Cultural analysis of the work of Vlad Bumaga: a blogger who gathered thousands of adherents in a shopping center. Who is Vlad Paper

Or A4 - Belarusian video blogger. Almost 2 million people have subscribed to Vlad Paper's channel. In terms of the number of followers, Vlad is in third place among Belarusian bloggers, however, in terms of views, he overtakes all representatives in the Belarusian segment - his videos are watched 2 million times. In comparison, Andrey Shavel's (LaGGer's) videos, which have over 2 million subscribers, average about 100,000 views.

About the channel

Vlad Bumaga registered his channel on YouTube on November 29, 2014; at the time of writing, there were 59 videos and 1,897,151 subscribers on it. The blogger became famous after the video where Vlad and his friend spent the whole night in a closed trampoline center. But the rapid growth in the number of subscribers began when Vlad Bumaga gathered 3 thousand fans in the Galleria shopping center. A4 content differs from all Russian-language YouTube in that there is practically no obscene language in Vlad's video.

Personal life of Vlad Paper

Now Vlad Bumaga is in a relationship with the Belarusian live-style blogger Yulia Godunova.

Date of birth: 06/05/1996
Place of birth: Minsk
Youtube channel:

Vlad Bumaga is the most popular YouTube blogger in Belarus. Oddly enough, Paper is not a pseudonym, but the real name of the guy. Vlad once admitted that as a child he was embarrassed by his last name and constantly pestered his parents with requests to change it.

Biography, relationship with Yulia Godunova

Vlad Bumaga was born on June 5, 1996 in Minsk. His father is an engineer, his mother is a primary school teacher. The boy spent all his childhood under the care of his mother, which probably explains his peaceful, calm behavior in his videos. It should be noted that the guy did not utter a swear word in any of his videos. Also, despite the fact that Vlad has a million channel, he has practically no haters.

For all the time that Paper is making videos, the guy managed to earn a good amount of money, such that this summer Vlad bought himself an apartment in Minsk. The guy thought for a long time about acquiring housing in Moscow, but in the end he abandoned the idea of ​​\u200b\u200bmoving. Moreover, Vlad's girlfriend, video blogger Yulia Gordunova, lives in Minsk.

Channel Vlad A4

Vlad created his YouTube channel in 2014. The name of the channel was given to Vlad A4 - in such an original way Vlad encrypted his last name (note A4 is one of the standardized paper formats). The guy's first successful video was a vine about the Ice Bucket Challenge. This was followed by the release of the video "24 hours in the trampoline center", which gained more than ten million views. In one of his interviews, Vlad Bumaga said that he started recording videos on YouTube from idleness, but then this process dragged him out. Going forward, Vlad plans to keep coming up with and integrating new themes for his videos.

Viewing along with this article:

Vlad A4 is a video blogger who was born on June 5 (according to the horoscope of twins) 1996 in Minsk. Real name - Vlad Paper.

Vlad was brought up in the most ordinary family. His father was an engineer and his mother was a teacher. All his childhood was spent under the care of his beloved mother. He was quite calm and kind to boys, most likely it was his mother who influenced this character, since in his videos the guy never uses obscene phrases. No matter how surprising it may sound, but his last name is not really a pseudonym. The poor guy in his school years was very worried about this and more than once asked his parents to change his last name, as he often became the victim of various jokes.

Success on YouTube

Vlad started his first steps towards blogging in 2014. The guy decided to name his channel like this - “Vlad A4”. Such an original and very interesting name helped to hide his last name, but apparently not for long. The first video was dedicated to "Ice Bucket Challenge". After that, the next video “24 hours in the trampoline center” was released, which could give its owner a lot of popularity, as the video gained over 10 million views. But it is surprising that Vlad did not plan to be in the top of the best bloggers at all. According to the guy, he began to do this because he was bored. He apparently wanted to do the same as the rest, since this activity had just begun to gain momentum. But after trying it once, Vlad did not want to stop.

Relations

Despite the fact that a large number of people are watching the guy, at the moment he does not have a single anti-fan, since Vlad's charm simply cannot cause negative emotions. And it was in these charming networks that the beautiful Yulia Gordunova, who is also a video blogger, got into it. Thanks to his earnings, Vlad was able to buy an apartment in Minsk, however, his first thought was to move to Moscow, but the guy did not want to continue relations at a distance, and therefore settled on the option with Minsk. Thus, the couple pleases us not only with love stories, but also with intriguing videos.

Vlad Paper has more than 1.5 million subscribers on Youtube. And if until yesterday almost all the teenagers of the country knew about him (and that’s all), today we all wonder how several thousand people could gather for a fan meeting with a guy who just records his face on camera. Until bloggers are used as a propaganda tool in our country, we are doing an honest analysis of what Vlad Bumaga did. By the way, this is her real name.

The first video that we see on Vlad's channel is called "Stupidly I'm sitting in front of the camera." The heroine of the book, Paulo Coelho, once calculated that a person spends 11 minutes having sex, and Vlad Bumaga spends 11 minutes “stupidly” sitting in front of the camera, telling us about his stickers. In the middle of the video, the secret of Vlad's age is revealed - the crowd of followers who chasing Paper in the Galleria mall actually came to wish him a happy birthday. The video blogger is 21 years old.

Vlad Paper has more than one and a half million subscribers on the Youtube channel. This is an approximate coverage of the program “Up to 16 and older”, which was watched at puberty by the current 35-year-olds. But if television content 20 years ago was created by adults for teenagers, now children create their own idols, without requiring from them either acting skills, or the ability to work in the frame or video editing techniques, or special talents like the ability to multiply four-digit numbers in their heads, erudition or championship title in chess. But video bloggers have charisma - the very ingredient that is often lacking in parents and teachers at school. In order not to be unfounded, we will consider the topics that Vlad Bumaga raises for his audience.

Vlad washes his hair with dry shampoo and sings with Malt

Vlad is a smart blogger. He noticed that the no less popular blogger Ivangai was shooting parodies, and decided to follow in the footsteps of his older comrade, for which he attracted the sun of the Belarusian stage Alexander Solodukha to the shooting. We can say that with this video Vlad solves the problem of generations - uniting people of different ages in the face of rap.

Vlad does parkour and pranks his father

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In a parody of the song "Ice is melting", Vlad Paper really risks himself - he falls out of the window of the first floor of a typical panel house by means of a somersault and lands on his coccyx. Since after that, videos continue to be released on the guy’s channel, he is alive and well, and, it turns out, is not only a singer, but also an experienced parkour player. In addition, Vlad, in his satirical video, raises the acute social topic of the spring draft into the army, considering the conflict of interests on both sides.

Next video Vlad builds a toilet paper fort. He buys 100 rolls of the cheapest paper, and in a furnished apartment he begins to build a wall - in order to destroy it later. The blogger and his friends demonstrate the miracles of painstaking work in another video - the guys stick Vlad's father's car with office stickers. Three million people are watching.

The father, who arrived at the place, says that it turned out beautifully, but expresses fear that representatives of the traffic police will stop him on the road. Look - again the social subtext about emergency situations on the roads.

Vlad teaches girls not to create problems for men

Six million viewers watched how Vlad Bumaga (if you noticed, the blogger is creative and calls himself Vlad A4) spent the night with friends in the Vkontakte office. All night long, the guys indulge in hedonism: ride hoverboards, sit in a massage chair, eat chocolate eggs and enjoy a torture meeting (created, apparently, for Facebook adherents). But any celebration comes to an end, and "after the ball" the blogger goes into his routine difficult life with video editing.

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Special attention deserves a video with calls at the request of the audience. They ask Vlad Paper to juggle raw eggs and lick his own cat's face. Vlad succeeds in the latter, but not so much in the former. The budget of his video is at least one broken egg, and Vlad turns out to be more responsive and closer to his audience than the Belarusian authorities.

Vlad also has a video called "How to please a guy." From the height of his experience, closing his eyes to the claims of the feminist movement, the blogger tells what a girl should be like. The selection criteria are banal: you need a sense of humor, the absence of bad habits like smoking - Vlada cares that girls spoil their skin and teeth color because of cigarettes.

The blogger believes that girls should not create problems for guys: he doesn’t like crazy, late, offended girls, which means they won’t like any masculine representative of a patriarchal society. If you want to marry a young and popular guy with eyes the color of the sea - be kind to follow the requirements.

Vlad deals with existentialism

The video "Experiments on a cat" does look like a real thriller, because the viewer expects that real violence will be carried out on the cat. Vlad tries to endure the suspense, but on the bald muzzle of the sphinx cat such contempt for what is happening is written that he can safely be called the most skeptical creature that has ever participated in Vlad Paper's video. The cat does not bury a cup of coffee, he is not afraid of cucumbers. It's all.

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Summarizing the work of Vlad Paper, it should be noted that the guy's life philosophy is clearly close to the existentialists. When he has happy moments in life, he does not understand whether this happens in reality or in a dream. For example, Vlad tells how he goes to the toilet, when he had restrained himself for a very long time before that. And at this moment he reaches such a scale of happiness that he cannot understand the facets of the world. Kierkegaard would be envious.

Why do we so often began to see Vlad Paper in the media? Why is he invited by Belarusian brands in advertising campaigns? After all, everything he does is a banality, designed for children of 12-13 years old, who, due to lack of experience, are not able to get carried away with quality content. The fact is that the Belarusian business has realized that sooner or later, millions of Vlad Bumaga subscribers will grow up and start earning money. And if you can build loyalty to your own brand in their minds, they will be yours. And if you make a face and focus on an adult audience, then new streams of golden billions will pass you by. “Look, this is the future,” says the top manager of Alfa-Bank, looking around at the invitees to the party, where, in addition to Anna Bond and Anton Motolko, Vlad Bumaga, the future opinion leader, is already hanging out.

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