Estelle whose cosmetics. How the business works
All women, without exception, always want to look young and beautiful, well-groomed and irresistible. And in everything that concerns hair, cosmetics can help. Simply coloring the curls in a new shade or an unexpected color will help the lady look and feel in a new way, give strength and mood. But what paint is better to choose to get desired result and not hurt yourself?
Paint "Estelle"
One of the most famous lines professional cosmetics for Estel hair is created by forces Russian company Unicosmetics and the best specialists Technological Institute of St. Petersburg. It is thanks to such an alliance that the Estel Professional manufacturer has developed a serious scientific and production base and has the opportunity to use the most advanced scientific and technical technologies and methods, the best raw materials and, of course, equipment. The result is products that meet the world's leading quality standards and are loved by customers.
How attractive is this paint?
"Estelle" - hair dye, reviews of which are mostly positive. It provides a very stable coloring and toning of curls, gives a bright, rich color and healthy shine, is easy to use - it has a delicate texture and therefore is easy to apply. The gentle composition protects the hair during the coloring procedure, moisturizes, makes it more elastic, silky and soft. In addition, the Estel paint (the photo shows a wide one lasts a long time, perfectly paints over gray hair and mixes well (if you want to take different tones). By the way, it is worth noting that the price is quite democratic for professional cosmetics.
The advantages of the composition
"Estelle" - hair dye (reviews confirm this), which does not harm the curls, but has a beneficial effect on them, not only coloring, but also making them healthier. This effect is achieved thanks to peach oil, an extensive complex minerals, green tea extract, PP vitamins. They nourish the bulbs, protect from harmful effects both the paint itself and environment, accelerate growth, give shine and silkiness. This paint does a great job with the gray hair that upsets so many women, thanks to the ylang-ylang extract and fruit acids.
How to use paint
Presented by the manufacturer is so diverse that even the most capricious beauties will be able to find exactly what they want. "Estelle" - hair dye (reviews also mention this), which will suit everyone without exception and satisfy the most refined taste. In addition, when she dyes the hair of a representative fair half mankind receive exactly the color that they see on the package.
Well, the use of paint is very simple. First you need to choose the best shade for yourself, but do not buy more bright hues, how natural color hair. Now all the paint components need to be mixed, after reading the instructions in the box. The mixture should be applied along the entire length of the hair and hold for no more than half an hour. Wash off better with warm water. In the interval between staining, experts recommend using various means caring for curls, preferably of the same company as the paint. Thus, we can say with confidence that Estel is a hair dye (reviews confirm all consumer expectations), which will provide lasting coloring and gentle care.
The history of Unicosmetics began with a small leased area and several thousand tubes of hair dye per month. For 16 years, ESTEL Professional has become one of the strongest brands and the absolute leader in the production of professional hair cosmetics in Russia and the CIS countries, one of the largest suppliers to Europe with its own official representative office ESTEL Europe.
The brand was quickly noticed not only by buyers, but also by professionals in the beauty industry. In May 2005, the company prepared and released the first professional line of ESSEX dyes, which consisted of 67 shades, shampoos and balms. By the end of the next year, the ESSEX palette had almost doubled in size. The novelty was a success with specialists and their clients, and in ESTEL it was decided to develop and offer salons the widest possible range of domestic products for hairdressers, developing and releasing in a record short time a huge assortment of excellent domestic professional cosmetics for hair, and subsequently for the body.
Production historyESTELstarted with just 1000 sq. m leased. After a short time, the company needed something more reliable and large-scale. In 2004, production was launched, here the dreams of a significant increase in production from 1 million to 2 million pieces of products per month became a reality.
Today, the brand's dealer network includes more than 150 organizations in Russia, the Baltic States, Ukraine, Belarus, Kazakhstan, Moldova, Armenia and other countries of the near abroad. In 2011, the official representative office of ESTEL-Ukraine, ESTEL-Europe in Germany was opened. The first sales started in Poland. The company plans to enter other markets of Central and Western Europe.
Estel Ukraine is a Ukrainian representative office of a successful, dynamically developing Russian company LLC "Unicosmetics" engaged in the production of professional hair cosmetics under the brand name ESTEL Professional.
One of the main tasks of the company is the training of hairdressers. IN different cities In Russia and Ukraine, there are a total of 18 ESTEL training centers. The main ones are located in St. Petersburg - the School and the Academy hairdressing ESTEL, where you can both learn a profession from scratch and improve your skills. Based on the results of training, a state diploma is issued.
Another direction of the company's activity has recently become ESTEL's author's salons, which fully reflect the values of the company. High-class service, quality services and unique style interior - this combination will give unforgettable emotions to any client. To date, there are two such salons and both are located in the center of St. Petersburg.
Every year, ESTEL holds large-scale events and competitions for masters and salon directors in order to develop the hairdressing industry in Russia and Ukraine. These include " The Snow Queen"," The Most Beautiful", "Date with a Star", "Holiday Territory". Up to a thousand people take part in some of them, such as the ESTEL. FEST festival and the Estel Star contest.
ESTEL has its own studios in St. Petersburg, Moscow and Kyiv, which are powerful educational centers. The education program in them is a multi-level system, consisting of courses on the basics of coloring, coloring, hair care, makeup, and sales technology.
The best ESTEL stylists regularly conduct training seminars and on-site master classes throughout Ukraine and neighboring countries.
ESTEL Kyiv Studio, like other ESTEL studios, offers hairdressing masters educational programs on basic theoretical knowledge, advanced practical training, large-scale training, competitive movements, as well as numerous authoring techniques. Light, equipped last word equipment, equipped with everything necessary for comfortable learning, the studio will become professional home for all who aspire to the development of their hairdressing business. Studio training will be interesting for both virtuoso masters and beginners in hairdressing, not only in Kyiv, but also in the surrounding regions.
ESTEL products meet the best international quality standards and provide excellent results. ESTEL Professional is the Ukrainian leader in the production of professional hair cosmetics, whose dyes are used in every second beauty salon in the country. The company has an extensive distribution network in all regions of Ukraine and in the Baltic and CIS countries. In 2011, the official representative office of ESTEL-Europe was opened in Germany, sales began in Poland and Austria.
The strongest link in ESTEL is hair dyes: DE LUXE has 134 tones, ESSEX - 114, DE LUXE SENSE - 68. In the near future, it is planned to expand the palette, including towards more light colors. ESTEL closely cooperates with hairdressing salons and strictly monitors not only the quality of products, but also the correctness of their use.
What is the secret of the success of the young Russian professional brand? Main resourceESTEL- these are people, their potential and belief in success. The work experience of many is equal to the age of the company itself, and this says a lot. After all, things were not always the way they are now. There were very difficult times of formation, entry into the market, but, nevertheless, these people remained true to the cause that they built together. And now, when ESTEL has become a reputable company with a name, with big plans, vast geography, people still remain the most important and expensive in it. Here all patriots in the full sense of the word. As Lev Okhotin himself says, “we are all infected with the same idea in ESTEL!”.
Estel Professional- This famous name in the field of professional cosmetics. The brand belongs to a manufacturing company from St. Petersburg Unicosmetics LLC.
The history of the brand began in 2000 after the release of Estel gel hair dye, and in four years the company began to offer more than 100 types of various cosmetics.
Currently, the name Estel Professional is familiar to every professional in the field of hairdressing, styling and makeup. Years of dynamic development, the conclusion of partnership agreements with enterprises around the world have made it possible to achieve success measured by results:
Large geography of sales
Over 900 products
· Own scientific laboratories
Leadership in paint production
· Training in the field of coloring, care and make-up.
Competitiveness of Estel Professional products - the main objective a company that cares about quality, innovation and customer feedback. To do this, on the basis of LLC "Unicosmetics" organized their own factories that produce products. All developments are exceptionally innovative, and the support of the State St. Petersburg Technological Institute ensures their high efficiency.
Estel Professional is modern cosmetics!
Compliance with international standards, verification of quality and results in elite class salons, leadership in the field scientific developments- all this expands the geography of the use of Russian-made professional cosmetics.
CUREX: well-groomed hair and beauty for every day!
Professional products restore and improve the appearance of hair, providing a caring or healing effect. Estel Professional cosmetics are suitable for daily use and solving special problems.
The professional approach of Estel Professional is concentrated in the series CUREX, which combines effectiveness and affordability in lines designed to cleanse, protect and restore, maintain color vibrancy and care for winter time. All the nuances are taken into account in a huge palette of assortment.
Volume - purity, splendor and radiance for every day
The motto of all products in the series is this: to add volume, you need to work on the structure. In addition to intensive and delicate cleansing, dry and oily hair will receive comprehensive care against damage, restore shine, lightness and healthy look. Peach oil and provitamin B5 have combined into a repair and care complex to make combing easier. Chitosan nourishes with moisture and vitality.
Classic - active support for naturalness and beauty
Classic care is based on cleansing, moisturizing, toning. Wheat proteins, lecithin, vitamin complexes and oils work together in every product. Estelle's developments in the Classic series are tonic formulations that actively nourish with moisture and beneficial enzymes that maintain shine and health every day. Eliminate dandruff, stimulate growth, give volume and create an antistatic effect.
color Save - support for each shade
After paints, permanent and peroxide, urgent rehabilitation is required. Color Save offers to envelop each hair with the care of micropolymers, to protect with the help of Kandila wax from the influence of the external environment, to straighten the cuticle. Relying on Sodium PCA, a color fixing innovation, the series restores shine and renews the look of hair day after day. Vitamin complexes And vegetable oils nourish and saturate the hair with a silky shine - a sign of strength!
Color Intense - brighter, more intense, more attractive
Keeping the acquired shade rich and fresh is a real art. It is achievable by everyone thanks to fortified formulations. Color Intense products play two roles: restore hair, restore moisture to it, and at the same time nourish the power of one of the shades. Owners of beige, brown, copper and cold shades can enjoy the radiance and elasticity of curls.
Curex Gentleman - care for male beauty
Men need advanced technologies aimed at a certain result. Products from the Gentleman series act purposefully: they accelerate hair growth, eliminate dandruff and oiliness, and bring a cooling effect. The entire line meets the requirements of men who love to take care of themselves. Lupine extract improves blood flow to the scalp, provitamin B5 returns freshness and comfort, allantoin adds strength to hair.
Therapy: comprehensive treatment and protection
Therapeutic action is based on individual approach to oiliness, dryness, damage. Easy combing, elimination of damage and split ends - all this is collected in means for every day and in products for intensive (quick) care Therapy. Natural radiance returns under the influence of keratin, panthenol, avocado and jojoba oils, vitamin E and other components. Therapy compositions will be needed after dyeing, waving, highlighting, for regeneration after frequent styling and holidays.
Winter - don't give up on winter!
The line is designed for protection and enhanced nutrition in winter, when special care is needed. The protein is separated into cationic derivatives to improve the structure of the hair, siloxanes work for the benefit of smoothness, and panthenol protects against low temperatures and wind. Each product of the series has an antistatic effect, which is useful in cold weather, when hats spoil the hair. Proper hydraulic balance is best care and outer beauty.
Brilliance - radiance and silkiness
Siloxanes are the basic component that covers the hairs with a radiant film, but does not weigh them down. Glitter and flawlessness are achievable. Although it is customary to consider means for gloss special care, Brilliance products can be used every day due to their softness and gentle effect. Pro-vitamin B5, present in the composition, will give well-groomed hair.
SUN FLOWER - take beauty with you on vacation!
Holidays and tanning salons give you the luxury of a tan, but your hair suffers from ultraviolet radiation no less than skin cells. Powerful UV filters form a protective film around the hairs, and siloxanes make them shimmer more actively in the sun. Beauty is doubly revealed! Moisturizing the scalp achieves hydrobalance, which is important for growth and strengthening.
OTIUM - all facets of professional care
The Estel Professional cosmetics line - the Otium series - professionally cares for dyed, laminated, long and curly hair. Solves skin problems, creates shine and volume.
Innovative hydration from Aqua
Hydrolipidic balance is the foundation of a healthy scalp and hair. True Aqua Moisture Complex is added to every product in this series. Hair saturated with moisture is easy to comb, exudes shine and well-groomed. After comprehensive care even the driest hair becomes smooth. The split ends are carefully glued together, brittleness is eliminated.
The lightness of butterfly wings in the Butterfly series
A voluminous, flying hairstyle is possible only after filling the hair with strength, flexibility and elasticity. Otium Butterfly offers delicate care for oily and dry hair, and also adds splendor with an intense complex of substances.
Discover all the facets of gloss with the Diamond complex
To the touch - silk, in appearance - a shining diamond, and in sensations - exceptional lightness, elasticity. After washing the hair with the Diamond & Mirror component, the hair becomes airier and acquires a diamond charm. Means tame curls and curls, create an attractive mirror surface with silk components, envelop each hair and add magical overflows. All cosmetics can be purchased in a set.
Full length revitalization with Flow
Long hair needs moisture and nutrients. The renewal brings the Flow Revival Complex, restoring energy and strength while delivering hydration that is the foundation of attractiveness and strength. Hair is smoothed, awakened to the very ends.
Homme is the solution to all men's hair problems
Four shampoos with innovative ingredients at once eliminate dandruff, tone up and bring a pleasant effect of cool freshness, and most importantly, activate growth. They fit perfectly in gift set along with shower gel.
iNeo - even more shine after lamination
iNeo is two technologies in one for perfect lamination results. The capabilities of the Otium iNeo series are designed to maintain health, clean clean, keep smooth. Unleashing the potential of any hair, giving elasticity, volume and shine - all this meets the versatility of the goals of the Otium iNeo complex from Estel Professional.
Miracle or the real magic of cosmetics Estel professional
Moisturizing and nourishing to the full depth and along the entire length are the advantages intensive care. Restore freshness, purity, gloss and silkiness of hair with significant damage, take care of sensitive skin heads, start the process of regeneration from the inside, and literally in one night give comfort and saturate with everything necessary for radiance throughout the day. The products help eliminate brittleness and dryness, covering the hair with a protective veil, restoring health to the tips.
Pearl - special care for blondes
Glitter is dignity bleached hair radiating natural power. Keratin and panthenol restore health to natural light curls with warm or cold tones. Natural Pearl complex fills with sun glare warm blonde. The potential of platinum shades is opened by the Golden Pearl component. The funds offer express help to brittle and clarified strands, form an irresistible gloss.
Twist to manage thick and curly hair
The combination of active care and styling in each product for fat and curly hair. The uniqueness of the pantolactone component ensures smoothness and softness even obstinate curls. The Twist series helps support strength from the inside, increase density thin hair, provide control over unruly curls. Silk proteins revitalize tired and weakened strands. Curls are easy to comb - any styling becomes easier!
Unigue - rehabilitation and rapid growth
Deep recovery starts from the roots, which are located in the sensitive scalp. Milk proteins and lactose provide nutrition for growth, while zinc and allantoin relieve dandruff. Special Care needed when combined oily skin and dry hair - the No fat complex normalizes nutrition and maintains vitality. Unigue means control the work sebaceous glands. A bonus will be a gel with milk proteins for thick eyelashes!
Blossom - amazing color fastness after staining
Bloom of color, splash bright colors and active protection - these are all the advantages of Estel Professional cosmetics of the Otium Blossom series. The silk proteins in the Blossom Care & Color Complex, cocoa butter, color-fixing and shine-enhancing cocktails gently support the structure of each hair and maintain color.
Styling secrets from professionals Estel professional
Well-groomed hair is, first of all, neat styling. Estel Professional equips stylists with a large arsenal of tools to satisfy client whims and create fabulous images for fashion shows. The Airex line is represented by varnishes, gels and mousses with strong, normal, extra strong and elastic hold.
Airex 3D cream holds hair in a bizarre shape, while Airex modeling clay supports plastic fixation. Any design can be done with the help of Stretch-gel, and the elastic tool is prepared for creativity and special effects. Additionally, heat-protective styling sprays and milk to improve pliability are useful.
Cosmetics for little fashionistas!
For small clients, Estel Professional has provided not only hypoallergenic products designed for easy combing curls, as well as complexes for body hygiene Girls will be fascinated by the shades of colored mascara and the shine that Star Rain leaves behind. The line "The most beautiful" helps to teach the girl to choose quality cosmetics take proper care of your hair and always take care of yourself.
Estel Professional color palette - a professional approach to hair coloring!
Estel De Luxe professional hair dye line - time to be different!
The De Luxe series offers a creamy hair color with a palette of hundreds of colors basic shades. The ruler belongs to the business class, gives deep color, hair softness and attractive shine. The opening of the series is a chromo-energetic complex for restoring and adding shine.
Coloring products are not only dyes, but also a range of products that allow you to create new images. Cream-corrector Corrector DE LUXE is available on the basis of ammonia and without it, provides an accurate selection of clarifier, eliminates unwanted shade, used for illumination.
Estel Sense De Luxe - gentle achievement of the desired shade
Sense De Luxe - the softness of getting a new color. The role of semi-permanent dyes is natural tone-on-tone coloring, gentle toning and care. The ammonia-free color palette consists of basic shades and correctors for playing with halftones. The dye formulations are saturated with avocado oils, olive extract, panthenol for moisturizing and nourishing. The structure of the hair is supported by a complex based on keratin. Natural moisture balance of the scalp, elasticity and vitality are the advantages of the De Luxe line.
The purpose of Anti-Yellow effect creamy hair dyes is obvious - to remove annoying yellow tint to give a vibrant glow.
Estel De Lux e Silver - luxury gray coverage
Estel De Luxe Silver hair dye works against gray hair, each shade of which is relevant and saturated. soft and shiny hair shimmer deep color with subtle nuances. The shimmering pigment facilitates the application of dye to the hair, and the result is 100% eliminates gray strands and roots.
Professional hair dye Estel Essex - a creative approach to hair coloring
The Essex series paints everything and for a long time. With state-of-the-art formulas for dyes (K&Es molecular system) and Vivant System care, the line is considered affordable and affordable. Basic color palette, lightening line, red tones, creative tones, color highlighting and correctors - arm for the embodiment of the most original ideas in hair coloring.
Better results with additional hair color products
Estel Professional professional coloring relies on a number of secret helpers:
1. Estelle's activators allow for intensive and tint toning, they correspond to the two main series of dyes.
2. Oxygens are needed for coloring, highlighting and decapitation. For various purposes, the manufacturer produces formulations with 3,6,9,12% peroxide.
3. Bleaching powder brightens up to 7 tones, works without dust, is used for highlighting and decapitation.
4. The technical group of Estel Professional products includes emulsions, lotions for removing paint from skin and hair - all this makes the work complete and perfect.
Beautiful eyebrows - expressive face!
Estel Professional devotes the line of Enigma paints with an ultra-soft formula to coloring eyebrows. Popular shades are ideal for the color of eyelashes and hair. Long-term results and ease of use are the advantages of the series.
Always on top with styling Always ON-LINE
The scientific discoveries of Estel Professional's own laboratory and German chemists underlie ESTEL series always ONLINE. Varnishes are fixed for a long time, multi-layered, complex hairstyles are laid, they fix even very long curls. After treatment, the hair looks natural, remains mobile and elastic. Provitamin B5 and vitamin E provide care and volume in mousses.
Sun Flower: tan and active care behind the skin
Perfect tan all year round achieved with the help of activators and bronzers, the result of which is a natural tone. Creams do not clog pores, care, meet the needs of the skin different type. Pleasant aroma leave ethers citric acid. Caring, protective, anti-cellulite complexes work for different parts body. Moisturizing and cooling are indispensable after taking sunbathing. achieve persistent sunburn, remove redness and get rid of peeling will help the Sun Flower line.
Estel Professional cosmetics is the choice of professionals
Estel Professional back in 2010 was recognized the best company at the Russian International Exhibition "Intercharm", and now continues to improve products that meet modern requirements:
Improvement of dull and lost vitality hair.
Active moisturizing and saturation with vitamins returns shine and silkiness.
Protection from UV and high temperatures during blow-drying.
· High efficiency and simplicity in application by masters and in house conditions.
Convenient division into series, comprehensive care for hair and scalp.
Estel Professional cosmetics are aimed at beauty salon professionals who know how to choose optimal solutions for clients. The attractive price of each product, along with the use of high-quality raw materials and advanced technologies, will allow you to master new products and make an individual approach to each hair.
Hundreds of thousands of professionals choose Estel products, as it is a guarantee of beauty and quality. The production of cosmetics under the Estel Professional brand is carried out by a successful Russian company Unicosmetics LLC. All cosmetics that are produced under the Estel brand have been developed and researched in our own laboratories, using the latest scientific developments.Story
Highly qualified chemist Lev Okhotin is both CEO and founder Estel. Lev Okhotin began his career as a manager for a large entrepreneur who did not spare money for various projects and their development. Once, one of these projects was a perfumery and cosmetics factory on the verge of collapse. Thanks to the skills of Lev Okhotin, this factory was restored and brought to a qualitatively new level. And it was this that prompted Leo to think about the possibility of creating his own business in the cosmetics and perfumery field.
In his business plan, Lev Okhotin laid down only one, but extremely important idea - to develop a high-quality domestic product with a reasonable price policy. The CEO began his career with the launch of a series of hair dyes for home use called Estel, which consisted of fifteen shades.
Estel hair dye was immediately noticed and appreciated. Already in May 2005, a line was created and put into production. professional dyes ESSEX, which consisted of 67 shades, shampoos and balms. And here the company also expected success. It was decided to expand the palette of ESSEX shades.
The product was moving quite successfully on the market, and Lev Okhotin set the following goal for his company: to develop and produce the widest possible range of high-quality domestic hair cosmetics with a focus on salons and masters, in record time.
Climbing the market
The development of production began with rented squares in the amount of 1000 square meters. m. With the development of production, the question arose of a more reliable and voluminous base for work. And this aspect was also translated into reality, which made it possible to double the production turnover, now about 2 million different types of ESTEL products were produced per month. Today, the brand network consists of more than 150 organizations in Russia, the Baltic states, Ukraine, Belarus, Kazakhstan, Moldova, Armenia and other countries of the near abroad.
Officially, in 2011, the opening of a representative office of ESTEL-Europe in Germany, ESTEL-Ukraine in Ukraine.
It is very important for both salon masters and the average girl to have high-quality hair cosmetics that will not only not damage, but also improve the condition of the hair, and also allow professional care to be carried out at home.
Estel's goal
The Estel company sees a large-scale development and an increase in the profitability of the hairdressing industry as a whole; in creating a competitive domestic product at a reasonable price. The secret of the success of a young Russian professional brand is not a secret, CEO boldly declares it. The main resource of ESTEL is people, their potential and belief in success. The period of work of many employees is equal to the age of the company itself, and this says a lot. After all, at first it was very difficult, and they went through this path of development together with Estel. After all, it is very important to have an employee who knows the history of the company from a to z, all the undercurrents, areas that require special attention, who sincerely worries about professional growth companies.
Estel School
To expand the Estel industry, train craftsmen and improve the skills of craftsmen, it was decided to open an Estel school. In 2005, the first Estel hairdressing school appeared in St. Petersburg. The organization of the process and teaching methods had to be completely independently formed. Colleagues from the Parisian Academy of Hairdressing Saint Louis came to the rescue in this matter (using the franchising system).
During the training of the hairdresser, only Estel products are used, and the equipment is custom-made by Welonda. The training program complies with state standards and is constantly integrated in order to expand the practical and theoretical knowledge of students.
In 2007, the developed own teaching methods made it possible to open the Estel Academy. The academy conducts testing of new products, training in technologies for working with cosmetics Estel brand, advanced training of experienced professionals, presentation of new products of the company.
The staff of the company was rapidly expanding, the prestige of the brand was growing, the demand for products was increasing every day. This led to the opening of the renovated Estel Hairdressing Academy, which included the School and the Author's Beauty Salon.
The professionalism of the Estel company is confirmed by numerous awards for such a short period on the market, the massive use of this cosmetics in salons, as well as the level of demand for Estel products.
