Russian couturiers. Portal for garment industry professionals

We are often so engrossed in foreign brands that we are completely oblivious to what is happening in the fashion world right under our noses. Meanwhile, in Moscow and especially in St. Petersburg, young designer brands are actively developing, for whose clothes you are not only not ashamed - you want to wear them without taking them off. It is especially pleasant that brand items can be purchased at quite reasonable prices - with the current exchange rate, a designer sweatshirt will cost you almost less than a sweatshirt from Zara. And at the same time, you are unlikely to see someone on the street in exactly the same. In general, wherever you look, everywhere is one continuous benefit. StyleNews has selected 10 Russian low-cost brands to look out for.

Designer Kirill Gasilin creates feminine and very comfortable clothes. The brand's several lines include perfect basic dresses, metallic skirts, trousers, blouses, outerwear and fancy headwear. Some things are sewn only on pre-order and are much more expensive than others, but they are worth their money, no doubt. It is especially pleasant that the size grid ends with size 54. By the way, the brand recently launched several new clothing lines: men's and children's, and a small collection of jewelry. Cyrille Gassiline does not have its own showroom, but without exception, all collections can be purchased at the brand's online store.

mouth to mouth

Petersburg brand in the summer of 2015 finally opened a store in Moscow on the ship "Bryusov". Restrained, but at the same time very touching A-line dresses are one of the strengths of the brand. In addition, we recommend paying attention to transforming coats and transforming jackets that fit perfectly and perfectly emphasize the dignity of the figure. All items are sewn in St. Petersburg from the best materials: Italian wool, organic cotton and linen.

ButterMilk Garments

The Moscow brand was created in 2011 by a graduate of the British Higher School of Design Dina Lubentsova. The designer believes that urban things should be practical and functional, and creates raincoats, raincoats, windbreakers, coats and insulated parkas that look cool and perfectly protect from the weather. The knitwear line logically complements and supports the main idea of ​​the brand: a minimalist, carefully thought-out design. Particular attention is paid to the composition and quality of the yarn. You can buy ButterMilk Garments items in the Khokhlovka store or on the official website of the brand.

SH'U

“Waterproof clothes from St. Petersburg” – this is how Andrey Kravtsov, the creator, defines his brand. You can trust him completely: a resident of the Northern capital should know absolutely everything about bad weather. SH'U parkas, raincoats and anoraks are made from high-tech water-repellent and wind-resistant fabric with taped seams. The choice of basic items is still small and is limited to shorts, T-shirts and shirts made of solid jersey. From accessories - capacious backpacks of cheerful colors. It should be noted that the prices for clothes are very affordable.

NNedre

We say "monochrome" - we represent the things of the St. Petersburg brand NNedre. This seems to be the only young Russian brand today that so consistently promotes a minimalist and restrained style that refers to Scandinavian design. NNedre successfully combine sporty and classic styles and pay special attention to details. Sweatshirts, long sleeves, shirt dresses, cardigans, jackets, crop tops, skirts - in a word, the brand's assortment includes all the most important basic models. Clothes are made in St. Petersburg.

Karina Kino

Artist Karina Rybushkina, creator of the Karina Kino brand, creates comfortable clothes from natural materials. But the main place is given to prints - and what prints! These are real author's sketches on all sorts of topics - from irises to "forest friends". The silhouettes of dresses, shirts and sweatshirts (they make up the brand's collections) are not intricate, but this is exactly what is intended - this is the background for bright drawings. By the way, Karina Kino has a wonderful children's line.

IAM Studio

Dasha Samkovich, designer of I AM Studio brand, formulates her task as follows: "I wanted to create a brand for self-confident girls who want to please, who are aware of the" fashionable life ", but at the same time do not change themselves. I like to combine convenience and femininity" . And on our own behalf, we would also add that the brand interprets current trends in an original way. What are the sequin trousers, fringed slip dress and velvet robe dress. The brand has the highest prices of all those presented in the selection, but there are big discounts during the sale.

intro version

The Moscow brand focuses on everyday items with extended functionality – due to cuts, additional details or draperies. To be more precise, Intro.version creates transformable things that can be worn in several different ways and, depending on this, create your own design.

Sweet cherry

Another young St. Petersburg brand that creates feminine dresses of various silhouettes and colors. There are plenty to choose from: there are evening and romantic dresses, and even those that no dress code can fault. The brand has not yet acquired its own online store, so look for things in the Cooperative42.20 store, and subscribe to for inspiration.

|form|

The brand was founded in 2013, and like many modern brands, it strives to create high-quality and comfortable things. All clothes are sewn at Moscow factories under the personal supervision of designers, which ensures their strict compliance with the highest requirements. The brand produces two lines: |shape| — within which it rethinks classic silhouettes and |shape|sport| - with a bias, as the name implies, in sports aesthetics.

Oh my

One of the most famous Russian brands of basic knitwear. The assortment has all the necessary models of clothing: dresses, sweaters, sweaters, t-shirts, sweatshirts, underwear. Oh, my clothes only come in three colors: white, gray and black. In tailoring, natural materials are used, mainly cotton and wool. You can order things for home delivery

If in the phrase “Russian fashion” sometimes something semi-fairytale and slightly popular prints slips through, because, like a Russian idea, it can’t take a clear form, fluctuating among many concepts, then there is no doubt about the reality of the existence of Russian designers and brands. Russian fashion, having not acquired clear themes, outlines, dissolved among the talented, who made Paris and the whole world admire, if not Russian fashion, then at least aesthetics. This feature is our main distinguishing feature - Russian fashion is not about the whole, but about particulars, and, above all, about individuals. These are Gosha Rubchinsky, who dressed in a fashionable shell of reflections on the theme of childhood memories, and Alena Akhmadulina, who embodied subtle fairy tale stories in the material, and other young Russian fashion designers, and brands that have won a name and reputation for themselves. In our review, we have selected several bright domestic brands. Some of them are well-known, and some are just beginning to develop, but they all have one thing in common - a unique fashion sense, a look at things that together create "Russian fashion".

so easy

“Leo Tolstoy’s novel “War and Peace” is an encyclopedia of Russian life” is one of those school writings that sticks in the memory, like the image of Katerina, who is “a ray of light in a dark kingdom.” However, it is also an excellent creative source for the collection, especially if Russian designers decide to explore it. Anna Roshchina, creative director of the young Moscow brand So Easy, inspired by the great work, combined aristocratic empire style, military motifs and ethnic plots in the winter collection, inspired more by oriental carpets in lush living rooms than by popular bast shoes.

Form

"Man in a case" - this could be the motto for another Moscow brand Forma, which was created by young Russian designers - Tatyana Sukhova and Elena Glukhova in 2013. Initially, the girls were repelled by the idea of ​​​​creating “the very same”, the perfect coat. It is this thing that is the main character of their collections. Classic cuts and coarse fabrics became the signature ingredients of the brand, which gradually helped shape the brand's concept. Creating clothes for every day, the design duo comes up with not just basic things for a cold, always rushing metropolis. The winter collection of the brand combines sporting motifs and a biker theme, embodied in grunge romance, inspired by the 90s.

house of fame

The brand specializes in evening fashion, but in the seasonal collections you can find outerwear and everyday items, and the House of Fame atelier accepts individual orders. Lace fakutra and feminine images are the basis of the elegant character of the brand. House of Fame clothes Yulia Shangina, the creator and creative director of the brand, combine the features typical of luxury brands: unique technologies and fabrics, and a democratic approach to pricing. Planting things is a separate pride of the brand. The brand relies on a simple cut and unusual materials that "adjust" to the bodies of their mistresses. As a result, House of Fame dresses sit like a glove on the most complex figures.

roseville

The creators of this romantic brand, Olga Barinova and Keti Meskhi, were inspired by the retro motifs of the 50s. The silhouettes of the brand, with an accentuated waist, emphasizing grace and femininity, stand out against the background of sports oversized items from other brands. In addition to two seasonal collections a year and special capsule collections, the brand accepts individual orders in its atelier.

12Storeez

The name 12Storeez, consonant with English "stories", is not an accidental whim of Marina and Irina Golomazdin, the creators of the brand. The brand releases 12 collections a year - one every month, hence the name. A new story, told with the help of fabrics, flows smoothly from the old one, complementing it. As a result, the brand's items are easily combined with each other and can become the basis of a basic wardrobe that is easy to transform and update from season to season.

I Am Studio

This brand represents the aesthetic that can be attributed to intellectual fashion. In clear graphic silhouettes and well-thought-out designs of this brand's items, one can feel the influence of the philosophy dictated by modern art trends. Such a symbiosis of idea and technology became possible thanks to the people behind the brand - Alina Kashirina and Olga Buzina. Alina is the founder and creative director of the brand in the past - an architect, Olga is a professional with many years of experience, able to translate the craziest ideas into the material.

Fashion designers are the creators of the fashion industry, dictating trends and fashion. Every season they develop unique clothing collections. To see the masterpieces created by fashion designers, famous modern people buy tickets to fashion shows. Each specialist is distinguished by his work, each has his own handwriting. The most famous fashion designers in the world are becoming legends and style icons.

This article will talk about the most famous and popular fashion designers around the world, about their life stories.

Famous fashion designers in Russia

There are many talented fashion designers in Russia who produce magnificent masterpieces. But not everyone was able to become popular. Famous Russian fashion designers:

• Vyacheslav Zaitsev;
• Kira Plastinina;
• Valentin Yudashkin;
• Denis Simachev;
• Tatyana Gordienko;
• Alena Akhmadullina;
• Alexander Terekhov.

Vyacheslav Zaitsev is popular both at home and abroad. He wins almost all competitions and receives all the awards. Zaitsev has achieved a lot and is a high-level fashion designer. His collections are unique, always distinguished by large jewelry and hats.

Kira Plastinina is a Russian couturier who sets the tone for youth style. Became popular at Milan Fashion Week. In 2001, the world learned about another Russian fashion designer - Denis Simachev. He became famous thanks to the display in the marine theme. Valentin Yudashkin is a contemporary fashion designer for men's and women's clothing. Yudashkin's works are often presented in fashion houses abroad. For about a quarter of a century, the designer has been creating fashion and style. His clothes are worn with pleasure by stars, businessmen and politicians.

Famous gay designers

There are a lot of talented male fashion designers in the fashion industry, but, as you know, most of them are gay. They have their own, unusual vision of fashion and style. Some of them have become very popular and famous, while others are just taking their first steps towards fame.

Famous fashion designers in most cases are men. Most of the fashion houses are created by them. Some of them do not hide their addictions, the orientation of others can be guessed from their behavior, image and lifestyle.

In the middle of the last century, Yves Saint Laurent became a famous fashion designer when he opened his fashion house. His partner P. Berger lived with him almost all his life. Shortly before the death of the designer, their relationship was officially registered.

Popular all over the world, Gianni Versace also lived with a partner and did not hide this from people. Their union lasted about 15 years. Famous fashion designers Dolce and Gabbano, Jean-Paul Gaultier, Tom Ford and Christian Dior were also gay. Despite their unusualness, they are popular, talented, their merits are recognized all over the world.

Legends of the global fashion industry

The most famous fashion designers are creative, unusual personalities and charismatic people. Their names are a whole story in the field of fashion. These are the people about whom legends will circulate for several centuries. Who are the most famous fashion designers? A list of these solid names is presented to your attention:

1. Coco Chanel.
2. Christina Dior.
3. Guccio Gucci with son Aldo Gucci.
4. Gianni Versace.
5. Louis Vuitton.
6. Oscar de la Renta.
7. Giorgio Armani.

The most expensive designers and brands

Famous fashion designers create brands, and their creations are bought at a very high price. The first place among fashion designers with the most expensive collections is occupied by Armani. He is known for his elegant suits. Second place goes to Versace with its luxury brand. Many politicians, businessmen and celebrities love Calvin Klein clothing. The collections of this fashion designer are made in urban style. "Prada" is a classic, it takes the 4th place in terms of high cost. Victoria's Secret is considered one of the most expensive lingerie brands. The collection is loved and recognizable all over the world. The brand takes an honorable 5th place in value.

The top 10 most expensive brands also include:

• Gucci.
• Missoni.
• Gianfranco Ferre.
• Dolce & Gabbana.

Coco Chanel - fashion icon

Gabrielle Boner Chanel is this fashion designer who is known to everyone today. She was a brave, strong, extraordinary woman with great taste. She is imitated and quoted from her phrases. She founded the fashion house Chanel and already in the 20th century was included in the list of famous fashion designers in the world. She not only published interesting collections of clothes, but also presented the world with a branded series of perfumes.

It was she who modernized the female image, added male accents to it. She is popular with a little black dress, tweed suits, pearls, and little hats. Chanel made women's clothes not only luxurious, but also comfortable and practical. Her quote is widely known: "Luxury must be comfortable, or it is not luxury."

In 1910, she opened her first store in Paris called Chanel. In it, she initially sold hats, but later began selling clothes. She sewed amazing clothes from ordinary materials, but with an extraordinary approach. Coco created the first dress model from a sweater.

Famous couturier Karl Lagerfeld

The list of famous fashion designers also includes Karl Lagerfeld. He is an influential fashion designer with a phenomenal work ethic and versatility. The German designer is popular all over the world. Since 1983, he has run the Chanel fashion house. Karl Lagerfeld founded his own fashion brand.

Even at an early age, he had creative abilities. He studied at the Lyceum with Yves Saint Laurent. Lagerfeld worked with many fashion houses, creating lines of shoes, clothes and perfumes. Having created a collection of furs in 1966, he attracted the attention of influential people from the fashion industry and the textile industry to himself and his robots. Very soon, Lagerfeld began to be recognized, and his collections now and then flashed at the leading fashion shows.

Elsa Schiaparelli - the main competitor of Coco Chanel

Elsa Schiaparelli is a popular Italian fashion designer of the early twentieth century. She was the main competitor of Coco Chanel. She was the first to create a store that sold small collections of designer clothes. In the future, this store became known as a boutique, now all branded clothing stores are called that way.

Elsa Schiaparelli's collections were very popular with Hollywood stars. Thanks to her friendship with Salvador Dali, she created a hat in the shape of an ink bottle, gloves with pockets for matches, as well as costume jewelry from the strangest materials.

Very often she herself called her fashion house crazy. All rich people wanted to have strange and unusual, but very popular clothes. But shortly after the start of the war, Elsa moved to the United States. When she returned to her homeland, her clothes became unclaimed, the couturier was forgotten.

Christian Dior and his Crowned Line

Christian Dior is a French fashion designer who created a collection of New Look dresses. He opened the Dior fashion house in 1946 with financial assistance from a Parisian textile magnate.

Thanks to his Crowned Line collection, Dior became famous at the age of 42. The Crowned Line collection had a stunning sensation, it was recognized as revolutionary. Luxurious clothes, feminine, made of bright fabrics, with tightened belts - in this collection, Dior embodied all the desires of women in the post-war period.

On October 24, 1957, at the age of 52, the great designer died. His name went down in history, and the models and sketches of clothes of famous designers of today cannot be compared with the collections of Christian Dior.

Italian fashion designer Giorgio Armani

Giorgio Armani is an Italian couturier, a believer in quality and craftsmanship. Thanks to Armani in the twentieth century, the approach to tailoring menswear was changed. In his models, lightness and smoothness of the cut are visible, which provides clothing with comfort and incredible chic.

After Armani became famous all over the world for his men's collection, he began to create clothes for women. The designer combines classics, taste and elegance in his creations. The Armani brand is distinguished from other brands by its versatility and functionality, luxurious materials and unusual combinations. Casual elegance is the highlight of the legendary couturier.

Yves Saint Laurent is Christian Dior's successor

Yves Saint Laurent is a leading fashion designer who succeeded Christian Dior. Laurent worked at Dior's fashion house and admired his teacher. Dior considered a professional and a future master in it.

Dior died when Laurent was only 21 years old. At such a young age, Laurent becomes the head of the Fashion House and does not let the brand die. In 1959, Laurent became the first designer to present his collection in the USSR.

In 1961, his brand called Yves Saint Laurent appeared. The first fashion show was a great success. The collection was made in oriental style from bright fabrics. Laurent is not only a great fashion designer, but also a successful theater artist. Created famous perfumes.

Subsequent collections and shows were also popular. His clothes are extraordinary fashionable classics. The designer has created a tuxedo for women, high boots, trouser suits, turtleneck sweaters, black leather jackets and more. Laurent is the first fashion designer to have an exhibition dedicated to him at the Metropolitan Museum of Art during his lifetime.

Italian master of the fashion industry

Roberto Cavalli is an Italian designer who has become famous for his unusual collections of accessories and clothing. His Fashion House creates clothes that are feminine, chic, and at the same time with a bright temperament. His collection was loved because it was not monotonous. It was Roberto Cavalli who changed masculine women's clothing. His masterpieces emphasize feminine beauty and sexuality.

As a student, Roberto Cavalli loved to experiment with fabrics and leather. Already in the seventies, he patented a printing system on leather, which made it possible to dye the material in six different colors. The invention quickly gained popularity in the fashion industry. Kovaly created another masterpiece - denim jeans. His innovations and developments ensured his fashion house popularity, profitability and success.

With their brightness and extravagance, Cavalli clothes attract the attention of glamorous stars and celebrities. His clothes are worn by women with strong character and individuality.

Are you still interested in famous fashion designers? We will consider the rating of the most popular fashion designers a little later, but for now we will study some interesting facts that will allow us to look at the fashion world with different eyes:

1. In 1943, the first Fashion Week was held in New York.
2. About forty Fashion Weeks are held around the world every year. The main countries of fashion and style: USA, Italy, England, France and Germany.
3. A designer who has received an opinion from the Chamber of Syndicale can dictate the rules of the entire fashion industry.
4. Armani does not have an opinion from the Chamber of Syndicale.
5. Dior chooses the day of the show with the help of psychics.
6. The first fashion magazine was published in Germany in 1586.
7. The first models began to show clothes in 1853.
8. Before the First World War, women were forbidden to wear shorts.
9. Cotton has been used to create clothes for about seventy centuries.
10. Jeans means "cotton trousers". They were worn by Genoese sailors.
11. Gucci has created the most expensive jeans in the world. Their price was $3,134.
12. Christian Louboutin shoes were originally created for brides to diversify their look.

1. Betsey Johnson.
2. Tom Ford.
3. Donatella Versace.
4. Ralph Lauren.
5. Mark Jacobs.

The fashion world is constantly evolving, but over time everything returns to normal. So, over time, what was once already at the peak of popularity always comes back into fashion.

The world of fashion is both chic and brutal at the same time. Not every novice designer is able to stay on the crest of a wave in the ocean of competition. But before those who manage to do this, the doors of fashion houses, modeling agencies, and the holy of holies - sewing shops open. It is in them that new collections are “born”.

Of course, everyone knows fashion gurus whose names have become legends: Tom Ford (Gucci), Donatella Versace, Ralph Lauren, Marc Jacobs. But Russia also has something to be proud of, and today we present you the top 10 most popular and sought-after designers who are known not only in our homeland, but all over the world:

Vyacheslav Zaitsev. He can rightly be considered a pioneer of high fashion. Even as a teenager, he became interested in needlework and sewing, and even went to study at a technical school, where he mastered the profession of an artist in painting fabrics. And later he received his higher education in Moscow.

His first, experimental collection, which featured funny and extravagant quilted jackets, light skirts and colorful felt boots, was the beginning of a great career. Although it was because of her that Zaitsev was removed from a high position.

But the photographs taken by the French journalist were soon seen by the whole world, and the young designer was invited to Paris, where very soon he was already presenting his full-fledged collection.

In 1980, he had the honor of sewing clothes for Soviet athletes for the Olympics, and in the 90s he collaborated with the famous cosmetic brand L'Oreal, developing the Marusya line of care products.

Zaitsev has received numerous awards and recognition from the most famous fashion houses in the world, as well as the leadership of the country. For more than half a century of work, he managed to create a huge number of collections of clothes, costumes for films, performances, as well as Russian pop stars.

Valentin Yudashkin. The designer gained world fame after his debut show at the Fashion Week in Paris (1991). One of the outfits after the catwalk show was even sent to the Louvre. First, women's and men's clothing were produced under the Valentin Yudashkin brand, and later shoes, jewelry, perfumes, glasses, and even dishes appeared.

Especially famous among the girls is his line of wedding dresses, one of which was chosen by Milla Jovovich for filming the film "Freaks".

Ulyana Sergeenko. In the fashion scene, Ulyana first appeared as the wife of the millionaire Daniil Khachaturov, and later became one of the trendsetters. Her first collection was released in 2011 and was highly appreciated by leading fashion critics. Light floor-length skirts in floral colors, astrakhan coats a la the USSR, dresses resembling a school uniform - all this aroused unprecedented interest among a huge number of fashionistas throughout Russia.

And having made her debut at the High Fashion Week in Paris, Ulyana Sergeenko was honored to participate in it more than once. By the way, dresses from her collections are worn with pleasure by such world stars as Dita Von Teese, Lady Gaga and singer Rita Ora.

Kira Plastinina. The brand under the same name was launched by Kira's father, the famous businessman Sergey Plastinin. In 2007, the first boutique opened in Moscow, where clothes for women were sold at quite affordable prices. Subsequently, the brand began to be actively promoted in America, and Kira became a well-known young fashion designer not only in Russia, but throughout the world.

Over time, the girl decided to expand her target audience, and introduced the "adult" label LUBLU Kira Plastinina.

Igor Chapurin. His career began with a victory in the competition of young talents of the fashion house Nina Ricci in 1992. Over time, Igor opened his Fashion House and the first boutique where you could buy ready-to-wear and haute couture clothes, as well as accessories.

Today, clothes from Chapurin are in the wardrobes of almost all domestic show business stars and the first ladies of the country. The fashion designer at one time even created outfits for the finalists of the Miss Europe, Miss World and Miss Universe beauty contests.

Among the fans of his talent there are such famous people as supermodel Naomi Campbell, singer Toni Braxton and Beyoncé.

Alena Akhmadullina. This woman, who is annually recognized by world fashion magazines as the property of the Russian fashion industry, manages to combine femininity and courage bordering on audacity in her collections. She loves voluminous elements that make every item unusual and stylish.

Alena Akhmadullina's clothes regularly appear on the pages of fashion magazines Vogue, Marie Claire, and among the admirers of the fashion designer's talent are singer Zemfira, Patricia Kaas, actress Eva Green, supermodel Naomi Campbell.

Elena Yarmak. Having a fur coat from the collection of this designer is a sign of excellent taste. In addition to fur products, the Helen Yarmak fashion house also produces outerwear, accessories and jewelry.

Elena began to try herself as a fashion designer in the 90s, leaving her job at a cybernetic research institute. She ordered the sewing of the first collection at the Krasnaya Zarya factory, introducing herself as a representative of a fictitious Canadian company. But the sketches aroused such interest that even when the deceit was revealed, things were still sent off.

Chic clothes from Elena Yarmak are in the wardrobes of Jennifer Lopez, Beyoncé, Rihanna, Lady Gaga.

Denis Simachev. Born into a family of hereditary military men, Denis decided to break all stereotypes about the need to continue the tradition, and began to design clothes. Until 2000, when Simachev created his brand, he did not officially work anywhere.

After graduating from the Textile Academy in 1999, he almost immediately set about creating his own collection. His T-shirts, jackets and jeans were decorated with symbols of the Soviet era and Khokhloma painting, and instantly became popular.

When it came time to open a store, Simachev decided to combine the useful with the pleasant, making a bar on the first floor where all the inveterate Moscow party-goers began to gather, and on the second - a boutique.

Svetlana Takkori. Svetlana lived in Milan for 15 years and was the official distributor of many fashion brands in Russia, and in 2013 Takkori launched her own brand.

In the debut collection, one could see funny hats and voluminous warm scarves made by hand.

Tak.ori boutiques now also sell sweaters and coats.

Vika Gazinskaya. She is one of the most creative Russian designers. From the age of 16, the girl clearly defined her goal in life - to become a famous person in the fashion world, so much so that customers look forward to each next collection.

To do this, Victoria graduated from the Faculty of Costume Design, won several young talent competitions, and traveled abroad to study. The result was several clothing collections that were a resounding success.

A designer is a very painstaking and complex work. The path to the emergence of a new thing is thorny, starting from the idea, ending with tailoring, and creating a show for display. But the grateful responses from customers fully pay off the spent effort. And then it becomes clear that all this was not in vain.