Ready-made business plan for a nail salon with calculations. Nail business at home

Well-groomed hands are a must, because they give out the true age! Women and men pay money for a beautiful manicure, but it can be difficult to find a good master.

Manicurist is an ideal job for mothers on maternity leave and for those who want to do interesting things without leaving home. Manicure is in demand at any time of the year, so having studied and gained a client base, the master will be in demand.

Manicurist earnings at home

Before you start making money with the art of manicure, you will have to undergo training and purchase tools. Investments are required, but they will quickly pay off.

Mastery training

Training lasts from a week to a month. It depends on the level of the training master and the training program. Lessons from an acquaintance or from a friend will be minimal in terms of investment, but you will not receive a certificate upon completion of the course.

Clients will be interested in where the master was trained and whether he should be trusted. The level of trust is higher for certified masters. A certificate of completion of training is obtained at the training center. Choose centers that prioritize practical training.

Purchase of equipment

The next investment is the purchase of tools and materials. Choose trusted manufacturers, then the result will be better.

Financial aspect

After completing the training and buying the necessary, train. Invite friends and acquaintances. Temporarily settle into the salon. In the salon, work experience and clients are gained, which then go home for the master. At this stage, it is important to get the maximum experience.

Making money working from home will help:

• Regular professional development.
• Variety of services provided.

Engage in nail extension, design. Study fashion trends. Creativity in the execution of the design will attract customers who know a lot about fashion.

Be flexible master. In no salon, the master will not accept a client in the early morning or late evening. This is the plus of the home master. You can adapt to the client.

The ability to travel to the client's home will be a big plus in the work.

How to attract clients for a beginner master

Profit depends on the number of customers and the quality of the service provided. The more people and positive reviews, the higher the income. Here are 4 ways to attract customers:

1. Advertising

Create a group or page and fill out a profile with photos of your work. You can also provide prices for services there. This will save you unnecessary questions.

Clients who have visited the master are also advertising. If a person likes the approach of the master to work, then he will tell his friends about it. Learn to communicate and find a common language with people. If the master makes many mistakes (cuts, inaccurate coating), then anti-advertising will be inevitable.

Place an ad in the newspapers. Not all women and men use the Internet. Pay attention to older people.

1. Quality materials.

The more reliable the coating or extension material (gel polish, acrylic, gel), the longer the client spends with well-groomed hands. Covering or building nails with low-quality materials that will crack or wear off will not bring good reviews and new customers to the master.

1. Client comfort.

It is important that the client, coming to the master at home, feel comfortable. Set aside a separate work area at home so that no one interferes. The client comes for a manicure to relax. In the process of work, do not be distracted by children, husband or animals.

1. The ability of the master will adapt to the wishes of the customer.

Try to fulfill all client requests. Further visits and profits depend on how satisfied a person is with the procedure.

Earnings of a manicure master in large cities of Russia

Depending on where you live, the price of the service will vary. In Moscow, you will have to pay more than, for example, in Krasnodar.

According to 2016 data, a manicure master earns on average per month:

• Moscow 33-34 tr.
• St. Petersburg 30 thousand rubles
• Ekaterinburg 27-28 tr.
• Novosibirsk 15 thousand rubles
• Rostov - on - Don 18-19 t.
• Krasnodar 17-18 tr.
• Tyumen 15-16 tr.

This is average data. The price of a manicure depends on the location of the cities and the salaries of residents.

A good master earns more than the average figure. Everything is based on professionalism and efficiency.

At the beginning of your career as a manicurist, to attract more customers, offer people bonuses, discounts or gifts.

• providing discounts for birthdays or school graduates. To 10%;
• "Bring a Friend" campaign. A person who brings a friend with him for a manicure will receive a discount on his next procedure;
• every tenth visit a nail design as a gift;
• competitions on the Internet.

Remember that the customer is always right. Be patient and hone your skills in dealing with people. Suggest and help with the choice. Follow these basic tips and your home business will thrive.

In this article, we will take a closer look at the idea of ​​​​manicure as a business. Many girls and women often think about how to get additional income. And someone even wants to replace their permanent job with a more pleasant and profitable one. The beauty industry is perhaps the most attractive area that first of all attracts the attention of any young lady. Today, this area is extremely extensive and involves many branches - for every taste and color. Massage rooms, various kinds of hardware procedures, hairdressers, makeup salons and much more - all this is necessary to provide girls with a decent level of personal care.

Of course, it is difficult to choose from such a variety, but only at first glance. The fact is that in order to provide professional services, you must have the appropriate education. And if you do not have a medical degree or the ability to pay large sums for education and spend your time on it, most of the options immediately disappear. What do you need to work as a manicurist at home and how to make money on a manicure? Just get a certificate and purchase all the necessary equipment.

How to start a nail business at home

The first step, as with anything, is learning. How to start doing a manicure at home if you are not prepared for any request of a client. At special courses, you will be taught how to use all the necessary tools correctly, carefully monitor hygiene, and do all the work accurately and quickly.

There is another option - self-study. You may not be able to take even relatively inexpensive courses, in which case you will have to spend time looking for good programs and video tutorials on the Internet.

Self-education is a longer and more laborious process - the search for quality materials is likely to be delayed, but you will be rewarded with the acquired skills.

It is worth immediately noting one more nuance - for many clients, the “crust” - a certificate of completion of training - becomes decisive. Consider this in advance, so that later you will not be disappointed when selecting a client base. You will have to immediately stipulate this moment in order to avoid embarrassment.

We can offer a compromise solution: after working for some time without a certificate, you will save up the required amount and take courses already as a practicing master. Thus, a certain number of customers will be added to your already existing database.

Manicure at home: where to start? How to choose training? Let's say you're at the very start of your home based business career, where do you turn to learn the ins and outs of the business? It may seem that this activity borders on entertainment. Many will say that drawing on nails is creativity and no difficulties can arise. However, this is often more difficult than it seems. Before venturing into a professional activity, you should be aware that you will have to sit in an uncomfortable position for a long time and sometimes receive clients at an inopportune time. If all this does not scare you, manicure at home as a business is your topic.

There are only a few training options:

• Express courses. They last about a week and are quite inexpensive - each city has its own prices, and yet this amount, in comparison with others, is extremely small. There is an acute question about the practical skills that can be given in such classes. This option should be reserved for those who decide to learn everything on their own. After you understand the practice, you will receive some theoretical advice and immediately a diploma.

• Courses with practical lessons. They will cost more - depending on the prestige of the school that conducts them and on the teacher. But in these lessons you can get not only the basics of the basics, but also learn the techniques used by professionals in beauty salons.

• And the third option is to hire a tutor for yourself. It only sounds crazy at first glance. There is nothing shameful and strange in asking a master you trust to give a few lessons for a certain amount. You will be able to independently compose a program, outline topics that are interesting and sort them out in order.

How and where to start doing manicure at home?

First of all, many think about registration. How to register an IP?

• The process of organizing almost any own business begins with this step. Manicure parlor, officially, is no exception. It is registered in the same way as a hairdresser - the codes must be indicated the same.

• Next, we will decide on the taxation system - you need to choose the simplified tax system or UTII. Everything here is up to you, but let's say that the simplified version is more convenient in many cases.

• After the registration has been completed, you must purchase a cash register. It is bought at the tax office, it cannot be done anywhere else. Therefore, you will have to wait - about 20 days. This is a fairly long time, especially when you are ready to work and earn. Therefore, there are special services that, for a fee, can deal with this matter and provide you with the device in three days.

• In the process of registering an individual entrepreneur, a seal must be made. This rule works for any business, including manicure. many masters, however, ignore this point - but in vain. Most foreign suppliers refuse to deal with such companies.

• You do not need a license - this is a positive thing, but you still have to provide a certificate. As you can see, only those who have undergone special training and have a certificate of completion of courses can be engaged in the legal organization of a business.

And most importantly - documents that will confirm the legal conduct of business.

• Lease agreement or proof of ownership. The first option is necessary for those who open a salon, and the second for masters working at home.

• Help from RosPotrebNadkho.

• Conclusion from the SES that the check has been passed and sanitary standards have been observed.

• Invoices for all products that you intend to use.

• Price list for your services.

The question arises - is it necessary to collect all these documents and mess with SES checks. Let's deal with the pros and cons of registration.

Is IP registration required?

If you decide to open a real salon, even at home, registration is required without fail. What do we mean by "salon"? If you decide to hire several masters, convert your bedroom into a manicure room, the nursery into a pedicure room, and the living room into a hallway, you will definitely have to deal with paperwork.

But if you decide to just work personally for yourself - why waste time, effort and money on processing useless documents? There are far more cons than pros here.

Is it profitable to do manicure at home?

Is it profitable to do a manicure at home? What is the difference between salon service and home beauty workshop?

There are pros and cons to both options. Why do many clients choose the salon?

• They know for sure that their rights are protected.
• We are sure that the premises and all devices have been tested in the SES, which means they comply with hygiene standards.
• They know that each employee is qualified and has received the necessary training.

For this, many are willing to even overpay a little. But those who choose to go to a manicure master at home appreciate the budget cost of the service more. And yet, the second category of people, which will just become your client base, also wants to be sure that nothing threatens their health.

If many may not even look at your certification with an official diploma, paying attention only to practical skills and previous work, then you will have to comply with sanitary standards. In addition to all the necessary devices directly for manicure, you will have to purchase a disinfector and maintain sterile cleanliness in the workroom and especially on the table. This is the only way your guests can trust you.

Be sure to devote time to sanitary cleaning of the working area - there should be no dust, used accessories and dirty files!

A detailed and extensive business plan for a manicure business is to be written by those who open their own salon with hired workers - craftsmen, administrators and cleaners. And for those who will work for themselves, this item is much easier.

Manicure at home: business plan

To begin with, it is worth deciding on the costs. Despite the fact that this is the most budgetary option for your own business, you still have to spend money on some items necessary for the work. We have tried to find the most optimal and cost-effective solutions for you.

• Table for work. A manicure table that is convenient for both you and the client costs about 5-7 thousand. The cost varies depending on the manufacturer, configuration and size. We suggest you purchase an ordinary desk, but without a rear partition. Of course, you will have to look for a suitable model, but most likely, it will cost much less than professional furniture.

• We suggest that you buy all the tools not in expensive professional salons, but order from China. In you will find out which sites are the most profitable. It is much cheaper, and the quality will not suffer a single drop. If we compare, the average price, for example, of lamps for drying varnish is about 5 thousand, and the same price for sellers in China is about 1000-2000.

• In addition to tools (nail files, buffs, orange sticks), you will need a sterilizer - from 2 to 5 thousand.

• And, of course, varnishes, gels and care products. it all depends on you and your capabilities. But the optimal set of colors that can be offered to customers will cost about 5-8 thousand rubles.

In order to deal with pricing, it is best to go to the nearest salons and find out the prices for the services that you are going to include in your price list. Study the prices of your competitors and set your own depending on these numbers and your skills. For example, if you are just learning how to make a certain design, it would be right to discount it. This way you will attract customers and be able to practice in order to raise the cost later.

How to make money on manicure: advertising

To have good revenue, you definitely need a good customer base. Of course, you will start with your friends and relatives, and information will be distributed through word of mouth. But to get regular orders and stable income, you need to connect advertising.

Here, of course, there is a choice:

• Many large publics that already have thousands of subscribers and readers give advertising for a certain amount - take advantage of this. For a symbolic 500 rubles, hundreds of people will see your group, and for sure, many will be interested in it.

• Advertising in print media. This option is more expensive, but sometimes quite effective. The main thing is to choose the right magazine where you place your ad.

Maintaining an already established customer base is also hard work. Try to run promotions on an ongoing basis. Make nice discounts for birthday girls, sell gift certificates, introduce a bonus system so that regular customers can get extra points and get manicures cheaper.

We wish you good luck and progress! We hope that the tips collected here were useful to you!

Mastering the sought-after profession of a nail service master is within the power of a person of any gender and age.

Before you learn how to do a professional manicure, you need to make sure that there is no allergy to the chemicals that are used in the procedure, as well as that you have the patience to work with people.

Self-education is the first step

Before learning how to do a manicure professionally, it is useful to turn on the computer at home and learn as much as possible about the profession. This applies not only to the study of manicure techniques and its varieties. You should start by collecting information about the profession, its pros and cons for the master.

Perhaps allergies and rejection of strong odors will put an end to the career of a nail service master. It may turn out that households do not want to endure visitors in a manicure parlor at home, and paying for the rent of space for the salon will not be affordable. Or maybe the master's earnings will disappoint and will not cover the costs of training and the formation of a material base.

If the difficulties do not scare you, you can start collecting information on how to learn how to do a professional manicure. Videos, articles, and reviews of masters and clients will help. It is worth going to the store and buying professional literature.

Such informational training will help you feel more confident when it comes time to attend courses where already qualified teachers with experience will help you learn how to do a manicure professionally.

Visit manicure courses

The beauty industry calls on new recruits every day. The competition in this market is quite high, but today this economic niche is still not fully occupied.

Many nail service masters, in parallel with their main work, conduct special training courses for everyone, conduct practical classes and give lectures on how to learn how to do manicure professionally.

The benefits of the courses are undeniable: the work of a beginner will be evaluated by a specialist who will share his experience, reveal several secrets of professional skills, advise materials and tools, and protect him from gross mistakes.

At the end of the training, a document, diploma or certificate confirming the training will be issued. The presence of this paper will help to strengthen confidence in the master, because not a self-taught person works with a client, but a certified specialist.

Get a manicure from a high-level master

Experience suggests that studying theory and taking courses alone, even with practical exercises, which, by the way, will not be so much, is not enough.

The desire to save time and money resources is natural for a thrifty person, so the idea that a certified nail service master will go to get a manicure for another master seems strange.

And yet, it is worth doing this at least in order to understand from your own experience what feelings a particular manipulation of the master can cause in a client.

The second argument in favor of visiting other people's salons is the collection of information about competitors. You should not declare from the threshold that a newly minted master has come for a manicure. On the contrary, the tactics of a scout asking unobtrusive questions about manipulations, tools, firms, materials will help to find out a lot of useful things about how to learn how to do a manicure professionally. Lessons can be learned not only from courses and personal experience.

In order not to be a "shoemaker without boots", the master himself must demonstrate well-groomed hands as a business card.

Manicure by high-level masters should be regularly given time in your schedule, considering the cost of it as an investment in the capital of the future business.

Anatomy of the nail - the alphabet of a manicurist

Beginners are too preoccupied with the rules for applying shellac and processing the cuticle, ignoring the elementary physiology of the nail, considering this to be superfluous information.

This neglect of the health of the wrong hands can harm the well-being of customers and their own reputation. Often at advanced training seminars, experienced craftsmen present cannot answer the question of what is where the side rollers are located and how to deal with the ingrowth of the nail plate into the tissues.

The provision of manicure services is mistakenly perceived by many as a purely aesthetic procedure, which can adversely affect the reputation of the master and the health of the client.

Customer complaints - a signal to the master to learn

Clients sometimes complain that after visiting a beauty salon, their nails began to look worse, deformed, and stopped growing. Experience shows that, despite any justifications of the masters, the share of their guilt in the deterioration of the quality of nails is very significant.

If a client complains that the nail plate has become wavy, many masters advise them to take vitamins and salt baths. Meanwhile, such a deformation of the nail is associated with an unprofessional approach to manicure, in which excessive efforts were made to push back the cuticle, which injured delicate tissues.

A common complaint from customers is the deterioration in the quality of nails after removing the gel polish. Unscrupulous salons comment on this in the spirit of "you knew what you signed up for", hinting that thinning and dry nails are inevitable and occurred due to the natural effects of chemical compounds and abrasive files.

Meanwhile, such consequences are more likely to be associated with their unprofessional actions and an aggressive approach to the procedure for applying and removing material.

Why is the base of regular customers not formed?

If the client has not become a regular, this does not always mean that he is capricious. For example, many visitors to nail salons had to deal with situations when gel polish was chipped off their nails after a week.

Overly greedy masters explain this trouble by the fact that the client's palms were too wet with sweat, so he will have to do an expensive procedure more than once every two weeks.

In fact, the fault for the instability of the coating lies with the master, who made mistakes when applying the material or offered the client a shape of the free edge of the nail that does not correspond to his lifestyle or the condition of the plate.

Ignorance of many elementary things will do a disservice to the reputation of the salon and alienate current and potential customers.

People are different, but the master is one

Since nail service is a field of activity for the provision of services, it means that one virtuoso work with a file and a brush will not be enough. Interaction with people who come to get manicures and pedicures can be overwhelming if the master does not have patience for human qualities, whether it be character, anatomical features or hygiene habits.

Before being puzzled by the question of how to learn how to do a professional manicure, it is important to know the answer to the question of how to accept people as they are.

For a squeamish person, the profession of a nail service master can become a source of disgust, not pleasure and earnings.

Constantly improve

A professional is not someone who has an exhaustive understanding of his business. It is possible to have all the knowledge today, but tomorrow it may become irrelevant. Manicure training should not end with training courses.

The constant striving for improvement, enrichment of one's own experience, attending seminars from the best masters will help to remain a true professional today and tomorrow.

Master related professions

It is desirable to master at least minimal artistic skills that may come in handy if the client asks to perform

Many salons today offer nail sliders, stickers, and stamp patterns, but what can compare with exclusive painting and stucco, the ability to create which will allow you to raise the service to a higher level?

You should not perceive the profession of a manicurist as a mechanical implementation of hygienic procedures and the unquestioning embodiment of only the wishes of the client. So it will soon become boring.

If you approach work with imagination, boldly and respectfully offer your aesthetic vision to clients, protect the health of visitors and your reputation, the profession can become not only a source of constant income, but also the key to inspired self-disclosure and creative joy.

It turns out that the question of how to learn how to do a professional manicure should be asked not only by a beginner, but also by an experienced master.

Thinking about a small business for girls, it is impossible not to focus on the beauty industry, namely beauty services. Despite the occupancy of this market, there is still room for self-realization in this area with a wallet of any size, the main thing is your knowledge, creativity, a competent business plan and, as a result, competitiveness.

One of the promising options for starting your own beauty business with minimal investment is the provision of manicure services at home.

Assessment of own competitiveness

In order to ensure future success for your idea in the bud, activities related to the provision of nail services at home, you need to start with an adequate assessment of your competitiveness, since you already have a lot of competitors in the market, and in the future their number will only grow. Therefore, it is necessary to understand what qualities make you more attractive to potential customers than your possible competitors.

Several points will be key factors for evaluation:

1. Convenient location and / or willingness to go to the client's home.
2. Your professionalism in this area (preferably have certificates of training completed).
3. High level of quality services provided.
4. Adequate pricing policy.
5. quality working materials and equipment.

If in most points you have set yourself pluses, then you can safely start your journey in the field of nail services.

If, according to some indicators, you are in the red, but are not ready to give up your idea, all is not lost. It all depends on your motivation and determination.

Required knowledge and skills

One of the fundamental factors that allows you to develop in the field of nail service is your level of competence. Of course, basic knowledge can be obtained independently from articles on the Internet and master classes on YouTube, since there are plenty of them, but if you are counting on a target audience wider than your relatives and friends, it is highly recommended to take professional training courses for manicure masters. You will find the average pricing policy of such courses at the end of the article.

So, for an average audience coverage, you need to know the technology:

• sterilization of instruments and processing of the working area;
• edged, hardware, combi-manicure;
• applying a single-color coating and simple patterns, French manicure, gradient;
• execution of simple and medium-complex designs;
• pedicure basics.

These skills will be enough for you to serve a client with "normal" needs, but if you want to reach an audience as wide as possible and are willing to work with a client with advanced needs, you will need to learn how to:

• build up nails;
• apply complex patterns to the coating;
• perform highly complex designs;
• work with problematic fingernails and toenails.

Having completed training on all of the above points, you will be able to satisfy the desires of even the most demanding client.

Equipment and materials

First of all, you cannot do without a working area that is comfortable for you and the client. The room in which the work will be carried out should be well lit and ventilated. Make sure you have comfortable chairs/chairs. Consider background music.

As for the job itself, here you will need a whole shopping list. On something the first time you can save, something you need to purchase right away. Some materials and equipment can be ordered from the well-known Chinese online store, in advance Be sure to read the reviews(carefully so that there is no “expectation / reality” situation), but certain positions are strongly recommended to be bought only from verified brands in specialized stores.

Let's start with materials and equipment that it makes no sense to buy in the city, since stores buy these goods in China and mark up up to 70%.

Why pay an intermediary 1.5 times more when you can order directly yourself? You will have to wait a little (delivery time depends on the specific seller), but you will save a lot.

So, you can order from a Chinese online store:

1. UV+LED lamp.
2. Sterilizer for instruments (dry oven).
3. Electric milling machine (middle price category).
4. Sets of files of various abrasiveness.
5. Colored gel polishes.
6. Orange sticks.
7. Silicone caps for removing the coating.
8. Design materials (brushes, stickers, rhinestones, stamps, sliders, rubs).
9. Pillow under the arms of the client.
10. Apron, set of disposable masks.
11. Color palettes.

Now it’s the turn of items, the purchase of which must be approached very responsibly and not save on what it’s easy to save on it is forbidden. In specialized stores you need to purchase:

1. Branded top and base coats.
2. Metal pushers, tweezers and nail scissors (you need to carefully examine the edges of the tools for the absence of “burrs” and irregularities).
3. Cutters for the apparatus (complete Chinese ones can be thrown away).
4. There should also be branded products that interact with the skin and directly with the nail plate: degreaser, primer, cuticle gel, remover.

Due to the fact that the pricing for services in all cities is different, you should study the market in your particular city on your own. Analyze the prices offered by manicure studios and independent masters. The final cost of your work should be based on the cost and quantity of materials used, as well as the complexity of the work itself. Just so that your price list looks more attractive than that of competitors, but does not negatively affect the final profit - do not be lazy and look for the best prices for consumables and equipment.

At first, it is not recommended to "bend" the price too high, but you should not work at a loss either. First, build a stable customer base by attracting consumers with a pleasant price, and then gradually increase the prices of your services, keeping the initial cost for regular customers.

Marketing strategy

Be sure to post on social media portfolio with quality photographs of their work. It is recommended to watermark your photos to avoid theft and misappropriation of your designs by other artisans. Periodically arrange practical jokes through reposts and marks of "friends" - this will help you "untwist" and warm up the interest of potential customers. Do discounts before holidays and birthdays. The campaign "bring a friend - get a discount" works effectively. If the services you provide are of really high quality, customers will recommend you to their friends and relatives.

The prospect of opening a studio

If your business goes uphill, and you manage to build up a stable large client base; when all the costs pay off, and you realize that you are ready to develop this business and move to a new level, you may have the prospect of opening your own manicure salon.

Of course, investments in such a business will be much more serious than the purchase of gel polishes and nail files, but the income from running your own salon will significantly exceed the figure with which you started. But more on that in the next article.

Table with calculations

To compile the table, the average prices for Aliexpress.ru and city nail shops were taken.

Total: investments to start your manicure business start from 30500r. It is not necessary to invest the entire amount at once, you can buy everything you need gradually, and then you will practically not feel any special costs.

In any business, dedication and willingness to give 100% is important. Invest your time, money, emotions. Develop competent strategies and carefully consider all decisions. Only in this case, a real profitable business can grow from scratch, no matter if you are a woman or a man. Everyone is capable of success, the only thing that matters is how ready you are to give yourself to your work.

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