The best sneakers for everyday wear. Rating of the best running shoes - advanced models for the most active Which nike sneakers to choose

Sneakers are the most common type of footwear around the world. Some people spend thousands of dollars to buy or order the coolest sneakers. Others prefer to choose quality products at an affordable price.

Everyone knows that men, like women, love sports shoes. It is for this simple reason that today we will discuss the coolest sneakers in the world and compare certain models.

Kinds

Each company engaged in the production of this type of footwear produces a variety of models for different occasions. As you know, there are classic, lightweight and many other types of sneakers. Choosing which shoe model you are ready to wear is, of course, up to you.

Today we will try to tell you as fully as possible about the coolest sneakers in the world so that you choose something interesting for yourself!

Nike Company

This corporation has a rather interesting history, which began more than 50 years ago - in 1964. Its products almost immediately gained popularity, and today Nike sneakers are worn not only by professional athletes, but also by ordinary people who like to dress fashionably. After all, all the products of this company have an interesting design, making them suitable for almost any clothing.

When discussing Nike models, it should be noted that the manufacturing company is also engaged in manufacturing and is no less popular in the Russian Federation and other countries due to its quality and appearance. So, now every fashionista can buy cool sneakers (for women).

Classic models

If we discuss the classics from Nike, we cannot help but mention the most famous Air Max. This model is one of the most popular in many countries around the world. Why are these sneakers so popular? The thing is that this model was created back in 1987, and for many years the developers of the manufacturing company have been improving their products. This is how we got comfortable, modern and high-quality sneakers.

Thanks to their design, the Air Max can confidently be called an everyday shoe. Why? These shoes are comfortable for running and other sports, as well as for picnics, trips, shopping, etc.

Among the features of this model are the following:

  • excellent shock absorption of all modifications;
  • original insoles have an anatomical structure;
  • All modern Air Max sneakers have additional cord holes so that everyone can secure their feet as much as possible, because everyone’s foot parameters are different;
  • the presence of a special “waffle” rubber cushion (facilitates easier walking on uneven surfaces);
  • interesting appearance (design).

The cost of such sneakers is from 4.5 thousand rubles, depending on the modification. At the same time, there are very few negative reviews about the model. They are left by those who, for some reason, bought a fake.

Nike Cortez

This sneaker model is a lightweight option for those who play sports. This type of shoe is most often used for training in tennis or, for example, ping-pong.

Nike Cortez looks very fragile, although in fact they are quite durable, as they are made of high-quality material. Anyone can wear these shoes even in rainy weather. Why is it safe for Nike Cortez? They are made of quick-drying material and are anti-slip.

Paying attention to the design of the Cortez sneakers from Nike, one cannot help but notice the eye-catching suede stripe and the manufacturer’s logo on the side.

Main features of this model:

  • ease;
  • good shock absorption;
  • high quality;
  • the sole is covered with anti-slip material;
  • interesting design;
  • sneakers are made of quick-drying material;
  • Products are resistant to strong impacts.

The price of the original Nike Cortez varies within 4 thousand rubles in Russia, and no negative reviews have been noticed.

Nike HTM Flyknit

It is logical to assume that the Nike company continues to develop, which is why it is constantly experimenting. So, as a result of cooperation with a designer from Japan, the company opened production of a new model. These are probably the coolest Nike sneakers to date.

So, this model has two types:

  1. HTM Trainer. The appearance of these products is quite diverse. These sports shoes are truly original and light.
  2. HTM Racer. These shoes are only available in United States Track and Field team colors. They are light, flexible and, of course, durable. They have an interesting appearance.

The cost of this model exceeds 4 thousand rubles.

Nike ParaNorman Foamposite

When discussing the coolest and most expensive sneakers in the world, one cannot fail to mention the Nike Air Paranorman, which are made from so-called polystyrene foam. The price of this model is approximately 3 thousand US dollars.

The main feature of “ParaNormans” can easily be called its rather unusual design. What's so unique about them? They glow green, have the same outsole, and themed patterns.

It’s quite difficult to buy such cool ones, because only 800 pairs went on sale, which is incredibly small.

Owners of such sports shoes claim that they are of really high quality.

Nike SB Flom Dunk High

It makes sense that cool sneakers come with a hefty price tag. One pair of these sports shoes costs about 8 thousand dollars. The main feature is that they belong to the premium class of shoes, since you can buy such sneakers in only 2-3 stores in the world.

The design of this model is chic, and the sneakers themselves are strong and durable. These Nikes are suitable for both sports and simple walks. Unfortunately, in Russia it is almost impossible to get such a model, but we are discussing the coolest sneakers in the world.

"Nike Air Jordan 2 Eminem 313"

These are really chic and very expensive sneakers, costing more than a thousand dollars. In addition, such a model can rarely be found in Russian stores. At the same time, finding the right size is even more difficult!

When Nike developers released these products, they could not even imagine that all the sneakers would be sold out within 5 minutes. It was a great result!

It is extremely difficult to call this type of Jordan suitable for sports. These sneakers are most suitable for social parties, going to clubs, etc. They are presented in a rather interesting retro style.

Very few people own these sneakers, which is why there are almost no reviews about them. But buyers confirm the high quality of the product.

"Nike Air Mag"

These are very popular sneakers all over the world, as they came to our planet from the future. Or rather, from the film of the same name. The Nike Air Mag was first released in 2011, but at that time the “circulation” was simply minimal - the products were sold only at special auctions.

Such sports shoes cost about 6-8 thousand dollars, but believe me, they are truly unique and reproduce the design of Marty McFly's sneakers. They are quite high, have special light elements on the heel and unique fastenings that fasten themselves.

As for reviews of these wonderful sneakers, there are very few of them. All customer comments are only positive.

If you're looking for cool sneakers for girls or boys, you've already found them!

New Balance

This manufacturing company is one of the oldest. Thanks to the high quality of its products, the company quickly became popular. New Balance sneakers are varied and not as expensive as you might think.

Now let's briefly discuss a few models:

  • 574th. This is a very interesting retro model that will suit both men and women.
  • 577th model. Similar to the 570, but this sports shoe is more modern. It is made from high quality material in Britain.
  • 996th model. These are suede sneakers with nylon mesh. Such models are manufactured only in Boston, they have an interesting design.

You can also discuss many more models from the New Balance company, but you probably already realized that this company produces only high-quality products, which can be purchased at an affordable price in the Russian Federation.

Fizkult-hello, my dears! This Friday the topic of errands is on the agenda. After reading, you will learn all about the must-have footwear for runners: running shoes. In the first part of the article, we will talk about the technological component of running shoes using the example of a specific manufacturer and analyze the features they use that are designed to improve running and increase its comfort.

So, let's print out our henpecked theme, let's go!

Running shoes: technology

Our summer series of articles, in which, by the way, we have already covered the following topics: , , ready to embrace another colleague. Well, let's not deny him this pleasure...

Do you like to run as much as I don’t? :)

Of course, we couldn’t ignore the topic of running and the right shoes for it, because summer is the best time for this type of activity. Just imagine: early morning, you went out into the still sleeping city, the street is quiet and fresh. We stretched, warmed up and slowly set off on our running “trip”. If you are not a fan of city landscapes, but prefer more secluded and beautiful places (park, forest strip or beach area)- give me five, you and I are errand brothers.

Actually, let's go back to our sheep :)…

Of course, running requires appropriate footwear. We have already written a practical guide about. However, in the comments to the article, our dear readers, you, asked us not to beat around the bush, but to name the best running shoes. Well, we listened to your requests, and today we will consider specific models for purchase.

Note:
For better assimilation of the material, all further narration will be divided into subchapters.

How much do good running shoes cost?

Do you know what the final cost of sneakers consists of? For example, take the Adidas brand and any model for 100$ . The financial breakdown will be as follows:

As you can see, the main contribution to the final price comes not from production costs, but from the seller’s margin (and 1/2 the price is nothing). Sneakers themselves are not an expensive product. The markup of the store where they are sold is what often “makes” the price unaffordable (it’s like with milk: it is bought from farmers at 10-15 rubles per liter, and a chain of workers doing nothing brings the price to 50-80 rubles).

Conclusion: don’t be fooled by the place where you buy sneakers. (expensive boutique) - The more prestigious it is, the more of your funds goes to the retail chain.

The best running shoes - what are they?

Who can tell us what the best running shoes are? Of course, those who directly “work” in this area - i.e. runners. There are many running shoe brands on the market, but there are some clear favorites.

Here is the comparative data by brand provided by the most famous running portal:

The survey shows that the most popular sneakers among runners are Asics, followed by Adidas. I think this is a compelling argument to understand why professional (and not only) runners like this Japanese brand.

Running shoes: manufacturing technology from Asics

A healthy mind in a healthy body is the motto of the Japanese company Asics, which has already 1949 and to this day tries to produce the best product in its segment. The company pays close attention to new technologies that allow you to squeeze the maximum out of your body and achieve super results. For many years in a row, Asics sneakers have been awarded the title of “best running model” by the world’s most authoritative publication, Runner’s World.

Let's take a closer look at Asics' technological solutions and find out why this particular brand rules among runners of various levels (from beginners to professionals).

The main achievements in the work of specialists in creating the most productive sneakers were developments in the following areas (the main ones are given):

  • shock absorption (ASICS GEL system) - a shock-absorbing system based on a semi-solid jelly substance ASICS GEL, enclosed in an elastic plastic capsule, which is placed in the midsole in areas where shock loads are applied;
  • stability (DuoMax/space trace technologies)- midsole design, which is the use of two or more materials with different stiffness to reduce the risk of overpronation (rolling the foot on the inside);
  • landing (Biomorphic technology)- shoe upper technology, which consists of inserts made of a special material. These inserts are located both on the inside and outside of the shoe in places subject to the greatest deformation when walking and running. The technology is responsible for reducing the deformation of the shoe upper and the load on the foot;
  • gender specificity in biomechanics e (Gender Specific Forefoot Cushioning)– cushioning system in the toe. The density of the material varies depending on what gender the sneakers are made for;
  • outer sole (Ahar) - rubber material of increased wear resistance made of carbon rubber, used on the outsole areas, significantly extends the service life of the shoe;
  • upper materials (Gore-Tex) – a mesh material with a breathable volumetric mesh with metal fibers. The upper does not allow water to pass through, allows air to pass through and retains a certain heat, thereby providing an ideal microclimate inside the sneaker.

As for attribute technologies, i.e. those responsible for the external components of sneakers (convenience, comfort, etc.), then the most interesting of them are the following:

  • Loop Lacing System - a lacing system with loops that provides a better fit on the foot and equalizes the pressure of the laces in different places;
  • Speed ​​Lacing System – fast lacing system;
  • 3M Reflectives - reflective elements 3M, which ensure the visibility of your legs to others at night;
  • lacepocket – a pocket for tucking laces on the tongue of a shoe;
  • Removable Sockliner - removable insole.

This is only a tiny part of the technological solutions that Asics uses in its models. The full list is like this (clickable).

And here’s how all these technologies are “stuffed” into a sneaker:

What about children?

Surely, if someone in the family starts running, and usually the “first sign” is the wife, then the entire noble family will follow suit. Of course, adult models of sneakers are not suitable for a teenager. Mainly because his foot and the articular and ligamentous apparatus have not yet fully formed. Therefore, running has its own characteristics that need to be taken into account when buying running shoes for a teenager or child.

Asics engineers also took care of our children by developing special children's sneaker models. Here are their main features:

Actually, we considered the theory. But, as they say, you won’t be satisfied with it alone. Therefore, let's move on to the practical side of the issue.

The best running shoes: how to choose?

So, you have some money and a burning desire to buy the best running shoes. What to do next?

In general, it is believed that high-quality sneakers should be expensive, and if they are the best, then at least expensive x2. This is wrong. The cost of modern sneakers in the segment “designed for the majority” is on average 20-30 dollars. Of course, you can’t buy sneakers at their cost price, but with all the markups, quite decent models can be purchased for 80-120 $.

The basic rules of a thrifty buyer are:

  • do not purchase new models year after year;
  • do not buy sneakers in branded stores in large cities (even if you live there), but buy them in the outback (on the periphery/regions);
  • keep an eye out for discounts in offline sports stores (out of season they can reach up to 50 %) ;
  • keep an eye on seasonal promotions in major sports retail chains;
  • buy models online in official online stores.

As for specifics, the following reminder will help you choose the right model (clickable).

Asics Guide. What to choose?

From the material above, we have already understood that the best running brand is the Japanese Asics, therefore, further we will find out which models are suitable for which cases.

Asics shoes, depending on the properties inherent in them, are usually divided into 4 categories:

  1. depreciation;
  2. structural cushioning/stability;
  3. off-road;
  4. collection 33 .

No. 1. Depreciation

All models in this category are designed to create the most comfortable conditions while running. (both in urban areas and in the hall). The model names contain the name “cloud”, which indicates the ease of running (as if on clouds). The gel content in the heel determines the degree of cushioning and support (the more gel the better). Model examples: ASICS Gel-Nimbus 14, ASICS Gel-CUMULUS 14 .

No. 2. Structural cushioning

The models are made using DuoMax technology, which means strengthening (double density) midsole and increase in transition (by 10-13 mm) from heel to toe. Model examples: ASICS GT- 2000 , ASICS GEL-KAYANO.

No. 3. Off-road

Models in this line use Trail Sensor technology (sensor system) - dividing the sole into segments (usually 2-4 grooves), which guarantees contact with the ground in any position of the foot when running. Model examples: Asics GEL-TRAIL-TAMBORA 4 , Asics Gel-FujiRunnegade 2 PlasmaGuard

No. 4. Collection 33

The number of joints on each leg is equal to 33 and hence the name of the collection. A feature of the models in this line is their minimalistic design and lightness. (the feeling of running barefoot). Model examples: 33 -FA, 33 -M2.

In addition to the specified division, the following reminder will help you decide on the desired Asics model (clickable).

The best running shoes of 2017 according to the Internet

Agree that the “best” of a particular model is best measured by user ratings, i.e. a rating system from ordinary people who like running, who bought a certain model for their errands, assessed its quality and decided to recommend it to others. So, This concept was implemented by a resource dedicated to running - runrepeat, which collects ratings for different models of sneakers and forms its top rating based on them.

For June 2017 it (the top ten) presents such a picture.

As you can see, the top ten is mainly represented by Adidas models, and these are all new models. As for Asics, among all their models, runners preferred the following: Gel Fortitude 7 , G.T. 1000 5 and Gel Hyper Speed 7 .

Best running shoes of all time

Sneaker technology does not stand still, and every year more and more new models are released onto the market, supposedly better than the previous ones. In fact, the new cannot always outperform the old in terms of quality, but at a price 100% cases - yes, it is an order of magnitude higher. Therefore, when choosing the best running shoes, it is most advisable to focus on models that have become timeless classics of the genre, those that have carried their running qualities through the years.

These sneakers include (year of manufacture is indicated in parentheses):

  • reebook GL6000 ( 1986 ) ;
  • nike air pegasus ( 1992 ) ;
  • asics gel nimbus 16 (2014 ) ;
  • adidas ultra boost ( 2015 ) ;
  • asics gel-kayno 23 (2016 ) .

These models are considered by experts in the field of running to be classics of the genre in the category of the best running sneakers.

And the last thing we need to figure out is...

How to wear sneakers correctly?

It would seem that high-quality sneakers have been purchased, which means they are comfortable and long-lasting (in terms of shoe wear) we are guaranteed to run. However, as they say, it’s all in the little things, and failure to comply with them can ruin the whole beautiful running picture.

What are these little things? Here's what they are.

No. 1. Correct lacing

The lacing should ensure proper fixation of the foot in running shoes, as well as the sneakers not coming undone while running. Cotton laces are preferable, because... they hold the knot more tightly, and the chance of them untying is much lower than that of their synthetic counterpart.

Most running shoes have an extra pair of holes for laces. These holes are made specifically so that the runner can lace his shoes correctly. Correct, it means according to the following scheme:

  • we lace the sneakers crosswise, leaving the top two pairs of holes;
  • we pass the end of the right lace through the uppermost hole on the left, and then immediately through the remaining lower one on the same side - a loop is obtained;
  • do the same with the other side, and then take the ends of the laces and thread them through the opposite loops;
  • tighten, tie 1- y or 2 th node.

No. 2. Strict delimitation of physical activity

This means that running shoes should only be used for running—no casual hiking, no weight training, no outdoor recreation. They must have one working surface and the same conditions for their use. In other words, don't drag your running shoes.

No. 3. Drying

In this case, we do not mean reducing the percentage of fatty tissue in sneakers :), but removing moisture from them. After each running procedure, insert special drying pads made of silica gel adsorbent into sports (and not only) shoes. Such a small thing for 300 In the limit, it will extend the life of your shoes by several years.

Do not neglect this “small detail” under any circumstances, and then your shoes will serve you faithfully for a long time, and your feet will be grateful for the comfort and convenience provided.

Actually, that's all I would like to talk about. Let's summarize what has been said :).

Afterword

Today we looked at the “henpecked” topic - we found out what the best running shoes should be. What did you find out? That the price of the model should be in the corridor 3-5 etc., and the manufacturer is Asics or Adidas, which is best to buy in sports (or online) stores and “old” models. To prevent shoes from falling into the “waste of money” category, you should follow simple rules for their use. Well, have you understood everything?

PS. What sneakers are you running in now? Why did you buy it?

PPS: did the project help? Then leave a link to it in your social network status - plus 100 points towards karma guaranteed :)

With respect and gratitude, Dmitry Protasov.

Sports shoes have long gone beyond their original purpose, firmly entering our lives. However, choosing the best sneakers for everyday wear is not such an easy task. Shoes for walking should, first of all, please their owner, be fashionable, light, comfortable and durable.

The practicality of sneakers today is appreciated by many. They can easily replace boring shoes, boots, women's ballet flats and sandals, and go well with almost all types of clothing: jeans, trousers, all kinds of skirts, sundresses and dresses. In addition to the usual ones, today you can find insulated models that are not cold even in winter. Often, the way our children dress depends on the appearance of their parents. Modern girls and boys are no less whimsical in choosing shoes, so they also love sneakers for their comfort and modern fashionable design.

Characteristics of high-quality urban sneakers

Choosing good shoes is a responsible matter, so you should approach it very seriously. Sneakers must have a unique design that allows them to be used in everyday life, fit perfectly on the foot, and be as convenient, comfortable and fashionable as possible. A few practical tips that you shouldn’t ignore will help you answer the question of which sneakers are best for everyday wear.

When choosing sports shoes for every day, pay attention to the following details:

  • sneakers should not be too heavy;
  • smooth, neat seams;
  • lack of glue on seams, soles, and other parts;
  • the presence of a hard, indestructible back;
  • good elasticity of the sock (after pressing on the toe part, the dent should disappear);
  • the presence of a blown cushion on the outer edge that protects the feet from chafing;
  • removable non-slip insole;
  • orthopedic inserts, with the help of which the leg is fixed in the correct position;
  • the presence of an instep support that prevents damage to the foot;
  • durable sole that bends in the toe area (not in the middle);
  • upper made of high-quality genuine leather or breathable synthetic material;
  • no unpleasant odor;
  • durable laces, preferably waterproof to prevent your feet from getting wet;
  • sticker with information about the product;
  • the price of quality products cannot be very low;
  • fashionable and stylish design.

The best sneaker manufacturers

The modern market is filled with all kinds of fakes, often of low quality. To insure yourself against purchasing low-quality shoes, it is better to choose the most comfortable sneakers for everyday wear in specialized stores. Today, the top famous brands include Nike, Adidas, Puma, Asics, Reebok, Saucony, New Balance.

Nike

Perhaps many people believe that the company focuses only on professional athletes. However, it is not. Currently, these American sneakers are ideal shoes not only for playing all kinds of sports, but also for regular walks.

  • ease;
  • reliability;
  • use of environmentally friendly, durable materials;
  • elasticity of the structure;
  • unique air sole;
  • lacing tightness;
  • variety of models.

Adidas

The products of the German company have long become a legend and favorite shoes of all categories of the population, which is perhaps why they so often try to counterfeit them. Adidas sneakers for every day are a combination of advanced technology, interesting design and incredible comfort.

Advantages:

  • huge assortment;
  • durability (due to the use of wear-resistant materials);
  • light weight;
  • hypoallergenic;
  • stylishness;
  • look good and fit on the foot.

Puma

Sports shoes with a wild cat on them are favored by many celebrities.

Advantages:

  • comfort from the first minute;
  • wear resistance;
  • ease;
  • use of first-class materials;
  • original design that combines practicality with the latest fashion trends;
  • good protection of the foot from friction;
  • large selection of models.

Reebok

Together with models for sports, the company produces high-quality shoes for every day. At first glance, this product looks simple. However, it is in simplicity that the elegance, practicality and modernity of this fashion brand hide.

Advantages:

  • sole flexibility;
  • good leg fixation;
  • reliability, high wear resistance;
  • the use of material that is practically impermeable to moisture;
  • large selection of summer and winter models;
  • elegance.

Asics

A world-famous corporation has been studying the movements of the human body for a long time, which made it possible to create an excellent model for sports, regular jogging and daily walks.

Peculiarities:

  • there is practically no difference between the toe and heel;
  • a special substance located in the midsole helps reduce shock loads when moving;
  • structural rigidity;
  • cannot be deformed due to the use of special material;
  • non-slip sole;
  • ease;
  • original design.

Saucony

The sneakers of this American company are becoming more popular every year. These shoes ideally combine the use of modern innovative technologies with original design and reasonable prices.

Advantages:

  • use of high-quality natural and artificial materials;
  • comfortable antibacterial insole;
  • good foot fixation and orthopedic characteristics;
  • attractive appearance;
  • large selection of models;
  • affordable prices.

New Balance

Those who want to look stylish while spending a little money will appreciate practical shoes from this manufacturer. Although the company has been around for more than a century, the shoes have only become popular in the last two decades.

  • the use of lightweight, durable, breathable and dust-repellent materials;
  • large selection of models;
  • you can easily put on shoes without socks;
  • suitable for clothes of different styles;
  • good combination of price and quality.

Shoes for women

Let's take a closer look at women's casual sneakers. More recently, ladies used such shoes mainly for running, sports games, and fitness classes. Today, women's sneakers for everyday wear are in great demand. Designers are in constant search, developing new models that harmoniously combine with stylish wardrobe elements made in casual style. The sneakers they present allow you to create interesting fashion looks, often very complex and bold.

Women's casual sneakers amaze with their diversity. The most comfortable shoes are those made from natural materials with light, straight soles made of polyurethane foam or wedge heels. Sneakers made of leather and suede are especially popular. Those who want to stay stylish in warm weather can choose shoes made from high-quality synthetic materials. For example, sneakers with mesh are ideal for summer. The ability of the mesh to “breathe” allows your feet to feel comfortable even in the heat.

The luminaries among manufacturers of women's sports shoes for every day this year are Nike and Puma. The peculiarity of the sneakers is comfort, durability and unique design. In addition to delicate pastel colors, the designers used bright shades of pink, yellow and green. In such shoes every lady will feel confident and stylish.

The Adidas collection is no less interesting. This season, designers have presented everyone’s favorite models in a new way, improving their strength characteristics. The use of the latest technologies and materials has made it possible to increase the wear resistance, practicality and comfort of sneakers. In the models of this brand there is a noticeable combination of classic details with fresh ideas. Adidas presented feminine and light shoes that perfectly harmonize with the romantic style. Popular shades are snow-white and pastel; updated models are made in pink, red, yellow, gray, and black.

The rating of women's sneakers for everyday wear includes many new products from the fashion house Chanel. The sneakers display the brand's distinctive style: classic styles, flexible soles, slightly thicker heels, textile with floral print, leather and suede upper, noble white and gray colors.

Now that sneakers are firmly established in everyday life, fashionistas and fashionistas are probably breathing a sigh of relief. Many have fallen in love with these shoes because they are so practical, comfortable and stylish that they are ideal for any wardrobe. There is no shame in wearing sneakers to go for a walk in the park, go to a party, meet friends, or go to work.

There are many moments in a person’s life when one has to adapt to the situation: put on appropriate clothes, adhere to certain norms and rules of behavior. For example, going to the gym or training outdoors. Special sports shoes are required here. This is where the huge, boundless world of the sneaker industry opens up, in which every man will find something to his liking.

What do you need to know about the sports shoe industry to choose the right sneakers?

This industry is huge, and the Russian market in this segment offers an impressive number of options available to everyone: cheap and expensive, for different purposes, from different collections, high or low rise, made of leather or synthetics.

The best companies producing sports shoes for men

Of course, there are many such manufacturers. Everyone knows these most famous transnational companies: Adidas, Nike, Reebok, Puma, Asics, New Balance and several others. Their collections are supplied to most brand stores around the world.

You should understand the range of these companies in order to better navigate this industry.

Adidas is a German industrial company that has been in operation since July 1925. Its creator, Adolf Dassler, gave the name to the concern after the first three letters of his first and last name. Now Adidas is a leader in the market of sporting goods and services.
The concern has its own, somewhat branched structure. Adidas production areas are divided into three basic groups.

  • Adidas Sport Performance.

In this direction, products are produced exclusively for training, equipped with the advanced technologies of this company, using innovations, and the production of “smart things” is also launched: watches, fitness bracelets and others.

  • Adidas Sport Heritage (Originals).

In this line of production, Adidas does not present its latest innovative developments for training and sports. We produce items that relate to everyday casual style. The main emphasis is on fashion trends, and not on new technologies. This direction has been operating since 2001, although before that there were different prerequisites for its creation.

  • Adidas Sport Style (now Adidas NEO).

This line of production of the Adidas company is characterized by the fact that it contains all the fruits of cooperation between the German concern and leading, famous designers in the fashion world. It has been operating since 2002, but in 2007 Adidas Originals and Adidas Sport Style merged, but the logos of the two different directions are still present on sportswear and shoes.

For example, the American singer and actress Selena Marie Gomez several years ago became the designer of her own clothing collection, StellaSport. A special place in this direction is occupied by the Adidas SLVR collection, the main concept of which is convenience, simplicity and practicality - casual style.

No matter how strange it may be, the most popular Adidas production lines among wide circles of the population are Adidas Originals. This is where fashionistas and teenagers find the perfect things for themselves. However, Adidas NEO and Adidas Performance are also not slowing down, remaining the same relevant areas of production as they were a decade ago.

Nike is an American brand founded in 1964 by Bill Bowerman and Phil Knight. Experts and business analysts have repeatedly hailed Nike as the most valuable brand in the sporting goods and services industry. This company is also the largest sponsor of many matches in various sports. A few years ago in Moscow, Nike became a sponsor of a free sports race - the #RUNMSK marathon, where more than a million people took part.

Just like Adidas, Nike has its own division of activities, as well as its own subsidiaries.

  • Nike Golf is a line of sportswear and shoes created specifically for golf, taking into account all the features of this sport;
  • Nike Pro is a line of sportswear and footwear created using Nike's own innovations and technologies, aimed primarily at athletes and sports team equipment;
  • Nike+ is a line of sportswear and footwear designed to allow professional athletes to transmit data on heart rate, kilometers traveled or temperature to their iPod/IPhone using special sensors built into these sports products. Nike+ products are popular among Western professional and even amateur athletes;

  • Air Jordan is a line of basketball apparel and footwear inspired by the success story of former NBA player Michael Jordan. For some time, this basketball player was the designer of this collection. There are also some LeBron products designed by the legendary James LeBron.

Interesting fact: according to statistics, 95% of basketball shoes in the United States are made by Nike's subsidiary Air Jordan. The remaining 5% comes from Adidas Top Ten and other manufacturing companies.

  • Nike Skateboarding is a special collection of sports shoes created for skaters. The appearance of these sneakers is developed by famous Western designers. Shoes are produced with the prefix Zoom, implying attention to all details.
  • Converse All Stars is a subsidiary of Nike, which has long produced legendary canvas sneakers with a distinctive lettering on the back and a white/black toe. Many people don't even realize that Converse is somehow connected to Nike.

  • Cole Haan is a company founded in the 1930s that produces formal, formal footwear, as well as formal suits and shirts. It is a subsidiary of Nike.
  • Hurley International is a subsidiary of Nike that produces its own line of sportswear and footwear. Hurley International's logo is the letter X, which resembles the zodiac sign Pisces.

The two companies described above, Cole Haan and Hurley International, are not as widespread in Russia as they are in the United States and Western Europe. The Russian market has a wide range of sports goods from Nike, Converse, and Air Jordan.

Puma is a German industrial concern that specializes in the production of sports equipment, clothing and footwear. It is noteworthy that Adidas' competitor was created by Adolf Dassler's brother Rudolf Dassler. However, in real life their competition was not visible, and the two companies existed in peace with each other. Unlike the wide range of activities of Adidas and Nike, Puma is not involved, for example, in organizing friendly matches or Moscow races.

Interesting fact: despite the fact that the Puma company and the industrial concern Adidas never competed, two manufacturers were founded precisely as a result of a quarrel between two brothers, Adolf and Rudolf Dassler. It was this event that served as a turning point in the history of the sports industry.

Of course, Puma is not as widespread on the Russian market as, for example, Nike and Adidas. However, in 2016, Puma became a participant in one of the most striking collaborations in the sports industry: with the American singer Rihanna. The result was very bright, extravagant sporting goods that have earned recognition around the world.




A Japanese corporation that produces sportswear and footwear. It started in 1949. The idea behind its creation was to support Japanese youth in the post-war years and inspire the nation. It was then that the Onitsuka Tiger company appeared. Today, the fashion direction of the brand is being developed under this name.

The brand received its modern name in 1977.

Interesting: ASICS is an abbreviation of a phrase in Latin, which when translated into Russian sounds familiar: “A healthy mind in a healthy body.”

Today ASICS is one of the five largest manufacturers of sportswear and footwear. The assortment includes sneakers for different sports areas.

Founded in Massachusetts in 1958, the company is today a subsidiary of Adidas.

The company began mass production of clothing and footwear for various sports after its merger with Adidas in 1985.

Which company do you like?

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28.11.2017

The best men's sneakers in 2019

This review reflects both models that have not lost their popularity, released more than a year ago, as well as those that are new and, due to the technologies used, have every chance of success

Brand ASICS

New for 2019. The target audience of these shoes are people for whom running is their life.

The unique rolling sole will allow you to run long distances for a long time. FlyteFoam Propel - this is the name of the new sole, will make the transition from heel to toe smoother, which is important when running long distances.

Soft and comfortable cushioning here is provided by a visible gel insert installed in the back of the shoe.

The upper of this model is made of knitted material.

The color scheme is black and red.

Cost: about 15,000 rubles.

MetaRide video review:

Advantages:

  • The technological solution FlyteFoam is a guarantee of exceptional springiness and comfort during long runs;
  • Breathable fabric cover;
  • Effectively absorbs shock when landing on a surface.

Flaws:

  • Narrow focus.

GEL-FujiTrabuco 7

Another new product for 2019. Its very aggressive appearance, thanks to the grooved sole and eye-catching color scheme, already says that these sneakers are not just for stadium or “smooth asphalt” running. Long distances over rough terrain are the conditions for which the pair is ideal.

A number of applied technologies will allow you to create comfort on your leg:

  • Flytefoam Lyte smoothes out the moment of contact with the ground;
  • Duomax provides compensation for overpronation;
  • SpEVA 45 – foam structure material provides effective shock absorption and springiness.

Cost: from 9000 rubles.

GEL-FujiTrabuco 7

At the same time, it is possible to buy a membrane model (GTX), which will not only effectively remove moisture from the inside, but also keep it out from the outside; the cost of such a pair will be 1000 rubles more expensive than the membrane-free model.

Video test of trail GEL-FujiTrabuco 7:

Advantages:

  • Ideal for long trail rides;
  • Can be used not only in sports, but also in city conditions, on poorly paved streets;
  • Various color options;
  • Possibility of choosing a pair with different upper materials.

Flaws:

  • Not detected.

These sneakers appeared in the ASICS line in 2018 and are available in various colors, which affects the cost of the pair.

The original purpose is for running, but they are no less suitable for regular walking.

The sole is made of a combination of plastic, rubber and ethylene vinyl acetate (EVA), the difference is 1 cm. Pronation is neutral. Upper material: textile.

The average cost is 8120 rubles.

Video review of Gel-Nimbus 20:

Advantages:

  • You can choose a model in a classic design or, conversely, in bright colors;
  • The presence of reflective inserts guarantees greater safety when jogging near the road;
  • Breathable upper material.

Flaws:

  • Suitable for high-quality coatings, smooth, without any flaws.

Adidas brand

The latest few NMD R1s are one of the most popular summer sports shoes, combining classics with new technologies. Adidas has combined several old models and added a modern design to them in accordance with its own innovative developments.

The knitted upper fits the foot well, “adjusting” to it. The material is called PrimeKnit - the company’s own development. Another feature is the Boost sole, which provides good shock absorption when running or walking. This kind of sole is also found in Adidas PureBoost models. Thanks to high-quality manufacturing materials, NMDs are very light and practically unnoticeable on your feet.


The sneakers are low and worn with short socks. They go well with both sports and casual outfits. The only but important problem can only be the careful care of these shoes. Sneakers should be wiped down as often as possible to prevent dirt and dust from getting into them. If you do not follow the rules, then in a couple of months the sneakers will already lose their presentation.

Average price: 12,000 rubles.

Video review of Adidas NMD R1:

Advantages:

  • the lightness of a pair of sneakers;
  • interesting design;
  • ease of putting on;
  • ventilation holes;
  • excellent foot cushioning;
  • suitable both for training in the gym and for combination with everyday casual style;
  • You can wash it on a gentle cycle in a washing machine.

Flaws:

  • the need for careful care of sneakers;

This model belongs to the ORIGINALS line; the design, design ideas and materials used go back to the year 2000. The model is massive in appearance due to the variable white sole. The last is wide, which gives a comfortable fit on the foot.

Materials used to create Yung-1: rubber and EVA for the sole, nubuck for the upper. Lacing is used to secure the foot.

Cost: from 8990 rubles.

Video - review of the “first Youngs” and comparison with the 96-01 model:

Advantages:

  • Natural nubuck and design make the model suitable for everyday wear;
  • The variable outsole guarantees decent cushioning;
  • Possibility to choose colors, and as a result of the price - the mono version will cost less.

Flaws:

  • The white sole is easily soiled.

Originals Forest Grove

This model is undoubtedly the most recognizable in the line of this brand. At the same time, its popularity does not wane among people of different ages. It also attracts representatives of the older generation, who remember those first Adidas, which were a real feat to get. And also stylish young people who very successfully create a harmonious look in a casual style.

Interesting fact! The Originals Forest Grove is a 1984 Oregon marathon shoe.

True, today they are supplemented with an EVA midsole and shock-absorbing inserts. And the natural nubuck upper has a fabric insert that guarantees better air exchange for the foot.

The model is soft and has a standard last. These are the perfect city shoes.

Cost – from 6500 rubles.

Adidas Originals Forest Grove

Video review of sneakers:

Advantages:

  • Comfortable for everyday wear;
  • Iconic design;
  • Wide color range of models.

Flaws:

  • These are casual shoes, not sports shoes.

If you need to choose exactly “cross-country” shoes for running, this will help.

Brand Nike

Nike Flyknit Trainer

This model is a unisex sneaker. It is suitable for those who value lightness, good foot support and uncompromising ventilation in shoes. All these properties are the merit of the Flyknit upper material with Flywire threads.

Interesting fact! The development of the upper material - light, wear-resistant, breathable fabric - was carried out over 4 years.

Nike Zoom Air units in the heel and forefoot provide lightweight comfort while moving.

The cost of Flyknit Trainer is 11,990 rubles.

Nike Flyknit Trainer

Advantages:

  • Lightness, almost weightlessness of shoes;
  • Air permeability;
  • Adaptive fit due to high-tech threads and lacing used;
  • Good grip;
  • Wear resistance.

Flaws:

  • Suitable for good coatings.

Nike Air Force 1

Air Force is one of the most popular and recognizable sneakers in the world. The first pair appeared back in 1982 and created a huge stir in the world. The first "Air" sneakers are still on sale and are getting new, colorful colorways.


The interior of the Nike Air Force 1 sneakers is very soft, which prevents the appearance of calluses and irritation on the skin of the feet. The toe box area of ​​the sneaker is reinforced with an additional layer of leather. The high sole allows you to firmly fix the foot, preventing injuries, ensuring excellent shock absorption.

There are two versions of the model: Mid and Low, as well as the SF AF1 - a particularly high-top Nike Air Force 1 sneaker. The Mid version provides better support for the foot thanks to the adhesive tape strap. The outsole provides excellent traction on asphalt.

Nike Air Force 1


This sneaker model is an excellent choice for everyday wear and combination with a casual style. They are easy to clean when dirty. They last a long time, the average lifespan of a pair of Air Forces is 5-6 years. They are far from running shoes (the weight of Nike Air Force affects them), but for training in the gym or infrequent basketball games they are a good choice.

Review of this and another model of men's sneakers from Nike in the video:

Advantages:

  • a huge number of color solutions;
  • Suitable for both casual style and basketball practice;
  • long service life;
  • easy to clean when dirty;
  • reliable fixation of the foot.

Flaws:

  • weight of sneakers;
  • the Mid version can be difficult to put on your foot without using a spoon.

Average price: 7000 rubles.

From the name it follows that the model was created in 1995 and is still present in many stores. Air Max 95 has managed to establish itself as a comfortable and beautiful sneaker. Both in 1995 and now, the design of a pair of these sports shoes seems very futuristic.

The Air Max 95 is made of leather and has a mesh insert. There are also reflective elements that help to notice a pedestrian even in the dark. They fit well on the foot, the arch support helps prevent the occurrence of various foot problems. The sole is made using Air technology, which means that under the foot there will be small inserts with compressed gas. Thanks to this, depreciation is obtained at a very high level.

However, the sneakers cannot be called light; the weight is still felt. It is worth noting that some may not like the design; it is both attractive and overloaded with various details. Regardless, the Nike Air Max 95 is a great choice, a good pair of sneakers that will definitely turn heads on the street. They are best worn in late spring and early autumn.

Advantages:

  • foot cushioning at the highest level;
  • extraordinary design;
  • comfort and convenience when walking;
  • goes well with everyday casual style;
  • a large number of color solutions;
  • time-tested quality.

Flaws:

  • Nike Air Max 95 weight;
  • not all stores have the desired colors;
  • price;
  • not advisable, but can be washed in a washing machine, since due to their bulkiness and heaviness, the sneakers can damage the drum of the washing machine.

Average price: 11,000 rubles.

To learn how to distinguish an original model from a fake, watch the video:

Brand Reebok

The model belongs to the classic time-tested options. Its debut took place in 1991, when the purpose of the socks was running. However, very quickly the shoes became “for every day”, successfully complementing everyday style. The retro design of the sole adds a special touch.

Upper materials: suede and nylon. Available in three colors.

Cost: 5490 rubles.

Classic Nylon Reebok

Advantages:

  • Laconic, but at the same time stylish design;
  • Natural suede;
  • Suitable for various clothing styles.

Flaws:

  • They are not technologically advanced.

CrossFit Nano 8 Flexweave

Sneakers are a new product for this sports season. Available in four colors. Positioned as the most comfortable shoes for sports. This is achieved through a one-piece rear upper design, compression foam in the midsole and a cushioned insole.

The Toe Tection technology solution is responsible for the durability of the forefoot of the sneaker.

Cost: from 8990 rubles.

CrossFit Nano 8 Flexweave

Video testing of CrossFit Nano 8 Flexweave:


Advantages:

  • Comfortable fit;
  • Good depreciation;
  • Flexible tread thanks to special grooves;
  • A stylish look thanks to the contrasting color of the sole.

Flaws:

  • Not suitable for off-road running.

Reebok InstaPump Fury

A classic model that appeared back in 1994. The upper is made of nylon and suede, although other options are available. These sneakers stand out for their unusual design. Looking at InstaPump, one cannot say that the design was created in 1994; thoughts about the distant future come to mind.

It is worth noting that the lacing is made using air cushions around the perimeter of the entire sneaker. Using a special button, air is pumped inside, and the sneakers begin to completely fit the foot. There is a special graphite tread and a wear-resistant sole. Depreciation is not satisfactory - everything is at the highest level.

Reebok Instapump Fury e

The only thing that makes you wonder: “What time of year is this pair of sneakers intended for?” Even though the InstaPump Fury sneakers have a side vent, they are hot in the summer. And for rainy weather this hole is already superfluous. Ideally, they will be worn in temperatures ranging from 5 to 25 degrees Celsius. These sneakers will definitely add something unusual and mysterious to your look.

Advantages:

  • depreciation;
  • extraordinary design;
  • abundance of possible color solutions;
  • no lacing;
  • comfortable to wear;
  • application of innovative technologies.

Flaws:

  • They don’t go well with everything;
  • high price;
  • suitable only for a certain temperature;
  • may look bulky;
  • the unusual design may not be to your liking.

Average price: 13,000 rubles.

Detailed video review of sneakers:

Brand PUMA

Model included in the spring-summer 2019 collection. These sneakers are designed for long walking and running without fatigue; PUMA CELL “honeycomb” technology, developed in 1998, is responsible for cushioning. The shoe has good traction and a flexible upper. All this, coupled with the updated appearance, harmoniously fits the sneakers into the street style look.

Upper material – leather and mesh inserts, sole: EVA – intermediate, rubber – outer layer.

Cost – 11990 rubles.

Cell Endura PUMA

Video review of Cell Endura:

Advantages:

  • Decent cushioning;
  • Good grip;
  • Stylish design;
  • The presence of mesh inserts for air exchange.

Flaws:

  • The model runs small.

Drift Cat 5 Carbon

A classic of the brand, it is included in the autumn-winter 2016 collection, and has not yet lost its popularity.

A combination of natural and synthetic leather, an elegant thin sole and just one black monocolor make this pair of shoes a worthy addition to any wardrobe.

Their purpose is motorsport, which means they will be very comfortable when driving, smooth pedaling is ensured. This is thanks to the ergonomically rounded back.

The presence of an intermediate insert made of EVA is responsible for shock absorption.

Cost: 6490 rubles.

PUMA Drift Cat 5 Carbon

Advantages:

  • Really comfortable city shoes;
  • The thin sole and rounded heel provide sensitivity when pressing the pedals;
  • Classic design.

Flaws:

  • The thinness of the sole can also be a disadvantage - stones and potholes can be felt when walking.

Converse sneakers

A popular alternative to sneakers in everyday life, Converse is recognized and revered by many in this regard. Let's look at one of the most popular models for many years.

A true classic with a new twist. The sneakers were released in 2015, not to replace the All Star, but as an addition.

The best was taken and supplemented with new technologies. The top is made of durable fabric - canvas. This allows the sneakers to last many times longer. Soft linings have also appeared that allow you to wear sneakers all day long without fatigue on your feet.

Converse Chuck Taylor All Star II

There are two versions of the model: high and low landing. High-top sneakers provide more support for the foot and ankle. The insole is made of a special material that follows all the curves of the leg and cushions it well. The sole is completely rubber, which gives the sneakers a longer service life.

You can wear sneakers with whatever you want, there are no restrictions. The leg in them does not look huge, and the design itself is clearly recognizable. Converse Chuck Taylor All Star II contains almost no various innovative technologies, but at the same time it looks and fits better than many similar shoes in its category.

Advantages:

  • light weight;
  • make the leg visually low;
  • quite low price for its price category;
  • minimalist but at the same time stylish design;
  • can be washed in a washing machine;
  • Only high-quality canvas is used in production;
  • wear resistance;
  • can be worn with any outfit.

Flaws:

  • proper care is required;
  • not suitable for sports.

Average price: 5500 rubles.

Review of the model - in the video:

What should you choose?

The Russian market offers a wide range of sneakers for every taste and color. However, first of all, you should focus on your needs. If you intend to continue to engage in active physical activity in the gym, feel free to take special sneakers with excellent shock absorption and foot grip. If you want to buy sneakers to combine with your everyday casual style, pay attention to other models that are more relaxed in design and structure. Everyone can find sneakers to their liking!

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