Sample business plan with atelier calculations. How to start a sewing business: registration and documents
The desire of women to always be beautiful and different from others makes some fashionistas think through their style of clothing. Some ladies, whose figure or height does not meet the standards of ordinary clothing manufacturers, turn to private dressmakers or ateliers. This gives needlewomen an opportunity to draw up a business plan for a fashion atelier and find funds to open their own business. Our example is focused on opening an atelier in a regional center, where there are prospects for a fashion designer or seamstress with a wealth of knowledge and ideas. To understand what investments the implementation of the plan requires, we suggest studying the business plan of the atelier with calculations.
Project Summary
Kind of activity: services; tailoring and repair of clothes.
OKVED: No. 14 "Production of clothing".
Address: regional center. Space for rent in a shopping center. The area is located on the 1st floor. The atelier has two zones - for communication with clients and taking orders, and a sewing workshop with a fitting room. Will be used 50 sq. m.
Form of activity legalization: LLC.
Taxation: USN.
The atelier is focused on tailoring women's clothing, so women of any age should be the target customers.
Schedule:
Mon-Fri from 09:00 to 19:00, lunch from 12:00 to 13:00.
Sat from 10:00 to 16:00.
Sun is a day off.
List of services for the population:
- Tailoring of any kind of women's clothing to order according to the catalog of the atelier from the fabric of the manufacturer.
- Tailoring of individual models of clothes according to sketches and from the fabric of the customer.
- All types of repair of ready-made clothes (children's, women's, men's).
The workshop will not be located apart from the general workshop. An order for work will be taken by a free master, so that there are no downtime in work and there is no need to open an additional vacancy in the studio.
How much money do you need to start
To assess the scale of investment, consider what equipment is required for the atelier, what are the costs of renovating the premises, buying fabrics, sewing equipment, rent and other expenses.
| Equipment | Quantity | Expenses, rub. |
| Sewing machine | 5 | 150 thousand |
| Overlock | 2 | 50 thousand |
| Hemming machine | 1 | 20 thousand |
| Cover stitch (cover stitch) machine | 2 | 70 thousand |
| Steam iron | 2 | 35 thousand |
| Ironing table or board | 2 | 10 thousand |
| cutting table | 1 | 15 thousand |
| Dummy | 5 | 30 thousand |
| Sewing accessories (scissors, ribbon, wooden ruler, ripper, needles) | 5 | 100 thousand |
| Work table for a seamstress | 8 | 32 thousand |
| Accessories and fabric collection | – | 250 thousand |
| Fitting room (fully equipped) | 1 | 15 thousand |
| Product bracket | 2 | 5 thousand |
| Shelves for fabrics, accessories, catalogs, documents | 3 | 40 thousand |
| Desk | 1 | 4 thousand |
| Chair | 10 | 22 thousand |
| Coffee table | 1 | 3 thousand |
| Upholstered furniture for visitors | 1 comp. | 15 thousand |
| Computer | 2 | 40 thousand |
| Total | – | 906 thousand |
The cost of sewing studio equipment can be reduced by finding tables, machines or other items in private ads. Sometimes used equipment can be in good condition.
Additionally, funds will be required for cosmetic repairs, good lighting and ventilation in the sewing area, and thematic design of the reception area. Let's put 200 thousand rubles on it.
Plus, we need funds for rent, payment of salaries to employees at the stage of building up the client base in the first three months. Let's reflect everything in a single table:
Management and personnel
The studio employs 12 people, of which 7 are the main production workers, 3 people are part of the administrative and management building, 2 people are auxiliary workers. The number and duties of personnel are listed in the table:
| Job title | Responsibilities | Number, pers. |
| Administrative and management building: | ||
| Director |
|
1 |
| Accountant |
|
1 |
| fashion artist |
|
1 |
| Main production workers: | ||
| cutters |
|
2 |
| Tailor |
|
5 |
| Auxiliary workers: | ||
| Cleaning woman |
|
1 |
| Electrical mechanic |
|
1 |
Cutters and tailors are highly qualified workers with experience, since the quality of the manufactured products, and, consequently, the reputation of the atelier, directly depends on them.
A fashion designer must have good communication skills, as the success of his work largely depends on the ability to communicate with people. He must be able to win over a potential customer.
A fashion designer, cutters and tailors make up an efficient team whose hard work results in meeting the needs of the customer, and whose financial incentive is a monetary reward for the work done.
In the event of a technical malfunction of the equipment or equipment of the premises, the studio will use the services of an electrician working in the studio.
The total staff and salary costs will be reflected in the table:
| Job title | Quantity, pcs. units | Salary, rub. | General expenses, rub. |
| Director | 1 | 35 thousand | 35 thousand |
| Accountant | 1 | 8 thousand | 8 thousand |
| fashion artist | 1 | 25 thousand | 25 thousand |
| Cutter | 1 | 20 thousand | 20 thousand |
| Tailor | 5 | 15 thousand | 75 thousand |
| Mechanic | 1 | 10 thousand | 10 thousand |
| Cleaning woman | 1 | 8 thousand | 8 thousand |
| Total without contributions | 12 | – | 181 thousand |
| Contributions | – | – | 54 thousand |
| Outcome | – | – | 235 thousand |
For the first time, employees are paid. As the company begins to receive a sufficient number of orders, you can switch to an interest rate based on the number of work performed.
Terms of preparation for the launch of the project
The opening of a sewing studio has several stages of preparation: cosmetic repairs, purchase of the necessary equipment, search for partners for the purchase of fabrics and accessories. The timing of the opening of the atelier depends on the success of the events. In the table, we indicate the proposed time frames:
Opening a tailoring shop is part of the job. It is more important to get the first order so that the workshop does not stand idle and the specialists are not disappointed in the employer. You can invite craftsmen who have their own small clientele to work, and start from there.
Income figures
To calculate the profitability of a sewing studio, you need to determine its monthly profitability. The qualification of the staff is high. It is possible to sew both light clothes (dress, skirt, blouse, suit), and outerwear made of fur, leather and coarse fabrics. Therefore, the flow of customers must be sufficient to keep the entire workshop busy. One order may take from two days to two weeks. The price list will determine the cost of fabrics, repair services and part of the operations (taking measurements, developing a sketch, cutting, sewing). It is difficult to determine the exact price for the product at this stage. Suppose that an evening dress can cost from 7 to 25 thousand rubles. Trouser suit - from 5.5 to 18 thousand rubles. The exact price can be calculated only for specific models that will be presented in the catalog.
To make a profit, the studio must make a daily revenue of at least 25 thousand rubles. For a month, it can vary from 500 to 700 thousand rubles. The more famous the sewing studio, the more orders and profits there will be.
As a basis for calculations, we take an indicator of 600 thousand rubles per month. Internal, external expenses and revenues will be entered into the table and we will calculate the profit and the payback period of the studio.
So, the net profit will be 110 thousand rubles per month. At the start of the project, 1,695 thousand rubles were invested. It will take at least 16-18 months to reach self-sufficiency. If daily revenue is higher than estimated, then net profitability will come faster and there will be an opportunity to upgrade sewing equipment or expand the business.
Eventually
To implement the project to open a sewing studio, considerable funds and highly qualified specialists are needed. Such a business is relevant for a private tailor of women's clothing, who has an established clientele, but is tired of working at home. A hobby can safely turn into a profitable business if you have in mind a suitable premises, initial capital and familiar fashion designers, universal seamstresses.
* Calculations use average data for Russia
From 150 000 ₽
Starting investments
155 000 ₽
50 000 ₽
Net profit
6-8 months
Payback period
Atelier is a women's business that is quite simple to organize with minimal investment. As in many other areas of activity, the basis for success is the skill of the staff and location.
Atelier is a business that is quite simple to organize and is considered a female occupation. You can open your own atelier at minimal cost and in a short time. If you know how to sew and dream of opening a mini-business, then the idea of \u200b\u200bthe atelier will suit you.
Market Review. The relevance of the studio as a business
In the field of consumer services, which includes atelier services, there has been an increase in demand recently. According to statistics, each year the atelier opens twice as many as it closes. Annual growth in this area is about 10%. Even in times of crisis, atelier services are in demand, because people start saving on clothes and more often turn to ateliers for repair services.
The two main services of the atelier are tailoring and repairing clothes. In the past few years, the demand for tailoring has declined - the market is overflowing with ready-made products, which, moreover, are often cheaper than tailor-made products. Everyone knows the situation with modern light industry: the overproduction of inexpensive and low-quality Chinese clothing has "corrupted" the taste and culture of the consumer. He has lost the habit of repairing his dress, generally loving him, respecting and treating him with care. The consumer has long been accustomed to throwing tons of everything at the nearest trash can, immediately buying a ton of new, "from the latest collection." Therefore, today the services of a seamstress are more often used by people who need to refine their clothes - shorten their trousers, fit them, etc. That is why clothing repair points began to open actively in shopping centers.
Atelier can be conditionally divided into two categories. The former rely on wealthy clients, the latter, on the contrary, on people with below-average incomes. Accordingly, the range of services is slightly different. The first category of workshops is focused on the creation of individual clothing - for example, business suits. Profit is made up of the execution of several, but expensive orders. Such a business, as a rule, rests on wealthy and regular customers who go to the atelier year after year. The second category of workshops fulfills small orders and makes money on their quantity.
Benefits of an atelier as a business:
studio services are in demand in any locality;
high demand for this type of service, even in times of economic instability;
opening an atelier requires minimal investment, which can be recouped in a few months;
a small studio needs a minimum of equipment and tools. The main thing is a good master.
Many people think that opening an atelier is very simple: you find a room, buy a sewing machine, and you can expect profit. However, in practice, things are not so rosy. Many studios burn out and close, never reaching a payback. In order for the business to develop successfully, one should take into account many nuances, research the sales market in advance and draw up a business plan for the atelier. Therefore, we will consider in detail each stage of opening an atelier and the features that need to be taken into account.
Who can open a studio
A seamstress, a tailor, a cutter can open their own business. Usually the owners of the atelier are good craftsmen who understand the intricacies of sewing and know the market. This would be the preferred option. However, even if you are far from the sewing business, you can realize yourself in this business as a manager, and entrust all production work to hired employees. And yet, many note that the atelier - especially with the service of individual tailoring - is, first of all, creativity. Therefore, without a soul here is impossible. Knowledge of the specifics of work and an individual approach to each client will help to achieve success in this business.
Market analysis
Before opening an atelier, you need to study the sewing services market in your city. It is important to understand if there is a free niche: you can determine the approximate number of ateliers using services such as Yandex.Maps, Google Maps, 2GIS. Find out the cost of your competitors' services, the service they offer. In addition, you will need data on the composition of the population in the area and income levels in order to identify your potential customers. The collected information will allow you to assess the prospects of the business and decide what competitive advantages you will have.
List of studio services
At the next stage, you need to determine what exactly the studio will do and what contingent its services will be oriented to. In addition to custom tailoring, you can also repair, restore or remake. Depending on the list of services, equipment and staff are determined. For example, if you plan to provide an individual tailoring service, then you need to impose certain requirements on the seamstress.
What services can the studio provide to clients:
hemming, shortening clothes;
design and tailoring of evening dresses (dresses for prom are very often in demand);
repair of old things (replacement of collars, fasteners, etc.).
replacing zippers, steaming, repairing and making pockets, altering buttons, replacing a collar or cuff, etc.;
sewing carnival costumes for children (in demand before New Year's parties);
tailoring of school suits;
tailoring copies of famous designers (also in demand, as it is still cheaper than the original);
sewing curtains;
urgency of order fulfillment (20-50% of the cost of work is added).
It is recommended to start with a clothing repair studio, and then, having built up a client base and gaining a foothold in the business, move on to individual tailoring. The cost of opening a clothing repair shop is much lower than that of tailoring.
Having decided on the list of services, make a price list. Find out what your competitors are offering and lower yours a little. At the initial stage, this will attract customers. But be careful with price dumping - do not work at a loss. Set a price that can recoup your costs. To deal with the calculations, draw up a business plan with cost and income calculations and an analysis of the strengths and weaknesses of the business. In addition, you will definitely need a business plan if you decide to take a loan to start a business.
Studio registration
How to register a company for tailoring and repairing clothes? In order to conduct commercial activities, you need to register your business. You can choose the form of sole proprietorship or LLC. The difference is that if you are the sole owner of a business, it should be registered as an individual entrepreneur. This will significantly facilitate accounting and simplify taxation conditions.
To apply for an IP, you will need a passport, a statement of state registration. registration, a receipt for the payment of state duty (800 rubles), as well as a copy of the TIN certificate. If you decide to open an atelier together with the founder, you will have to register as an LLC. Also, for registration, you will need to indicate the relevant OKVED codes.
The most suitable OKED codes for ateliers:
95.29.1 Repair of clothing and textiles
52.74 Repair of household and personal items n.e.c.
18.2 Manufacture of clothing from textile materials and clothing accessories
18.24 Manufacture of other clothing and accessories.
The next step is to obtain all necessary permits from Rospotrebnadzor and similar state authorities. institutions. About 5,000 rubles will have to be spent on registration of all permits.
The requirements of the SES involve the execution of the following documents:
production control program;
the conclusion of Rospotrebnadzor on the compliance of the premises with the standards;
permission from Rospotrebnadzor to carry out activities;
contracts for the removal of waste, hazardous substances, disinfection.
Choice of space for studio
The most essential issue in the organization of the studio is the search for a suitable premises. It is important to choose a convenient location, as the profitability of the business depends on it. According to statistics, the attendance of the atelier by 70% depends on where it is located. Most often, a person who needs such services simply looks for a nearby atelier or chooses what is “along the way”.
There are two options for premises for a studio: renting a retail space in a shopping center or in a residential area. Each of them has its pros and cons. The table shows a comparison of these options. The choice depends on the target audience and the concept of the atelier.
Comparison of premises for rent
|
|
Premises in the shopping center |
Room in a residential area |
|---|---|---|
|
high permeability; there is a possibility that clothes bought in the same shopping center will require adjustment in size. Then buyers will immediately turn to the studio the premises are ready for use, no repairs are required you do not need to obtain a sanitary and fire certificate for your premises |
The studio is within walking distance from the houses. The target audience will be residents of the area; rent is cheaper than in the shopping center; premises can be purchased |
|
|
expensive rent; the studio is forced to work according to the schedule of the shopping center |
the premises may need renovation; it is necessary to draw up all permits; Pedestrian traffic is less than in the shopping center. The circle of potential buyers narrows down to residents of a sleeping area |
The atelier works only during the daytime and does not create much noise, so it is quite possible to equip it on the ground floor of a residential building. This studio will be open from 9:00 to 19:00. In the shopping center, the studio will have to work according to the schedule from 10:00 to 22:00 - while the shopping center is open. Renting a room located on the ground floor of a residential building will cost an average of 12-15 thousand rubles. For renting a pavilion in a shopping center, you will have to pay about 20-25 thousand rubles a month.
A good option would be the neighborhood of the atelier with fabric or clothing stores. To increase the flow of customers, you can negotiate with the nearest stores so that consultants, if necessary, recommend your studio to their customers.
Studio space requirements:
area not less than 10 sq.m. Optimal - 20 sq.m. The room should not be so small as to cause bouts of claustrophobia in visitors - they associate crampedness with the pettiness and frivolity of the company.
availability of electricity;
the room should be divided into at least 3 zones: a reception room with a fitting room, a cutting and sewing shop and sanitary rooms (pantry, toilet, staff room)
the lighting of the seamstress's place of work must meet special standards that are five times higher than the requirements for living quarters;
for professional sewing equipment you need a voltage of 380 volts;
good ventilation;
light walls that can withstand frequent wet cleaning;
the absence of surfaces that trap small waste of sewing production.
In order to provide studio services, it is not necessary to rent a separate room. You can open a home business. How to organize the work of the studio at home? Clothing measurements can be taken at the client's home, and a mini-production can be placed in your home. The difficulty of this idea lies in finding new customers. You will need to place an advertisement on a site like Avito, hang a sign or an announcement in an elevator, or rely on word of mouth.
Purchase of equipment for the studio
For work it is necessary to purchase equipment. An approximate list of equipment is given in the table. The volume of investments required for the purchase of equipment is 70 thousand rubles.
Studio equipment
Before purchasing the necessary equipment, you should understand what factors affect its price:
manufacturer country;
functionality of studio equipment;
the material from which it is made, its quality indicators;
firm (there are little-known firms that demonstrate good quality, but are much cheaper).
In addition to professional equipment, you will need some furniture and lighting fixtures. Furniture should be comfortable, lighting should be bright enough. These are comfortable working conditions.
Atelier recruitment
Most entrepreneurs realize that in this business a lot depends on the level of the craftsmen who will work in it. Therefore, it is necessary to pay special attention to the selection of personnel. The best option is experienced people you know who can not only sew perfectly, but also communicate with customers. If there are none, you can hire employees on the recommendation of your colleagues or acquaintances. You can also post information about the vacancy on specialized sites. When hiring unfamiliar employees, it is better to set a trial period for them. Do not forget about the personal qualities of employees. Welcome: honesty, decency, punctuality, courtesy, the ability to take into account the wishes of the client. Carefully select candidates, check people on simple orders. As a rule, the employees of the atelier are women: after all, in the atelier, mostly women bring things, and the work will be associated with tactile contact).
Ready-made ideas for your business
As for the number of employees, it depends on the direction of the studio and its scale. For a small atelier, it is enough to hire two seamstresses - they will work in shifts in 2 through 2 mode so that the atelier can operate seven days a week. If you plan to provide a custom tailoring service, you will have to hire a cutter. When increasing orders, an administrator will be required to take orders.
Set piecework or piecework-bonus wages so that the employee feels responsible and interested in the results of his work. The minimum salary is mandatory, especially during the formation of the enterprise. Also provide for an additional payment - a certain percentage of revenue. Don't underestimate wages. Otherwise, professionals will go to competitors. The average salary of a seamstress is 20-23 thousand rubles. This includes salary (16-18 thousand rubles) and a percentage of income (depending on the amount of work performed). Tip: if you initially indicate “maintaining cleanliness in the workplace” among the responsibilities in the vacancy, you can save on a cleaning lady.
Keep in mind that in the atelier business, the problem of so-called “left” orders and financial dishonesty of employees is quite common. To be on the safe side, a business owner should periodically show up at work or send a mystery shopper. Cleanliness is checked by comparing the revenue on the days the owner is present with other days. Of course, if you understand that your time is worth more than such visits, it is easier to spend money and install video surveillance at your workplace.
How to advertise a studio
The key to the success of any business is customers. In order for the atelier to pay off and bring a stable profit, it is necessary to actively promote services on the market. You need to start an advertising campaign even before the opening of the atelier.
Ways to promote the studio:
information on bulletin boards in the area of the workshop;
ads on the Internet;
distribution of invitations to mailboxes;
placement of announcements in elevators of residential buildings;
a bright sign, banner or pointer;
printing of business cards and leaflets;
holding various promotions, discounts on tailoring certain products, discounts on the first order, etc.
You should not spare money on advertising - be prepared to spend about 30-40 thousand rubles to provide your atelier with orders. An active marketing strategy allows you to accelerate the process of recoupment of funds invested in opening an atelier.
How much does it cost to open a studio from scratch
Initial investment
It is worth not only taking into account all the costs of opening an atelier, but also calculating the monthly expenses. They include rent, advertising, depreciation, payroll, and more. Fixed costs also include taxes - this table shows their approximate amount, because. they are calculated on the basis of the revenue figure.
fixed costs
Thus, fixed monthly expenses will be about 105,000 rubles. Analyzing the question of how to open an atelier from scratch, we can conclude that large financial investments are not required. Anyone can start such a business. The main thing is to have the necessary knowledge and competently plan all stages of entrepreneurial activity.
How much can you earn on tailoring and repairing clothes
With a good flow of customers, the daily revenue of the studio can be from 5 thousand rubles. In other words, you can earn from 150 thousand rubles a month.
We predict the income of the studio:
The cost of an average order for the repair of clothes is about 350 rubles. Approximate number of orders per day - 10, per month - 300
Revenue per month: 350*10*30 = 105,000 (rubles)
The cost of the order for tailoring is 3000 rubles. The approximate number of orders per month is 10.
Monthly revenue: 3000*10=30,000 (rub.)
Additional services (urgent order processing, tailoring of curtains, etc.) - 20,000 rubles. per month
Total revenue: 155,000 rubles.
Net profit per month: 155,000 - 105,000 \u003d 50,000 (rubles)
Annual net profit: 600,000 rubles.
Payback: 6-8 months.
No need to expect big profits from the studio, especially in the first months of work. In order to get orders right away, you need to do advertising about a month or two before the opening.
What difficulties can the owner of the atelier face?
Risk assessment is an important point in a business plan for an atelier. Risks in this area include:
purchase of low-quality equipment;
lack of personal funds, when interest on the loan is added to the usual expenses;
low quality of services (problems with staff);
exorbitant increase in rent;
Every year in Russia, the number of tailoring studios is growing. This is due to the high demand of the population for household services in the field of sewing and repairing clothes. Opening a studio is profitable and does not require serious investments. To begin with, a concept and business plan for a sewing workshop is being developed. The article presents a sample business plan for a clothing repair shop for the city of Vladivostok.
Brief Summary
Starting investment: 550 300 rubles
Payback period: 2-4 months
Profitability: 20-30%
Annual net profit: 940,800 rubles
Project description
Idea: Starting a tailoring and repair shop from scratch, designed for clients with an average income level and above. The project reaches self-sufficiency approximately 8 months after the start.
Organizational form: sole proprietorship or LLC
Project goals:
- Creation of a sewing studio according to a business plan;
- Providing a wide range of quality services;
- Providing customers with a high level of service;
- Getting regular monthly income;
Prospects: organization of a network of workshops for tailoring and repairing clothes and textiles in the sleeping areas of Vladivostok.
Target audience: women of different age categories - 85%, couples - 10%, men - 5%.
Services:
- Restoration of products from any materials;
- Repair of leather and fur products;
- Tailoring of men's, women's and children's clothing according to individual patterns;
- Tailoring of textiles (bed linen, curtains).
- Working hours: 6 days a week from 10.00 to 20.00. The total number of working hours per week is 70 hours.
Important! The business plan of a sewing studio for a small business with calculations is done taking into account financing in the project of personal funds in the amount of 550,300 rubles
Niche in the market
For the past ten years, the Russian textile industry has experienced a serious crisis. According to experts, the segment for the production of clothing in 2013-2016 was 80% occupied by Asian and European products. The share of domestic producers reached only 20%.
In 2017, the situation began to change thanks to significant support from the state. In addition, private investors actively invested in small and medium-sized enterprises for sewing clothes from domestic raw materials, as a result of which it became profitable to keep a sewing studio, especially in small towns.
In Vladivostok, there is 1 sewing workshop of a narrow profile for 2 bedroom districts, serving about 4,000 residents. At the same time, competition in this niche is insignificant. Therefore, the business plan of a tailoring studio should include an extended list of services at affordable prices.
Marketing strategy
An advertising campaign is an important component of a business plan for a sewing studio. The flow of customers, the payback of the project and its relevance depend on it. In the first month of work, marketing costs will amount to 10-15% of the total investment. After 2-3 months, the atelier will become more popular and the cost of monthly advertising can be reduced.
*The calculation is made for the first month of the project implementation. Further monthly costs do not include printouts of the name sign and website creation.
Organizational and legal base
Before you open a shop-studio, you should decide on the legal form. The choice of an individual entrepreneur or LLC. IP is easier to register. To do this, the necessary package of documents is collected and submitted to the local tax service. Not all businessmen are ready to spend time preparing documents. To avoid a long registration of an individual entrepreneur, you can contact qualified service specialists who will help with the registration of an individual entrepreneur or LLC for free.
When filling out documents, the column “OKVED code” indicates: 93.5 (“Provision of other personal services to the population”), 18.2 (“Sewing clothes from textile materials and clothing accessories”), 52.74 (“Repair of household products, as well as items for personal uses not included in other groups").
If the creation of an atelier is planned jointly with a partner, then it is better to register a legal entity, it is easier to open an LLC. This form of business organization will allow you to correctly distribute responsibility between the two parties.
Production plan
An important step towards the successful creation of a tailoring atelier business plan is to calculate the cost of equipment and know the basic criteria for a workshop space. Correct calculation of costs at this stage will avoid possible risks and save money.
room
The room is selected taking into account the location, price per square meter and convenience. The area of a small studio is 30-40 square meters. This is quite enough to accommodate several workplaces, a fitting room and a reception area for receiving orders. The room can be located on the ground floor or first floor.
The cost of renting retail space in Vladivostok averages from 800 to 1200 rubles per square meter. Accordingly, at least 25,000 rubles are included in the business plan for monthly rent.
Important! The room under the studio must be equipped with an isolated entrance, have good ventilation and communication systems.
Equipment
In the business plan of a sewing studio, equipment costs occupy a large part. It is better to buy equipment from trusted suppliers who provide good discounts to regular customers. You can also buy some used equipment. This is a common practice among entrepreneurs starting a business in the field of tailoring and repairing clothes.
Investment in equipment
organizational plan
Recruitment takes time and costs. The optimal number of employees of a small studio is 3 people (2 masters, 1 administrator). You can not hire a full-time accountant, but outsource the accounting department. Specialists of the Glavbukh Assistant service will help with this.
Wages are distributed among employees, depending on experience and qualifications. Masters receive a fixed salary and a percentage of each order. The administrator's salary does not include the interest rate.
payroll fund
Financial plan
The estimate of the start-up investments of the atelier's business plan is compiled based on the costs of renting, repairing the premises, equipment, registering a business and an advertising campaign. The amount of initial investment can be influenced by objective factors:
- Increasing the cost of equipment or rent;
- Additional costs in the process of repairing the premises;
- Marketing price changes.
One-time investments in a sewing workshop with an area of 30-40 square meters are as follows:
* The estimate does not include the cost of utilities, payment for the Internet, household goods.
The amount of net income is determined after the estimated costs for each month are calculated. The monthly investment estimate consists of fixed and variable costs.
Monthly costs
The daily number of clients per day is about 8 people. The average check is 1300 rubles. Thus, an atelier for tailoring and repairing clothes can bring the owner 312,000 rubles a month. Net income every month - 78400 rubles.
Risk management
A preliminary analysis of the risks associated with the opening of a sewing workshop will minimize them. The most common risks in the textile field are:
- Seasonal nature of work. As a rule, there are fewer orders in summer. Therefore, it is important for an entrepreneur to be able to quickly navigate the new environment and switch attention to new ways of earning. This may be a minor repair of clothes or tailoring of bed linen, curtains, school uniforms.
- Rising prices for raw materials and deterioration of their quality. To avoid such a situation, it is necessary to establish channels for the purchase of raw materials in advance and have several suppliers.
- Equipment breakdown. To prevent this from happening, machines are regularly checked for defects. Full repair of sewing equipment is carried out every six months.
- The difficulty of working with non-standard figures. Some models require an individual approach. This applies to plus size clothing. To be ready for such orders, it is necessary to hire high-level all-round professionals.
Perhaps, every person in life has a moment when he is ripe for opening his own business. For some, this process drags on for many years, and, already on a well-deserved retirement, he suddenly decides to invest all his experience in his own business, and someone, while still very young, launches his own business. One way or another, but we all come to this.
And then the questions arise: what to do? What to invest your money in? Despite the seeming overcrowding of various markets, with the right approach, you can always find a niche for your own business. One of the most profitable and promising areas has been and remains its own sewing studio. But how to open it? What needs to be done for this? How to organize a business and how much money it will take? You will learn about all this from our material.
With experience or without?
Let's start with the question of who should open their own sewing studio in the first place. Of course, these are people who have previously been in this business as seamstresses or cutters. You may not have become super-aces in this matter, but you should at least have a craving for sewing.
Otherwise, there is nothing for you to do in this area. After all, it is important to know both the technological process and the correct organization, building a business. You need to think carefully before starting your own business.
In particular, you must clearly understand where you will get fabrics for tailoring, what specific clothes to produce, what staff to hire, where to locate it, what equipment to purchase and, most importantly, how to sell finished products in the future. In other words, at all stages of organizing this business, as well as in the process of work, you must clearly understand what you need to do in order to ultimately achieve financial success.
Calculate everything carefully
In case of a lack of funds at the stage of equipment acquisition or wage distribution, you can apply for financial support from partners. In other words, a clothing manufacturing business plan can become a kind of beacon in the world of entrepreneurship, which can be turned to in moments of heavy seas.
Don't Just Rely on Luck
However, there are many examples when people started this business, understanding almost nothing about it. As a result, they achieved simply amazing success due to their business acumen, the ability to conduct business, negotiate with people and subtly feel the current needs of the market.
Therefore, if you have an entrepreneurial streak, but practically no work experience, you have little idea what a sewing workshop is, you should still try your hand at it. The most striking thing about this business is that it is very multifaceted. There are hundreds of different types of fabrics in the world. You can deal only with women's or men's clothing, or you can focus on children's. It all depends on what market you are currently targeting and what tasks your sewing workshop business plan solves.
What to sew and for whom?
You can go into the production of sophisticated designer outfits, which, although not going to the masses, but you can make great money on them. You can also open the tailoring of soft toys and all kinds of souvenirs from expensive fabrics. True, in this case, it will take longer to delve into the features of demand. Only by trial and error will you be able to come up with the most optimal offer.
Therefore, it is better and more profitable to engage in the production of clothing. Because it is the most cost effective. To begin with, you should choose a place where the sewing workshop will be located. The advantages of this business are that you can be located in the center of a big city, or you can rent the premises of an enterprise located far outside the city limits. At the same time, in both cases, it is possible to organize quite worthy production.
To optimize the business plan for the garment industry, of course, it is better to rent a room of 200-300 square meters for a long time somewhere in a quiet center. You should think over your business in such a way (most importantly, the location of the sewing workshop) so that you can quickly and efficiently get to warehouses with fabric and just as quickly deliver finished products to your distributors or wholesale customers.
Couture clothes?
In this business, as in any other, you need to clearly understand for whom you sew and in what price segment you work. For example, if your dresses are designed for residents of provincial towns, then you should not go crazy in design, and then charge three prices for dresses. So it won't work for you. Sew simple in cut, but high-quality models at affordable prices.
In this case, you will be able to take your profit thanks to mass sales (and production costs will thus be significantly reduced). Never discount your competitors. When starting your production, be sure to analyze what your competitors are doing: what fabrics they use, what exactly they sew, how they sell and at what price. Such information will allow you to adjust your own actions in the market, and will make your business plan for clothing production more effective.
So, for example, if during the analysis it became known that three workshops for tailoring and repairing clothes are already successfully operating in your area, then in this case it simply does not make sense to open another production. You will burn out. Also consider the real financial possibilities of your target group. You should not offer clothes from popular designers to villagers. They just won't understand it.
Despite the variety of goods in stores, it is often difficult for a customer to choose the right clothes. The client may not be satisfied with the size, quality of tailoring or material, style and design. Most of the products on offer today are not very good quality from cheap blended or synthetic fabrics. It is these clients that make up the target audience of the studio. In the article, we will consider the business plan of an atelier for the repair and tailoring of clothes.
Atelier for tailoring clothes from natural fabrics is a good alternative to clothing stores. The final cost of clothing is comparable to the store, as the cost of work in the atelier does not exceed the trade margin.
Advantages and disadvantages of opening an atelier
In the table below, we consider the advantages and disadvantages of the business of opening an atelier. It can be distinguished that the main target audience is people who need clothes of an individual cut (they can be obese people or who want to look more fashionable and elegant).
Here are some Gomkomstat statistics on clothing turnover. The leader is the Central Federal District (~50%) and, in particular, Moscow (~40%). The retail turnover of clothing in St. Petersburg amounted to ~3%.
Regions leaders and outsiders in buying clothes (Gomkomstat data)
From the diagram, we can conclude that it is most effective to open an atelier in the Central Federal District in Moscow, since it is there that the greatest demand for buying clothes is. The tailoring business in the Far East and North Caucasus districts will bring the least profitability.
How to open an atelier from scratch: registering a business in the tax
For registration in the tax atelier, an individual entrepreneur or LLC is created. The table below analyzes the main benefits, as well as the required list of documents for each of the forms of business. When registering under OKVED, choose the main activity: 52.42 "Retail trade in clothes", 52.42.1 - "Retail trade in men's, women's and children's clothing", 52.42.8 - "Retail sale of clothing accessories (gloves, ties, scarves, belts, suspenders and etc.)”.
| Form of business organization | Benefits of using | Documents for registration |
| IP ( individual entrepreneur) | Used to open a small studio (50-80m²). Number of staff 3-5 people |
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| OOO ( limited liability company) | Used to open a large studio (>80m²), take loans, and scale. |
By law, the authorized capital of an LLC cannot be less than 10,000 rubles! |
If you provide services to the public, you can use the BSO (Strict Accountability Form) rather than the cash register.
OKVED codes for registration of an atelier:
- 18.10 - production of leather clothing
- 18.2 - tailoring of accessories and clothes from textiles;
- 18.21 - production of overalls;
- 18.22 - making outerwear;
- 18.24 - tailoring of accessories and other clothes(for the main studio, select this code) ;
- 52.41 - retail sale of textiles and haberdashery
- 52.74 - repair of clothing and household items that are intended only for personal use and are not available in other groups.
How to open a fashion studio (case study by Masha Umanskaya)
In an interview, Masha Umanskaya will talk about the intricacies of running a fashion studio.
Atelier business plan: project presentation
We choose large cities (as shown above, Moscow is better) with a large number of solvent customers who are interested in individual design and prefer high-quality fabrics. We focus mainly on the female audience.
We repair textile products in parallel. The business plan includes the presence of a store of European high-quality goods. Price categories in the store - from everyday to evening.
To ensure the constant workload of equipment and staff, you can make clothes that will be sold outside the atelier (in our opinion, it is better to focus on individual tailoring, rather than sewing everything in a row).
We exhibit product samples in the reception hall on mannequins. Opening hours - from 10 to 20 hours seven days a week, on Saturday and Sunday we work 1 hour less.
Room selection
We choose high-traffic areas for the atelier, the first floors of residential buildings, shopping centers or consumer service complexes.
It is better to start with a small area of \u200b\u200bthe room - up to 50 m². As the business expands, we move to a larger premises, but located nearby so as not to lose customers.
The studio business plan provides for at least 3 types of premises:
- Reception room with fitting rooms containing samples of fittings and fabrics.
- Cutting and sewing workshop, where ironing and processing of fabrics are performed before cutting.
- Sanitary technical rooms - closets for washing supplies, a toilet, a room for eating.
We provide lighting for seamstresses' workplaces according to special standards, which are five times higher than the requirements for living quarters. Professional sewing equipment requires a voltage of 380 volts.
Other conditions for the premises are minimal: good ventilation, light walls that can withstand frequent wet cleaning, the absence of surfaces that trap small sewing waste.
If the business is planned to expand and manufacture wholesale batches of products, we will entrust some of the operations to seamstresses at home to save rent.
Initial Costs
First, we buy a minimum of sewing equipment, then we buy more as needed. Equipment list:
- sewing machines, overlockers - 150,000 rubles;
- mannequins - 10,000 rubles;
- ironing equipment - 40,000 rubles;
- furniture for the reception and sewing room - 40,000 rubles;
- repair - 200,000 rubles;
- accessories - 20,000 rubles;
- purchase of goods for sale - 100,000 rubles.
Total - 460,000 rubles.
To save money, you can buy used equipment, only you will have to pay a mechanic who will check and install it.
Atelier advertising
After the preparatory events, we launch advertising, making it in the form of an announcement. We start the advertising campaign a few weeks before the opening.
- information on bulletin boards in the area of the workshop;
- ads on the Internet, print media, local television;
- distribution of invitations to mailboxes;
- mutual advertising in partner stores.
First, we cover the residents of the nearest microdistrict. We offer discounts on tailoring and repairs. Gradually we form a circle of regular customers from other territories, using advertising in the media.
Jobs
Initially, we hire two seamstresses, one cutter and two clerks, who also perform the duties of shop assistants. Requirements: work experience, references from previous employers.
We transfer accounting services and work on cleaning the premises to third parties under an agreement. For one-time orders, if necessary, we involve a designer.
We give sellers a fixed salary of 12,000 rubles or more (the average for Russia), shop employees - a constant minimum wage and 1/4 of the cost of completed orders.
Costs in the first year of operation
Consumables are included in the price of the order. They will cost about 20,000 rubles / month.
- Rent of premises, utilities - 70,000 rubles.
- Advertising - 10,000 rubles.
- Purchase of accessories and fabrics for the store - 40,000 rubles.
- Salary with deductions, including payments under contracts - 60,000 rubles.
Atelier profitability
- The cost of an average order is about 350 rubles. We predict 9 orders per day.
- The annual total revenue is planned to be about 1,100,000 rubles, after deducting salaries and deductions - 850,000 rubles.
- The average order for tailoring is 3,000 rubles, the amount per year is 1,350,000 rubles.
- Sale of fabrics without tailoring - per year up to 800,000 rubles. Total revenue - 2600000 rubles.
- Revenues from the sale of finished products - up to 200,000 rubles with a subsequent increase.
With an increase in the number of orders, we attract additional employees and purchase equipment. Advertising costs are gradually decreasing. Taking into account taxes, investments will pay off in 1-1.2 years.
Read related articles on selling clothes for adults and children: and.
Evaluation of the attractiveness of a business by a magazine website
| Business Profitability |    (3.5 out of 5) |
Business Attractiveness
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| Project payback | (3.0 out of 5) |
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| Ease of starting a business | (3.5 out of 5)
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| The atelier is a promising business in large cities: Moscow, St. Petersburg, Kazan, Yekaterinburg, since it is there that there is a high demand for the purchase of new clothes. The payback period for initial costs is ~1 year. It is important to have tailoring experience, as only through high-quality work it will be possible to ensure repeat sales. | ||
