Where are real, tough and durable LEVI'S STF made? Levi's jeans: how to distinguish the original from the fake Where are Levi's jeans made?

Story

The founder of the company and brand, Löb Strauß, was born into a poor Jewish family in Bavaria (now Bavaria is part of Germany) in 1829. His father died of tuberculosis in 1845, and two years later his mother decided to move to the United States, since at that time Jews in Bavaria had very limited rights. In the USA, Loeb Strauss changed his first and last name to Levi Strauss (read: Levi Strauss).

Initially, Levi Strauss was engaged in the sale of tools and various dry goods in New York. In 1853, he moved to California, which was experiencing a gold rush at the time. Strauss himself did not intend to engage in gold mining; he planned to sell clothes and various small items for the prospectors and adventurers with whom California was then crowded. In March 1853, Strauss arrived in San Francisco.

On the Internet you can find wonderful fables that already in 1853, Levi Strauss almost sewed the first jeans with his own hands. In general, after looking at many Russian articles on the history of Levi’s, I was very surprised by the abundance of discrepancies. When I went to the company’s official website for clarification, I was even more surprised. Information on the RuNet about Levi’s is in many ways very inaccurate. In the remainder of this post, I use information primarily from the Levi Strauss & Co. corporate website.

So, in 1853, in San Francisco, Levi Strauss founded his first store and company, Levi Strauss (without “& Co.”). He did not produce any jeans at that time, but was engaged in the wholesale sale of clothing and various haberdashery goods. In 1856, David Stern, the husband of one of his sisters, joined Levi Strauss's enterprise. In 1863, Levi Strauss was renamed Levi Strauss & Co. By that time, Levi Strauss had already become a prominent businessman in San Francisco; he also took an active part in the social and cultural life of the city.

In 1872, Strauss received a letter from Jacob Davis, an emigrant from Riga, then part of the Russian Empire. Davis wrote that he came up with a unique way of attaching pockets to trousers - using copper rivets. He had already sold a lot of these trousers to his clients and was going to patent his invention, but to register a patent he needed to have 68 dollars - a lot of money at that time.

Jacob Davis decided to turn to Levi Strauss for help. Already in 1873, a corresponding patent was received. It was registered to Levi Strauss and Jacob Davis. In the same year, production of new trousers began; Jacob Davis took over production leadership.

It is worth noting, by the way, that in the 1870s production was rather artisanal; the first factory opened only in the early 1880s. In general, the exact dates of many events in the history of Levi’s at that time, alas, are unknown, since a huge number of documents from Levi Strauss & Co were burned during the 1906 earthquake, which was accompanied by numerous fires.

It must also be said that in the 1870s, jeans were not yet called jeans. Back then the name “waist overalls” was used. These trousers were made from both brown canvas and blue denim - fabric originally supplied from the French town of Nîmes (hence the name: the French “de Nim” means “from Nîmes”). However, Levi's pants were never made from denim from Nîmes. For their production, denim was purchased from the Manchester company Amoskeag Manufacturing Company. And not from the English city of Manchester, but from the American city, which is located in the state of New Hampshire. This company has been producing denim since the mid-1860s.

Somewhat later, the company - in the 1880s - Levi Strauss & Co. began producing other clothing made from denim - in particular, jackets. In addition, the production of shirts began (but not from jeans, but from cotton).

In 1886, the Levi Strauss & Co. label was developed. (see photo below), still in use today. On the label you can see two horses stretching jeans. The jeans, as you can see, do not tear. A kind of prerequisite for the development of this label was a real-life incident: one driver connected one carriage (uncoupled due to an accident) to another using a pair of jeans, and then safely reached the next station.

In 1890, the classic Levi's 501 jeans model was launched into production. However, it acquired a more or less modern look only in the 1920s: the birth of jeans in the form in which we know them dates back to this period. Number 501, by the way, was simply the number of the fabric that was used to sew these jeans. It is worth noting that initially Levi’s 501 did not have the usual belt loops: they were supposed to be worn with suspenders. Levi's 501 jeans have become truly classic; They are still produced to this day in a large number of different colors and are widely popular.

In 1902, Levi Strauss died, and his nephews began to manage the company. The company continued its growth; new factories were opened. The range of clothing has increased noticeably. Denim trousers were becoming increasingly popular among American workers; in 1911 by Levi Strauss & Co. stopped producing canvas trousers, transferring all its production capacity to the production of denim trousers.

During World War II, the production of jeans was almost stopped due to the massive purchase of raw materials (fabrics and other accessories necessary for jeans) for military needs. However, it must be said that it was in the 1940s that Europeans first saw jeans worn by American military personnel.

By the 1950s, jeans were no longer so associated with work clothes, and young people began to pay special attention to them. An important milestone in the history of jeans came in 1954, when Levi's jeans appeared with a zipper (previously only metal bolts were used). In addition, it was in the 1950s that the well-known name “jeans” appeared. Levi Strauss & Co. began calling its denim trousers by this name in 1960.

The 1960s were marked by an extraordinary increase in the popularity of jeans among American and English teenagers. Already in 1958, one of the American newspapers wrote that about 90% of American teenagers regularly wear jeans. The 1960s and 1970s saw a truly explosive growth in demand for jeans, and, as a result, this period is considered one of the brightest and most favorable in the history of Levi’s.

In the 1990s, a clear decline had already begun: in that one decade, Levi's share of the denim market was halved. In the 2000s, however, Levi's gradually made up for lost ground. Fans of Levi's clothing (including the famous jeans) are Sting, Madonna, John Travolta and even Barack Obama; Levi's jeans were regularly worn by Bing Crosby, Marilyn Monroe and Steve Jobs.

Today, Levi's clothing is sold in approximately 110 countries around the world. It is interesting that Levi Strauss & Co is still managed by the descendants of Levi Strauss - in fact, it is still a family business, albeit one that has grown to gigantic proportions.

Range

You can find almost any casual clothing at Levi's. The predominant styles are sporty casual and strict casual. You can wear classic Levi's jeans (501, for example) to work if there is no strict dress code. The same is true for boots, sweaters, pullovers, shirts, and so on. In my opinion, there are almost no bright, club and ultra-modern things at Levi’s.

Levi's jeans are simply visible and invisible: there are many models, styles, and colors. There are usually also a lot of sizes: after all, the price level in Russian Levi’s stores is quite high, so they don’t have time to buy up everything. Fans of classic jeans - modest colors, with a normal (not low) waist, and without decorations - should pay special attention to Levi's. There are different models: with and without, from rather ordinary denim and from better quality, with zippers and with bolt fasteners...

Levi's favorite colors are blue, black and light blue. Gray and white jeans are not enough; I have never seen red, green, yellow or the like. Well, maybe he just wasn't paying attention. The styles, I repeat, are very diverse - there are tight jeans, skinny ones, regular ones, wide ones, and even baggy ones. There are models with zippers, and there are models with buttons. In general, there is something for almost every taste. It is worth noting, however, that the range of men's jeans is noticeably wider than women's.

Levi's shoes are quite good; It is also worth noting the quality accessories. In general, the quality of Levi’s clothing and shoes is very high; they are distinguished by strength and wear resistance; resistance to washing. The disadvantages include some conservatism: the collections are updated infrequently, many things are quite boring and even seem archaic to some. Not enough interesting design solutions.

Levi's stores are distinguished by their original interiors and very pleasant, unobtrusive service. The sellers are quite attentive and diligent, but at the same time they do not impose either the product or their opinion. Fitting rooms are usually a little dark, which is not very good: sometimes it is difficult to determine how this or that item will look in daylight.

Personal impressions. Reviews

I have classic Levi's 501 jeans. I can say that they are of very high quality. Very dense and generally good quality fabric, neat seams, careful processing of the “internals”. Jeans do not lose their appearance after washing (if washed correctly, of course), and are durable. A couple of disadvantages: firstly, it is very difficult to remove dirt from them with a brush; secondly, the fabric is still a bit stiff and rough. These are probably the features of this particular model. In addition, I have a Levi’s hat - I’m happy with it, it looks quite nice, and is pleasant to wear.

Online reviews of Levi's clothing and shoes are almost exclusively positive. Almost everyone emphasizes high quality and durability, as well as good service and competent salespeople. Complaints are mainly about high prices (in Russia they are really overpriced) and boring design. Some people say that high quality for high money is simply pointless for them, since after a year or two of wearing the item becomes very boring, and they simply don’t want to wear it, although it still looks good.

Brief summary:

  • Country affiliation: The brand is American, design and development are American, production is mainly Latin American (Mexico, Colombia, Dominican Republic) and Asian (Pakistan, Bangladesh, China, Vietnam). Some items are made in Italy and the USA.
  • Fashion style : casual (sports casual, strict casual).
  • Range : jeans, casual pants, shirts, tops, blouses, T-shirts, dresses, tunics, sweaters, cardigans, jumpers, pullovers, sweatshirts, jackets (windbreakers, down jackets), shorts, skirts, belts, bags, wallets, hats, gloves, socks , sneakers, sneakers, low shoes, boots, moccasins, ankle boots.
  • Clothing, shoes and accessoriesfor men, women, teenagers .
  • Clothes sizes : women's - from XS to XL (jeans from 23 to 33; mostly from 26 to 31), men's - from S to XXL (jeans from 27 to 40; mostly from 29 to 38).
  • Shoe sizes : female - from 36 to 40; men's - from 40 to 46.
  • Materials : natural - cotton, leather, wool, down, feather; artificial - polyamide, nylon, viscose, elastane, polyester.
  • Price category : above average (in Europe - average, in the USA - below average).

Approximate prices for clothing, shoes and accessories (as of December 2012) :

  • Jeans - 4000-5300 rubles
  • Classic jeans Levi's 501 - 4200 rubles
  • Casual trousers - 4000-4500 rubles
  • Shirts - 2700-4200 rubles
  • T-shirts - 1400-2000 rubles
  • Polo shirts - 2200 rubles
  • Shorts - 2700-3300 rubles
  • Skirts (women's, of course) - 3300-4000 rubles
  • Sweatshirts - 3500-4500 rubles
  • Pullovers, jumpers - 3500-4500 rubles
  • Cardigans and sweaters - 4000-6000 rubles
  • Jackets - 4500-16000 rubles
  • Hats - 900-1600 rubles
  • Knitted gloves - 800-1000 rubles
  • Socks - 600 rubles (2 pairs)
  • Belts - 1600-3500 rubles
  • Bags - 3000-12000 rubles
  • Wallets - 2000-2500 rubles
  • Sneakers - 2000-3500 rubles
  • Sneakers - 3000-4000 rubles
  • Moccasins - 3500-4000 rubles
  • Boots - 4000-5000 rubles
  • Low shoes - 3500-4500 rubles
  • Low boots (women's, of course) - 6000-8000 rubles

Links : official website, collection of reviews, another selection of reviews.

Levi's jeans are a timeless and timeless classic in the fashion world. Levi's is a product originally designed for long-term wear; over time, jeans do not lose their shape, attractiveness and comfort.

Real Levi's, true to size, will not slip in any situation. You can sit in any position and move freely. Due to their popularity, fake Levi's jeans are much more common than the original.

There is a whole list of features of original Levi’s that are difficult or impossible to counterfeit.

Manufacturer

Levi's factories are located mainly in Latin America. “Made in Mexico” is a sign of the original, the inscription “Made in the USA” is 100% fake.

How to distinguish Levi's from a fake by cost?

MSRP for long wear jeans starts at $48. Levi's is produced using expensive raw materials and sophisticated “flawless tailoring” technologies. It is possible to buy Levi's at retail within the range of 80-100 dollars. If the number on the price tag is below 60 USD, then Levis is fake.

Branded arcade on back pockets

The company's signature arcades are embroidered on both back pockets. The seams on the arcades do not cross each other - they just overlap.

Perfect Levi's tailoring

All the outer seams of Levi's jeans are perfect - that's the only way! On the inside, the seams are flawlessly finished with an overlocker. There may be protruding threads or sutures from the inside - no more than 5 cm.

To sew durable jeans, they use semi-synthetic threads that cannot be torn by hand! If you cut your finger while trying, this is one of the signs of original jeans.

Denim Levi's

Those who already wear Levi's jeans clearly claim that they can distinguish Levi's denim by touch.

The fabric pattern on original jeans is always diagonal and very clear.

Clasp

For fastening, zippers manufactured by YKK are used.

The originals may or may not have the Levi's inscription on the zipper pawl, but the brand of the zipper is YKK only. A different clasp manufacturer means a fake.

Real Levi's 501s are fastened only with buttons. On small sizes 27-29 the manufacturer sews 4 buttons, on large sizes - 6, the usual number of buttons for medium-sized models is 5.

If the closure is a zipper, then Levi's 501 is fake.

It is more difficult to determine whether Levis 630 is a fake or not; they do not have such a protection system. You should be guided by the general characteristics of the original Levi's.

Leather label on the belt

The leather label (or patch), located on the back waistband of the jeans, contains the company name and logo - two horses tearing the jeans. In fact, the “leather” label is made mainly from polymer cardboard.

The original label fully matches the degree of wear of the entire product, since one of the company’s rules states: the product is processed only as a whole after complete production. If a new label is attached to aged jeans, this is a fake.

An aged label, in addition to artistic wear, should not have visible defects in the form of holes or unclear text.

For 501 models, the abbreviation XX is affixed to the label. There is a stamped inscription on the front pocket pouch - look for label XX. However, Levi’s-501 jeans made in Europe do not have such an inscription on the pocket, but they are original.

The original Levi's patch is made only in classic shapes: square and rectangle. Any bends around the perimeter of the label are a sign of a fake.

Tab on back pocket

A small flag is sewn into the seam of the back right pocket of the original Levi’s - tab. Seen in the photo above.

The most common color for tab is red. Other colors less common: white, green or orange.

The Levi's inscription is embroidered on the tab. Every hundredth pair released by the company has an original inscription on the tab - ®. If you come across jeans with an R in the circle, it means you have an anniversary pair of original Levi’s.

The absence of a tab should raise serious doubts about the authenticity of the jeans. If there is at least one more dubious sign, then the jeans are fake.

Rivets

Rivets on jeans are made of nickel or copper - the colors must match.

The rivets have a perfect round shape with smooth edges. Each rivet has a clear, even inscription - the brand name.

The model number is stamped on the inside of the rivet - the same as on the label located inside the left leg.

Label

The label is sewn on the inside at the back, indicating the model number. The label is attached very tightly - you can use it to hang jeans.

The inscription on the label is embroidered very clearly and with bright threads.

On 501 jeans, the country of origin must be indicated on the label.

Dimensions

Original Levi's jeans are the same size. Knowing your size, it’s easy to order jeans in an online store - they will fit perfectly.

Levi's jeans are not just a prestigious brand in the fashion world - they are very comfortable casual wear.


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Similar stores

For quite some time nowLevi's is by no means produced in the USA (we are talking about the main line - we are not talking about “LVC” and “Capital E”). The geography is quite extensive. The US range is produced from South America to China. For Europe and Asia (this is the line that is usually sold in the Russian Federation) they are made in Hungary, Turkey, Poland...

Levi's jeans

It would not be out of place to say that in its homeland, Levis is positioned as budget simple clothing (albeit with a legendary past), like GAP, etc. The price is appropriate - $35-50. In Europe, the situation is somewhat different - the legendary background of the brand is used to the fullest by tireless marketers who sell approximately the same products (the model range for the USA and the “Euroline” almost do not overlap) for completely different money - $100-150. I noticed the 501st Polish tailoring for as much as 5 thousand rubles!!! And this is the price level of completely different brands (more expensive brand jeans, such as Nudie, A.P.C., Edwin, some from Sugar Cane will cost a little less).

This model is a classic, no matter how you look at it, and there’s no getting away from it. For people who lived through “those” times, this is a kind of return to youth, when “jeans were jeans” and not “designer trash” with floor-length frills and rhinestones. These jeans are inexpensive, you don’t have to worry about them, but at the same time they are quite durable due to their “unwashed” design.

Finally, for some, Levis 501 STF will be the least burdensome on the wallet, an acquaintance with the so-called dry denim, all its properties are present in this model, although not so bright, and for familiarization, “hard Levis” will be a very good purchase.

Personally, these jeans honestly lasted me a year, they were worn without any pity in the most unfavorable conditions, later they were transferred to “field wear”, and I hope that they will serve for a long time. So, citizens, I recommend...

inscription And "Made in U.S.A." Levi's closed the last one
factory in USA in 2006 year. Corporations are moving production to places where labor is cheap.
force. Jeans Levi's sew in Latin America and Egypt, To jackets, shirts - in China (But
exclusively for USA!).
  • Stitches in jeans (on the front side) must be smooth and processed. Thread
    must be durable, synthetic or half and half with synthetics.
  • Real American denim has a different feel. Try it simultaneously touch
    both by hand, Turkish counterfeit and real " L evi"s » from the USA, you will immediately feel difference.
    Even branded d jeans European branches of the company And feel different from
    American T kan jeans LEVI"S produced in the European Union no less quality, but
    she is different, different from the one from which sew d jeans for the USA.
  • LEVI'S jeans are made, overwhelmingly, from diagonal twill. Fabric
    It has clear diagonal pattern on models of any color and treatment. Black denim
    fully black as with from the inside and from the face. Light reverse side of black s jeans only at
    SHRINK-TO-models FIT and BLACK RINSED.
  • The 501st model is the most protected from counterfeiting: it must have a belt
    label historical name of this model: “XX”. All other models do not have this sign.
  • The label itself is not leather, but a special cardboard with polymer components. N ovehonky
    label on jeans with Light processing Stonewash (pale blue) is a sign "paleva"!
    The label should absolutely correspond "worn out" of the pants as it is washed
    along with jeans. On unwashed same jeans and label absolutely whole and new -
    "smelling printing ink."
  • The front pocket "bag" is stamped on the 501 model (and only on it), which means -
    sewn division of Levi "s d la USA. If it is not there, then it is a fake. There may be no stamp
    on European tailoring
  • Levi's 501 only fastens with buttons. If you find a zipper on these jeans, run
    from seller. Buttons should be made of nickel alloy, white. Buttons with copper or
    tinted are put only on certain models with special treatment
    (washed). U sizes W27- W29 buttons (together with the belt) - 4. On the rest, running gear
    sizes - 5. On large sizes - 6 things.
  • On all models of the Red Tab category, rivets are required on the corners of all
    pockets front. On back pockets have rivets only on fashion models and on a number of
    models for women. Rivets must have a circular inscription on both sides: LS&CO–SF .
  • The rivets themselves can be either copper or nickel alloy. Depends on the color of the model. U
    Tidal Blue for example, buttons and rivets made of nickel, covered with a film of corrosion - as if
    pants were fished out bottom city ​​pond. But indigo jeans are always copper.
  • The inside of the button is knocked out (and deliberately unclear - counterfeiters are on the contrary,
    are trying knock it out perfectly!) number that must match the number on the label
    sewn into left pant leg from the inside.
  • 501 model is equipped with an information label sewn into the outer seam of the left leg
    from the inside. On him all official information about the batch and factory that produced it is located
    light this couple pants. Text can be black, sand and brown - depends
    from the place production. Right here on printed on the back and instructions for the user about
    caring for product. Woven into this label metallized flat thread with microtext and
    hologram.
  • Levi's jeans have European branch, the label is wider, one-color and contains instructions
    on product care in all languages ​​of planet Earth.
  • The country of origin of the 501 model is indicated on a label sewn into the belt on the inside of the back.
    Information about the name of the model and its style is sewn to the belt from the inside out in the middle
    backs.
  • All other Levi's Red Tab models have a label with service information, size and
    instructions sewn into the belt on the left side above the front pocket, from the inside out. Right here
    marked and Place of Birth products. There is no microtext. The numbers on the button and this one
    the label should also match.On the tongue Levi's logo is embossed on the outside of the zipper and the Levi's logo on the inside
    lock length “YKK 45”, such same logo, or is it empty.
  • Attention!!! IN village ice time on jeans Oh LEVI"S love s X model to her became often V meet
    red flag , on which only patent registration symbol "®", no logo "Levi' s".
    It's not clear why the company does this, but don't be scared, it's not a fake!

  • Wrangler
    • There is a common belief that the real W rangler sewn only from houndstooth fabric
      twill" BROKEN TWILL (or Christmas tree, in common parlance). But this is far from true. From such fabric
      are sewn only Rigid models and a number of jackets/vests belonging to the COWBOY CUT cut.
    • Models of the gold buckle series (washing with special treatment), can also be sewn from fabric
      With diagonal pattern. For example, Wrangler 13MWZ Prewashed in Antique Blue –
      precisely from fabrics with diagonal pattern.
    • Fabric Wrangler always dense and heavy, slightly “fluffy” on touch.
    • The stitching on the codpiece is made with threads matching the main color of the model - they are practically invisible
      on new jeans As it sheds, the stitching appears very beautifully.
    • Double, outer stitching on the trouser leg is done on the outside (so as not to rub the rump horses at
      horse riding). Fabric overlaps from front to back. The stitching is done with threads two colors -
      external red, inner color to match the model. Models 935 and 945 have stitching on the legs
      made with threads one color - red.
    • Cowboy Cut leather labels are sewn onto the right back pocket. At the "numbered"
      Wrangler label made of elastic plastic, reminiscent of linoleum, chocolate color.
      The logo on it is lasso form. U models 935 and 946 this label is made of brown soft
      leatherette.
    • The “tab” flag is sewn into the stitching above the back right pocket and varies in background color and
      logo. This depends on the model (red, black, blue, etc.), for license plates - with the inscription
      “with a rope”, but here again, on models 935 and 945 in the form of block letters. Copper button
      (silver from Silver Edition), on which The logo is embossed in the form of stitches. Lock tongue
      rectangular with the outline of a cowboy boot embossed on it.
    • Rivets with a copper, convex head are quite large and “bald”, smooth copper heads.


    Levi's is one of the most recognizable, popular and oldest brands that produces high-quality denim clothing. The company began its work back in 1892, and in a short period of time it managed to win the title of “best”. You can also read an interesting one here.

    There are a lot of counterfeits of well-known brands sold on the market today. Today, counterfeits on Levi's are not uncommon. But you must understand that despite their external resemblance to the originals, fakes are just visual appeal and not very good quality.

    How to distinguish original Levi's jeans from fake ones

    Product cost

    Jeans from the brand are produced exclusively from expensive raw materials, using complex “perfect tailoring” technology. That is why you must understand that original Levies are not cheap. A price tag indicating a price of less than $60 indicates that you are dealing with a fake.

    In some cases, the price is lower, but you can only go for it if you are going to make a purchase in the official online store of the brand, where there are sometimes discounts.

    Manufacturer orientation

    The factories of the legendary brand are mostly located in Latin America, and therefore “Made in Mexico” jeans are the original trousers. But “Made in the USA” is the main sign of a fake.

    Be careful, because many consider this sign not significant, but our goal is to buy real jeans.

    Arches on back pockets

    All models of Levi's trousers have neat arches on the back pockets. The seams of these same arcades are never intertwined with each other, but only overlap. They are always neat, not a single stitch sticks out.

    Arcades are a kind of calling card of the brand. Over the years of the company's existence, the stitching itself has been subject to change, but from day one the shape was exactly the same as it is today.

    Tab

    On every real pair of Levi's, the back pocket of the jeans is decorated with a small red label built into the pocket, on which the brand name is embroidered with white thread.

    If you see jeans with characteristic arches, but without this tab, it’s a fake.

    A small clarification: some pairs have a red tab, but instead of the company name, it has the letter “R” on it. This is actually normal, every hundredth pair is marked this way for easy lot counting at the factory. The hundredth pair is considered “lucky” and being its owner is real luck.

    There are two options for writing the brand name on the tab: Levi’s and LEvi’s. Both options are correct.

    Denim products from the Levi's brand

    The denim from which jeans are made is of high quality, and therefore even to the touch it is more pliable and soft than cheap jeans. The drawings on it are always diagonal and very clear.

    Leather label on the belt

    The patch is made of polymer cardboard and is located on the back of the jeans waistband. It always shows the name of the manufacturer and a traditional stamp: two horses tearing jeans.

    The company processes jeans only after they are completely finished. In simple terms, this means that if the jeans are made in a popular vintage style, then the label will be aged accordingly. In a fake it will most likely remain new. An artificially worn patch has no holes or visible damage.

    The tag always has a rectangular or square shape; other bends are a sign of unoriginality of the product.

    The most popular jeans model is 501; very often its label is marked with the simple abbreviation XX. It is worth looking at the inner pouch of the front pocket of the product; it always has a stamp with the inscription XX on it. Only 501 European-made models lack this feature.

    Label

    Real branded Levi's have a small label sewn on the inside back of the belt indicating the model number and place of manufacture. On most models the number is embroidered in red. Less common are lots with simple black and white labels, but they should contain the same information as color ones.

    The edges of the label are always neat, and it is sewn securely.

    On some models, there is a stamp on the inside of the pocket with the inscription “This a pair of Levi’s”.

    Be careful, today a high-quality replica is not uncommon. Companies that produce counterfeit products often copy the most basic aspects of the originals, in our case: arch, patch, tab. But the whole essence is hidden in the details and there are a number of signs that can be symbolically called “safety nets”.

    Accessories of original Levi's jeans

    Bolts

    On original jeans, all bolts are completely made of metal. The presence of parts made of a different material is a sign of a fake.

    Most bolts are made in the form of flat buttons, on which the name is clearly stamped: Levi Strauss.

    There must be a number stamped on the back of the bolt. If you see a deformed back of the bolt, and as a result it is impossible to recognize the numbers, then you are dealing with a replica.

    In fact, the numbers on the fittings are a guarantee that the jeans were actually manufactured by the concern. For Levi Straus lines, the number on the back of the bolt must match the number that can be found on the label that is sewn into the left leg of the trousers.

    Lightning

    The zipper is always well sewn, the corners do not protrude, it is fastened with an easy movement and does not jam. Accessories, namely zippers for the brand are produced by YKK. Looking at the dog, you will see an embossed Levi's stamp on top. Sometimes it may not be there - this is not a sign. But the abbreviation YKK is definitely stamped on the inside. Its absence is an important signal for the buyer.

    The sewing of original Levi's jeans is always perfectly straight, all the stitches are straight, the joints are tight. Real jeans will last you a very long time and you will be proud of them.

    Of course, a good replica may look no worse in appearance, but the manufacturing technology will be clearly different, and therefore it will become “clothing for one season.”

    To avoid buying fakes, it is better to purchase real products from the brand in the official Levi.com online store (store review).

    
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