The best business trainers, leaders in the field of business consulting. Where should I go to study? Ratings of trainings, trainers and business schools

On March 15, 2018, the results of the next All-Russian study “The Best Business Trainers of Russia” were summed up. Unfortunately, the market for “star” business training and consulting experts has remained an exclusively male territory for many years now. Recognized experts who have gained popularity and authority are developing new training and seminar programs, mastering new specifications, cities and countries, while simultaneously increasing their fees and the economic indicators of their businesses.

At the same time, in the ranking of experts, in comparison with the shortlists of previous years, only one expert with scientific approaches remained. The only holder of an academic degree in the ranking of “The Best Business Trainers of Russia 2017.” remained Denis Nezhdanov, a famous corporate trainer, expert, author of the first and only method of corporate business training, the FiSEQ approach, officially deposited by the Russian Society of Authors.

From January 10, 2018 to February 28, 2018 The study respondents were asked to identify the names of the best experts in three main categories:

1. Best business – trainer of public events - nomination “MOTIVATIONAL SPEAKING” (motivational speeches);

2. Best business – trainer of skill competencies (strategic and operational management, sales, negotiations, etc.) - nomination “HARD SKILLS” (skill competencies);

3. Best business – trainer of value competencies (performance, self-motivation, responsibility, flexibility, partnership) - nomination “SOFT SKILLS” (value competencies).

“The best business trainer of hard skills”, who received more than 12,000 votes from respondents (12,345), was the candidate of political sciences, President of the NEZHDANOV Business Training Corporation - GROUP.ru. Denis Nezhdanov has been awarded the title “Best Business Coach” for the fifth time and the third time within the framework of the All-Russian study.

Denis Nezhdanov is the author and developer of open and corporate trainings on a number of widely sought-after business competencies, such as strategic planning and management, leadership, operational management and managerial influence, commercial negotiations, and many others. The author's technology for developing business skills “Fi method. S.E.Q. – Denis Nezhdanov” in 2017 was supplemented with a new methodology for developing personal and business competencies. This is what is called M.E.D.E.M. – approach of Denis Nezhdanov. It is aimed at developing the effectiveness of business thinking of training participants.

In 2017 and 2018, new training companies from the North-West of Russia to the Primorsky Territory became partners of Denis Nezhdanov.

“The best business coach of skill competencies of 2017” - Denis Nezhdanov is the author of a number of books and manuals. At the turn of 2017-2018. Denis Nezhdanov’s new book, “THE LEADER’S CODE: 18 Commandments for the Heroes of Our Time,” was published, which many of the author’s clients were able to read in electronic form.

"STRATEGIC MANAGEMENT: 10 laws of success for leading companies"

"LEADER'S CODE: 18 commandments for the heroes of our time"

“SELF-FAILURE SALES: 10 ways to close deals”

“TEAM FOR A MILLION. We create a personnel management system"

“NEGOTIATIONS WITHOUT DEFEAT: 5 steps to persuasion”

This is not the first time that the well-known expert Radislav Gandapas has won the nomination “Best Business – Trainer of Value Competencies” (soft skills) with a result of more than 10,000 votes (10,214). At the end of 2017, one of the most titled trainers in Russia released a new mass training, “Emotional Intelligence: The Art of Managing Oneself and Others,” as well as another book, “Full “F” Life as a Business Project.”

In 2017 -2018 New training companies in Russia also became partners of Radislav Gandapas.

In the nomination “Best Business – Speaker of Public Events” (motivational speaking), he became the leader with a result of more than 9,000 votes (9,078). The author of the best-selling books “45 Tattoos for a Manager” and “45 Tattoos for Sold” has been gathering hundreds of followers for more than 3 years in a row at his master classes, which are successfully held in the cities of Russia and the CIS countries.

In 2017, Maxim Batyrev became the absolute record holder for the number of open events held throughout Russia and neighboring countries. Also, the authoritative speaker presented a new master class “Sales Management” in 2017.

The experience of managing sales of one of the leading companies in Russia, understandable to every Russian-speaking entrepreneur and specialist, has become the basis for writing scripts for events in interactive and seminar formats that are so popular these days.

Maxim Batyrev’s master classes are successfully aimed, according to the author, at an audience of listeners “with an expert position, a vulnerable ego and a wild desire to be heroes.”

As a result of the assessments of respondents and experts, it was possible to identify leaders in each of the 10 nominations, and also identified the leaders of the unofficial standings who received the highest ratings from respondents for participation in one or more nominations. The order of distribution of respondents' votes made it possible to identify not only the leaders of each nomination, but also the overall leaders nominated by experts in more than one nomination.

Voting in specialized nominations also highlighted its leaders. The leaders of the study in the overall standings (considered by the sum of votes received by nominees in all nominations) were Denis Nezhdanov as the best business coach in the categories “Strategic planning and crisis management”, “Operational management and managerial influence”, “Sales, sales management and customer-oriented service " and "Teambuilding" with a result of 9,782 votes.

The second place was taken by the permanent leader of coaching ratings, Radislav Gandapas, with a result of 8,123 votes, collected by summing up the votes of respondents in the “Leadership” and “Public Speaking” nominations.

Third place was taken by Maxim Batyrev with a result of 6,561 votes in the “Human Resources Management” nomination, becoming the undisputed leader in the number of votes in one nomination.

RESULTS OF VOTING IN 10 SPECIALIZED NOMINATIONS.




Note from the Study Organizing Committee: Candidates who received less than 100 votes or have been working in the field of business education, training and consulting for less than 5 years were not included in the short-list proposed by experts. All inaccuracies in the calculation of research results are within the permissible statistical error characteristic of the use of appropriate research methods and calculation of results.

Why we considered:

In 1918, founder Bertie Forbes first calculated the wealth of the richest people in America. 69 years later, Forbes began publishing lists of the richest people on the planet, and the first entrepreneurs from Russia appeared on it in 1997.

In the last decade, the structure of the “Forbes Golden Hundred” of Russia has changed radically. And if at the beginning of the 2000s the undisputed leader was the commodity tycoon Mikhail Khodorkovsky, then already in 2014 the first places belong to the leaders of the investment market, who led effective business teams not only in the commodity markets. (USM-holdings), (), (Yandex) are just some examples. According to experts, V. Lisin’s transport business (NLMK, First Freight Company) surpassed his metallurgical business in profitability. The list goes on.

As the practice of building a non-raw materials business, not based on the exploitation of subsoil, shows, the commercial path requires the development of a whole list of special competencies of entrepreneurs who head a truly leadership business or aspire to create one. This applies no less, but even more so, to members of their management teams and teams of specialists, who every day defend the right to leadership of the businesses whose key functions they lead.

In the last 20 years, such an intangible resource as business trainings aimed at developing the strategic and leadership thinking of managers, as well as developing specialized skills and mastering the best technologies for business development in modern markets, has begun to play a special place in the development of competitiveness, efficiency and profitability of business.

Any environment in which the role of a person is dominant and determines success is extremely difficult to digitize, which creates difficulties in choosing partners in training. That is why thousands of compatriots have taken on the role of a business coach in recent years, hundreds of them have managed to build a successful career, and only a few dozen, with their professionalism, constant improvement of their intellectual product and skill in transferring experience and knowledge, have received the highest ratings from a competent expert jury and brilliant client reviews , participants in open and corporate trainings, skill exams, practical certifications and professional tournaments in the field of marketing, sales, personnel management and others.

What we thought:

The head of the Organizing Committee of the First All-Russian study “The Best Business Trainers of Russia”, the head of the MBA program “Management of Interaction between Business and State” at Moscow State University named after M.V. Lomonosov, Candidate of Economic Sciences Narine Robertovna ARAKELYAN says: “At the first stage, a group of experts consisting of 60 people working in the field of business education (representatives of higher education, heads of corporate universities, and experts from specialized media) was formed and nominated candidates for participation in the second stage of the research project in 13 key categories.

At the second stage of the study, the list of candidates for the leadership of the nominations included coaches whose choice was chosen by at least 10 experts.

At the third stage of the study, the initial list of nominees was posted for public voting on the official research website www.best–trainers.ru. During the period from January 10 to February 28, 2018. Each survey respondent could vote for 1 nominee in each of 13 nominations. During the study, more than 50,000 respondents cast their votes for nominees in 13 categories (votes were accepted from 00:00 on January 10, 2018 to 00:00 on February 28, 2018).

As a result of summing up the results of the study, the above results were obtained, which revealed both new names and persons who confirmed their professional status as experts in the business training market in Russia.”

The study for the first time provides the opportunity for a verifiable, two-way assessment of trainers by experts and respondents who are actively shaping the business training market in modern Russia based on professional assessments and participation in the life of Runet business communities.”

The Organizing Committee of the Second All-Russian Study “The Best Business Trainers of Russia” congratulates the leaders of the nominations. We wish you new creations, professional success and achievements.

Dear ladies and gentlemen, I present to your attention a three-month study of the Russian sales training market. The objective of this study was to identify domestic sales gurus, consultants and trainers who are most competent in sales and topics related to them - negotiations, persuasion, working with objections, sales management, building sales motivation systems, etc. Oddly enough, such a rating has not existed until now. The last to explore this topic were journalists from the salespro publication, which, as far as I know, several years ago “happily” died of lack of money (and, apparently, despair that the sales magazine was not selling).

Each of the people in this study is a unique individual, so no matter who you choose for your next training, your company will not go wrong. Hire any of them and you will get the best out of what is available in the market. These people have an excellent knowledge of sales, have enormous experience and can help not only the sellers themselves, but also heads of sales departments, commercial directors and senior managers.

I know some of them in person, others in absentia, I’ve heard a lot about others or read their books. By the way, there are also people on this list with whom my experience of communication can be called more negative than inspiring. However, this fact did not in any way affect the rating or the position of the coach in it. All these people are quite well known in the Russian market and have made a name for themselves through sales training, and not just through training “about everything.” Whether I like them or not is another matter. There is no doubt about their vast experience and qualifications. I know little about some of them, but by studying their websites, reviews and videos, I can draw fairly accurate conclusions about their competencies and level of expertise in the subject area.

I think that professionals in this market will notice that many titled Russian coaches, who (quite deservedly) are accustomed to being in first place in any such ratings, were not included in the rating. The reason is obvious - these are the “TOP 20 sales trainers”. And only for them. I included here only those trainers and consultants who specialize exclusively in sales training and refuse other topics.

For example, you and I know such well-deserved, and even legendary, coaches as Mikhail Molokanov, Mark Kukushkin, Radislav Gandapas, Leonid Krol, Igor Mann and many others. Of course, in another case they could also be in this ranking, since they clearly deserve the right to be among the best coaches in Russia. And they, of course, know how to teach sales. But you need to understand that although they can conduct training on any “sales topic,” for them, sales training, and the topic of sales itself, is no longer the main one. Almost all of them have long “outgrown” the level of simple coaching and become “gurus” in some area, “staking out” certain topics for themselves (marketing - Igor Mann, strategy - Radislav Gandapas, time management - Gleb Arkhangelsky, etc. ). And others greatly expanded the range of training to reach more clients and, thus, left “pure sales”. This automatically excluded them from this list.

On what basis are the coaches ranked? Honestly, it's subjective. I did not compare the cost of a training day for each of them, nor did I calculate the average number of paid training days per year or the turnover of their companies. I didn't even look at their price lists. This rating is a purely subjective comparative assessment of one person. I assessed the totality of my knowledge and information received through various channels. For example, I attended Radmilo Lukic’s trainings many times, but few with Sergei Azimov. This was one of the reasons I ranked the founder of SaleCraft a little higher. However, this does not mean that higher is better. I rate almost everyone on this list approximately equally, and to say (and understand) that one of them is better simply because he is higher would be extremely wrong. It is impossible to compare real professionals in their field “directly” - everyone has very different temperaments, approaches and methods of implementation. But what I can say 100 percent is that all the personalities in this rating are sales professionals of the highest category.

Diverging slightly from the topic, I would like to note that it is very difficult to be a “pure sales trainer” (sounds funny, right?) in Russia and the CIS countries. Before becoming the general director of the company in which I now work, I conducted a lot of training on sales and perfectly understand those who, after three to five years of wandering around the country and neighboring countries, go to another business. Teaching sales is an interesting, but extremely difficult and not the most profitable job. The average cost of a good sales trainer is now 20-30 thousand per training/day. A good trainer deserves to earn at least 60-100 thousand a day, but there are not so many clients who are willing to pay decently for high quality. When choosing between a rate of 20 and 60, most companies still choose the former. This list is a warning and a tool for these managers. A good sales trainer should be expensive! Remember this and do not compare “incomparables”.

The dream of any trainer is to have at least 15 paid personal trainings per month year-round, but in reality it is difficult to achieve. Sometimes, of course, there is more, but more often it is less. Having gained extensive practice, some trainers open their own companies, others expand their own specialization towards general management or personal effectiveness. At the same time, the companies they created have a new name and thus “erode” the coach’s personal brand, which has already gained momentum. In this case, he has to start all over again.

Therefore, many nominees (such as Dmitry Norka or Asya Barysheva) build a brand around their own name. Western examples (the same as Jeffrey Gitomer) clearly confirm the success of this approach. Wherever and however I work, my brand will work for me. However, it is obvious that a brand built around the name of the founder is short-lived. With his (unfortunately inevitable) departure, the founder, in most cases his company also disappears. If the brand is strong enough to serve itself without exploiting the name of an individual, it may turn out to be more durable and will also serve children or even grandchildren. However, it happens differently. For example, Arkady Mizernyuk, whose training I admire, is a very successful and wealthy businessman. He could have long ago relaxed on some island under the southern sun and received dividends from his successful youth, however, he still enjoys conducting training and believes that this is one of his two life missions. In my opinion, this approach is worthy of all respect.

I admit, calling this rating “Russian TOP-20”, I am slightly sinning against the truth. Since the list includes not only trainers who live in Russia, but also everyone who often comes here and can conduct training in any Russian city at any time. I considered this approach justified, since most often Russian (and any other) companies ordering training do not care where the trainer permanently resides. If we put aside his experience and specifics, it is usually important for customers that the trainer be:

1. Available(in terms of money and in terms of quickly appearing on the horizon)
2. Russian speaking(or Russian speakers, which is basically the same thing)
3. Hassle-free in the sense of execution of contracts, cash and non-cash payments, flights, accommodation and preparation of all necessary accounting documents that are required by the intricate Russian legislation.

All participants in this rating, therefore, were classified by me as “Russian coaches”. So, for example, it would be stupid to exclude from the list the highly respected and charismatic Mr. Derevitsky, who, although he lives in Kyiv, has conducted a huge number of trainings in Russia. Alexander has found 1000 ways to combat objections, and is undoubtedly a guru in this rather narrow and, at the same time, such a huge topic. That’s why people are still chasing his books all over the CIS. And Ekke is one of the most famous coaches in Estonia, but is also absolutely accessible throughout the entire territory of the former Soviet Union and speaks excellent Russian.

Another logical question you may ask: “Why are there not 20 people on the list, but 18?”

Because:

1. I didn't want to add people to the list just because I have to list 20 people. (If this is important to you, add Pavel Bukov from RQ Lab to the list - he specializes not only in sales, but knows this topic brilliantly - and, for example, Vadim Dozortsev, whose team improves efficiency precisely through professional audit and modernization of the sales system, who how can he not see sales as a whole?).
2. There are a few other great trainers who could potentially be a good fit, but I don't have enough data to check yet, I'll add them later.

Perhaps I missed someone (in this case, I ask you to indicate in the comments those who are worthy of getting into the pantheon of Russian sales glory), but for now 3 places in the ranking are still vacant. Hurry up, as they say. ;) But, I repeat, only those who have connected their business career with sales, and only with them, can get into the rating.

As you can see, there is a nomination in which two people are competing at once. Trainers Maxim Gorbachev and Dmitry Tkachenko use the power of dual charisma and conduct training together. That’s why I didn’t split them in half (what if they wouldn’t be able to conduct training as effectively without each other?). Unfortunately, only one woman was included in the list: Asya Barysheva, whose book “How to Sell an Elephant” was read by all professional salespeople. Among the nominees was also Tatyana Sokolova, who recently wrote “Upgrade Sales,” but for certain reasons, she was not included in our rating.

I guess that's all I wanted to say as a comment. Of course, I didn’t want to offend, offend or upset anyone. If I forgot someone, I’ll be happy to include them. I would be glad if this rating is useful to you personally and your organizations. As always, I look forward to your corrections, additions, criticism and comments.

Sincerely,
Mikhail Lyufanov

So, I present to you a list of the best Russian business trainers in the field of sales

1. Dmitry Norca, www.norca.ru
2. Radmilo Lukic www.salecraft.ru
3. Konstantin Baksht www.fif.ru
4. Alexander Derevitsky www.dere.kiev.ua
5. Arkady Mizernyuk www.5045599.ru
6. Boris Zhalilo www.solutions2b.com
7. Sergey Azimov www.nerabota.ru
8. Sergey Zharikov www.8line.com.ua
9. Nikolay Rysev www.recont.ru
10. Sergey Rebrik www.rebrik.ru
11. Asya Barysheva www.abarysheva.ru
12. Maxim Gorbachev and Dmitry Tkachenko www.gorstka.ru
13. Alexey Urvantsev Podemprodazh.rf
14. Evgeny Kolotilov www.kolotiloff.ru
15. Dmitry Semin www.semingroup.ru
16. Alexey Zozon www.sales-forcing.ru
17. Ekke Lainsalu

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The Village continues to talk about how people of different professions plan their budget. In the new issue - a business coach teaching public speaking classes. Nowadays, various trainers and coaches offer to learn how to properly manage your time, effectively sell goods and services, manage a company, or speak in front of any audience. In addition to the skills needed to run a business, during training you can learn, for example, how to get married successfully or make wishes correctly. There is no certification in this area, so almost anyone can declare themselves a trainer. We learned from a young man who teaches politicians and entrepreneurs how to speak in public how to spot a charlatan, not be afraid to go on stage and save on travel.

Profession

Business coach in public speaking and public speaking

Income

300,000 rubles on average

Expenses

50,000 rubles

Rental of property

40,000–50,000 rubles

1,000 rubles

1,000–7,000 rubles

10,000–50,000 rubles

2,000–3,000 rubles

Transport

50,000 rubles

Help for parents

10,000–30,000 rubles

1,000–2,000 rubles

Personal care

20,000–30,000 rubles

Savings

How to become a business coach

I have been performing on stage since childhood. During my school and student years I played in KVN, after studying I worked on the radio for some time, and then I was involved in organizing and holding events. When I had a need for personal development, I began to study psychology and sometimes conduct free trainings. This was my social responsibility, I taught classes for volunteers, shared knowledge on student forums. Once I was asked to conduct training on public speaking, for money. I collected theoretical information and realized that I know it all - how to capture the attention of an audience, how to speak correctly, how to make people hear you. But no one taught me this; I learned it all in practice.

For the first training I was paid nine thousand rubles. It didn't compare to what I was making doing events. I could earn several times more, but I didn’t feel much satisfaction from my work. Then I began to study the market and saw that there was a demand for the services of business coaches. I once worked with a man who produces artists, and he became my business partner. I needed his investments and opportunities to reach people who were potentially interested in my services, including those from show business. I don't do documentation myself. All the paperwork - concluding contracts, paying taxes - was undertaken by the partner.

Proper Marketing

When I started working, I watched trainings and realized that my competencies were higher than those of recognized and practicing business trainers. At the same time, the range of prices for their services was very large. For one coach, the service costs two thousand, and for another - one hundred. At first I thought that it depended on the level of knowledge, skills, and efficiency. But the money you earn depends more on your marketing: how often you appear in the media, whether you work with media personalities, how many subscribers you have.

It is already known that clients do not go for content, no matter how unique and working it may be, but for personality. Information can be found on the Internet and in books, often for free. But few people go to read and figure it out on their own; it’s better to turn to a business coach. A simple analogy can be given: everyone knows how to properly pump up the body, what exercises to do, but in the gym they turn to professionals in the same way.

I'm lucky that my partner works in show business. He has employees who promote artists and manage their social networks. If I myself knocked on television or radio, there would be much less trust in me.

Submission of information

I have several formats of classes: personal consultation, corporate training and online course. I also post a lot of information on social networks and on the website. A common mistake new trainers make is not publishing anything for free. There is a rule: if two people go to a restaurant and one treats the other, then the second subconsciously feels that he owes the first. One put a little more into the overall relationship account than the other. It works the same way in coaching. The person has already received something from you for free, he begins to trust you more.

Now I blog on YouTube, where I talk about my technique. On Instagram you can just write posts, but video content works better, so we decided to make humorous vines on our topic. After all, I played KVN so much and I can joke. Even now we will try the formats of performance training and stand-up training, because it is easier to convey something through humor.

At one time, clients often asked why don’t I write a book. I outlined the main theses, my partner and I hired an agent who communicated with the publishing house. If I had been known throughout the country, I would have been offered a fee, but half of it was paid by us, and half by the publishing house. We spent about 250 thousand rubles on the book - editing, cover design, illustrations, agent fees, proofreading, layout, printing and distribution to bookstores.

Clients-mentees

I don’t like the word “client”, that’s why I usually call the people I work with mentees. Mostly entrepreneurs, top managers of companies, politicians and people who are just planning to go into politics come to me. There are also quite famous personalities - governors, businessmen, athletes, people from show business. They usually take private lessons, and a wide variety of people, not always rich and famous, sign up for the online course. After classes, my students and I remain on friendly terms; you can always call me and ask a question.

I thought I was lucky to be working with cool entrepreneurs with the right values. Then at some point a girl approached me; she herself conducts trainings, but on a completely different topic - the relationship between a man and a woman. I began to communicate with her and realized that she herself was divorced, that is, she was teaching others what she herself had not succeeded in. We are generally at different poles. I just didn't know what to do with her. I thought it would be wrong to refuse, because this is still my job. In the end, this girl left on her own.

I have not yet been in a situation where my ethical standards were affected, for example, if I was approached by a politician whose program I do not support. But I am not such a moralist as to assure that honor is more valuable than life. I would not want to work with a large government structure, but some individuals there are very worthy, and I am ready to train them. They write reports well, can collect data and prepare material, but do not know how to present.

Professionals and charlatans

The profession of a business coach is heavily criticized, and rightly so. A person comes and sees that you can charge a lot of money for trainings, and all you need to do is chat. People think: “I’ll read a couple of books on the topic, but I know how to chatter anyway. So now I’m a business coach.” I wrote on social networks that you are conducting seminars and classes - and let’s go! There is no entry threshold at all in this profession. Some training courses have already appeared, but they are created only on the basis of ideas from some private individuals. So there were a large number of incompetent people on the market. They know how to talk, but do not put the skills into practice. Sales training is conducted by mid-level sellers with a well-spoken tongue, but they cannot build and control a sales department of one hundred people. I’m ready to prove my skills at any moment. If I need to go on stage in front of hundreds of people, in front of adults and children, no problem.

When choosing a coach, you need to look at what he posts on social networks in the public domain. You can find real reviews, contact people who attended his classes, what he writes, who he worked with, whether there are any results. For now, I have only one guarantee that I am not scamming people out of money: if someone bought my online course or paid for individual lessons and he simply didn’t like it, I will return his money and we will say goodbye.

How to overcome stage fright

I’ve been coaching exclusively for about three years, but I’m still nervous before any performance. Stage and audience fear is normal. Actor Oleg Menshikov said that he played the same play thousands of times and every time he was nervous before going on stage. People tend to fear the unknown. You can’t be prepared for absolutely everything; a performance can be influenced by many factors - what mood people came in, how many there are, how they will react to your words. But when you're not nervous, most likely you don't care, and that's very bad.

If an athlete lifts a 100-kilogram barbell without training, he will most likely damage his muscles. Therefore, before physical exercise, you definitely need a warm-up. It’s the same with public speaking; you need to prepare and tune in to relieve anxiety. This is important, first of all, because any fears give rise to bodily blocks - sudden movements, tense postures, trembling in the voice. This is immediately noticeable on stage and the audience does not like it. I recommend creating your own preparatory ritual. These can be physical, breathing or mental exercises, for example, visualizing a performance.

Income

My personal consultation costs 15 thousand rubles, Skype consultation - 10 thousand, one-day training - 100 thousand, two-day - 150 thousand, speaking at an event - 50 thousand, online course from 9,900 to 30 thousand.

The work of a business coach is seasonal. For example, January falls completely and there are fewer orders in the summer. My partner and I share the profit: I get 60%, and he gets 40%. Costs are subtracted from earnings, and net profit is divided. My partner has managers, they take care of me, too, but I don’t pay them anything out of my own pocket - I don’t even know how much they get. My monthly income ceiling was about half a million rubles; in not very productive months I receive 150 thousand. On average it comes out to about 300 thousand.

Expenses

I pay about 50 thousand to rent an apartment in the center of Moscow. This is not an elite house, but an ordinary house, and I managed to find a good deal. I travel around the city either by taxi or by car sharing, and in the summer I generally ride a bicycle. I put another thousand rubles a month on my phone. I have breakfast at home, lunch in the office, and dinner usually in a cafe or restaurant. In the store I buy food for a couple of days: fruits, yoghurts, water, something for tea - I spend about fifteen hundred thousand. Recently we went to the cinema as a group, then we all had dinner together, and I paid most of the bill, especially since there were girls with us. I don’t eat meat, and I often go to vegetarian cafes “Juice” and “Moscow-Delhi” on Patriarch’s Street. I can spend 40–50 thousand on food.

When you conduct training for a certain audience, you need to come in a suit, but I don’t dress like that in everyday life. I already have suits and shirts, and I’m not spending money on them now. I recently spent 30 thousand on clothes, bought sneakers, T-shirts, polo shirts, shorts. These are not the most expensive brands - Massimo Dutti, US Polo Assn, Henderson, Converse. I can spend about a thousand to two thousand on a haircut, sometimes I get a manicure, although many people don’t understand this. I have expenses for filming and promotion on social networks. You can spend 50 thousand on a YouTube video. For Instagram we shoot a video for 3 thousand, we release one per week. But spending on video and social networks depends on needs, it can be 10 or 50 thousand.

I do triathlon, for this I now need few things: sneakers, T-shirt, shorts, swimming uniform. So I spend a little on sports - from a thousand to seven. In August, my friends and I are going to Lake Baikal; air tickets cost me around 30 thousand. I’ll also spend about 25 thousand on everything else. Back in September, friends are flying to Spain, I’m going to visit them for a few days. I regularly travel to my native St. Petersburg. And if I go to conduct a training or event in another city, then my travel and accommodation are paid for. You can say that I want to stay a couple more days and relax peacefully in a new place. I save money, but right now I’m not investing anywhere. It usually comes out to about 20-30 thousand per month. I invest almost all my free money in the development of my brand: it’s more promising. I also help my parents: I spend about 50 thousand rubles a month to help the family.