Milan Fashion Week. Milan Fashion Week
The third in the fashion marathon starts Milan Fashion Week. It receives much more attention than New York or London, and there is a simple explanation for this: in Italy the most famous brands show their collections. Gucci, Prada, Versace - even those of us who have nothing to do with fashion have heard about these and other original Italian brands.
The power of a name works flawlessly: the shows of these brands inevitably become the most discussed at the end of not only the Week, but also the entire fashion month. Of course, the trends set by Italian designers promise to be the most relevant in the coming season. Let's talk about them!
At first, when we saw balaclavas at the Raf Simons show at Calvin Klein in New York, we thought: “This is probably just a beautiful stylization, it’s unlikely that anyone else will show similar hats.” How wrong we were! Balaclavas became the boldest headwear of Milan Fashion Week: Alessandro Michele at Gucci decorated them with rhinestones, Francesco Risso at Marni combined a turtleneck with a balaclava, and Donatella Versace presented the most feminine version (as far as this word is generally appropriate in the context of such hats).
New Victorian style
Why new? It's simple: in the interpretation of Italian designers, the well-known style of the British era of Queen Victoria becomes either bolder, exposing the body, or, on the contrary, more conservative, which makes suits (like Blumarine, for example) suitable not only for pretentious, pompous events.
Next fall, the fringe will grow in length, but still recalls the era of the “flower children” or the “roaring” 20s. True, not just any one: the synthetic one from the Prada show is the embodiment of the futuristic aesthetics that forms the basis of the new collection of the famous Italian brand.
Wide belts
The emphasis on the waist - a favorite technique of Italian designers - will take on exaggerated dimensions in the coming season: now the most fashionable belts are certainly wide and certainly with a huge buckle.
Raincoat tent
Apparently, we won’t be able to do without this next fall. For street style lovers, Paul Andrew at Salvatore Ferragamo has long cape-like anoraks made from technical fabric; For lovers of classic style, Alberta Ferretti has a beige wool poncho in stock.
The logos in our field of vision appeared last spring and acted as a logical continuation of the trend for the 80s - an era when fashion ceased to be an entertainment exclusively for the upper class and gained a foothold in the status of a mass phenomenon. Next season, designers are getting rid of straightforward connotations: Karl Lagerfeld at Fendi imitates the font of the sports brand Fila, Laura Lusuardi at Max Mara complements it with a portrait of a stranger, and Alessandro Michele decorates a jacket with lace trim with the famous Yankees monogram.
Neon colors
Next season, all acid colors will be at their peak again, so suits, dresses and shirts bought in spring and summer in dessert pastel shades - alas! - we hide it in the closet at least until next spring.
The sporty style of next fall, according to Italian designers, will no longer be something abstract from suits, sneakers and typically sporty finishing elements, but will become a very concrete hint of motorsports. Tommy Hillfiger was the brightest in this regard: even the American designer’s podium mimicked a race track. And although this collection is spring-summer, it turned out to be impossible to ignore it - athleisure, as you understand, will not go out of fashion for a long time.
“Don’t leave the room, don’t make a mistake,” we repeat this famous Brodsky mantra every morning with the onset of the first autumn-winter cold weather. As if reading our thoughts, Italian designers have prepared the warmest and most comfortable solution to this problem - wide blankets, in which you can wrap yourself in almost two layers when leaving the house.
The image of Trinity from the famous “Matrix” by the Wachowski brothers promises to become one of the most copied images next fall. In order not to turn into a parody of the famous heroine, we advise you to buy just one black leather raincoat, which next fall you can (and should) wear with absolutely everything.
Large patchwork
As if by agreement, Italian designers use patchwork, sewing not small cuts, as is usually the case, but large ones. Versace has several types of tartan checks, through which the signature meander is only slightly visible, Missoni has stripes, and Stella Jean has both.
Unusual accessories
As we have already said, the most memorable “accessories” of the entire Week were replicas of models’ heads and a miniature dragon at the Gucci show. They have nothing to do with fashion, but the number of posts on all social networks is increasing rapidly. However, it was not only Alessandro Michele who decided to use the hype technique: Lucy and Luke Meyer at Jil Sander gave the models a pair of pillows (well, anything can happen!), and at Tod’s the models walked the catwalk with five puppies. The most popular, naturally, turned out to be a cute white and fawn French bulldog, who settled in the arms of Gigi Hadid. Of course, we can no longer call the animals on the catwalk accessories (may animal activists forgive us for this not the most accurate generalization in the title).
New items from Milan Fashion Week 2018
Today, September 20, 2017, the next Fashion Week starts in Milan. The current event will feature shows of women's collections that will introduce viewers to the trends of the upcoming spring-summer 2018 season. In total, the official calendar program includes 63 shows and 94 presentations, a total of 159 collections. Among the off-calendar shows are the Dolce & Gabbana fashion show, which will take place on September 24, Erika Cavallini, Giada and others. The following brands will not appear in this issue: Elisabetta Franchi, Rich, Fay, Wunderkind, Situationist, Xu Zhi, Leitmotiv, Diesel Black Gold, which already showed a women's clothing line at men's fashion week in June of this year. Emporio Armani chose London this season, Emilio Pucci, due to the departure of creative director Massimo Giorgetti, decided to organize a presentation. The Angelo Marani brand, whose founding designer died at the beginning of the year, also refused to show.
The absence of these brands is compensated by shows of designers who presented their collections for the first time in Milan. They will refresh Fashion Week with new ideas and also give the event an even more international spirit. Among them is the Italian brand Albino Teodoro, winner of the Who Is On Next? 2016 Brognano, Ssheena and The-Sirius by Korean designer Yunchang Chung.
Making their debut this season: Paul Surridge, the new creative director of Roberto Cavalli, Luke and Lucy Meyer with Jil Sander.
But the main innovation of the current Milan Fashion Week 2018 was the emphasis on the environmental theme. On September 24, 2017, an evening will be held at the La Scala Opera House to celebrate the first Oscars for sustainable fashion - The Green Carpet Fashion Awards Italia. The winners will be presented with a figurine made by Chopard especially for this event. The sustainable design competition was created by the Italian Fashion Chamber (CNMI) in collaboration with the British consultancy Eco-Age.
Fashion show in Milan and presentation of new collections
Day one
Deconstructivism, grunge, 80s glitz, maximalism, and gender-bending styles dominate the shows on the first day of Milan Fashion Week 2018.
Milan Fashion Week 2018 opened with the brand's show Grinko, the founder and designer of which is Russian Sergei Grinko. The catwalk literally sparkled and shone, reflecting the shine from the fabrics of bodysuits, leggings, T-shirts, windbreakers and sweatpants. The fashion show clearly exuded youth, carefree and fun. It felt the spirit of the noisy and active life of the metropolis. The Grinko collection is noticeably different from the traditional Italian style, but that is why it managed to bring a fresh spirit and international spirit to Milan Fashion Week.
Deconstructivism has always been one of the characteristic features of Japanese designers, starting with Yohji Yamamoto. Atsushi Nakashima continued the traditions of his predecessors and offered at his show detachable sleeves, asymmetrical raincoats and geometric inserts, without losing the harmony and practicality of his clothes.
The next show was a fashion show Alberto Zambelli. Alberto's collection showed a certain passion for geometry. Decisive and strict graphic lines and geometric inserts created clearly balanced architectural forms. But despite the fact that the Italian designer cuts and constructs his collection like buildings, he managed to maintain lightness and weightlessness in his clothes. And transparent organza added even more elegance to the dresses.
In the show Cristiano Burani spring-summer 2018 played on color contrasts. Gray color became the background of the collection, which then shimmered with phosphor-green, yellow, and orange shades. As in previous shows, checks, stripes and sparkling lurex dominated. Loose clothing and sporty style, flat shoes once again confirmed the youth style of clothing. Apparently, Cristiano Burani's fans really like the vibrant nightlife, which is probably why he created a pajama suit for them. Bright green and pink silk sets with colored prints, although reminiscent of pajamas, will be quite a worthy outfit for any youth party.
The most anticipated was, of course, the show Gucci. Alessandro Michele continued his journey through time. Its story dates back to Ancient Rome, but also tells about characters from other times. In his new collection, Alessandro Michele tried not to miss anything. The show showcased colorful colors and Prince of Wales checks, '80s-inspired minidresses and shimmering satin suits, vintage and contemporary. Perhaps the most important character of the collection was costume jewelry, which generously adorned both men’s and women’s looks. The unisex style has long been a tradition at Gucci, and since representatives of the fashion house again combined men's and women's collections in the show, it was not always easy to distinguish who was who.
Founder and designer of the Fashion House Alberta Ferretti went against the trends and, despite the desire of some brands to dress women as men and men as women, presented an elegant, lyrical and very feminine look on the catwalk. Soft tones of pink, blue and green gave the outfits even more delicacy and tenderness.
Already on the first day of the shows, it became clear that many Fashion Houses prefer to organize joint shows of men's and women's collections. Does this mean that we will soon have to say goodbye to men's or women's Fashion Weeks? Quite possible. The main thing is that men should not part with the masculine image, and women with the feminine.
Milan Fashion Week 2018. Day two
The second day of Milan Fashion Week was the epitome of femininity and romance. Maybe because the collections used such exquisite fabrics as transparent organza, noble satin, shiny crepe de Chine - everything sparkled, sparkled and translucent, creating an intriguing “I see - I don’t see” effect.
Or maybe because on this day the true creators of Italian style, veterans of Made in Italy: MaxMara, Fendi, Prada, Luisa Beccaria and Moschino presented their shows.
It all started in Italian - with a show MaxMara. More than half a century has passed since Achille Maramotti founded this legendary brand, but decades later, the MaxMara style has not lost any of the femininity and elegance that once made Made in Italy brands famous throughout the world. And even if straight skirts covering the knees, long dresses made of transparent black chiffon, strict raincoats and camel coats seemed familiar for a long time, they still looked very impressive and relevant. And the role of new products on the catwalk was played by fabrics - chiffon and organza, which gave women's images a special attractiveness and sexuality. There were also men's two-piece suits at the presentation, but they have long since organically fit into the women's wardrobe and did not in any way spoil the elegant and feminine style of the collection.
And here in the garden Luisa Beccaria, as always, everything was blooming. Roses, daisies and other wonderful flowers covered long floor-length dresses. The faces of the spectators present at the show also bloomed: apparently, the collection radiated truly positive energy. The Milanese designer continued to glorify romance, while she completely managed not to lose modernity.
Karl Lagerfeld has been living between Paris and Rome for many years now and, despite his very mature age, manages not only to create brilliant collections, but also to keep two leading fashion houses afloat: Chanel and Fendi. He is no stranger to genius, because he once designed for MaxMara those very camel-colored coats that the brand’s designers still periodically pull out from the archives.
Karl Lagerfeld presented at Milan Fashion Week Fendi. For this Italian brand, he created a very elegant collection. There were feminine pencil skirts, long bell skirts, transparent dresses, and fitted raincoats. Sexuality was in everything. The Fendi designer did not refuse romantic chiffon, but he suggested wearing transparent blouses over striped turtlenecks.
Italian Lucio Vanotti and The-Sirius- the brand of a debuting Korean designer - decided to stick to the style favored by newcomers - romantic deconstructivism. Here and there something was missing, although on the whole the collections turned out to be quite complete, complete and very interesting.
Layering is another of the mottos of the new spring-summer 2018 collections. Miuccia Prada also supported it. In the collection Prada For spring-summer 2018, she sent models down the catwalk wearing blouses over T-shirts, dresses over shirts, and all over trousers.
Brands also showed top class Les Copains, Arthur Arbesser, Anteprima, Genny.
The marathon of screenings ended with a colorful show Moschino. There is a hint of swan lake and furious punk in his collection. Fortunately, everything ended in pleasant tones: everything on the podium bloomed, butterflies flew in - in a word, spring has come!
Milan Fashion Week 2018. Day three
The third day of Milan Fashion Week was somewhat reminiscent of the movie “Chicago,” in which the heroines Roxie Hart and Velma Kelly fight with each other and try to win the front pages in newspapers in order to save their lives. On Friday, two giants of the Italian fashion industry: Armani and Versace clashed in a battle for supremacy.
At first this day belonged entirely to King Giorgio. The founder of the Italian prêt-à-porter is never wrong. This time too, in his new spring-summer 2018 collection Giorgio Armani managed to successfully combine glamor and elegance, luxury and sophistication. Despite the fact that the key of the collection was glitter, everything looked unusually elegant and without frills. The designer did not forget about his favorite total black; he also remained faithful to two-piece suits of a men's cut.
However, to everyone's surprise, Armani was not the only hero of the day. The king of Italian fashion had to share the stage with another famous brand - Versace. The brand ended its show with a jaw-dropping finale that had all the press on their side. Donatella's collection, dedicated to the twentieth anniversary of the death of the company's founder, Gianni Versace, combined all the archetypes of the designer, from leather jackets with studs to multi-colored prints. But the main surprise was presented at the end of the show, when, to the phrase “Gianni, I love you, we love you, this is all for you,” 5 legendary top models of all time appeared on stage in golden dresses: Naomi Campbell, Claudia Schiffer, Helena Christensen, Cindy Crawford and Carla Bruni. The spectators could not stay in their seats and everyone noisily rushed to the podium in the hope of taking a photo or getting an autograph from the world's divas.
It is worth noting that young designers are also growing next to legendary brands. From season to season they delight with fresh ideas and bright trends. On the third day of Milan Fashion Week, Marco de Vincenzo showed his skills. In the spring-summer 2018 collection of his brand Marco de Vincenzo he sings of Sicily. Maxi-T-shirts with the inscription “Ultrapharum” - as the island was called in ancient times - are somewhat reminiscent of souvenir T-shirts that are sold in markets for tourists. Marco paired them with sparkling crystal skirts. However, the most impressive at the show were the bright maxi dresses, shining with all the colors of the rainbow.
If you have old shirts, don't throw them away, they can still be useful. You can, for example, use them to make skirts similar to those made by Anna Young in her new spring-summer 2018 collection. If you can’t do it as beautifully, don’t be upset, because the brand’s designer Annakiki tailoring skills, one might say, are in the blood. The daughter of tailors has been playing with fabrics and inventing outfits since childhood. That is why, when she decided to become a designer in 2012, success came to her very quickly and easily.
It is important to note that at Milan Fashion Week she not only showed off her exquisite tailoring skills, but also raised the issue of excessive use of technology. With the motto “Stop Phubbing” embroidered on the T-shirts, Anna encouraged viewers to put down their phones for a while and take a closer look at the world around them.
After Peter Dundes, it is Paul Surridge's turn to manage the style of the Fashion House Roberto Cavalli. The new creative director decided to play on animal prints, which brought great fame to the brand in the 80s. Floor-length silk evening dresses were undoubtedly the epitome of elegance and sophistication, but still did not bring the expected shake-up to the declining brand.
Milan Fashion Week 2018. Day four
The fourth day of Milan Fashion Week shows was not as noisy as the previous one. There was no mortal struggle for the front pages of magazines, no out-of-the-ordinary provocations. The theatricality characteristic of Gucci was supported only by the Sardinian designer of the brand, Antonio Marras. It seemed that, finally, fashion houses were thinking about their fans and tried to present clean, measured and practical collections. And yet, on this day, many different new products and interesting trends could be seen on the catwalks.
Confirmation that not all fashion houses give priority to theatricality, but, above all, think about the utility of clothing, was the show Bottega Veneta. The designers of the Italian brand tried to dress their fans elegantly and stylishly. They did not resort to pretentious tricks and presented a practical collection without any frills for an adult and respectable woman. The season's trend was supported by sparkling studs and sequins, as well as leather goods. Bottega Veneta designers offered a large selection of demi-season outerwear: raincoats, jackets and windbreakers.
Gabriele Colangelo adheres to the deconstructivist style favored by the Japanese. The asymmetrical design and geometric shapes looked very harmonious and neat, once again confirming the extraordinary talent of the designer. Gabriele also adopted the nui shibori technique for painting fabrics from the Japanese. Dresses, blouses and trim elements on clothes were decorated with it.
Among all the collections presented on the fourth day of Milan Fashion Week, the most feminine was the collection Ermanno Scervino. Even on weekdays, a fan of the brand will look like a fairy nymph. Luxurious chiffon dresses in this series can be worn under leather jackets, and nightgown-style dresses can be worn with a business jacket or with a Sangallo coat for special occasions.
The color white in psychology is sometimes interpreted as the absolute beginning. It was with him that the designers decided to start showing their first collection. Jil Sander Lucy and Luke Meyer. The minimalist style inherent to the brand was enriched with pleating, draperies and expensive materials, one of which was crocodile leather. It's safe to say that it wasn't bad at all to begin with.
If earlier models only had to be able to walk beautifully on the catwalk, today they must have circus and acrobatic abilities. For example, at the beginning of a brand display Antonio Marras one of the models appeared to the astonished audience, swinging romantically and carefree above their heads on a swing decorated with flowers. After which other colorful characters from the show took to the podium. Yes, exactly the show! Because the expression “fashion show” does not capture all the beauty, theatricality and romance that the designer put into the show. It’s not for nothing that before the show, Fellini’s phrase was written on the brand’s Instagram page: “I don’t want to try, I want to show.” Who is better at time travel: Sardinian designer Antonio Marras or press darling Alessandro Michele - perhaps still needs to be discussed.
Since designer Massimiliano Giornetti left the company Salvatore Ferragamo, the former zest has disappeared from her collections. The brand, which has and continues to shoe Hollywood divas, undoubtedly occupies the world championship in the shoe industry, but, unfortunately, it is not yet possible to say the same about their clothes.
Milan Fashion Week 2018. Day five
The highlight of the fifth day of Milan Fashion Week, September 24, 2017, was the first ceremony GreenCarpet Fashion Awards 2017, held at the famous La Scala theater. National Chamber of Italian Fashion together with the organization Eco-Age and, with the support of the Italian Ministry of Economic Development, awarded fashion industry companies that are most responsible in matters of environmental protection.
A total of 12 awards were presented at the event to Made in Italy producers for their environmentally friendly and most humane approach to production.
The winners were: BrunelloCucinelli, tailors Valentino, young eco-designer TizianoGuardini, which uses only recycled materials for its clothes, Tom Ford for his support of Made in Italy, Brazilian model GiselleBündchen for her defense of the Amazon forest, Ilaria Venturini Fendi, Zegna, Gucci, Prada, and many others.
Giorgio Armani, Muccia Prada, Pierpaolo Piccioli, Alessandro Michele
The prize for the nominees was a figurine depicting a red pomegranate, made by the Swiss company Chopard. This juicy fruit symbolizes the secret knowledge of the Gardens of Eden and aptly explains the poetry and designation of the Green Carpet Fashion Awards.
Livia Giugiolly Firth, founder and creative director of Eco-Age, played a huge role in the initiative of the event itself. The wife of British actor Colin Firth has long been fighting for “conscious” fashion. It all started with her trip to Bangladesh in 2008. Livia tells how she was shocked to visit one of the factories where clothes are produced for export to Europe. The workers work in slave-like conditions under the strict supervision of guards who control all entrances and exits. Even one day of absence threatens to lose your job. And the premises themselves are not provided with security equipment.
How often do we stop near store windows, admiring the dress we like? At this moment we think about fashion trends, about colors and style, about how the dress will fit on the figure. But does anyone ask themselves: how was it made? What do we know about who created it and under what conditions?
That's why the Green Carpet Fashion Awards took it upon itself to look behind the scenes of fashion to answer these questions. To make the fashion industry more transparent. Carlo Capasa, President of the National Chamber of Italian Fashion, is confident that “a better world is possible, and the fashion industry can change it for the better.”
Gisele Bündchen; Carlo Capasa; Livia Firth
By tradition, at the end of September Milan Fashion Week takes place, which starts immediately after the New York and London shows. 2018 was no exception. The models who walked the catwalk made their bright contribution to the fashion trends for spring-summer 2019.
Milan Fashion Week is one of the four main events in the fashion world.
Milan Fashion Week
Fashion Week, held in Italy, has long won the status of the most luxurious and pretentious, primarily due to the list of participants. After all, this is where Dolce&Gabbana, Roberto Cavalli, Versace, Gucci and many other famous designers present their collections.
Milan Fashion Week - Spring-Summer 2019 collection
Fashionistas from all over the world come to Milan twice a year to be the first to know about all the new products and trends for the upcoming seasons. Thus, the collections shown during the spring Fashion Week spoke about trends for autumn-winter 2018-2019, and the autumn fashion shows demonstrated fashion for spring-summer 2019.
On show days, Milan is transformed, filled with femininity, grace and beauty. Expensive fabrics, original cuts, exquisite decor - all this can be found on the catwalks of famous couturiers. It's no surprise that Milan Fashion Week 2018 attracted thousands of fans from all over the world.
Milan's fashion makeover
Let's get acquainted with the main trends for the upcoming season, look at photos and learn about new products and original ideas from famous fashion houses.
Alberta Ferretti
In an interview with journalists, Alberta Ferretti admitted that she wanted to create the perfect symbiosis of street style and something more poetic. These words perfectly describe what was presented on the catwalk - light silhouettes of chiffon dresses, bright colors and colors similar to watercolor painting, clothes reminiscent of tattoos and other original solutions ideal for creating everyday looks.
Alberta Ferretti - stylish and light looks
Multi-layering and oversize, which are trendy today, did not go unnoticed by Ferretti. In the collection they were presented quite restrainedly and carefully in the form of short light-colored jackets, jackets, shirts, as well as safari-style suits.
Alberta Ferretti - feminine looks
Among Alberta Ferretti's trendy accessories, wicker bags are especially worth highlighting. Next summer you should choose voluminous models with long handles. To complete the look, light wicker shoes are perfect for this bag.
Alberta Ferretti - stylish wicker bags
Fila is a brand specializing in sportswear
This fashion week has become significant for Fila representatives, because the famous brand has become a participant in Fashion Week for the first time in 100 years of its existence. As part of the grand show, male and female images were presented. The chosen color scheme was traditional for Fila - models on the catwalk walked in clothes of black, silver, red, blue and white.
Fila - sportswear brand
The main feature of the presented collection is the presence of original silhouettes, aggressive, clear, geometric lines. Loose anoraks, caps, T-shirts and logo-printed sports shoes were all featured as part of the Fila collection.
Stylish looks from Fila
Prada
Prada continues to sort through things in her suitcase, put aside back in the distant 90s. Glitter in fabrics, A-line silhouettes, double-breasted coats, bicycle shorts with bright prints, unusually shaped heels - all this was present on the catwalk.
Stylish looks from Prada
Of particular interest were shoes that looked more like braces used for injuries.
Bright shorts and original shoes - stylish looks from Prada
Max Mara
The collection from Max Mara was significant in that such famous models as Irina Shayk, Gigi Hadid, Joan Smalls, and Kristina Grikaite appeared on the catwalk. All exits were imbued with Greek motifs and images of female warriors.
Fashion trends from Max Mara
The palette and cut were also not distinguished by their tenderness and airiness. Stylish looks from Max Mara were dominated by straight lines and clear silhouettes, slightly widened shoulders in coats and jackets, as well as unusual combinations of dresses and skirts with skinny trousers. As for the color scheme, restrained tones prevailed here - brown, black and white.
Polka dot print
The most spectacular models were made of shiny leather, which was “dressed” in a stylish polka dot print for the bright spring-summer season. It is also impossible not to mention the asymmetry in clothing, the presence of peplums and guipure shirtfronts, as well as the real hit of the collection from Max Mara - transparent gloves.
Stylish transparent gloves and asymmetrical cut
Brand GCDS
The GCDS brand did not surprise viewers with its appearance at Milan Fashion Week 2018. The real shock was the show itself. The founders of the collection, the Calza brothers, released models with triple breasts onto the catwalk! Thus, the designers wanted to demonstrate the rapid development and evolution of humanity, to show the changed forms that, in their opinion, could soon appear on earth.
Models with triple breasts from the GCDS brand
Philipp Plein
Next year, 2019, the famous brand will celebrate its 20th anniversary. However, Philipp Plein did not dedicate his show to the anniversary. Preference was given to another, no less significant event - the sixtieth anniversary of the birth of Michael Jackson. This explains the presence of cropped trousers, leather jackets, shiny shirts and stylish loafers with snow-white socks on the catwalks.
Philipp Plein - collection for Michael Jackson's anniversary
Giorgio Armani
The new collection from Armani for spring-summer 2019 was distinguished by lightness and airiness - shades of turquoise and the rising sun, clothes made of organza, silk and chiffon, shoes with sparkles and wicker string bags reminiscent of fishing nets.
Giorgio Armani - style, tenderness and femininity
It seems that the Armani woman lives near the ocean, and maybe she is one herself.
Giorgio Armani - marine collection
Missoni
Missoni - anniversary collection
The recognizable Missoni style was present in the looks of each of the models who walked the catwalk - knitted items, geometric patterns and hippie motifs, sequins and lurex, layering and fitted silhouettes. This is how we remember fashionable images from the famous brand.
Lightness and airiness from Missoni
Marni
The Marni collection turned out to be unusually bright and interesting. The images presented on the catwalk referred viewers to various eras, from antiquity to pop art.
Stylish and feminine collection from Marni
Originality also affected the colors; while most fashion houses preferred watercolors, Marni painted its models in shades of rich gouache.
Marni - bright shades for spring 2019
Roberto Cavalli
Integrating street style into high-end luxury looks seems to be the main goal of every fashion brand. The Roberto Cavalli collection was no exception. Bicycle shorts with embroidery, a combination of shorts with elegant jackets and playful silk crop tops.
Roberto Cavalli and his stylish bike shorts
Leather embossing, perforation and patterned knitting were used as finishing.
Roberto Cavalli and leather embossed jacket
Dolce&Gabbana
The most “Italian” and grandiose show at the autumn Fashion Week 2018 in Milan was saved for the last day. The famous brand Dolce & Gabbana presented its collection.
In each of their shows, designers rely not on fashion trends, but on their own vision, while inviting as models those who inspired them to create a particular image, as well as their most devoted fans and clients.
This time Monica Bellucci, Carla Bruni, Helena Christensen and many others graced the catwalks.
Monica Bellucci in a bright polka dot dress from Dolce and Gabanna
The new collection was distinguished by the presence of a large number of floral prints, embroideries, lace and pajama-style dresses.
Carla Bruni
Stylish accessories from Dolce & Gabbana cannot be ignored. A real hit was a necklace made of tomatoes and cans, flowers in hairstyles and crowns for real princesses.
Stylish princess looks from Dolce and Gabanna
Key takeaways from the Milan shows
So, let’s summarize what we saw and highlight several fashion trends for the upcoming spring-summer 2019 season:
- Giorgio Armani suggests wearing suspenders backwards;
- Donatella Versace, Miuccia Prada and Paul Andrew offer different versions of satin red coats;
- Moschino, Missoni and Giorgio Armani in their collections focused on stylish prints reminiscent of children's watercolor drawings;
- Etro and Emilio Pucci invite fashionistas to remember the 70s with the help of colorful prints and light silhouettes;
- bright shades, floral motifs and floral prints are the real buzz of the next season;
- Almost all Italian shows focused on minimalism and laconicism, calm but deep shades that will be simply irreplaceable in everyday city looks.
Milan Fashion Week, held in September 2018, as usual, delighted the audience with bright and unusual images, and brought together eminent designers and fashion-conscious celebrities under its “roof”. Now we are waiting for news from Paris Fashion Week, which will be the final one in a series of ready-to-wear shows.
In a stylish look you need to think through all the details. If you choose clothes with a tight cut, take care of seamless underwear.
Milan takes the baton of the fashion marathon from London, and rest assured, until September 25, this geolocation will be on the Instagrams of all the main influencers. Milan Fashion Week differs from its “colleagues” in New York, London and Paris in the large number of theatrical and colorful shows. Take, for example, the Dolce & Gabbana fall-winter 2018 show, which was opened by drones that looked like giant bees and flew over the catwalk with the brand's handbags, or Gucci, where last season models walked with the head of their own clone in their hands. Kaia Gerber and Gigi Hadid walked at the Moschino show with models dressed in orange, green and blue, like aliens, and Prada was invited to the show Mikuel Saus- a virtual “influencer” with almost one and a half million subscribers.
For Milan, the performance show is as important as the collection itself. However, this season, in those places in the schedule where there is usually an exclamation mark - emptiness... Gucci, one of the main heroes of the Week, moved to Paris to make a nod to France. In addition, Bottega Veneta fans are also upset. They were expecting the debut collection of new creative director Daniel Lee in the fall, but the brand decided to skip the season and present new creations in winter next year.
True, the changes are not a cause for serious concern. Other classic Milan brands are likely to have already succumbed to the temptation to innovate their shows and are preparing something special for the audience, while new designers will undoubtedly bring a huge boost of energy to Fashion Week. We tell you what you must not miss at Milan Fashion Week.
.jpg)
Perhaps the most important show this season is the Versace anniversary collection. This year the Italian fashion house celebrates its fortieth anniversary. For Donatella Versace, the date is also significant because she has worked at Versace longer than her brother Gianni, who died in 1997. After the death of her brother, she had a hard time: the company’s financial performance fell, and the public criticized her collections. However, the designer did not give up and showed the image of a strong and purposeful woman - this is what she conveys in her creations to this day. “Every minute I think about glamor. I wake up in the morning and my head is already filled with glamor,” Donatella once said. These words perfectly describe the designer's temperament and charisma, as well as the aesthetics of the Versace collections. The anniversary show is scheduled for September 21 and promises to be fantastic.
Another pillar of Italian fashion that is gearing up for a lavish celebration is Missoni. This year the brand, famous for its colorful zigzag pattern, will celebrate 65 years. We will find out what will surprise fans of the Angela Missoni brand on Saturday, September 22.
Fashion Week takes place in Milan. She continues to discover new and unusual combinations. What surprises the fashion industry heavyweights showed on the catwalk next spring.
Feel the spring freshness of the Kiton fashion house, its aroma, its mood - delicate, pastel colors all around. In this version, even a tuxedo can be worn during the day.
Silk on the lapel - tone on tone. The finishing is barely noticeable, be it millimeter stitches or delicate stripes on trousers. The new Kiton collection is about elegance, breaking the stereotypes of classic style.
“We have a special collection of sneakers coming out this season. Because women want to feel more comfortable in a suit, just like men! And don’t wear it only with heels for 10 hours,” said Maria Giovanna Paone, creative director of the Kiton women’s line.
And this trend is very much to the taste of clients and fans of the brand - the house, celebrating its 50th anniversary, half a century of impeccable cut and the highest quality, thinks modernly. Are you going on vacation, but it falls during the cool season? This is the perfect suit for a boat trip or an outing.
The kingdom of the finest leather - Tod's presented for the first time a women's line together with a men's line. And it doesn't matter whether the set is monochrome or color: stylish accessories to match are included.
“A beautiful combination of colors: orange, blue, beige, yellow - this new master color, it’s so, you know, Italian. And, of course, bags and shoes – Tod’s shoes. What could be more convenient,” said fashion expert, fashion director of TSUM Alla Verber.
Moccasins are the brand's calling card. A work of leather art with an armful of suede leaves instead of the usual tassels.
“This is exactly the same casual chic that everyone has heard about, but few have seen. Because casual chic in our country is often translated as jeans with a T-shirt. But this is not casual chic, this is casual trash, if we use English terminology,” said Evelina Khromchenko, presenter of the “Fashionable Verdict” program.
The show was opened by supermodel, one of the five highest paid - Gigi Hadid. Her no less successful sister Bella Hadid is also on the podium: she was so inspired by Tod's suit, which fit like a second skin, that she did not want to take it off. And she left in it for the next show.
Gianvito Rossi is a magician who embodies the wildest female fantasies. A pair for the evening - so shiny, your ankles seem to be strewn with crystals. Or they will captivate you with a combination of the finest lace and a predatory leopard. And here is an innovative transforming model for lovers of seaside holidays.
“When you take off your foundation on the beach, for example, or the deck of a yacht, you seem to be left in sandals, but you don’t! It's so practical and elegant. The model is called “Porto Cervo”: I was inspired by a vacation in this Mediterranean resort,” said shoe designer Gianvito Rossi.
And what about spring-summer next season without bright, bold decisions? These shoes will make the hearts of fashionistas beat faster - to the rhythm of the new collection.
