategic goals allows you to make rational and balanced decisions. What is more important, to present an incomplete collection or to implement new ideas with scissors in hand until the last minute? What is more important, to bring an unsuccessful girl to the podium or to refuse to present this or that thing as such? What is more important, to gather journalists for the show or to spend time and money on inviting random passers-by? Simplified, the key goal of your show could sound like this - to impress. Its achievement lies at the intersection of all those competent organizational decisions that we spoke about above.

Location

Choosing a venue for a show is always a non-trivial task. Usually for brands, designers and catwalk organizers this is a real problem. A good place for a show should meet the following criteria: be affordable, be suitable for the show in terms of size, interior and internal arrangement, to some extent correlate with the mood and concept of the collection, if possible, be little known and unbeaten in the eyes secular public and fashion journalists.

Finding a place that meets all these criteria, even in such a metropolis as Moscow, is actually quite difficult. In most cases, the organizers have to make a choice in favor of one or another argument. For example, a conference hall is suitable in size, but does not have a suitable office design, and a multi-storey car park is undoubtedly conceptual, but does not meet modern requirements for comfort. In most cases, the organizers make a choice in favor of space and comfort, which is understandable. However, this usually means that you lose possible PR points. The strongest impressions are produced by shows taking place in unusual places.

In general, the location of the show is extremely important for your brand's PR. When choosing a venue for a show, one should pay attention not only to the external paraphernalia, the authority of the hall, convenient access, good parking, but also to the elements that organize the space and create energy. In some cases, the space chosen for the show itself can serve as a hallmark of the event, support a certain image of the show. Of course, you have to pay for unusual creative places and, as a rule, pay a lot in every sense of the word. However, it is expedient and usually pays off handsomely.

Atmosphere production

The real art of producing a show is to create the desired atmosphere in the hall and in front of its doors. What I mean is really hard to put into words. In some cases, you come to the show and feel: here is the drive. An inner voice, verbally or non-verbally, seems to be telling you: “Something important is going on here now. It's interesting and exciting." In other cases, everything seems to be in its place: a solid podium has been built, spectators have gathered, a soft clink of glasses is heard, but in fact there is no energy. Inside boredom and emptiness. The unexpressed thought sounds something like this: "Let's stay here for half an hour, if we've already arrived, and move on."

It is important to think over what the screening scenario will be, where the guests will be before the screening and how their access to the event will be organized. It is important to include elements in the script that artificially create an atmosphere of intense expectation among guests and journalists. Such tricks as face control, creating a queue, the excitement of onlookers at the entrance can work well. The art of "producing the atmosphere" is to find a balanced balance between pandemonium and expectation, between the desire to wait and the desire to leave. As with choosing the right venue for a screening, if you've managed to create the right vibe at the event, you can write it down as your asset. Now the chances of being written about and told to friends are much higher.

How to submit

The format for presenting the collection to fans and journalists is extremely important. You can both "pull out" a bad collection, and hack a good one. Therefore, the concept and scenario of the show should be thought out in advance and implemented as clearly as possible. Starting preparation for the show, you should first of all determine its target audience. For most of you, it is probably understandable. These are key fans and friends of the brand and journalists. The first ones are most directly related to the style and spirit of the brand you represent. And therefore, it is logical to assume that they expect from showing the same mood, the same, if you like, concept that they feel in the brand itself. Strict minimalistic monochromatic clothing suggests the appropriate tonality of the show, seasoned, strictly unhurried intellectual. Baggy, colorful youth clothing definitely needs to be correlated with the rap culture of which it is a part. Luxurious evening gowns invite leisurely glamour, fans and more classical music. If this key principle is violated, then the viewer will experience what in psychology is called a “pattern break” or, if you like, stylistic dissonance.

This is very important to link with the image of the brand. If you represent a youth brand, then the audience and place should match the brand's image. Preparing the show for Sabotage, we always keep this in mind.

If you meet the expectations of the target audience, you can be sure of a positive assessment of your work. Spectators and fans will give you flowers, and journalists will write more or less predictable reviews. This approach guarantees to some extent a stable result, it allows you to plan for the future in terms of both possible sales volumes and the interest of media representatives.

In general, the idea that each person can independently organize their own film screening has been visiting me for a long time. But in the end, I still spent the evenings, which really sunk into my soul and definitely outweighed my sympathy towards private film screenings. Let's go in order. The first question that may arise is the following: why bother with your own film screening when there are a bunch of cinemas where you can safely go?

It will be easy to answer this question, since mass cinemas have much more minuses than pluses, but let's talk about the pluses. Probably the most important thing is the big screen, its quality varies from cinema to cinema, but it is almost always big. 3D movies are also more interesting, probably, to watch on a large canvas than on a small one. Still, in some rare cases, the plus lies in the mass character, since being in the mass increases emotions, this is especially clearly seen when watching a comedy or horror films. On this, perhaps, everything, the sound was not mentioned, and it was not mentioned rightly, since the sound often leaves much to be desired.

It is not necessary, I think, to list the disadvantages, it is better to talk about the advantages of closed viewing, in which the disadvantages of mass and open viewing will already be visible.

Advantages of a closed screening in front of a regular cinema

1. People

You can only invite people you have confidence in. There won't be any drunken cattle that disturbs normal viewers, there won't be stupid chicks who shine their iPhones during shows or talk on the phone. This is a typical picture of any cinema, the administration of the hall often scores on all this, which is very infuriating. The guard wipes his pants and does not follow anything at all.

2nd place

If you live in a big city, then you can easily find several potential display points at once. You can choose the one that is convenient for you and technically suits you.

3. Snacks

You may well organize your own appetizers. Don't like popcorn? Make your own or replace it with move-dogs, don't like water-diluted Coca-Cola, buy yourself a normal one or even make alcoholic cocktails.

4. Atmosphere

You can arrange a theme night to highlight the atmosphere of the movie. There is a special pleasure in this. Let's say you're doing a trashy horror show, so you figure out how to develop the atmosphere. Maybe music before the show while everyone is gathering?

5. Intimacy

Naturally, you will not be able to gather hundreds of people in a small hall, but 30-40 is enough. What does it give you? Such a number of people evaluate you more individually. This is no longer a gray faceless mass that comes to neigh. Those people who are either interested in the cinema itself or dating gather here. Like good old times.

6. Sound

Yes, this is a controversial story. However, if you organize a film screening in some music club, you will be pleasantly surprised by the sound quality. Films sound completely different, it is easier for a sound engineer to control a small space, and besides, he is more motivated, because this film will not be shown hundreds of times in front of him, and he himself will be interested. In cinemas, the sound is often hammered, we hear everything as a solid wall, and we also hear some strong volume drops. In addition, if the cinema halls are limited by a thin wall, then you can hear the sound of another movie. When you organize a film screening yourself, there will be no such crap.

1. Room

First of all, you need to find a suitable place. Tip: avoid any anticafe. Better find an interested director of some art space, club or even a bar. A normal sound is needed there, if there is a stage in the room, then there must be both a remote control and concert speakers. Discuss all the details with the director: equipment, rent, the possibility of bringing your own snacks. Conditions vary, choose wisely. Surely there will be a bar owner with good equipment, the condition of which will be a small rent and the absence of alcohol from the tenant (that is, the bar at your expense). Some may agree just for the sake of an idea or a percentage of the input, usually exactly half. In any case, this is already half the battle.

2. Equipment

Everything is simple here. If you are unlikely to cope with the sound yourself, its rent is quite expensive, then you will have to deal with the projector, canvas and laptop on your own. Always install everything in advance, even in a day. There is always a chance that the projector won't turn on, or the laptop won't work, or the movie format won't work. So have a back-up plan and run the movie before the show, turn on the projector early (it should usually warm up).

3. Furnishings

Make everything beautiful. Arrange the seats so that everyone can look at the screen normally, as well as comfortably hold a snack or something in their hands. Invited guests should be comfortable, this is understandable.

4. Light

Light is a separate issue. This is a movie screening after all, so make sure all lights are turned off during the screening. The eyes should not pick up light other than what comes from the film. Must be dark!

5. Ticket

If you're spending money on this event, there's nothing wrong with setting an entry fee. It still turns out, in most cases, cheaper than in cinemas today.

6. Film

And, of course, the most important thing is the film. Everything is simple here: put what you want to see, what you will enjoy. I like to watch trash - excellent, put it on. If you like Spanish porn horror - put it on. The evening is closed, the entrance is by invitation, no one will reproach you for this.

As a result, as you already understood, there is nothing difficult in organizing a closed film screening.

Fashion weeks are usually associated with fashion shows, but a fashion show is just the end result of a long and painstaking process of creating a collection. Inspiration, work in the atelier, creating an image, fitting, searching for a location - and these are just the main stages on the way to bringing an idea to life. On February 15, 2017, Delpozo's autumn-winter collection was shown under the direction of Joseph Font, who this year celebrates his fifth anniversary as the creative director of the brand. Especially for Buro 24/7, the designer in a series of diary entries spoke about each stage of the creation of the collection, and we, in turn, have collected all these chapters in a short guide.

About the beginning of a career

About casting models

“We are always looking for charisma in models. They should have something that makes them different from others, something unique. It can be a look, a gesture... Sometimes it's hard to explain what it is, it's just there: a girl tries on a bow, and it instantly transforms on her. And then we understand that the model suits us. That is why we work with different agencies: it is important for us to be able to choose. We're always on the lookout for new faces and it's a lot more fun than working with models that do all the shows. This is what makes us different from others. Plus, due to the architectural nature of things Delpozo, each model must have a suitable height. Proportion and balance are very important."

About finding a location

“The very idea of ​​showing the autumn-winter 2017 collection has undergone significant changes. Now the secret of success lies in surprises, creating a spectacle that goes beyond fashion. But I still like to stick to minimalism and focus on the collection itself. For example, I love arrange showings during the day to use natural lighting so that each of my creations really stands out with vibrant color. As for the decorations, I usually choose a pure white color that doesn't detract from the clothes. This season, we had only one decorative element on the podium - white arches. Another important element of any show is the musical accompaniment. I love to invite live music to shows. It adds drama to the moment the models are released and creates an unforgettable atmosphere. My team and I like to personally choose a group for each season - the one that best suits the collection.

“Of course, Delpozo cannot ignore the power of social media. They provide access to a wide audience, help to find a common language with future customers and, most importantly, provide an opportunity to share content here and now. Thanks to social media, the Delpozo brand, which does not have a store on every corner, has been able to establish a dialogue with its customers. For us, this is a way to share intimate moments with our subscribers - work in the atelier, backstage or special projects. Most of the time I use Instagram, besidesofficial account Delpozo lead mine."

About what happens on the day of the show

“On the day of the show, I arrive early at the venue of the show to check one last time that everything is in order. We don't want sudden surprises. I drink green tea all morning, it helps me calm down. The scenery is always ready the night before the show. Once the hair and make-up of the models are finished, we test the sound equipment and rehearse with the casting director. We must be sure that the girls know where to go and in particular in what rhythm to move. Shows of Delpozo collections are accompanied only by live music, and we make sure to arrange an additional rehearsal the day before the show. It is very important for Delpozo to show collections in the morning light, as I prefer natural light. We usually get unlucky and it starts to snow or rain right before the show, but this time the sun was on our side.”