Italian brands. Menswear: brands for youth

For almost a century now, the Gucci brand has been synonymous with fashion. The history of the company is inextricably linked with the history of the Gucci family. Together with its founders, this brand has gone through many ups and downs before it appeared to us as we know it today. The Gucci house was created back in 1904 when a young Italian […]

The history of Kinder Surprise is a story of Italian love of life and boundless dedication to one's work. She talks about the fact that in order to achieve success, you need not only to work hard and selflessly, but also not to forget to look around in search of inspiration and fresh ideas. It was precisely these principles that Michele Ferrero followed - the man who created one of the most popular […]

Slogan: Imagine more This brand produces such photo accessories as tripods, monopods, tripod heads, lighting equipment, bags and cases and so on. This product is one of the most respected, it is enjoyed by both novice photographers and professionals. The Manfrotto brand was born by Limo Manfrotto, now defunct. And it all started […]

It is now hard to believe that this manufacturer of famous racing motorcycles was originally engaged in electronics. The history of the company dates back to 1926, when the Ducati brothers founded it on July 4th. In the best Italian tradition, there was a crowd of brothers. Not as big as in the case of Maserati, but three people is also not enough. Bruno, Marcello and Adriano […]

It is difficult to say whether the brand of these legendary sports cars would exist today if Enzo Ferrari had a slightly more accommodating character ... Before starting a story about the history of Lamborghini, you first need to tell some facts from the biography of the founder of the company. During World War II, Ferruccio Lamborghini served in the Italian army. He was what is called a mechanic from […]

Italian manufacturer of semi-professional and professional washing and cleaning equipment. Ordinary consumers are best known for their mini-washers and washing vacuum cleaners for domestic use (of course, the range produced is much richer). It cannot be said that this product is very popular, however, it is difficult to call it unknown. It is delivered to many countries of the world. The company was founded in 1977. Beginning with […]

It is probably difficult to find a person who has at least a remote idea of ​​​​fashion, but at the same time has never heard of Prada. The world-famous Fashion House is now engaged in a wide variety of clothing, both women's and men's, shoes, perfumes and accessories. Brand Prada also flaunts on mobile phones LG (LG Prada model could be included in […]

The history of this Italian shoe manufacturer began in 1910 with a small enterprise of the Baldinini family. It was in the town of San Mauro Pascoli, which is located in the administrative region of Emilia-Romagna (San Mauro Pascoli, Emilia-Romagna, Italy) - the company's headquarters are still located there. Many other Italian "fashion" brands started out this way - Fendi, Nando Muzi. For a long time Baldinini […]

14 Mar 2011

Bulgari is an Italian manufacturer of jewelry and other luxury items. In addition to the jewelry for which the company is best known, the Bulgari brand also produces watches, sunglasses, bags, perfumes, various fashion accessories, and several Bulgari hotels are open around the world. Most of the company's shares were acquired by the LVMH holding in 2011. The company was founded by hereditary jeweler Sotirios Bulgari […]

08 Mar 2011

The history of this, one of the oldest and most famous European manufacturers, began in 1872 in Milan, where to this day its headquarters are located. Engineer Giovanni Battista Pirelli (Giovanni Battista Pirelli) returns from Switzerland, where he received his education. The young man, who recently turned 23, is eager to open his own business, associated with the production of […]

Slogan: "Classic yet powerful" expensive watch”usually evokes in us a strong association with Switzerland. However, there are many manufacturers from other countries in the world that produce similar products - expensive wristwatches that can compete with precious jewelry in terms of their cost. One of these brands is the Italian "U-Boat Watch". The watches produced under this brand stand out thanks to […]

Many famous brands appeared as an attempt by one or more people to try their hand at a business familiar to them. So is the manufacturer fashion clothes Marni was born as an experiment by Consuelo Castiglioni, the wife of the president of the Italian "fashion" company Giwi Furs. It was a sin not to take advantage of this opportunity and Consuelo begins to experiment with own ideas, having created a line of women's clothing, initially […]

Slogan: Technology with style This Italian manufacturer household appliances began its work in 1948. Smeg was founded by Vittorio Bertazzoni in the village of Guastalla, located in the region of Emilia (Guastalla, Emiliane, Itally). The name of the company is an abbreviation that stands for Smalterie Metallurgiche Emiliane Guastalla (Metallurgical Factory-Emilia-Guastalla). The idea to start producing household appliances came in the early 50s. The first […]

Slogan: Espresso Feeling Italian manufacturer of coffee makers, coffee machines, coffee machines and various accessories for them. Devices for home and professional use are produced - from ordinary coffee makers to the most sophisticated vending machines for various drinks installed in public places. In addition to the main one, he also owns such well-known brands in the coffee business as Gaggia and Spidem. The history of the company begins […]

Perfume and cosmetic brand. Owned by the Italian company Micys Company S.p.A (Micys Company). The Pupa brand was born in 1976 and is not much younger than Micys itself. From the very first days, under this brand, cosmetics were produced, aimed at teenage girls from 12 years old and women under the age of 35 years. The word "pupa" is translated from Italian as "chrysalis". Micys […]

For several decades now, under this brand, universally respected Italian shoes have been produced. The factory was founded in 1963 by Nando Muzi, naming it after himself. It was in the small Italian town of San Elpidio (Sant'Elpidio), where the head office of the company is located to this day .. However, initially it was more of a small […]

, Ee By Ernesto Esposito , Hogan Rebel , Sergio Rossi , Geox .

Cheap Italian brands

Men's and women's clothing and footwear

Only women's clothing and shoes

Shops in Rome

shopping streets

• Via dei Condotti, Via Borgognona, Via Fratti are street-gallery boutiques of the best Italian fashion houses.
• Via del Babuino, Via del Margutta, Via del Coronari, Via del Giulia - street galleries of clothing boutiques and antique shops.
• Via del Corso is the largest shopping street. Here you can find clothes, shoes, accessories, jewelry and sporting goods.
• Via Nazionale - a large number of leather shops selling good quality bags and purses.
• Via Cola di Rienzo - many shoe and jewelry stores and bag shops.

outlets

• - a large outdoor outlet that sells clothes with discounts like locals Italian stamps and well-known global brands.
• - a whole city for shopping 50 km from Rome, which houses 170 clothing stores, both local Italian brands and world famous brands.
• - a budget outlet, in the suburbs of Rome, not far from Ciampino Airport. On modest budget Here you can buy a large number of goods.
• - a small women's clothing outlet selling local Italian brands at low prices.

Shopping centers

• - a shopping arcade in the historic center of Rome, built at the beginning of the 20th century. Today, there are boutiques of famous brands of clothing, shoes and accessories, as well as a restaurant and a couple of cafes.
• - well-known brands of clothing and footwear for women, men and children are represented here: Zara, H&M, Bata, Benetton, Bershka, Promod, Golden Point, Calzedonia, Tezenis, Intimissimi, Geox and others. The center also has shops for accessories, cosmetics, perfumes, and a bookstore.
• - the largest shopping center Rome. Almost all types of goods for men, women and children are presented here. In addition, more than forty restaurants and cafes are open.
• - a shopping center that presents democratic brands of clothing, shoes and underwear for women, men and children.
• - shopping and entertainment center on the outskirts of Rome. There are about 210 shops, a multiplex, restaurants and bars, a bowling alley, game rooms and a children's playground.

Markets, flea markets

• - one of the oldest markets in Rome. From the very early morning, the stalls are full of fresh fruits, berries, vegetables, herbs, spices and flowers.

Shops in Milan

shopping streets

• Via Montenapoleone - here are the shops of famous fashion houses: Louis Vuitton, Ralph Lauren, Bottega Venezia, Sergio Rossi, Gucci, Prada (women), Armani (junior), Gianni Versace, Valentino, Alberta Ferretti, Christian Dior.
• Via Sant "Andrea - represents boutiques: Missoni, Trussardi, Kenzo, Giorgio Armani, Chanel, Moschino, GianniVersace, GianfrancoFerré, BarbaraBui, MiuMiu, Hermès, Prada (sport).
• Via Alessandro Manzoni - there is a colossal Armani boutique (Superstore), as well as Paul Smith, Armani (Casa).
• Via della Spiga is full of shop windows: D&G (accessories), Fendi, Prada (accessories), Armani (accessories), D&G (woman), Just Cavalli, Byblos, Roberto Cavalli, Marni.
• Corso Buenos Aires - located northeast of the city center, near the Central Station. There are shops of well-known companies on the shopping street: Zara, H&M, United Сolors of Benetton, Bata, Promod, Sisley, Nadine, Furla, Tod’s, Max Mara, Max&Co, Luisa Spagnoli, Stefanel, Beneton, Prenatal, Fiurucci.

outlets

• - one of the largest and most popular outlets 108 kilometers from Milan.

Shopping centers

• - a shopping arcade in the historic center of Milan, built at the end of the 19th century. Today, there are boutiques of famous brands of clothing, shoes and accessories, as well as a restaurant and a couple of cafes.
• - a large shopping center near the Duomo Cathedral. Along with global luxury brands - Armani, Cavalli, Moschino, Gucci, Dior, Sonia Rykiel, Valentino, Jimmy Choo, Marc Jacobs, Acne - democratic brands are represented here - Diesel, Pinco, Replay, Gas, Lacost and others.
• - located in the north of Milan. The shopping center has 2 floors with 80 shops, as well as restaurants and cafes.
• - located in the south of Milan. Here are the stores of men's, women's, children's clothing, shoes and underwear of famous brands: Calvin Klein Jeans, Calzedonia, Camaieu, Cotton&Silk, Gap, Geox, Golden Point, Guess, Incanto, Intimissimi, Jack&Jones, Mango, Motivi, Bershka, Sisley, Zara and others.Fiordaliso regularly hosts exhibitions, events and festivals.
• -is located in the northwestern part of the city, near the San Siro stadium. Shops of democratic brands are located here.
• -n There are collections of men's, women's clothing and shoes. Coin has corners of luxury designer brands: Armani Jeans, Versace Collection, D&G, Richmond, Hugo Boss, Polo Ralph Lauren, Zegna, as well as shops of democratic brands: Fornarina, Tommy Hilfiger, Mango, Springfield, Esprit and many others.
• -small shopping center in the center of Milan. There are not expensive shops here.

Shops in Florence

shopping streets

• Via dei Tornabuoni. Italian chic is represented by names: Gucci, Salvatore Ferragamo, Versace, Roberto Cavalli, Bulglary, Armani, Prada. There are also the museums of Rolex, Cartier, Tiffany & Co, Damiani.
• Via della Vigna Nuova- Valentino, Pucci and Iceberg boutiques are located. On the same street there are many antique shops and furniture stores. There are also branded stores here: Pucci, Lacoste, Versus, La Perla, Chopard.
• The street Via Cerretani with many souvenir shops.
• Via del Corso fashionistas should look into Quintessence stores, there is also a denim store with a wide range of denim from well-known companies - Patrizia Pepe, Diesel, DKNY and others, and knitwear lovers and connoisseurs of practical basics will not be disappointed with the Sarah store collections.
• Outside Via Roma stores of youth brands are located.
• One of the most attractive places in Florence for lovers jewelry stores is a shopping gallery located on the Ponte Vecchio bridge. As early as the 16th century, jewelers settled on the bridge: they opened their workshops here in which shops operate.

Shops in Florence are usually open on the following schedule: 09:00-13:00 and 16:00-20:00. Shops open later on Monday, usually at 4:00 pm, and on Sundays many of them are closed.

Individual shops

1. Boutique of the world-famous Florentine brand EmilioPucci located on Via dei Tornabuoni 20-22R (Mon-Sat 10:00-19:30, Sun 14:00-19:00).

2. Women's fashion store Max& co(under the brand a youth line is produced Max brand Mara) is located on Via Calzaiuoli 89R (Tue-Sat 10:00-20:00, Sun 12:00-20:00).

3. Underwear store for men and women Intimissimi located on Via Cerretani 15R (Mon 10:00-20:00, Tue-Sat 09:30-20:00, Sun 12:00-20:00). I

4. A rich selection of stockings and socks is presented in the store EmilioCavallini(Via della Vigna Nuova 24 R; Mon 15:30-19:30, Sun-Sat 10:00-19:30).

5. Shop Madova(Via Guicciardini 1R; Mon-Sat 09:30-19:30) - these are gloves of all colors of the rainbow and sizes.

6. dinoBartolini- a large designer utensils store. Located at the intersection of Via dei Servi and Via Maurizio Bufalini (Mon 15:30-19:30, Tue-Sat 09:00-13:00 and 15:30-19:30).

7. Mercato delle Pulci Market on weekdays Piazza dei Ciompi is filled with tents selling leather goods (jackets, bags, wallets, shoes, belts), scarves, glasses and souvenirs, but on Sunday it turns into a grandiose open-air antique shop.

8. coin- a shopping center that presents democratic brands of clothing for men, women and children, accessories, cosmetics and perfumes, household goods. The mall is located at Via dei Calzaiuoli, 56, 50122 Firenze, Italia (Mon-Sat 09:30-20:00, Sun 11:00-20:00).

outlets

• - located 60-80 kilometers southeast of Florence.
• - located 60-80 kilometers southeast of Florence. Outlet offers collections of men's, women's and children's clothing and footwear, accessories and perfumes of designer brands: Burberry, Fendi, Giorgio Armani, Gucci, Hogan, Alexander Mc Queen, Balenciaga, Bottega Veneta, Emanuel Ungaro, Ermenegildo Zegna.

Shops in Rimini

outlets

• - shoes and bags are sold here with 50% discounts.
• - Shoe outlet designer Vicini. In the outlet you can buy women's and men's shoes stamps Vicini, Bluemarine, Escada, Ferrè, Roberto Cavalli.
• located in San Marino. Here you can find clothes Iceberg, Frankie Morello, Gegani, Roberto Cavalli, Scervino Street, etc.
• - accessories from designer Fabrizio Mancini. On sale belts, bracelets, wallets, bags, shoes.

Shopping centers

• - a large shopping center in San Marino.
• - democratic shopping center with not high prices.

Sales in Italy

• Summer sales in Italy from July 7
• Winter sales in Italy from January 7

In Italy, they strictly monitor that sales do not start ahead of time, and in case of violation they are severely fined.

During the discount season, prices for items produced by such "luxury" brands, such as Armani or Prada, fall in value by 30-70%. Discounts are valid in all types of stores in Italy: shopping streets, outlets and shopping centers.

Store hours in Italy

Most shops in Italy are open from 08:00-09:00 in the morning to 13:00 and from 15:00 to 19:00-19:30. Many shops are closed on Sunday and Monday mornings.

The second and third weeks of August are the vacation period. Most of the small and large stores are closed.

Most outlets are open daily from 10:00-11:00 to 19:00-20:00.

• Many outlets in Italy are located outside the city. The outlets themselves organize transfers from nearby cities, but it is more convenient to rent a car in order not to be tied to the bus schedule.
• The largest selection of clothing stores in Italy, as well as the best quality in the north and in the center of Italy.
• Due to the influx of visitors on weekends, most outlets are supplied with clothes every Friday, respectively, on Wednesday and Thursday, the stores have the smallest assortment.
• There are a lot of people during the sales season.

Tax Free Refund (VAT) in Italy

How much can be returned

• 22% of the cost of clothing, accessories, jewelry, dishes, alcohol.
• 10% of the cost of non-perishable foodstuffs.
• 40% of the cost of perishable foodstuffs.

How to pay

Almost all stores in Italy accept credit cards. According to Italian law, purchases in excess of 500 € must be made through the card.

It is not customary to bargain in boutiques, but despite this, a seller in any store in Italy, upon personal acquaintance, can provide a discount.

Russian-Italian phrasebook for shopping

Russian-Italian phrase book for shopping is based on the materials of the site

Have you ever thought about the fact that not all modern clothing companies that position themselves as authentic with almost half a century of history are in fact so? In this review, we will talk about "pseudo-Italian" labels, which in fact are nothing more than a competent marketing ploy that hides the real country of origin of the products they offer.

The first thing to mention when starting a story about Italian pseudo-brands is that the products they offer do not have to be bad and of poor quality. Yes, by inventing a beautiful but illusory story for their company, its management deceives its buyer in advance. But, as practice shows, such measures are taken only because the current client is not interested in purchasing goods of a domestic manufacturer. Most are absolutely sure that the label on clothes "" is the same indestructible guarantor of quality and practicality.

So, with why there are pseudo-Italian brands, we figured out, now we will find out exactly how this happens. This is done according to a very primitive scheme:

1. A company is registered in Italy, thanks to which its beautiful and harmonious foreign name arises;
2. Then the address of its head office, headquarters, is registered, and it is not at all necessary that the office will be located there in reality.

Although nominally the addresses and documents of the company are Italian, its management is Russian or Ukrainian, and under “Italian” it offers customers goods that were actually made either in China, or in Russia, or in Turkey (depending on where it is cheaper).

When shoes or clothes are ready, and all technical issues are resolved, the only thing left is to correctly present the products to the public. Here, a team of PR agents and advertising specialists is involved in the work, which comes up with a beautiful, attention-grabbing story for the newly-made brand. All the procedures listed above are aimed at achieving one goal - to sell the product for more than its real value. After all, you must admit that you are ready to pay much more for a real branded Italian thing than for a similar one, but from a domestic manufacturer.

Classification of pseudo-brands

All domestic clothing brands positioning themselves as brands of Italian origin can be conditionally divided into three types.

1. The first type is represented by brands that, although they do not advertise much, do not hide their real origin, and from Italian attributes they have only a foreign name. To this species can be attributed to almost all modern Russian/Ukrainian labels.
   One of the brightest representatives of the first type is the network women's clothing store INCITY.
2. The second type includes those labels that talk about their homeland in a very veiled way. Starting a story about the process of development and formation, they meekly report that "the company appeared on the Russian market in such and such a year ...". Such words can be interpreted in different ways, and most people mean by them that at that time the stores of this brand began to open in Russia, having previously gained success abroad. Paolo Conte, for example, can be counted among such firms.
3. The third type is pseudo-brands that deliberately mislead the client, forcing him to believe in false information. They come up with beautiful legends and stories that tell about the creation of the company, its duty and thorny path to becoming on the world stage, "genuine Italian" quality, long-term traditions, etc.

At first glance, nothing can give out this kind of pseudo-brand. Everything in it, from the official website to the company logo, is designed in such a way that the buyer has no doubts about the real homeland of the label. Such brands are especially dangerous because when you buy an expensive Italian item, you end up with a low-quality product of domestic or Chinese production.

Overview of Italian pseudo-brands

D.Polgri

D.Polgri is a fairly well-known chain of stores casual wear for men. The brand does not come up with any special legends regarding the true Italian origin, however, the name, and its general concept, correspond to the principle “under Italy”. The quality of the offered goods is not bad, but the price is slightly too high.

This company supplies office-style clothing for men to the Russian market. Despite its true Turkish origin, the official website of the company is full of news about the preservation of the exceptional traditions of Italian masters, their unique style in suits. The quality to price ratio is pretty good.

Giovane Gentile - although the brand is endowed with a bright and sonorous name, it is clearly of Italian origin, it is entirely Turkish. The official online store contains the contact details of the true owner of Ergem Tekstil, but the homeland of the goods produced is still not advertised much. Giovane Gentile outlets are located in a number of eastern and Western countries Europe, but in Italy itself the things of the label cannot be found.

Henderson

Henderson is a well-known brand in Russia representing clothes High Quality. Although the real country of origin is not kept secret (in order to get information on this matter, it is enough just to visit the official website of the store), collections and advertising campaigns somehow unobtrusively allow buyers to believe that, in fact, the home of the company could be Italy or England.

The brand's garment factories are concentrated in China and Portugal. Costume models are developed in close partnership with leading European designers.

Henderson offers, indeed, quality clothes at reasonable prices.

Rico Ponti

The name of the company clearly hints at its Italian roots, but the entire management team is concentrated in Russia. From the information presented on the official portal, it is difficult to draw any unambiguous conclusions.

Vassa&Co

Despite the name typical for Italian companies, it is of Russian origin. This information is available on the website of the official online store, and it is quite easy to get it: just visit the appropriate section "About the company".

This is enough famous brand office style clothing for men, positioning itself as a true Italian brand. In fact, all the company's products are manufactured in Poland, where its headquarters are located.

It is rather difficult to find information on the origin of Albione on the website of the official online store, it does not provide any monosyllabic data, however, if you study the “Points of sale” section, you can see only Russian and Polish addresses in it.

Quality to price ratio is not the best starting price suit - 20 thousand.

Alessandro Manzoni

In fact, the brand belongs to a large domestic concern "Lady and Gentleman city". On the official website, it is written in black and white that the goods produced are distinguished by genuine Italian quality and sophistication, excellent style, and this is followed by the same legend that tells about the origin of the company in Lombardy in 1989.

But all the official data and documents completely refute the stated fable, presenting a certain Andrey Mikhailov as the responsible person, and Moscow as the place of registration of the enterprise.

Antonio Meneghetti

The firm is an ardent representative of pseudo-Italian brands. Its creators actively promote the information that the design of each model of clothing is the result of the work of the Italian genius, Antonio Meneghetti. In reality, the stores of this label are open only in Russian and Ukrainian cities, and in Europe it is completely unknown.

De Rossi

Another pseudo-Italian brand specializing in the production of pajamas, shirts and underwear.

The price-quality ratio is not very pleasant, most of the goods overcome the price threshold of 5-7 thousand.

There is no reliable information on the Internet regarding the country of manufacture of De Rossi clothes, and customer reviews are very contradictory.

Diplomat is a popular chain of luxury clothing stores in Russia, whose products are mainly represented by the two brands Berger and A. Falkoni. According to the legend, actively promoted by the sellers of the store and existing advertising campaigns, the latter is entirely Italian.

In fact, no one has heard of these brands in Western European countries, which allows us to conclude that, most likely, clothing collections are designed and sewn in Turkey.

Fabio Paoloni is a network of stores open all over Russia. The company is promoted as a long-term Italian brand. On the official website, however, there is no reliable information regarding the country of origin.

The price-quality ratio is poor. Most products are much more expensive than similar domestic options, and the quality, according to reviews, leaves much to be desired.

Fratelli M

Another pseudo-Italian menswear brand is Fratelli M. His official website works in a bilingual format: Russian and Italian, and the Russian domain is also chosen. In the “Shops” section on the map, although there are a large number of circles scattered throughout Europe, in reality, only Russian addresses can be obtained.

Giovanni Botticelli

The brand website can be presented in three languages: Italian, English and Russian. In the "Shops" section you can find exclusively Russian addresses boutiques, which allows us to conclude that this brand is also a “dummy” one and has nothing to do with Italy.

Prices are not so democratic. For example, an ordinary basic tie can cost 1.5 thousand rubles. It is pointless to say anything about the quality, since the reviews are very contradictory.

Zolla

Zolla is a domestic company for the tailoring and production of casual women's clothing. The employees of the company do not at all pursue the goal of lying about the true origin of the brand, however, because of the name great amount customers firmly believe that they can buy real Italian things in the Zolla store.

Incanto

Incanto is one of the most famous brands of underwear, pajamas and shirts in Russia. Employees of the company are diligently trying to hide its real origin, disguising the label as Italian with all their might. Although the official online store has a European domain, the server itself is located in Russian Federation which raises some suspicions.

It was not possible to find any information about Incanto products on foreign sites.

Meucci

Meucci is a fairly large label that, according to the official version, produces high quality authentic Italian clothes. In reality, the products of this pseudo-brand are made at a domestic factory, which is located in the provincial town of Lobnya, in the Moscow region.

Meucci prices are high, absolutely not corresponding to the quality of goods.

Mia-mia

Another company for the production of women's underwear, self-proclaimed itself a real Italian brand. According to customer reviews, it is impossible to give an unambiguous assessment of products, since they are inconsistent.

Prices are not democratic, and therefore the company causes even more suspicion.

Orsa

This chain of stores is another company that is part of the concern "Lady & Gentleman city", and therefore there is no need to argue about the truth of his Italian origin.

Orsa is another pseudo-brand that offers products of not very decent quality at inflated prices.

Roberto Bruno

This is a label similar to the aforementioned Meucci. Although the official version speaks of its almost half a century of Italian history, in reality there is no reliable information that would confirm the origin of the company. The site domain is Russian.

Simoni is a fairly common menswear label in Russia, specializing in the manufacture of business suits. Although the information presented on the official portal speaks of the Italian roots of the company, no one has ever heard of him in Italy itself. Sales outlets are dispersed exclusively on the territory of the Russian Federation.

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Which is known to the whole world, is the object of desire for the vast majority of men. The quality of tailoring, fabrics and design attracts attention, makes a man more respectable and, of course, does not deprive women of attention.

Range and quality

Italian produce a huge selection of goods: from underwear and small accessories to outerwear and suitcases self made. Here are clothes and other wardrobe items of sports design, calm classics for every day, options for evening out and for clubbing.

Italians are recognized leaders in the production of knitwear and leather products. Turtlenecks or light Italian cashmere sweaters, shoes and bags are very popular among the male population.

Price

There is an opinion that men's which belong to Italian manufacturers is expensive or very expensive. This is only partly true. This is explained by the fact that there are quite a lot of Italian clothing brands and they are focused on different purchasing power.

So, the most menswear are often among the most expensive. They are sold, as a rule, in individual boutiques, are collectible and have a limited number of goods. The chances of meeting two men in identical suits are almost zero. But it is worth knowing that most manufacturers have in their assortment clothing lines designed for the mass consumer, as well as youth collections.

Therefore, thanks to the flexibility and perspicacity of manufacturers, men's clothing from Italian fashion brands is available to almost everyone.

Famous luxury menswear brands

Italian brands specializing only in men's clothing and accessories:

Brands not just for men

Among the brands that produce the men's line, along with other clothing, the following can be distinguished.

• Fendi is an Italian fashion brand best known for its handbags. Produces not only Men's Accessories but also female. The recognizable brand logo - two inverted Latin letters F - will allow the owner of a bag of this brand to stand out from the crowd.
• Gucci ("Gucci") is one of the most famous and desired brands, both for wealthy and accomplished people, and for young people. The range of this brand includes clothing, accessories and perfumes. Each representative of the stronger sex will find a suitable thing or fragrance.
• Dolce & Gabbana ("Dolce and Gabbana") is an easily recognizable and prestigious Italian brand that produces clothes, bags and perfumes. Any fashionista will be happy to wear things with the cherished letters D & G.
• Prada ("Prada") - the famous Italian private label, which is chosen by stylish men. Produces fashionable clothes, shoes and various accessories.
• Giorgio Armani ("Giorgio Armani") - fashion house Italy. Specializes in the production of clothing, shoes, accessories, watches, cosmetics, perfumes, jewelry made of precious metals and stones for both sexes.
• Bottega Veneta ("Bottega Veneta") is a world-famous Italian brand known for various leather accessories.
• Giuseppe Zanotti Design ("Giuseppe Zanotti Design") is a shoe brand that produces both a women's and men's line, as well as accessories.
• Moncler ("Monclair") is an Italian brand that develops luxury clothing for active rest and professional sports.

Top Mid-Range Menswear Brands

Clothes of Italian brands from this segment are mainly designed for the general consumer and young people. It is sold, as a rule, in their own departments of large shopping centers.

Menswear: brands for youth. Size chart

When buying clothes and shoes of Italian brands, you should remember that their sizes do not match Russian ones. This is very important if things are purchased through an online store, and Russian, and even more so, foreign.

The Italian clothing size differs from ours by several points. Below is a table of matching men's sizes.

It's the same with shoes: our Russian size 43 corresponds to Italian size 44, that is, it is one size larger.

The given data can help you get an idea of ​​the approximate size, but it is better to try on the item before buying.

Where could I buy

Men's clothing, whose brands belong to the premium segment, can mainly be purchased only in a specialized boutique specific brand. Some luxury brands have online stores where you can make purchases without leaving your home.

Italian clothing of popular mass and youth brands can also be ordered through online stores (brand or marketplace) or in separate departments of shopping centers.

Fashion clothes from Italy. We are always glad to see you!

Welcome to the amazing and fascinating world of Fashion Italy! On this site you will find what is the essence of Italian fashion and Italian style. And be sure: you will no longer remain indifferent to the beauty and elegance of Italian clothing!

One can wonder for a long time: why did Italy become the center of world fashion? There were many contributing factors for this to happen: geographical location, national traditions and national temperament.…
But be that as it may, the fact remains: it is Italy, the “Italian view” of fashion, that is most popular at the present time. As an example, you can cite a huge number of super popular designers who have absorbed,
what is called "with mother's milk", the tradition of Italian high style and continue it in their collections.

And speaking of Italian clothing, then, of course, the first thought that comes to mind about this is BEAUTY and ELEGANCE. This is what you LIKE, this is what SURPRISES and DELIGHTS more than one generation of the inhabitants of this planet.
After all, oddly enough, but it is the things created in Italy that always emphasize the beauty of the human body in the best possible way.

And the fabrics from which these things are made? Who can remain indifferent to the most delicate cashmere and the finest silk? Who can resist extra fine wool that is both warm and non-itchy? Who would be against trying on viscose, which becomes a “second skin” from contact with the body? And the artfully crafted finest poppy cotton, which will cool you down in the heat and give you warmth in cool weather?

And thus, you will most likely agree with us that italian clothes will not leave anyone indifferent and, each mentally “trying it on” for himself.
How a person looks in society, what impression he makes in society, a lot depends on his life. Like it or not, but any of us are judged by how we look. Especially the first time. And every person almost subconsciously knows about it. Well, as a rule, if he is aware of this relationship - my appearance / people's attitude towards me - then, of course, he will always try to look better. Maybe not for yourself, but in the eyes of someone else.

Suffice it to recall the situation when a person gets a job in some prestigious company. He won't go to an interview in anything like jeans or an old, stretchy but much-loved cozy sweater. He will choose from his wardrobe what he will look best in, in what he will be noticed and, perhaps, “appreciated” as dearly as possible.

After all, a person always somewhere in the corner of his consciousness remembers that “they are met by clothes” and “you will never have a second chance to make a first impression.” One way or another, people always remember that this is so, even if they never admit it to anyone.

And therefore, a person who strives to be better in all respects always carefully selects his wardrobe. It may not be very extensive, but it is very scrupulously compiled to the very last detail. So that not a single thing hangs in the closet unclaimed, and the suit invariably attracts admiring attention. Such a person always keeps in reserve something special, unusual. And, as a rule, this SOMETHING refers to clothes created by skillful hands of Italian masters.
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The ModaItaly showroom is a team united by the goal of helping people succeed and prosper through the ability to produce positive impression from how they look. The ModaItaly showroom is also a place where our like-minded fashion directors and buyers gather to help people who care about their appearance look dignified and attractive in any situation in life. Working together, we help make right choice in the difficult ability to “appear” to those who come to buy in stores that order clothes through us for factories in Italy. You can verify this by visiting our office at : G. Moscow, st. Bratislavskaya, 26.