What is a dress code in clothes. Corporate clothing

The best way to do this is to simply carefully examine your colleagues. Pay attention to what colors prevail in your team. If everyone dresses strictly, but allows bright colors and catchy accessories, then you can practice this too. But if you see only gray and black shades and the almost complete absence of jewelry on women, it is better to beware and not be a pioneer in this area. Your crimson suit and huge brooch can, of course, be the standard of taste, but if this is not accepted in the company, you are unlikely to be satisfied.

So, you have more or less decided on the direction and style. Now it's worth thinking about what things must be in your wardrobe. First, of course, are the costumes. Buy several at once - this is the one that looks advantageous in any situation. Better options with a skirt and trousers, as well as such that they can be combined to your liking.

Be sure to buy white blouses. Buy several because whites get dirty very quickly. A couple of long sleeves and three or four short sleeves. In some offices, no color other than white is allowed at all, so prepare for this in advance. If you allow other colors at work, buy a blouse in beige or pink. Again, do not conduct too bright experiments. Wear a radical red or canary yellow blouse only if you're sure it's allowed.

Take care of your shoes. Corporate culture implies a strict office wardrobe, and it is unthinkable without elegant shoes. Forget about ballet flats, sandals and flip-flops once and for all. Now you have to walk in strict pumps or heels. By the way, high hairpin, oddly enough, is still actively used by business women all over the world. It's beautiful, and strict, and very sexy.

Don't bother with accessories. If the office has strict rules, the maximum that you can afford is a chain or bracelet made of some noble metal. Wear large gaudy jewelry only if it is not forbidden. It's also great to experiment with the length of your skirt, making it smaller and smaller every day. Let the skirt stay as long as is comfortable for you and your colleagues. Don't get carried away.

By applying all these simple rules, you can successfully transform from a teenage girl who was at your last job into a graceful and laid-back business woman who can handle any task. Do not ignore the corporate style in clothing, because it is not only fashionable, but can also be very feminine.

The corporate uniform is not a tribute to fashion and not another “bright idea” of the management. The appropriate type of employee and, above all, his clothing is the hallmark of the company, an indicator of a successful and growing business. The interdependence of the company's profits with the appearance of its personnel, as well as the historical canons of professional clothing, was studied by a correspondent.

“For starters, it is worth clearly distinguishing between the concepts of a uniform and a corporate uniform, because these are fundamentally different things,” said Belarusian clothing designer Dmitry Zabolotny in an interview with a correspondent. - The uniform implies strictly uniform, made according to certain rules, clothes intended for sailors, military, police - in general, this is a uniform as such. It should be clearly standardized, distinguish personalities by ranks, titles, and have bright details. And corporate clothing is more of a fashion move, a distinctive, recognizable feature of a particular business.”

Tailoring of both uniforms and corporate clothing is a global business that has always existed and thrives to this day. Karl Diebich, the designer of the legendary German brand Hugo Boss, once dressed the SS and the Hitler Youth, Christian Lacroix designed clothes for Air France flight attendants, the British brand Jaeger is working on the design of clothes for the servants of the residence of Kate Middleton and Prince William. The eternal black turtleneck and Levi's 501 jeans by Steve Jobs were also conceived as Apple's corporate clothing, but Steve Jobs's employees did not like the idea, and the i-guru decided to leave the "universal set" only for himself.

A domestic leader who decides to change clothes for his employees can order a uniform from state organizations specializing in tailoring, private firms, ateliers, or contact a designer to develop clothes and its subsequent production.

“Today, ordering corporate clothing from designers has become very popular,” noted Belarusian designer Linda Namus in an interview with a correspondent. - If an industry professional develops the entire size range, he always comes up with individual details for a certain group of employees. She sews clothes based on her own vision, as a rule, trying to get away from patterns. Therefore, the corporate uniform in design execution will always be excellent and memorable. I'm also working on a project right now. The client company is going to take part in the exhibition and wants to be noticed and popular among the many stands. A high-quality and non-standard form in this case is one of the ways to stand out.”

Why is a form needed?

“The introduction of a corporate uniform, in my opinion, is one of the most effective ways to unite the team, make it a single whole, and not only visually,” psychologist Olga Sharandikova shared her opinion with the portal. - A person in branded clothing, if it is solid, beautiful, recognizable by others, will always experience, albeit subconsciously, a sense of pride and strive to work better. Psychologically, a person "dressed according to the charter" feels like a part of a large and successful team, which he cannot let down. Corporate clothing also allows you to quickly streamline the work process and educate the corporate culture of the organization, which means getting a well-functioning, purposeful and highly organized team.”

In addition to bringing the team together, the corporate form performs advertising functions: it promotes both the business and the designer who created it. Account managers tirelessly advertise their company with their appearance. The more recognizable the shape, colors, accents, the better customers remember you and your brand.

“Each serious business and production has its own corporate colors. They are present in all products of the enterprise, related items. This is what makes a brand recognizable and popular. And the colors used in the main production must be duplicated in the corporate clothing of employees, if any, in support of the entire PR concept,” Namus said.

But, considering the corporate form as part of the marketing strategy, the main thing is not to lose.

“When thinking about clothes for your employees, taking into account their advertising function, it is very important to know who you are targeting,” said Dmitry Zabolotny. - If, for example, bank employees work exclusively with individuals, then their uniform should be affordable in terms of price and style, but at the same time of high quality and good quality. Thus, the client will perceive a particular bank as a reliable and serious organization that knows how to properly manage money, which means that he can be trusted with his hard-earned savings. If a bank specializes in serving only legal entities and organizations, then the employees of this bank who work with clients, in my opinion, should be dressed to the highest standard.”

How to choose the right corporate clothing?

Each field of activity has its own canonical colors of clothing, which are historically associated with a particular profession.

“Ideally, when starting to develop clothes for employees of a particular institution, an experienced designer, first of all, begins to study the origins of the features of the clothes of this professional group, raises archives, looks for interesting facts, exceptional and applicable only for this specialty, clothing details, so that in the end you get the right option,” Dmitry Zabolotny shared his experience.

Over time, it has developed so that the uniform of high-class restaurant waiters should be black and white. On the one hand, this is convenient - monochrome sets are easily replaced, there is no need to select a shade to replace any of the elements. On the other hand, the black bottom - the white top of the attendants gives solemnity to the atmosphere of the restaurant itself and creates an upbeat, somewhere even festive mood among visitors. Waiters in white shirts, black vests and trousers always look good.

For hotel employees - other priorities. The head waiter, as a rule, is dressed in a uniform, the doorman - always in a gray or burgundy tunic, on his head - a cap.

As for the big bankers, the color of their clothes is blue, striped suits are welcome.

“Any form and corporate clothing should elevate the employee. Of the latest domestic developments, I liked it - Belarusian designer Dmitry Zabolotny explained his vision of uniforms to a correspondent.

“One of the projects that I am currently running is the development of clothes for female administrators. The customer initially proposed a variant of spacious, somewhere even baggy, in my opinion, clothes, but I tend to a more presentable variant,” said Linda Namus. – I want to make feminine and elegant dresses for administrators, who, in fact, are the face of any institution, so that employees feel beautiful and confident in them, and work in it with pleasure. Clothing is of great importance in the formation of a conscientious attitude to their work of each employee.

Does everyone need branded and uniform clothes?

So, uniform branded clothing is both an element of corporate culture and excellent advertising when working with clients. And how important is the presence of a specific form, for example, for creative people?

“I believe that corporate clothing helps to organize the work process, so for people of creative professions who either cannot tune in to work, or are waiting for inspiration, music, it is especially useful. A corporate uniform will help them streamline their thoughts and deeds, and will also create a working mood,” psychologist Olga Sharandikova expressed her opinion.

“In my opinion, it is not necessary for creative people, because such people always want to stand out with something, they have their own vision in everything, and it is difficult for them to adapt to certain, identical clothes, and it is not necessary. I, for one, can't imagine a uniform for an advertising agency copywriter - it's ridiculous. As for organizations that have a uniform standard or a corporate dress code, they also have their advantages - employees are no longer evaluated purely visually, they can stand out only due to their professional skills and success,” commented designer Dmitry Zabolotny.

“I think that people working in large industries, in workshops, need special clothing first of all for safe and comfortable work. This also applies to service personnel, for example, but creative people do not need it, they always have their own individual criteria for the production process,” Linda Namus explained her position.

How do you feel about the introduction of a corporate form in your organization?

Natalia Nazarenko

It has long been no secret that clothing speaks about a person without words. By the way we are dressed, we can draw certain conclusions about our personal characteristics, communication style and attitude to work. We are more likely to ascribe more competencies and positive qualities to a person in an expensive, well-fitting suit than to someone who is dressed in shabby jeans and a jumper. This is one of the laws of the psychology of perception, and it is undoubtedly worth considering. Especially in business, where success largely depends on the ability to present yourself in the right way.

Properly selected clothing contributes to success, raises the status, forms the image of a professional.

Clothing performs the following functions:

Presentation, that is, with the help of clothes, self-presentation occurs, we manifest ourselves in the world;

Regulatory, lies in the fact that clothing can regulate the relationship between the participants in the interaction;

Informational, is reflected in the fact that consciously, and more often unconsciously, we "tell" others who we are, how we perceive ourselves or who we would like to appear.

Knowing all these functions, it is possible to purposefully influence others through clothing, to form the desired impression in them.

It may seem that corporate clothing is an invention of the 20th century, but long-sleeved white shirts were worn several centuries ago. Although in its modern sense, such a concept as corporate clothing really took shape in the twentieth century. The advantages of using corporate clothing as an advertising medium were appreciated at their true worth at the beginning of the last century, when dress code.

The dress code is one of the components of the corporate culture and corporate image of the company. There are several descriptions of this term:

"Dress code - a set of rules governing the form of clothing and style"

"Dress code is the ability to dress, a set of generally accepted ideas about dress etiquette"

More recently, the concept of "dress code" along with the terms "corporate culture", "business etiquette" in our country were little known. But as a phenomenon, the dress code has always existed. Numerous decrees and regulations, strictly regulating the form of the costume and the type of jewelry, have existed since ancient times among all peoples. For example, in the early 80s of the 18th century, Catherine II issued a decree "On the appointment, on what holidays, what dress to wear to persons of both sexes who have an arrival at the court."

With the development of corporate culture, the attitude to the dress code has become more than serious, and corporate clothing has appeared in the wardrobe of every employee. Managers began to impose certain requirements on the appearance of their employees.

In our country, the concept of "dress code" appeared in the early 1990s. with the arrival of foreign companies on the Russian market. His attitude was very superficial. The presence of a dress code was regarded as a sign of a progressive serious company.

The relevance of the introduction and observance of the dress code in companies is due to several reasons.

First, it is the growth of competition. It has become more and more difficult for companies to stand out from the background of other players in their market, to attract attention and be remembered by the client. A corporate dress code can just become a strong competitive advantage for a company. In combination with advertising promotion, uniforms or their individual elements are an integral part of the brand.

Secondly, the development of corporate culture. The dress code is part of a set of measures to maintain and develop uniform corporate standards, and this is an important task for a large company. When an organization includes several thousand employees across the country, common standards allow you to maintain a uniform model of the organization, uniform business standards. Therefore, the dress code acts as an element of corporate culture, uniting all employees and motivating staff to adhere to the general principles of the company.

The dress code depends on the following factors:

Business specifics;

Financial and economic condition of the company.

Corporate clothing began to be considered the "face" of the company, and first of all, this applied to those employees who negotiated with partners and worked with clients. Strict men's shirts, jackets and ties - today, according to the dress code, this should be the clothing of responsible corporate employees. Naturally, such corporate clothing does not have great imagination and variety.

However, mandatory corporate clothing has often become a stumbling block between employees and managers. It was not uncommon for employees to refuse to comply with the requirement to wear shirts and ties, even though managers were sometimes of the same opinion.

The issue of corporate culture is relatively new and little studied in our country and abroad, although many key issues related to the culture of the organization are not new in themselves. Corporate overalls as an element of corporate culture

Corporate clothing includes various types of overalls and uniforms. It should be noted that regardless of the activities of customer companies, there are uniform design principles for all types of corporate clothing.

Corporate clothing is part of the internal culture of a firm or company. It, in my opinion, is as important a component of it as the relationship between people and the order of work.

1. Introduction

1.1 Purpose

This document "Corporate Uniform Standard" is intended to introduce uniform norms and rules of business etiquette in the field of corporate uniforms in all structural divisions of the Company.

Application area

1.3 Terms, definitions and abbreviations

The following terms, definitions and abbreviations are used in this document:

The Corporate Ethics Committee is a group consisting of the most authoritative employees of LLC "XXX", approved by the General Director from among the employees of the Company, enjoying universal respect and trust, created to ensure the effective functioning of the Corporate Code in LLC "XXX".

Company - LLC "XXX";

DTO - Department of Commodity Operations;

TO - Transport Department;

OMI - Infrastructure Management Division;

OB - Security Department.

2 General provisions

The style and form of clothing is a manifestation of corporate identity, a reflection of the rules of business etiquette, an element of corporate culture, the reputation of the Company and the profession.

The corporate style of clothing has a strong influence on the mood, self-awareness, efficiency of the team, contributes to the creation of a "corporate spirit" and the strengthening of discipline in the Company. Compliance with the rules of business etiquette, reflected in the style of clothing, helps employees discreetly emphasize their individuality, image and status, as well as create a guaranteed favorable impression and inspire confidence in the company as a whole.

Willingness to cooperate and the ability to win over begins with the appearance appropriate to the situation. Employees dress in accordance with social and business norms accepted in society, as well as internal standards of the Company, which are mandatory for each employee.

Questions regarding the scope of the Procedure in specific conditions should be addressed to members of the Company's Corporate Ethics Committee.

3 Corporate style requirements

3.1 Corporate pass

It is mandatory for all employees to wear a pass throughout the Company during the working day. The pass, if possible, is worn on the chest.

3.2 Hairstyle

Men: Hair must be neatly trimmed and must not touch the shirt collar. Long hair should be neatly tied up.

Women: Hair must be neat and neatly combed.

Note for women: makeup should be tasteful. Bright makeup and false eyelashes are not allowed.

3.3 Decorations

For all employees of the Company, facial piercing and an abundance of jewelry are unacceptable.

Men are prohibited from wearing earrings during working hours on Company premises. They should also limit themselves to wearing only one ring - the wedding ring.

Shoes must be closed and combined with clothing; for women, sandals with a closed toe are allowed. In the hot season (when the air temperature is above 30 degrees), women are allowed to wear open shoes. Wearing sports, beach shoes, as well as slippers on the territory of the Company for all employees during working hours is prohibited. For women, shoes with a heel height of no more than 5 cm are recommended. In the cold season, it is necessary to change shoes on the Company's premises.

The shoes of employees must be clean and well-groomed. We do not recommend white shoes, shoes of bright colors and with heels of unusual shapes. Shoes should have as little bright fittings and other decorative details as possible.

3.5 Perfume

During working hours, it is better for the Company's employees to give preference to unobtrusive, light aromas, the use of too much perfume is unacceptable, the smell of perfume should be barely perceptible.

3.6 Clothing

Employees of the Company should have a neat appearance. Clothing should not be defiant, careless, colorful, bright. Clothing with elements that open the neckline, back, shoulders, stomach, clothes made of transparent materials, as well as with elements of transparent materials in the neckline, back, stomach is not allowed. It is not accepted to be in the Company's premises in outerwear and headgear.

Men: Partial length trousers, shorts, T-shirts, other sports and beachwear are not allowed. Men's socks should be in harmony with trousers or shoes and should be darker than the suit in color. Short socks are unacceptable, as well as socks of bright colors (yellow, white, red, etc. colors).

Women: shorts, skirts, shorts, miniskirts, short dresses, skirts with a deep slit, breeches above the knees, T-shirts, tops, tights and stockings of defiant colors (bright colors) and with a large eye-catching pattern, sports and beachwear, skirts above the knees are also not desirable. Company employees are not allowed to appear at work without pantyhose or stockings while wearing skirts and dresses, except during the hot season (when the air temperature is above 30 degrees).

The Company distinguishes several types of corporate clothing:

3.6.1 Business attire

Includes clothes of official and democratic style.

The official style of dress must be followed by all employees of the Company on the days of meetings, official meetings, negotiations, business visits.

Men: Business suit - a classic-cut jacket with trousers, dark colors, as well as a pastel-colored shirt that matches the suit, tie. A combination of a long sleeve shirt with trousers is acceptable. Short sleeve shirts are allowed during the hot season. It is necessary to adhere to the unity of styles of clothing elements, the restraint of its tones. A mandatory attribute of a business style is a soft-colored tie (recommended with a pattern for a plain shirt, plain for a checkered or striped shirt).

Women: Business suit (harmonious combination of a jacket / jacket with a skirt / trousers in discreet colors and a soft blouse), stockings / tights in a neutral color without a pattern, skirts and trousers in discreet tones of a strict cut, shirts, blouses. In the hot season, blouses and short-sleeve shirts are allowed.

In a daily working environment for the Company's employees, the Democratic style of clothing is acceptable - clothes of a democratic cut and colors.

Men: light jumpers in discreet color combinations, shirts, polo shirts, turtlenecks in soft colors. No tie is allowed.

Women: light jumpers in discreet color combinations with long sleeves and ¾ sleeves, soft dresses with long sleeves and ¾ sleeves, blouses in soft colors, turtlenecks, tights with a discreet pattern that is in harmony with the clothes.

During the hot season, the Company's employees are allowed to wear short sleeves.

3.6.2 Working uniform

It is used by employees of working specialties (DTO, TO, OUI, OB). The form is issued to this category of employees for the duration of their work in the Company.

Employees of IT departments (with the exception of the heads of structural divisions of the Company from the level of the Head of the Group, as well as their deputies, Secretaries and Assistants to the Heads), based on the specifics of their activities, can use a non-strict uniform in work - clothes that are comfortable for work: jeans, loose-fitting jumpers cut, plain T-shirts (possible drawings and inscriptions should be discreet and correct).

The code of dress (or, in the current fashionable term, the dress code) is, so to speak, a slippery slope. There are almost no hard and fast rules, and the boundaries between corporate and informal dressing styles are constantly shifting. The task of mastering the nuances of business attire may seem like a daunting undertaking, although, in fact, there are three main styles of business attire, and one of them will most likely suit your place of work.

DRESS CODE: CORPORATE CLOTHING

In a corporate environment - in a law firm, a financial institution - a suit is the standard uniform; costumes are worn by both women and their male counterparts. A jumper or a blouse with a skirt may well be appropriate at the desktop, provided that there is a jacket at hand that can be thrown over the shoulders at any moment. It is permissible to wear a blouse, a perfectly ironed shirt, a knitted jumper or a sleeveless jacket under a jacket. In companies that have strict dress codes, stockings must always be worn; shoes should be with closed toes and no higher than average heels

DRESS CODE: LAX BUSINESS STYLE

The world of non-strict business style of clothing is in the middle between corporate and conventional business. The costume is optional, but the clothing chosen should approach it in its severity and gloss: a skirt with a blouse or a knitted set in combination with high-heeled shoes or boots; classic trousers combined with a turtleneck and a jacket.

DRESS CODE: CONDITIONAL BUSINESS STYLE

The motto of the conventionally business style of clothing is that a jacket is not required. This is the most casual and loose dress code that many corporate offices use at the end of the week, on Fridays. Contrary to common beliefs, a conventionally businesslike, informal style of clothing does not mean rampant fashion. In fact, the more casual, casual the outfit, the more important it is to follow certain rules. Clothing must be immaculately clean and tidy.

Combine an element of informal clothing with elements of traditional business - ironed trousers with a classic white shirt; fashionable skirt with a knitted set; clean, neat dark jeans (only where it is customary) with a jacket. No shirts. No tops. Skirts that are too short or too tight, sheer or plunging blouses remain unprofessional here as well. Always and everywhere you need to understand what is appropriate and what is not.

EXCEPTIONS FROM THE RULES

It is unlikely that your path to a career will flow within four walls. There will most likely be situations where you have to deviate from your standard code of dress. And even professionals in this field sometimes find themselves in situations that are difficult to assess.
Other professionals easily switch from one style of clothing to another.

YOUR DRESS CODE

Each office has its own characteristics and unwritten rules in relation to clothing - jeans must be balanced by a jacket; at meetings and gatherings, costumes are required; ankle length skirts are unprofessional. If you pay attention, these kinds of nuances will become obvious to you.
No matter what dress code your company adheres to, over time you will learn to interpret it in a way that reflects your personality, your position and your goals.

If you work in a corporate environment, consider whether you are a pinstriped type of person and whether you have a soft spot for pale pink or a passion for bold red. Developing your own style of business attire is an occupation for a lifetime. The higher you climb the corporate ladder, the more freedom you have to assert your individual tastes. Until then - and in cases of doubt - stick to the classic style.