Christian dior perfume brand history. The history of the brand Christian Dior (Christian Dior)

Christian Dior is a legendary fashion house founded in 1946 by French couturier Christian Dior. The very first collection fashion clothes, which Dior introduced in February 1947, was a huge success and became the basis of a new style called " new look". After that, the company expanded significantly, in the mid-1950s, the company already employed over 900 people.

In 1957, Christian Dior dies, but his work continues to live - new talented fashion designers come to the company and create collections that continue to attract admiring glances from all over the world. The followers still carefully preserve the traditions of the master, his view on fashion, craving for everything new and passion for experimenting. AT this moment there are more than 160 Dior brand stores in the world.

Trade marks

• Christian Dior
• Dior Homme
• Baby Dior

Where is it produced

Christian Dior products are produced in France, Italy, Japan.

Range

Fashionable men's, women's, children's clothing, shoes, bags and other accessories, cosmetics and perfumes, jewelry.

Useful information

There are a lot of reviews about the products of this legendary brand, and the most controversial ones. Constant delight causes cosmetics and perfumes - of course, when it comes to the original. Bags and other accessories are also very popular. As for clothes, the design of this brand seems a little pretentious to many, besides, the abundance of logos on products can annoy many. Of particular note are the children's collections - very cute, stylish and, of course, high quality. In addition, ladies magnificent forms it is recommended to pay attention to dresses from Dior, which, thanks to their excellent cut and combination decorative elements perfectly sit on the figure, hiding its flaws and increasing the dignity.

Shoes, by all accounts, are very beautiful and high quality. At the same time, most buyers prefer more classic models than trendy.

User Reviews

About design and brand in general

"Dior. I don’t like things and clothes, or rather, I often like it visually, but I wouldn’t buy it for myself ... "

“I really like Dior shoes - shoes, moccasins and sneakers. Clothes - no.

“To be honest, I think this company is not for my age ... I have not matured.”

“In general, the Dior collections are amazing”

“I’m not a fan of her ... but I like ... such a feminine company ...”

“Dior dresses are gorgeous!!! I'm really excited)))"

“..I don’t know what else could be more exclusive and luxurious…”

"Hm. for taste and color, of course, there are no comrades. But Diorovskie jeans are trash.”

Actual dimensions

All products of this brand are manufactured in accordance with international standard dimensional grid, so marking it does not require any conversions.

clothing. For the most part corresponds to the declared size. True, it is difficult to guess with models for the smallest ones - they may differ in size characteristics, especially since they indicate not height, as a rule, but age. Therefore, depending on the individual build of the child, a product with the inscription “18 months” on the tag may only fit one year old baby but not older.

Dresses most often go in size, but sometimes they still run small, so when buying, pay attention to the exact parameters of the product.

Men's clothing - there is no information about the discrepancy.

Shoes. It almost always fits in size, only occasionally it can differ by half a size in one direction or another - however, it depends on the model.

Size charts

1 inch is about 2.5 cm.

Women's clothing

When the couturier was still in adolescence, the gypsy woman predicted the future for him. She said that at one point he would be left without money, but women would bring him success and help him become a rich man. Christian was then only 14 years old and he just laughed when he heard this story.

The teenager was suspicious of all sorts of predictions and had no idea what it was like to be left without funds, because his father was a famous businessman. Parents sent Christian to a diplomatic career, but did not pay attention to his desire to become an artist. And so, the teenager was sent to the School of Political Science in Paris.

But political career he did not work out, and the desire to devote himself to art was stronger. Christian and his friend decided to sell antiques and open an art gallery. Dior got into the Parisian bohemia and did not think that this could come to an end. But in one moment everything changed. In 1931, Christian was left without a mother. The father was deceived by a partner and he went bankrupt. art gallery closed, and Dior had to survive only with the help of friends.

The catastrophic lack of money made Dior remember about his children's hobby namely drawing. For the Le Figaro newspaper, he drew a series of sketches for hats and dresses. Christian received the first fee and realized that this was a hobby and would bring him money. So he began cooperation with several magazines, was engaged in the creation of clothes for different couturiers.

The history of the brand began after the end of the war. A textile tycoon proposed to Dior that he be artistic director of his fashion house, to get him back on his feet after World War II. Christian agreed, but he always knew the value of his talent, so he made a condition that the fashion house should be called "The House of Christian Dior". The condition was accepted, and Dior set to work.

In 1947 in Paris, where in the winter after the war there were constant problems with coal, gasoline, electricity and clean water, Christian Dior showed his first collection, which he called "New Look". The girls on the podium were presented as the most beautiful exotic flowers, came out in the most chic dresses. Spectators were fascinated and admiringly watching this holiday among post-war Paris. Christian Dior gave them anew to understand that women are gentle and beautiful.

The first show was an incredible success. The couturier said that he wanted to show the similarity of women with flowers. In that post-war period, this turned out to be just what was so lacking. female half. So Dior began to be perceived as an idol who returned femininity and tenderness. So the gypsy's prediction came true - it was women who brought success. Dior remembered these words, realized that the prophecies were coming true. Now the fashion designer has become so superstitious that he has his own personal fortune teller - Madame Delahaye. Without her prompting, Dior did not make a single decision.

In a few years, the Christian Dior Fashion House has become a huge network of enterprises, with 2000 people working there. Dior did not recognize any work other than handmade. Absolutely all clothing had to be accompanied by painstaking work. The fashion designer did not want the Fashion House to become an enterprise that produces an unlimited number of works of art, because otherwise they would not be able to be called that way. Couturier treated dresses like living beings.

Over time, Christian Dior became famous for his extravagance and decided to open a perfume company. After all, perfume is a continuation of the outfit and completely completes the image, Dior was sure of this. This is how the first perfumes under the brand name Dior appeared - Diorissimo, Diorama, J "adore, Miss Dior. They are still incredibly popular and are considered classics.

In 1956, Diorissimo perfume was released, in which the main focus is the mascot of the House of Dior - lily of the valley. These were the first perfumes to feature this scent.

Dior did not stop there and decided to open another branch of the House of Dior, which would produce cosmetics. After all, the couturier understood that cosmetics would find their application in a woman's toilet.

In 1955, Dior released lipstick, in 1961 - nail polish, and in 1969 the production of cosmetics in series began. The brand has always tried to find the right combination colors for the entire series. Dior never repeated itself when creating new colors, each time new colors were chosen, but they all harmoniously combined with each other.

The fashion designer worked from morning to night, and this could not but affect his health. For the first time, he did not listen to his fortune teller and went to Italy for treatment. On October 24, 1957, Christian Dior died of a heart attack in Italy.

After his death, Yves Saint Laurent became the main fashion designer of the house. By that time, he was still a young fashion designer who had worked for the company for four years. In 1960 he was called to military service, and was replaced by Mark Boan, who was replaced in 1989 by Gianfranco Ferre. And in 1996, John Galliano became the chief fashion designer at the House of Christian Dior.

Currently brand Dior distributed in 43 countries, and stores of this brand can be found even in Japan, Australia, Brazil, China and other countries of the world.

The history of the house of Dior dates back to the post-war period, when a young man, who has been fond of drawing since childhood, releases his first collection. It was a public "boom", as the newly-minted designer completely rejected the minimalism of the fashion of the war years, and invited women to shine again in their beauty. Moreover, the uniqueness of the new models was so high that Carmel Snow, editor of Harper's Bazaar magazine, labeled them "new look". And this name, New Look, has become fundamental in the definition of the Dior fashion house. In other words, the House of Dior aims to capture and emphasize feminine beauty.

Despite the tremendous success, in the history of the Dior fashion house there were hard times when the works of Christian Dior were subjected to harsh criticism not only in their homeland, but also in England and America. For the most part, the desire of the fashion designer of the house of Dior for excessive luxury and impractical outfits caused the negative. However, after Christian personally presented the dress to the Queen of England, the whole royal court imbued with the sophistication of couturier outfits, and after him all the English women began to buy outfits.

Gradually, the house of Dior acquires the status of a fashion house, among the developments of the designer, his own line of perfumes and shoes appears. Among the favorite colors were pink, as a symbol of joy, and gray, suitable for any dress. After the death of the great couturier, the company was headed by several famous designers, among whom were Yves Saint Laurent, Marc Boan, Gianfranco Ferre, John Galliano and Bill Gateten. Each of these great people contributed something of their own to the development of fashion. For example, Yves created new period in a fashion house, inventing trapezoid silhouettes short length. Marc Boan emphasized the simplicity and practicality of the models, and Galliano, as the new designer of the house of Dior, took a big step in the development of the fashion house, creating new look modern woman. Romanticism, mystery, sensuality and femininity have always been present in his collections.

Who is in charge of the House of Dior now?

Currently, the house of Dior is headed by Raf Simons, who, for now, keeps fashionistas in the dark about what trend in fashion will be next.

At the moment, Dior creates clothes for women, men and children. In addition, there is a separate line of accessories, shoes and perfumes, which ranks fourth in the world in terms of sales. Also in early 2012, Dior releases his book "Dior haute couture”, in which, since 1947, all models are assembled.

It is difficult to describe the Dior brand in a nutshell. Luxury, elegance, an unsurpassed sense of style, the ability to predict the mood of a capricious public - everything that comes out of the workshops of the designers of this house is doomed to recognition and success in advance. And this has been the case for more than half a century.

Is it true or just rumors, but still in adolescence a fortune-teller prophesied to Dior the luck that women would bring him. Then, the future couturier had no idea what the soothsayer had in mind, he remembered her words much later.

Christian Dior - the first steps towards success

Christian Dior was born into a wealthy family of a French entrepreneur, and he was destined for the future of a diplomat, although completely different dreams were spinning in his head - little Christian was attracted by brushes and paints - he wanted to become an artist.

After studying at the school of political science, Dior still goes against his parents and opens an art gallery, taking a friend as a companion. Everything was rosy and did not portend trouble, but misfortunes, as always, piled up one day. His mother died, his father went bankrupt, and a comfortable life came to an end, and the gallery where Dior himself earned a living was closed. Finding himself on the verge of poverty, he remembered his former hobby, and, drawing a few women's dresses, sold to one of the fashion publications. This can be considered the birth of designer Christian Dior. After that, he began to create models women's outfits, thus earning a living, but the cream was removed from this by the eminent couturiers of the time for whom he worked. Dior managed to work hard for the glory of Robert Piguet, Lucien Lelong and other fashion heroes of his time.

The birth of the Dior fashion house

Shortly after the end of the war, Dior was proposed to by a wealthy businessman whose activities were connected with textile industry. During the hostilities, no one cared about aesthetics and outfits, so the industrialist's fashion house was on the verge of bankruptcy. Dior was instructed to lead it and restore its former greatness. And he agreed, but on the condition that the fashion house would be named after him. This is how the Christian Dior fashion house appeared in Paris.

A certain Madame Delahaya, a fortuneteller and fortuneteller, without whose advice he did not make a single decision, played a huge role in the creative fate of the fashion designer - the same prediction made in his youth played a role.

Already in 1947, Dior presented the first collection of clothes with the symbolic name “Corolle”, which was immediately dubbed “New Look” in the press, to the public that had not yet come to its senses after the war. Each outfit was like a challenge - while the city lacked water and other basic things, they were full of luxury dresses similar to tropical flower beds. Long bouffant skirts, expensive fabrics, generously scattered jewelry and stylish details turned out to be a real discovery, because the world managed to wean itself from the genuine female beauty and elegance. The designer's calculation turned out to be correct - women, tired of dullness and post-war despondency, enthusiastically accepted this reminder that life goes on and it is beautiful.

Creative success Christian Dior

The success of the couturier was also explained by the fact that Dior preferred factory tailoring manual work, and each of his models was practically a model of man-made craftsmanship. Let other fashion designers put the creation of clothes on stream, but his creations are exclusive and impeccable. After all, he does not create anywhere, but in the capital of fashion, chic and taste - in Paris itself!

Opponents of Dior in the fashion business thought differently - in their opinion, his models were pretentious, bulky, terrible ... which, however, did not prevent them from being sold at breakneck speed.

With a frequency of six months, fashion innovator Christian Dior offered women radically new outfits, each new collection as if opposed to the previous one, the designer turned the release of clothes into a furious race, where the models became obsolete before their owners had time to get used to them.

In 1949, Christian Dior received an Oscar for best design suits and comes to the USA. It was here that he came up with a brilliant idea, which later became practically the law of business: you can sell not only the dresses themselves, but also ideas - patterns, the very idea of ​​\u200b\u200bdesign. Do you want to copy your favorite model? Please, but be kind enough to pay. Thus, Dior was the first to introduce the concept of license into the world of fashion. By that time, he had a whole corporation that produced not only clothes, but also hats, belts, handbags, stockings and other ladies' accessories.

Although these peaks seemed to the designer not high enough, because he is capable of more, and he launches perfumery production. It was at this time that the classic fragrances appeared: J "adore", "Miss Dior", "Diorissimo".

The first Christian Dior stores and cosmetics

Fueled by success, Dior begins to open stores and branches abroad, including in New York and London, and for each creates a separate collection, taking into account the tastes and preferences of local residents. As a result, the volume of work has increased tenfold. After all, now the designer annually had to present to the public about a thousand fundamentally new models.

To make his beloved ladies even more perfect, Dior begins to produce cosmetics. In 1955, the first Christian Dior lipstick went out of production, followed by nail polish 5 years later, but the founder of the brand himself did not catch the last event.

In 1969, separate cosmetics united in a series subordinate to a certain color scheme and designer's fantasies - all in best traditions great connoisseur of women's aspirations, although already without his participation.

Dior for the ages

Frantic rhythm and complete absence self-pity undermined Dior's health. In 1957, the great master and talented entrepreneur passed away. He died in Italy, where he came to receive medical treatment, and according to another version, to lose weight and get prettier for the sake of young lover and where he had a heart attack.

The orphaned house of Christian Dior was headed by a young but promising designer Yves Saint Laurent, and in 1960 he was replaced by Marc Bohan, who gave the legacy of Dior for the next 19 years of his life. In 1989, Gianfranco Ferre took his place.

The next stage in the development of the Christian Dior fashion house took place under the auspices of John Galliano. Outrageous couturier, a rebel who arranges everywhere fashion revolution, Galliano and here did not stand on ceremony and take care of the preservation of Dior's traditions. At this time, bold, extravagant, but very attractive clothing models begin to descend from the catwalks of the Dior house. Demonstrative luxury is put at the forefront - the finish of precious stones, embroidery, an abundance of fringe. The same Galliano introduced the fashion for Dior among Hollywood celestials, although before that the brand's products did not complain about the lack of star fans.

Galliano managed to increase the already solid sales volumes, which did not save him from being overthrown from the fashion throne. Not so long ago, in 2011, the Christian Dior fashion house was left without its wayward helmsman - Galliano was fired due to a drunken stunt and an anti-Semitic scandal.

Today, the Christian Dior brand is part of the world's fashion giant, the LVMH concert. Dior stores are located all over the world, and sales continue to break records. And, despite the turmoil with management and other minor troubles, Dior remains a symbol of sophisticated luxury and a style standard.