Perfumery USA. Characteristics

Perfume, then it’s worth remembering the brand here Everlast Original 1910.

Alternative brands, such as the New York boutique, have often become sources of perfume news. men's perfumes, then it’s worth remembering the brand here Everlast, who presented a spicy-aromatic perfume called Original 1910.

Alternative brands, such as the New York boutique, have often become sources of perfume news Le Labo and brand Ineke(San Francisco). The first surprised perfume lovers, including the method of preparing aromatic mixtures: the concentrate is dissolved in alcohol, and the finished product is bottled in your presence. Distinctive feature Ineke- his perfumes are named in alphabetical order (this year was the year of the “birth of A, B, C and D”).

Star power

In addition to designers, superstars of the scene constantly made their presence known in the past year. Britney, JLo, Kimora Lee Simmons And Paris Hilton They released some one, some several aromas. Rapper P.Diddy presented under the title Unforgivable (Sean John label), young actress and singer Hilary Duff loudly announced itself with the help of perfume With Love, writer Danielle Steele gave her name to the fragrance Danielle. Even TV series have become a source of inspiration for perfumes: the participants of the TV series “Desperate Housewives” also acted as the authors of a fragrance called Forbidden Fruit("The Forbidden fruit").

Colors and shades

Among women's new products Pink was often featured as a safe bet, symbolizing tenderness and sophistication. Pink color- significant for Danielle (Danielle Steel) And Lovely Liquid Satin (Sarah Jessica Parker). Purple shades, ripe plum color (Vintage Soul/Liz Claiborne), amethyst (Princess/Vera Wang), lavender color (Provocative Interlude / Elizabeth Arden) and purple (Ralph Hot/Ralph Lauren) also turned out to be at the peak of their popularity in the past year.

Another “color” trend: designers love gold! New from Donna Karan received the corresponding name Gold. The brilliance and luxury of precious metal inspired Baby Phat Golden Goddess And Guess (Guess Gold).

The main men's favorite is black. The bottles are made in this color Polo Double Black (Ralph Lauren) And Black Walnut (Banana Republic). Other colors - brown (Vintage/John Varvatos), olive green (Guess Men/Guess), amber (Atman/Phat Farm).

Trends

Classics never go out of fashion: perfumes continue to become synonymous with seduction Ralph Hot, Polo Double Black (R. Lauren). The return of “clean” smells is important (Pure White Linen / Lauder, Shower Fresh / Clean). New trend 2006 became travel: a fragrance was dedicated to this theme Island Fiji(exotic aroma) from Michael Kors. Exotic countries have become a source of inspiration for fragrance authors Tommy Bahama (duet Very Cool). Paired scent Tommy 10 (Tommy Hilfiger) each note embodies one of the 50 ingredients growing in different parts USA.

Another important trend is vintage in the design of bottles, in the names and essence of fragrances. Liz Claiborne introduced the fragrance Vintage Soul with its sunny-fruity-floral notes. John Varvatos played with the vintage theme in the fragrance Vintage(leather chypre for men). Retro style has become the main style for packaging and bottles Juicy Couture, Hilary Duff, Sarah Jessica Parker and etc.

"Joyful" scents

Perfume can be joyful and playful. If you doubt this, it is probably only because you did not have time to evaluate the aroma Eau de Play Doh , with a smell that takes you back to childhood (Demeter). Sadness is something that is in no way associated with Juicy Couture. Brand Smiley went even further, creating a perfume that evokes a feeling of joy thanks to the special ingredients in its composition. And the company Clinique proclaimed the Day of Happiness in honor of the 10th anniversary of the fragrance Happy.
Perhaps, in this vein, the future of perfumery seems extremely bright!

American flavors

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Until the early 60s, American perfumes were marked by the influence of French samples. The American perfumery tradition as an independent style only emerged in the middle of the 20th century, with the appearance on the market of companies such as Elizabeth Arden and Estee Lauder, which not only offered Made in USA perfumes, but also created them taking into account the American way of life. America invented popcorn, democracy, decaffeinated coffee, the microwave oven and highlighting with foil... and also its own perfume tradition. Which, like most American inventions, has conquered the whole world. The main difference between American fragrances is that they do not have a division into stages (notes) that are reflected in different skin differently. American perfume- the complete opposite of the French. They sound monolithic, integral, their notes are revealed not gradually, but immediately. On the one hand, this is a plus - even at the first acquaintance we understand how the fragrance sits, and we do not run the risk of hearing another note in the drydown. A lot of people like it, the aroma seems more cohesive. On the other hand, there are those who consider this approach too boring, because perfumes constructed in this way do not carry any surprises. But, you see, knowing what you’re dealing with is very American. And such a pragmatic approach has its advantages. Recently, the American tradition has become so influential that more and more French perfumes are made in this style, for example, Angel by Thierry Mugler, Organza Indecence by Givenchy, Tresor by Lancome and others.

But the American tradition also has many opponents who claim that such perfumes are too simple. However, she is a hostage of her country and in many ways reflects the American way of life, where she has almost come first not only among men, but also among women since the 60s. XX century became a career. In the USA, the first consumers of perfume were working women, whose number was constantly growing after two world wars. They spent most of the day in offices, where the distance between people is at least one and a half meters. That is why American women began to look for perfumes that could be heard from a distance and declare on behalf of their owner: “I am here!” How can one not recall the guru of American culture and fragrance connoisseur Andy Warhol ( Andy Warhol): “If you want to take up more space, apply perfume. Personally, I just love wearing fragrances.”

Fragrances for American women should have been:

Persistent to cope with a long working day,

Convenient in use (American women, unlike French women, do not really like the concentration of “perfume”, preferring large spray bottles with perfumed or eau de toilette),

Strong and bright so that even in a spacious room a woman can make a statement about herself with her aroma.

Americans are most often faithful to these principles even now; let us recall such striking examples of US perfumery as 5th Avenue from Elizabeth Arden, Romance from Ralph Lauren, Tommy Girl from Tommy Hilfinger. In addition, they first appeared in America long lasting perfume, which did not need to be “updated”: you could apply them just once a day and have no doubt that your favorite scent will honestly stay with you until the evening.

Freedom is one of the core American values. Maybe this is why people so often appear in the United States who risk “stroking against the grain” of established stereotypes? Judge for yourself, in America the hippie movement arose and spread throughout the world, in America the pop diva Madonna began her career, in America lived the founder of pop art, the master of outrageousness, Andy Warhol. So is it any wonder that with the light hand of American designers, fragrances become real troublemakers.

Undoubtedly, such a woman was Estee Lauder, to whom in 1974 the American Perfume Foundation presented the award “ Special Recognition"as a person who "made a great contribution to the development of the perfume industry." The daughter of poor emigrants from the Old World, she, as they say, made herself: she cultivated aristocratic manners in herself, organized her own business, and achieved success on both sides of the Atlantic. Was she not aware of how a woman of the new century feels? She developed a fragrance formula based on a vision of a certain general picture. Details arise already during its “writing”, often supplemented by new ingredients and technologies. And Este was never afraid of experiments and made this a distinctive feature of her perfume “handwriting”. Thus, Sensuos perfume became the first fragrance in history to use the note of molten wood. And although woody notes have always been considered too harsh for women's fragrances, in Estee Lauder's interpretation the woody accord turned out to be very sensual and soft. But a tree is a tree, and Sensuos is a fragrance for a woman who has inner strength and self-confidence. A special place in Estee Lauder’s “museum of perfume glory” is occupied by Private Collection, a signature fragrance that many years later grew into an entire collection. In 1973, Estee Lauder created perfume for herself and only for herself. But, as it turned out, she guessed right with her creation secret desires many women who were increasingly interested in where they could buy this luxurious fragrance. The formula for creating a “personal” perfume, which millions are eager to shower, was perfected by Estée Lauder’s granddaughter, Aerin. It was with her light hand that the Private Collection Amber Ylang Ylang fragrance was created, which creates the atmosphere of a family dinner in a living room decorated with wood, velvet and cashmere in shades of brown and gold. The composition is just as warm and golden: amber, honey, incense and sandalwood. “Family” is also emphasized by the bottle: Aerin Lauder added a truly personal touch to it, inventing a cap that resembles a precious bracelet given to her by her grandmother Este.

The Clinique brand (by the way, another brainchild of the Estee Lauder concern) in 1971 ventured an unprecedented step, releasing the Aromatics Elixir fragrance, which went down in history as not just a perfume, but also an aromatherapy product, “creating a light, pleasant mood and distracting from negative thoughts.” Of course, such a perfume appeared for a reason. Surveys by Opinion and Search Corporation International conducted on behalf of Clinique showed that approximately 95% of American women believe that happiness is more important than beauty, money and career growth. The fragrance, which creates such a desired feeling of joy, experienced a re-invention in 2008, when the immortal composition, incorporating serene notes of rose essence and chamomile, was enclosed in a glass bottle with a relief floral design. And so that the “formula of happiness” could be carried with you everywhere, in addition to the main aroma, the brand released a solid perfume of the same name, placing it in an elegant metal box.

The passion for aromatherapy has not bypassed another great brand of the American beauty industry. In 1999, Elizabeth Arden released a fragrance with the laconic name Green Tea. The composition, based on a combination of rhubarb mint and musk accords, turned out to be as refreshing as a sip of green tea, and had no less therapeutic effect. “Green tea” was so popular with those seeking peace of mind and simply an unobtrusive noble perfume that later the brand did nothing but create more and more sophisticated versions of the tea aroma. This is how the oriental sophisticated Green Tea Lotus appeared, inspired by the Indian tradition of adding lotus petals to tea, the warming Green Tea Spiced with ginger and Earl Gray tea, the juicy Green Tea Tropical with Marco Polo tea and Chinese magnolia. How can one not remember that the founder of the brand, Elizabeth Arden, was the “author” of the first spa, where women could tidy up not only their hair and skin, but also relax, gain strength and relax! In general, Mrs. Arden, more than anyone else, understood how important it was to make a woman feel pretty. After all, for this you need so little - some drop of self-confidence and... good perfume! So in 2009, the brand released the Pretty fragrance - a real liquid “therapy” for female soul. Perfumer Claude Dir based the composition on a unique ingredient developed by Givaudan called Petalia. This artificially created molecule gives the composition an amazing floral sound. Petalia is a bit reminiscent of the delicate aroma of peony leaves, but at the same time it shocks with its novelty - after all, a flower with a similar aroma does not exist in nature!

Calvin Klein ( Calvin Klein) sues the church and ultimately pays out a million dollars in its claim. Reason, one of his advertising posters for “The Last Supper by Klein” with half-naked models in jeans. In general, American perfumery owes him two grandiose deeds. Firstly, the fashion for unisex: the Calvin Klein brand was the first to produce fragrances that did not have “gender characteristics”, which could be used by both men and women. But later, Calvin Klein suddenly makes a 180-degree turn - and begins to create fragrances electrified with sensuality and passion. Their names speak for themselves: Obsession, Contradiction, Truth, Euphoria. Declaring complete freedom feelings without any restrictions - moral, ethical and cultural - Calvin Klein hit the bull's eye every time, as they say. Almost all of the brand’s fragrances became “iconic”, going through many reissues. Thus, the explosive Euphoria turned into Euphoria Sring Templation - a more transparent, but no less sexy composition, with notes of pear blossom, pink lily and sandalwood. CK Free clearly hints at the main value of the brand - freedom of self-expression. Calvin Klein in collaboration with perfumers Givaudan in Once again calls not to betray yourself: the composition CK Free is what a true provocateur and adventurer expects from life; it is not for nothing that it is permeated with the living electricity of notes of absinthe, tobacco leaves and ironwood.

The brand also manages to bully, surprise the public and earn millions from it. Her know-how is tracksuits made of velvet, plush and cashmere in bright, optimistic colors, decorated with funny slogans like: “Dude! Where is my couturier? or "Born in the Glamorous USA." Providing Hollywood stars and mere mortals with comfortable clothes in which they can go to a party or for a morning run, the creators of the brand did not forget about the accompanying scents. Juicy Couture perfume - sample high perfumery with a sense of humor! His is the heroine real princess, and it doesn’t matter that there have never been any princesses in America. Passionflower and tuberose on the background sweet caramel and tart patchouli will easily help you transform into the image of Her Highness. The bottle deserves special attention - it is decorated with a real coat of arms and a faceted crystal stopper in the “old spirit”. If you're going to play princesses, then for real!

Americans are generally considered to be individualists - and for good reason. Personal achievements in the USA are more important than team achievements, private property is sacred, and even when talking with each other, Americans keep a certain distance, protecting their personal space. Being special and unique is almost a way of life, so don’t offend a US resident by calling him a “typical American.” Especially if an American Mrs. or Miss wears a fragrance from a “private” collection.

Tom Ford is one of the most charismatic representatives of American fashion. He expresses his reluctance to follow the course laid out by others not only in created clothes, but also in perfumery - whatever it takes. This is confirmed by a collection of fragrances with an eloquent name. Tom Ford Private Blend. “Private Blend is my perfume laboratory,” says Tom. “I can create truly special, unique, special scents that stand out from the usual range of traditional ones. Private Blend is intended for true connoisseurs and connoisseurs.” By using Private Blend Tom Ford opens the door to the world of fragrances " self made" twelve unisex fragrances are enclosed in identical bottles, but they are all from different perfume families - oriental, floral, tobacco wood, leather. Of course, you can choose one of them. But the pleasure will be complete if you take it into your own possession complete collection- and experiment endlessly, succumbing to any whim of your mood. Ford was so fascinated by experiments in creating “personal” fragrances that the collection was soon replenished with three more handmade masterpieces - an elegant resinous Italian Cypress, exotic Arabian Wood and fantasy Champaca Absolute based on the rare Indian champaka flower. " Of all the five senses, smell is most closely associated with the power that the past has over us., wrote the American artist [producer, designer, writer] and collector Andy Warhol ( Andy Warhol) in his "The Philosophy of Andy Warhol". — The smell can carry you anywhere. Sight, hearing, touch and taste are not as omnipotent as smell, if you want to return to a certain moment with your whole being».

The Banana Republic brand used the power of fragrance to affect the senses to create its Discover Collection. Seven fragrances with names that evoke a whirlwind of associations - Alabaster, Jade, Roserwood, Slate, Black Walnut, Malachite, Cordovan. Each fragrance is not only a journey to a certain point in the world, but an exploration of one’s own soul for especially dear memories. By the way, the design of the bottles is another “hook” for immersing yourself in the past. Depending on the nature of the composition, the fragrance can be enclosed in a bottle in the shape of an egg, an ancient inkwell in the shape of a stone polished by the sea - those useless objects that for some reason we keep all our lives, from time to time remembering what is connected with them .

Patriotism is very American. Americans sincerely believe that their country is the best. Of course, this does not mean that everyone is completely satisfied with their life in America, but the fact remains that Americans love their country and everything “American,” and the city of New York is sincerely considered the capital of the world. Well, or by at least a city accumulating global energy. No city on earth has been honored with so many perfume stories as the Big Apple. Designer Donna Karan feels the rhythm of New York like no one else. She was born on the outskirts of Manhattan, so New York is in her blood. Proof of this is not only the DKNY line of youth clothing, tailored specifically for “New Yorkers,” but also a whole series of fragrances dedicated to this city and its residents. It seems that with their help, the designer told a whole story - about love between a man and a woman and... love for the city; in which they were lucky to recognize each other. The iconic apple-shaped bottle references New York City's nickname, the "Big Apple." Its shades change depending on the mood of the fragrance concept. Thus, DKNY Delicious Night in dark purple glass embodied the temptations of New York at night. DKNY Be Delicious Fresh in a soft pink bottle evokes memories of spring, when apple trees bloom in Central Park. Be Delicious fragrance Pop Art, designed in the style of the famous American pop art. The active and restless city dweller, to whom the famous “apple” fragrance is dedicated, with the light hand of illustrator Brad Hamman, becomes a comic book heroine, and the famous background dots, characteristic of the artistic style of drawn stories, appear on the bottle.

Another brand that embodies the spirit of New York in its creations is Bond No. 9 . Each of her scents is a perfumery “genius loci.” And there are more than enough iconic places in New York! The slightly eccentric and bright aroma of Lexigton Avenue with accords of blue cypress, cardamom and creme brulee makes you hear the clicking heels of a fashionable and business New Yorker as if in reality. Maybe it's Carrie Bradshaw herself - the charming, obsessed fashionable shoes the heroine of Sex and the City. It’s no wonder that the black background of the bottle is decorated with a miniature image of shoes! Continuing the tour, we’ll be sure to check out Astor Place, a square decorated with the famous sculpture by Tony Rosenthal, popularly known as the “Cube.” Its sun-warmed metal is intricately combined with accords of violet leaves, mandarin and freesia, which, together with warm notes of teak and amber, form the basis of the Astor Place composition.

America is often criticized for spreading mass culture, but at the same time perfume creations American brands enjoy sincere love in all corners of the world. And this is not a paradox at all. Just a fragrance that makes you express yourself from the very first notes, a welcome companion to an independent “geographical” affiliation.

In addition to French and American, there are also a number of less influential, but no less original and interesting perfumery traditions from Italy, Germany, Japan and other countries.

article prepared by Natalya Lukyanova
based on materials from printed and electronic publications

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Perfumery Cosmetics Wholesale

Perfumes are classified as flammable and flammable goods. As a result, finding stores with direct delivery of perfumes or intermediaries delivering perfumes to Russia is not so easy. It can be very easy to compare prices in Russian stores using Yandex Market, but the problem is how to find a store that does not sell counterfeits (reviews on Yandex Market help, but not always). Fortunately, there are several legal options to order perfumes from trusted foreign stores and deliver them to Russia.

American perfume stores and delivery to Russia

In the USA, many Russians are interested in purchasing perfumes from the following popular brands: Dior, Chanel, Blinc, Burberry, Cartier, D&G, Hugo Boss, Cartier, Lacoste, Lancôme, Givenchy, Prada, Kenzo, Montblanc, Philosophy, Versace, Yves Saint Laurent, Victoria's Secret.

Among the American stores that offer perfumes without counterfeits, we can list the following: FragranceX, Fragrancenet, Perfumania , Beauty Encounter , Parfum1 . Unfortunately, not a single American discount company delivers perfumes to Russia directly.

Of all the American perfume stores, FragranceX is the friendliest to Russians. Website at English language, but the store delivers to Russia directly using Boxberry.
You can also buy perfumes in American online hypermarkets like Amazon, Overstock. When purchasing on Amazon, it is important to purchase from Amazon itself (shipped from and sold by Amazon). Many other sellers offer perfume on Amazon, but there is a very high chance of running into a fake. At the same time, of course, normal perfume sellers like FragranceX and BeautyEncounter can also be found on Amazon.

In American eBay also a lot of perfumes. And of course, it’s easy to run into a fake here. At the same time, you can certainly find decent sellers here. For example, the Fragrancenet store is presented on ebay, and prices here may be lower than on the official Fragrancenet website.

Half-used bottles of perfume are also sold on eBay. If the seller has only one bottle of some Chanel or Dior, but has a good rating, then the chance of running into a fake may be much less than if the seller has a bunch of different sealed perfumes.

Perfumery lovers may be interested in the American subscription service ScentBird, which offers a 30-day supply of authentic perfume from one of 450+ designers for $15/month. Delivery within the USA only.

We've decided on the stores. Now let's look at American postal intermediaries, many of which do not allow delivery of perfumes:

• 
  Methods Shopfans-Express, Shopfans-Lite, Priority-BWW and BWW-Ukraine can be sent one bottle of perfume in one package.


• ExpressFromUS
  What goods are prohibited for shipment?
  17. Alcohol-containing products, perfumes, ethyl alcohol are prohibited for air transportation, but allowed for sea delivery.


• 
  


• Poster
  
  - Receipt and shipment of pressurized aerosols, flammable products, alcohol, perfume and alcohol-containing products (from Delaware it is prohibited to send any quantity and in any way; from Berlin it is possible to send via Ecopost);


• Pochtoy.com
  Items prohibited for shipment:
  - Nail polish, Eau de Toilette and perfumes on alcohol based(only oil-based is allowed)


• 
  We do not deliver:
  - flammable items (perfumes, lighters, oils, nail polish)


• 
  It is prohibited to send in parcels:
  - Alcohol-containing substances, perfumes, nail and hair varnishes;


• fishisfast
  Prohibited items include, but are not limited to, the following:
  - Perfumes, nail polish, paints and pressure sprays


• 
  List of prohibited items for international shipment
  - Perfumes, flammable substances and liquids (including lighter refills, solvents, zinc powder, acetone, nail polishes, enamels and adhesives, etc.). Any liquids with a total volume of more than 1 liter.


• Boxforward
  The list of prohibited goods includes, but is not limited to the following goods:
  - Flammable and explosive items

European perfume stores and delivery to Russia

In Europe, among the stores with authentic perfumes they celebrate Fragrance Direct, Notino , All beauty . Delivery is again not very simple. Fragrance Direct and Chemist Direct pharmacy
They offer direct delivery to Russia, but they do not send perfumes (because they are flammable).

European postal intermediaries with the delivery of perfumes to Russia:

• Poster(Germany)
  List of goods and services that Banderolka cannot help with at the moment:
  - Receipt and shipment of pressurized aerosols, flammable products, alcohol, perfume and alcohol-containing products (from Delaware, the shipment of any quantity and by any means is prohibited; Shipping from Berlin is possible via Ecopost);


• AlfaParcel(Great Britain)
  Can I send perfumes and liquid substances?
  - We can send such goods without any problems if the parcel is sent via Russian Post(delivery methods: "Alfaparcel Plus" or "Small Packet"). Sending of these goods is prohibited only for air shipment (Parcelforce, Boxbery,) and for DHL Paket/Premium.


• (UK and Germany)
  The total volume of perfumes and cosmetics should not exceed 750 ml in one parcel. Acceptable volumes of various categories: perfumes and eau de toilette - up to 700 ml, essential oils - up to 25 ml, hair cosmetics - up to 3000 ml, oral and dental hygiene products - up to 1000 ml, pre- and after-sun cosmetics, manicure and pedicure products, as well as deodorants and antiperspirants (not under pressure ) - up to 250 ml.

Chinese perfume stores and delivery to Russia

One of the most famous cosmetics and perfumery stores among Russians - Strawberry.net(Strawberry), located in Hong Kong. It delivers all over the world. Delivery is free for many products, but perfumes are flammable, so they charge 10% of the order value for delivery. Without promotions, the cost of perfumes on Strawberry.net is not particularly interesting. But Russians will be pleased with the site in Russian.

Have you bought perfumes in foreign online stores? What stores and postal intermediaries do you recommend?

In the middle of the last century, American perfume aromas came to us, clearly different from French ones in that american perfume They are not separated into notes and smell almost the same on all their owners. This is exactly what women like in the perfumes of manufacturers from the USA, as it seems that the aroma of the perfume becomes more integral. Today American tradition- creating perfumes without bright notes - has become so influential that more and more French perfumes are made in this style (Angel by Thierry Mugler, Organza Indecence by Givenchy, etc.).

There is an opinion that American perfumes are primitive. Business-minded US perfume consumers do not sacrifice the convenience of a bottle for its beauty. But, be that as it may, American perfumes truly reflect the image of American life, where work and career take first place for almost every resident. American perfumes are represented on the world market by well-known trading houses such as Elizabeth Arden and Estee Lauder.

First came the women's Clinique Happy - an emotional cocktail of citrus and flowers. It was followed in 1999 by the release of a men's Clinique Happy for Men - cool, ringing citrus aroma for those who strive for happiness with all their might. The transparent composition begins with notes of kaffir lime, calamanzi fruit and mandarin. The “heart” reveals aromas of greenery and the Mediterranean, and the “base” consists of cedar and guaiac wood.

One of the most famous American brands in Russia is Donna Karan New York. Perfume production is carried out under a license agreement with the Estee Lauder trademark. "Everything I do comes from the heart. For me, it is a personal expression of who I am - a wife, mother, artist and businesswoman. But above all, I am a woman," says Donna Karan.

Not long ago, the fashion house Donna Karan (DKNY) pleased women with a couple of new fragrances - Be Delicious Juiced and Be Delicious Fresh Blossom Juiced. These are updated versions of the 2004 perfume - DKNY Be Delicious (Donna Karan Green Apple).

The first fragrance has fresh green accords, the second is more feminine and combines floral notes.

The first American perfume that you can still buy today was Blue Grass perfume from 1936 from Elizabeth Arden. Herbal dried powder on a base of creamy flowers made a loud statement, but still could not compete with the French aromas that then filled the entire market. American perfumery was able to compete with them only two decades later, when the great Estee Lauder released the Youth Dew fragrance.

Youth Dew or "Dew of Youth" is the most popular today feminine scent in the world. This is not surprising, because the legendary oriental spicy symphony revolutionized perfumery. The luxurious composition, sounding intense but at the same time soft, allowed women to perceive perfume not only as an evening wear item, but also as an accessory for every day. It was with this scent that ladies began to complement strict daytime looks to make them more attractive.

In the 60s, America reasserted itself by releasing many fragrances under the names of celebrities. Modern stars and now they continue to create perfumes with a variety of compositions. By purchasing American perfumes from Britney Spears, Beyonce or Jennifer Lopez, you can feel like an idol and bask in the rays of their glory. This opportunity makes “star” perfumes so popular.

American perfume - influential simplicity and austerity

Today, American perfumes have become so influential that many French and other European companies create scents in their style. Givenchy, Thierry Mugler, Lancome are increasingly giving preference to pragmatic asceticism. Like American perfumers, they develop solid, monolithic compositions that sound clear and do not contain surprises. Knowing what you're dealing with is so American.

The ParfumStore online store offers the opportunity to buy American perfumes from a variety of manufacturers - from affordable ones to niche and luxury ones. Bright, charismatic, discreet and provocative brands and their legendary and rare fragrances are presented on the electronic storefront in a large assortment:

• Tom Ford is a company whose perfume laboratory produces fragrances that stand out from the usual range of traditional ones. Hypersexual Black Orchid, sweet cherry tobacco Tobacco Vanille leaves no one indifferent;
• Donna Karan DKNY is an olfactory dedication to America's beloved New York. The famous Be Delicious in an apple-shaped bottle (a symbol of the iconic metropolis) is a true legend. It is embodied in a variety of more delicate, sensual, bright and sophisticated flankers;
• Calvin Klein is a brand famous for its provocations and scandals. The first unisex fragrance in the history of CK One, the perfumery euphoria of Euphoria, the sweet forbidden fruit of Obsession, the contrasting but organic Contradiction are known to everyone;
• Carolina Herrera is an American perfume, reviews of which note their cosmopolitan nature, sexuality and stateliness. The most popular is gamma - the reflection of bright and emotional life big city, which appealed to the tastes of bohemians;
• Clinique is the brand that gave the world “happiness in a bottle.” Its embodiment was the Happy fragrances for women and men, woven from delicate chords of blossoming morning flowers and juicy, cheerful citruses;
• Juicy Couture is a hooligan perfume that invites girls to play princesses. Interesting bottles with the image of the royal coat of arms, loud, glamorous fragrances with luxurious shades - if you transform into first ladies, then for real;
• Tommy Hilfiger is an iconic American designer who has complemented his collections with stylish casual wear wonderful perfume for every day. Energetic, playful, slightly cheeky colognes Tommy Girl and Tommy have been bestsellers for decades, they are appreciated for unique ability give a feeling of freedom.

Buying American perfumes at ParfumStore is recommended for those who are looking for long-lasting, universal perfumes that can help make a bright, but at the same time discreet statement of themselves. Fast delivery, reasonable prices for American perfumes and the help of experienced consultants will make the process of purchasing fragrances enjoyable, profitable and comfortable.