Italian fashion designer for menswear. Jacqueline Kennedy demanded that only Valentino design her wedding dress

When the phrase “Italian fashion” comes to mind, we remember such famous names like Armani, Versace, Dolce & Gabbana and Valentino. Italy is a country that takes its business very seriously. appearance not only women, but also men. Considering the huge number of very talented and highly professional designers in this country, it is not at all surprising that it is Italian fashion designers who dictate the rules of world fashion. By the way, there is a good online clothing store on the website https://fashionpark.kz/.

Why are Italian designers and Italian fashion a reference point in the design world? After reading this article, you will be able to learn more about some of the most famous Italian fashion designers who have made the history of world fashion and whose fashion houses still set the tone for the world today. Almost all women of fashion in the world dream of having their creations in their wardrobe.

Miucci Prada

Miucci Prada is a fashion designer from Italy who has been at the head of the House of Prada since the early seventies. She is a supporter of fabrics in an aggressive communist style, which is reflected in her clothing designs. But, despite this, the clothes of this fashion designer are distinguished by a comfortable cut and a spacious silhouette, with elements of asceticism.

Her unmistakable sense of style has propelled the brand to new heights, especially when it comes to classic bag Prada, which was created in 1985. Prada clothing is known for its finesse and elegance, and this is known to be the result of Miucci's careful selection.

Giorgio Armani

One of the leading Italian designers of all time, Giorgio Armani founded his label in 1974-1975. This Italian designer knows all the ins and outs of high-end fashion, which is beautifully reflected in all of his work. Combining sophistication and luxury in clothing, the Armani brand gained a solid footing when he founded his own fashion house in Milan in 1975. The name Armani now includes, in addition to clothing, such diverse products as perfumes, shoes, Sunglasses and even underwear. Giorgio Armani is known for his elegant, well-structured and slightly "relaxed" designs.

He managed to carry out the process of adapting the male style into women's clothing, while not making it look like a man's. Armani in clothing models is characterized by a classic silhouette, which is quite strict for men and elegant for women. Armani has three labels, each of which represents clothing in different directions(clothing for business, clothing for everyday life, underwear).

Gucci clothes

Guccio Gucci was originally known for his craftsmanship in leather goods and other accessories. Guccio Gucci founded his first company in 1921. He achieved success in 1930, when the world saw his beautiful collection of bags, shoes, belts and gloves, which became a real sensation. Gucci achieved tremendous success when he opened a chain of stores in Milan and New York. After the sad death of Guccio Gucci, his sons took over the leadership of the thriving family business in their own hands. In the 60s, the Gucci logo was changed, which included two combined letters G. In 1998, Gucci was named European Company of the Year. To date, some of the classic design principles for this house have been revised, but it still has a larger number of fans and loyal followers.

Italian clothes Dolce and Gabbana

The duo of Italy's hottest designers Domenico Dolce and Stefano Gabbana, both worked as design assistants until they decided in 1982 to set up their own design studio. Their passion and unique approach to design has made this duo one of the best designers Italy after showing their collection at a fashion show in Milan in 1985.

The use of a wide range of colors and the focus on women from different walks of life have allowed Dolce & Gabbana to gain unprecedented recognition. In 1987, having achieved amazing success in their homeland, they began to look for wider markets. A huge success came to this duo in 1988, along with new projects that allowed them to declare themselves on the world market. Their boutiques in Seoul, Hong Kong, Taipei, as well as in many other cities, have brought them international success and firmly established their influence on the world fashion scenario.

Clothing by Roberto Cavalli

This gifted Italian fashion designer was also known for his finely crafted leather goods designs. To date, the Cavalli fashion house is one of the best in the design of men's and women's clothing, children's clothes, accessories, etc. Roberto Cavalli has always been an experimenter with a great sense of style, in addition, he is a talented artist. In the early 70s, Cavalli invented and patented latest procedure drawing pictures on the skin and presented to the public his work in the field patchwork technique. Surrounded since childhood by the atmosphere of art and fashion, Roberto Cavalli has become world famous for his bold and flirty designs and experiments with materials.

Roberto Cavalli is a contemporary Italian fashion designer. But popularity came to him not so long ago. In the collections of jeans, casual and evening wear, he widely uses bright colors colors, a combination of narrow lines and openness of the body. Broken lines and raw edges are also used.

Gianni Versace

Gianni Versace - the famous Italian fashion designer who founded the House of Versace and died in 1997. After his death, his House was headed by Donatella, who is his sister. Versace style is distinguished by bright colors, as well as the use of a combination of materials in clothes that are different in texture. Women's clothing is tight-fitting and emphasizes the shape of a woman. In addition, a somewhat defiant style of women's clothing should be noted, which is associated with the use of necklines, cuts and erotic elements.

After Donatella began to lead the House, there was a change in style, which acquired a more strict shade, and evening dresses became the dominant direction of the House.

Fendi House Clothing

No list of Italian fashion designers would be complete without a mention of Fendi. The House of Fendi was founded by Adele Casagrande, who later became the wife of Edoardo Fendi. After Edoardo and Adele left their business, the five daughters of the famous couple took control of the family business. In 1955 the brand achieved success after showcasing a collection of fur products. The public was delighted with the new collections and unanimously recognized the incomparable talent of Fendi's daughters. The Fendi brand has become world famous for its fur accessories and ready-made clothes. This fashion empire has rewritten all the rules of the fashion world with its diversity and fashion design. This made them leaders in high fashion.

Of course, these are not all well-known Italian brands, but only the most famous ones.

The best brands of women's and male items wardrobe have centuries of history, which for such a long period fed up with many interesting facts and traditions.

Leading Italian clothing brands 2019: list with names and logos

Top Brands Italian clothes known to many fashionistas and fashionistas. Famous and talented designers are working on the creation of such products, thanks to which the product is distinguished high quality and in line with the latest fashion trends.

The list of Italian clothing brands known all over the world is made up of such manufacturers:

• Giorgio Armani;
• Dolce & Gabbana;
• United Color of Benetton;
• Massimo Rebecchi;
• Laura Biagiotti;
• Patrizia Pepe;
• miu miu;
• Donatella de Paoli;
• Francesca by Sottini;
• Robert Cavalli.

Such trademarks of women's and menswear originally from Italy, like: Prada, Gucci, Julia Garnett, Imperial, Please. To understand what each of the Italian clothing brands is, first of all, you need to know the characteristics and specifics of each of the brands. All clothing stores of Italian brands that have a good reputation have such information.

The logos of Italian clothing brands are known to many, especially those that have worldwide popularity. A logo is applied to each product during its production, with the help of which you can find out about the clothing belonging to a certain Italian brand.

The most famous and expensive Italian clothing brands

Giorgio Armani- perhaps the most famous brand Italian clothes, which won the hearts of many fashionistas. This trademark dates back to 1974, it was at this time that the first collection of the same name by the famous designer appeared. Giorgio Armani produces fashionable personalized clothing, accessories, shoes, watches and perfumes. Giorgio Armani pieces are worn by celebrities such as Julia Roberts, Robert De Niro, George Clooney.

Dolce & Gabbana is a leading Italian clothing brand that has managed to maintain its leading position among global brands for many years.

Massimo Rebecchi- italian brand fashion clothes and accessories for women. The main characteristics of the products of this brand were the adjusted cut, exclusive ornaments and expensive fabrics. Most of the collections consist of casual and office styles.

Laura Biagiotti is also an expensive Italian clothing brand that specializes exclusively in “comfortable models”. Wardrobe items from this famous creative designer are characterized by soft lines, warmth of fabrics and an abundance of draperies. The assortment of this couturier includes items such as cardigans, and woolen suits.

Patrizia Pepe belongs to the most famous Italian clothing brands for women. The goal of the work of a world-famous designer is to create fashionable wardrobe items that will fully meet the requirements modern woman. Each fashion collection Patricia Pepe is unique, she never repeats the same elements. To create an original female image, the designer uses only branded accessories.

Popular Italian fashion brands

Prada- Another one popular brand Italian clothing, which dates back to 1913. Under this brand, fashionable things, shoes and accessories are produced. The history of the brand began in Milan, in 1913 Mario Prada opened his own small shop of elegant bags.

To arouse interest among buyers and be successful in this field of activity, the novice designer sewed bags from walrus skin. Connoisseurs of real luxury drew attention to this unusual novelty, thanks to which the enterprising Italian soon became rich and began to produce not only bags, but also clothes and shoes under the Prada trademark.

GAUDI is an Italian brand specializing in premium denim. The brand's collections consist of several parts, they include GAUDI fashion - festive outfits designed for social events, and GAUDI jeans - and basic knitwear.

Donatella de Paoli- a trademark owned by Italy, its history goes back more than 25 years. During this time, the brand pleases its fans with high-quality and incredibly fashionable clothes, made according to the latest trends fashion. Donatella de Paoli presented the best clothes of Italian brands of 2019, which are highly appreciated all over the world. Particularly prominent are winter collections, they are distinguished by a large abundance of knitwear and stylish, as well as outfits for every day. Donatella de Paoli pays special attention to the quality of the yarn from which it produces knitwear. In the production process, expensive yarn is used, which is of high quality, such as cashmere, lana, wool and merino wool. The summer collections of Donatella de Paoli are always characterized by tenderness, they contain products with original prints and ornaments, it is this feature that distinguishes the clothes of the fashion house from other Italian brands.

clothes from Francesca by Sottini are worn by all high-ranking women not only in Italy, but also in other European countries. She has a characteristic calm, balanced style that allows her to create the image of a successful and self-confident woman. Many elements of the women's wardrobe are decorated with Swarovski stones, which gives them luxury and high cost. Francesca by Sottini creates fashionable clothes for owners of any type of figure - both thin beauties and ladies with magnificent forms. openwork knitting- Another element present in many collections of the Italian designer.

Julia Garnett- the right choice for those fashionistas whose wardrobe contains items that differ creative design. The brand dates back to 1978 and has been owned by the Kalovan family all this time. Things were created specifically for girls and women who are not afraid to experiment in order to create an individual image. In the collections you can find stylish cardigans with an asymmetrical cut and sweaters with a complex collar, original knitted coats, ponchos, capes.

Men's clothing of famous Italian brands

Italy is known for more than one popular menswear brand.

Boggi (Bodji)- one of the most famous brands of men's fashion clothing. The first men's clothing store was opened in 1939 in the Italian city of Salerno. In 1964, the company's head office was in Milan, at which time a whole chain of Boggi branded men's clothing stores was opened throughout Italy. Male representatives classic suits Bodji, created specifically for successful and self-confident men, are primarily appreciated for their impeccable cut, choice of quality materials, impeccable style and affordable price.

Brioni (Brioni)- the most prestigious and expensive brand of Italian clothing for men. It was founded in 1945 in Rome by the famous tailor Nazareno Fonticoli, who had a unique talent, and the businessman Gaetano Savini, now his family owns this trademark. World fame Brioni came in the 50s and 60s due to the popularity of clothing among the actors of Italian and Hollywood cinema. Today, a quarter of all products manufactured by Brioni are made to order for regular customers. Initially, only men's clothes were produced under this brand, today Brioni also sews items for women's wardrobe.

Camicissima (Kamichissima) is a well-known Sicilian company that specializes mainly in classic style menswear, and also works in style direction casual smooth. The trademark dates back to 1931, but was officially registered under the name Camicissima quite recently. The stores of this company offer a wide range of men's shirts, ties, trousers and suits designed for business men. Every year, this Italian company opens new outlets throughout Italy.

Corneliani (Corneliani)- a well-known brand of clothing for men, owned by the company of the same name. Corneliani does not sew clothes to order, but sells only ready-made items of men's wardrobe.

Under this brand, several collections are produced:

• Trend is a modern trend in fashion,
• Set - youth,
• Sportwear Corneliani - for recreation and sports.

Del Siena (Del Siena)- a prestigious brand, under the name of which a line of expensive men's shirts comes out. Other brands of men's clothing in Italy are also known: Enrico Monti, Ermenelgio Zegna, Hilton, Ingram.

Unknown and inexpensive Italian clothing brands

In the lists of brands based in Italy, there are names of Italian clothing brands that are known to very few fashionistas. Such brands are better known to the Italians themselves, who do not want to lag behind fashion, but at the same time want to save money. The clothes of these little-known or completely unknown brands are distinguished by style, they are in line with the latest fashion trends, in addition, they have an affordable price.

These are such unknown Italian clothing brands for women as: Acquafredda, Bagatelle, Bagutta, Kossa, Paran.

Inexpensive men's clothing is represented by such Italian brands as: Enrico coveri, Jonh Barritt, Caporiccio, Del mare, Abital. Shoes at an affordable price in Italy can be bought under such names as Сinti, Pollini, Primigi.

miu miu is a brand owned by the Italian fashion house Prada. It's relative inexpensive brand Italian clothes. It was created as an alternative to the leading brands to give people the opportunity to dress fashionably but inexpensively.

For tailoring women's clothing, three main types of fabrics are used: satin, leather and thick cotton, the colors of things are as bright as possible.

Alberta Ferretti

Alberta Ferretti developed a love of fashion from an early age, having access to her mother's sewing workshop. In the 70s... Lines and products »

BOTTEGA VENETA

A distinctive feature of the collections of shoes and bags Bottega Veneta is unique way leather weaving, which even on... Lines and products »

BROOKSFIELD

The Brooksfield collections of clothing and accessories are designed to create both a daily look and an ensemble for an evening. Pr... Lines and products »

CAPUCCI

Capucci collection offer A New Look on femininity, using new volumes and geometries in the design of their products... Lines and products »

CASADEI

Casadei shoes are the most coveted luxury among fashion celebrities. The Italian brand Casadei was founded in... Lines and products »

CESARE PACIOTTI

Cesare Paciotti collections made in modern style, have a sporty and dynamic character and are ideal for... Lines and products »

CHIARA FERRAGNI

Accessories and clothes from Chiara Ferragni Collection win the hearts of all fashion fans! Glitter, pastel and fl... Lines and products »

CRUCIANI

The Cruciani brand was born in 1992 and dedicates its products to those who are in search of comfort and elegance. Most... Lines and products »

DOLCE & GABBANA

New collection Dolce & Gabbana for kids does special emphasis on the Italian origin of the founders of the brand Domain... Lines and products »

EMILIO PUCCI

hallmark Emilio Pucci women's collections are geometric prints, an effect that perfectly combines... Lines and products »

ERMANNO SCERVINO

Ermanno Scervino is a major fashion house founded by Ermano Daelli and Tony Scervino. A duo that expresses in their collections... Lines and products »

ETRO

The famous Italian brand Etro is characterized by an intricate paisley pattern that reflects the idea of... Lines and products »

F.E.V. BY FRANCESCA E. VERSACE

Brand F.E.V. by Francesca Versace expresses femininity, elegance and versatility, as the acronym suggests... Lines & Products »

FAUSTO PUGLISI

Fausto Puglisi is the epitome of Made in Italy quality. Designer dedicated to fashion and inspired by the Greek... Lines and products »

FAY

Fay clothing is designed for lovers of practical and elegant style. Fay coat is one of the most sought after lines of desi... Lines and products »

FENDI

The history of the Fendi brand begins with the creation of a small Italian boutique, whose fame quickly spread beyond the borders of the country and... Lines and products »

GIORGIO ARMANI

A name that has become synonymous with high Italian fashion. Giorgio Armani creates unique collections for men and women as... Lines and products »

GUCCI

Founded in 1921, Gucci is a world leader in clothing and is highly regarded for its creativity, ... Lines & Products »

HOGAN

Hogan shoes from the men's, women's and children's collections feature a unique, contemporary design with the brand's logo on... Lines & Products »

ICEBERG

Iceberg clothes are distinguished by their combination light style casual and refined details in both men's and women's collections... Lines and products »

MAURO GRIFONI

Mauro Grifoni's story begins with a small workshop for tailoring shirts. The transition to tailor-made suits was not... Lines & Products »

MISSONI

M Missoni is a line of pret-à-porter women's clothing famous house Missoni fashion, which was founded in 1953... Lines and products »

MOSCHINO

Unique and inimitable models of Moschino bags, which are always at the top of the wish list of those who... Lines and products »

PAOLO PECORA

Paolo Pecora Milano is a brand born from creativity and entrepreneurial spirit. Italian stylist... Lines and products »

PATRIZIA PEPE

Patrizia Pepe creates collections of luxury clothing, shoes, bags and accessories for men, women and children. Women... Lines and products »

PINKO

The laconic design of the easy-to-wear collections, enriched with original details, is the result of creativity beyond the... Lines and products »

ROBERTO CAVALLI

Florentine designer Roberto Cavalli founded his fashion house in the 70s. His passion for art greatly influences... Lines and products »

SALVATORE FERRAGAMO

"Shoemaker for the Stars": Salvatore Ferragamo acquired this nickname at the very beginning of his career, on the path of which more often... Lines and products »

SERGIO ROSSI

The history of the Sergio Rossi brand began in the 50s, when Sergio Rossi himself took over the traditions of his father in the production of... Lines and products »

SIMONETTA RAVIZZA

The inspiration behind the brand is the daughter of Giuliano Ravica, who has turned fur into an affordable luxury offering... Lines & Products »

SIVIGLIA

Siviglia is a brand specializing mainly in the creation of sports collections for men, women and children.... Lines and products »

TOD'S

The famous Tod's brand was founded by Fillipo Della Valle in the early 1900s. Today, his grandsons Diego and A... Lines and products »

VALENTINO

Italian stylist Valentino Garavani created a veritable fashion empire in 1957 by opening the first boutique in Rome on Via... Lines and products »

VERSACE

The history of the Versace brand begins in 1978, when Gianni Versace opens his company in Milan with his brother... Lines and products »

1. Emblem fashion house Versace- Medusa Gorgon - Gianni chose as a symbol of fatal charms, striking on the spot and hypnotizing with its beauty and simplicity at a glance. Italian collection style Gianni Versace, stylists - experts call Italian baroque.

2. Cindy Crawford, Naomi Campbell, Eva Hercegova, Koaudia Schiffer, Carla Bruni and Linda Evangelista were popularizing his clothes, the term “top model” itself belongs to Gianni. Before each show, the couturier carefully selected all the accompanying details, including music. Elton John He happily wrote compositions for Versace precisely so that the clothes of the great master were perceived not only by the eye, but also by ear.

3. Together with a British composer Elton John, italian stylist Gianni Versace created modern interpretation Aida. For his contribution to contemporary art, the talented couturier was awarded the Order. 4. Clothing from Versace meant the status of a person, his belonging to the wealthy segment of the population. When Italian designer and stylist released his first collection of jewelry, Maurice Bejart said about him: “I am amazed at the speed of thought and execution of the plan of an adherent of the Italian neo-baroque, Gianni Versace. Some fashion designers will say “a”, but Jani has already gone all the way from “a” to “z”. 5. In the 90s, Italian stylist discovered a cancerous tumor, but turned to the clinic in time, successfully got rid of oncology. But the creative couturier was at work all the time, at shows, and did not let the disease remove him from the leading position in world fashion.

6. About gay talented designer screamed, wrote and drew everything that could do it, but he hid his 11-year relationship with his friend Antonio Damico. Antonio worked for Versace fashion house for the development of a sports line. 7. Gianni Versace willingly undertook the development of costumes for films: "Judge Dredd", "Ballet for Life", "Show Girls".

8. The killer of the great couturier, homosexual Andrew Cunanan, ambushed him exactly where only one was walking, at his villa in Miami on July 15, 1997. Close friends, Naomi Campbell, Karl Lagerfeld and thousands of admirers of the great talent of the Italian couturier came to the memorial service.

9. The inheritance flowed into the hands of sister Gianni, Donatella and niece Allegra Versace. 10. According to Europa Press, the villa where he was shot great couturier, is currently owned by the married couple David and Victoria Beckham. Svetlana Conobella, from Italy with love.

About konobella

Svetlana Conobella, writer, publicist and sommelier of the Italian Association (Associazione Italiana Sommelier). Cultivist and implementer of various ideas. What inspires: 1. Everything that goes beyond the conventional wisdom, but respect for tradition is not alien to me. 2. The moment of unity with the object of attention, for example, with the roar of a waterfall, sunrise in the mountains, a glass of unique wine on the shore of a mountain lake, a fire burning in the forest, a starry sky. Who inspires: Those who create their world full of bright colors, emotions and impressions. I live in Italy and love its rules, style, traditions, as well as "know-how", but the Motherland and compatriots will forever be in my heart. www..portal editor

For a long time our life has been firmly connected with fashion stamps. Judge for yourself if comfortable and quality shoes, then definitely - Salvatore Ferragamo, for bright knitwear we go to Missoni, for feminine outfits Moschino answers with humor. Hence the conclusion: we owe a lot to Italian fashion.

Firstly, it was the designers of the Apennine Peninsula who showed and proved to all women that it is possible to look beautiful and stylish every day. Secondly, they introduced large inscriptions on T-shirts and high heels, bright shoes and colorful knitwear, liberated sexuality in the image and surreal hats.

List of Italian fashion designers

It's no secret that this country has a very developed fashion industry. The creations of talented people, from bags and clothes to accessories and shoes, are sold all over the world and are a huge success not only for women, but also for men. And brands such as Versace, Prada, Gucci, Armani, D&G have long been synonymous with luxury and unsurpassed quality.

So, which of the famous Italian designers should the global fashion industry pay tribute to in the first place? Here is a list of these names:

1. Giorgio Armani. Many critics argue that this man is much more than famous designer. He personifies the institution of fashion and is an icon of style.
2. Miuccia Prada. Surprisingly, she initially showed no interest in the family business (manufacturing leather goods). However, in 1978, thanks to her impeccable design and marketing know-how, the company began to transform into fashion brand.
3. Valentino Garavani. At the age of 17 he moved to France. He returned to his homeland only in 1959 and after 4 years his clothing collection was recognized in many countries.
4. Gianni and Donatella Versace. Simultaneously with school, he began to receive an education in the fashion industry, helping his mother in the store. Having matured, he became the head of the purchasing department, and in 1978 he founded his own brand known throughout the world. After his death, the family business was headed by younger sister, which was previously responsible for advertising and promotion of the brand.
5. and Stefano Gabbana. The list is completed by Italian business partners who, inspired by the images of such legends as Sophia Loren, Isabella Rossellini and Anna Magnani, launched their own D&G label.

A few more names

No less famous at home and abroad are the following talented people:

• Roberto Cavalli;
• Ottavio Missoni;
• Patricia Bambi;
• Brunello Cucinelli;
• Anko Malinari;
• Salvatore Ferrogamo;
• Nicola Trussardi;
• Elizabeth Franchi;
• Sergio Rossi;
• Guccio Gucci;
• Achille Maramotti;

But that is not all. Continuing the theme of the designers of the Apennine Peninsula, I would like to tell in more detail about 7 talented people who played an important role in the development of world fashion.

Salvatore Ferragamo

This man became an innovator of the twentieth century. The shoemaker, born in Naples, already in the 60s developed the basic models that are now called modern shoes.

It all started with a dream of creating shoes as a work of art. But the creative ideas of a talented designer were not suitable for Italy, which was poor at that time, but the cinema liked it: in the 20s, shoes from Salvatore Ferragamo first conquered Hollywood, and then the whole world.

He gained fame as a shoemaker who creates models, taking into account the individual needs and desires of the client. At the same time, the end result was striking in its uniqueness and luxury. Ferragamo personally received each person and took measurements. The maestro has always been of the opinion that every detail must be made exclusively by hand.

Under the brand, not only high-quality tailored shoes are produced, but also a dream - the transformation of an ugly duckling into a graceful swan. Not surprisingly, his models often "acted" in films. In those years, no one knew anything about hidden advertising.

The list of know-how of the Italian designer includes:

• development of an anatomical block with an arch support and a calculated center of gravity;
• it was Ferragamo who invented the legendary 10 cm high heel and heels different forms;
• thanks to the maestro, shoes acquired colors, because before him they were produced in three colors - white, black and brown;
• he was the first to use forms and materials: the skin of snakes, lizards, fish, as well as the skin of a leopard, antelope and ostrich feathers participated in the production.

Emilio Pucci

A case helped to reach the international level when, at the end of the 40s of the last century, he received an order from a well-known American brand for tailoring suits for skiers. Soon the clothes of this brand were associated with high social status. Being an aristocrat, the Italian designer created images for those like him, knowing perfectly well the tastes and needs of his potential buyers. Among his clients were such celebrities as Aristotle Onassis, Sophia Loren, Greta Garbo, Elizabeth Taylor.

The hallmark of the Emilio Pucci brand has become a signature print in the form of a variation of Florentine patterns developed in the 60s. Today, they have acquired brighter colors and have become the most recognizable in the world.

Know-how list:

• Emilio Pucci is one of the first to use "stretch" - elastic fabrics.
• It was thanks to him that the world got acquainted with Capri. The designer borrowed them from fishermen who rolled up their trousers so as not to wet them.
• Also revolutionary inventions include wide palazzo trousers which are especially fond of housewives.

Missoni

Interestingly, the history of this fashion house began with three conventional machines that could only produce smooth fabrics and striped fabrics. But this did not stop the spouses Rosita and Ottavio Missoni, in the desire to quickly find a use for the strips. As a result, they applied different shades and width, they were placed not only horizontally, but also vertically and diagonally. Soon, more modern machines were added to the antediluvian machines, which made it possible to knit colored zigzags. They became the symbol of the Missoni style. And fame trademark they brought jackets, knitted sweaters, dresses and suits with zigzag patterns.

However, the brand gained worldwide popularity thanks to the occasion. In 1967, during a show at the Palazzo Pitti, Rosita noticed that the bras of the models did not harmonize with the main ensemble, violating the geometry of the fabric. She asked the girls to take off their underwear. Thanks to the bright lighting of the spotlights, the fabric became translucent and exposed the bodies of the models. If the designers were sharply criticized by the management of the Palazzo Piti, the press took the incident with particular enthusiasm and the news of the incident spread around the world.

Missoni's know-how includes:

• the introduction of knitted dresses;
• the brand brought models without underwear to the catwalk, which was previously categorically unacceptable.

Giorgio Armani

The world famous Italian designer began his journey with male fashion, offering a revolutionary view of the costume for that time. He removed the hard padding, moved the closure down, slightly rounded the shoulders, and used dropped lapels. Thanks to Giorgio Armani, the stronger sex got what they wanted - a feeling of freedom without restrictions in clothing.

In 1976, the maestro began to work on the creation of a women's collection, taking as a basis male images, redrawing under refined silhouettes. Business women immediately fell in love with business suits, and the brand gained even more popularity.

Excellent patterns, careless gloss and a sense of comfort are the business cards of Giorgio Armani. His formal suits are the standard of business attire all over the world.

Know-how of the great maestro:

• the first to start creating parallel clothing lines and collections;
• suggested wearing tweed jackets with leather trousers and jeans;
• replaced dress shirts on polo shirts and regular T-shirts.

Moschino

It was possible to create a real sensation in fashion industry. His career began with sketching for designers and as an illustrator for glossy magazines. Only in 1983, he decides to present his own women's clothing collection, in which he showed the whole world how frivolous he is about fashion.

He was not afraid to turn the passion of luxury fans into a joke. In 1988, a line called "Cheap and Chic" appeared, and 6 years later the "Couture!"

Provocative clothes Moschino is ironic, with an outrageous attitude. For example, he created a suit with the inscription "Waist made of money" at the waist, a jacket with "Dear jacket" written in large letters, a knitted dress with the phrase "I can be put on but not taken off."

Moschino's know-how includes:

• The use of surrealism in fashion. The designer came up with hats in the form of aircraft models or hangers.
• Huge letters on Moschino clothes, they turned every customer into a walking advertisement. Franco moved the small label, which is usually sewn on from the inside, to the very unexpected places making slogans out of them.

Dolce&Gabbana

Today, their commercial success lies in a clever mixture of kitsch and minimalism. Stefano and Domenico are not afraid of playing with the vagaries of fashion and delight brand fans with unexpected experiments.

The couple began working together in 1982, and five years later released a collection that featured images reminiscent of Italian cinema in the era of neorealism. The resounding success brought the brand its first popularity. But they were able to make the whole world talk about themselves only in 1993, when they sewed stage outfits for the outrageous Madonna. Subsequently, the singer not only became the heroine of advertising campaigns, but also released a joint line sunglasses.

The main know-how of D&G is the transformation of ordinary jeans from workwear into haute couture.

Valentino

Experimenting in his youth with his style, Valentino Garavani realized that this must certainly become his life's work. From a young age he was a fan beautiful details, femininity and argued: in beautiful half humanity must be in harmony. Therefore, it is not surprising that Jacqueline Kennedy chose an outfit from the Valentino brand for her wedding.

The best advertisement for a designer is the stars. It is his outfits that they often choose for fashion shows on the red carpet. Valentino's contribution to the world of fashion is invaluable, but, as the maestro himself repeatedly admitted, his main prize and pride are countless fans of creativity.