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What should be a sewing workshop. Atelier business plan

It would seem that due to the large-scale supply of clothing for any "taste and color" from China, open trade channels with Europe and America, sewing studios had to become obsolete due to the lack of demand for services. But no, the demand for the work of tailors, on the contrary, has increased dramatically, and this business has become quite popular. It is enough to look on the Internet and check the statistics on the request " ready business plan atelier for tailoring and repairing clothes, ”and everything will become clear.

What is the reason for such a dynamic growth in the popularity of sewing services? ready-made instructions to create a business.

We warn you that all the above calculations are relevant for the second half of 2016 for Moscow and the central regions of Russia. In other areas, the indicators given in the business plan differ significantly from the real ones.

Summary

This project is a business plan for a tailoring studio with a payback period of 7-9 months.

Project goals:

Creation of a highly profitable enterprise
Organization of obtaining a stable profit
Satisfying the consumer market by providing tailor-made services, clothing repair, restoration and alteration of things to another size.

Project funding source: own funds or bank loan

Form of doing business: IP

The total cost of the project: 100 - 250 thousand rubles

Payback period: 4 to 6 months

Included in the calculations interest rate: 25% per annum

The total interest payment will be: 8 334 - 31 250 rubles

The investor's income will be: 8 334 - 31 250 rubles

Payments of loan funds and interest on the loan will begin from the first month of the project.

Main stages of project implementation

The beginning of the project implementation - immediately after the acceptance of the business plan by the Customer, or after receiving credit funds.

The main stages for the implementation of this project, the conditions and terms of their implementation are presented in Table No. 1:

Project stages	Conditions for their implementation	Deadlines for the implementation of the stages
project start		1 month
obtaining borrowed funds	availability of the appropriate package of documents	1-30 days
entering into the USRIP, tax and administrative registration	IP education	1-30 days
purchase of premises, paperwork		1 month
purchase and installation of equipment	getting a loan	1 month
hiring		1 month
conducting a marketing campaign		all the time

General characteristics of the project (description of the company and services provided)

Premises for business organization

The search for a suitable location should meet the following factors:

Location in a residential area of the city, or in a large mall. The advantage of the latter option is the high traffic of such establishments. In addition, when buying clothes, people want to put them on right away, but often small “fits” for a specific figure are needed, for example, hemming the length, for example, of jeans or trousers. But this location imposes some restrictions on the specifics of the atelier, consisting in the provision of precisely minor repairs and tailoring of things. It is unlikely that the shopping center will order tailoring to order. In addition, the cost of rent in the shopping center is much higher than in a separate building.
The first or ground floor of a building. Any stairs are potential obstacles for clients, so the location of the studio on the floors above the first is a possible loss of visitors;
Location of the entrance from a busy street;
Availability of several parking spaces;
Possibility of installation of a sign of the necessary sizes;
Area not less than 20 sq. meters with the possibility of dividing into 3 main areas: a working room, a fitting room, and a room for receiving clients. After achieving certain results in business, the area of the premises can be increased;
If it is possible to open an atelier next to existing clothing or fabric stores, or shoe repair shops, this will be a definite plus.
The premises must comply with the requirements of Rospotrebnadzor and the GPN, which will determine its readiness for work and draw up an act-conclusion.

Decoration of the studio

An important condition for the comfort of clients in the studio is the visual perception of the interior. What do ordinary sewing studios look like? Carelessly laid out everywhere, only things of clients are possible, mountains of shreds, cuts of fabrics, spare parts for sewing machines, etc. What client wants to come back here again?

Another thing is if a small cosmetic repair is made in the room, mirrors are hung on the walls, a TV is hung, cushioned furniture, on coffee tables there will be fashion magazines. You can install a cooler, equip a small stand with recommendations on how to choose the right clothes so that they emphasize or vice versa, hide the outlines of the figure.

Little things like that make up positive impression client about the image of the studio, and it will be possible to say with confidence that in the event of a need, a person will no longer doubt where to go to resolve his issue.

Staff

The number of staff will directly depend on the number of clients, therefore, in the first six months of the atelier's work, the staff will consist of:

1 universal cutter capable of cutting both outerwear and light clothing, both for men and women;
2 seamstresses, concurrently taking turns performing the duties of a cleaning lady;
Administrative director (his role can be performed personally by the owner of the atelier at the stage of business formation), taking orders, fashion designer, marketing director, etc.

The main criteria in the selection of personnel are the availability of sufficient qualifications, experience, responsibility, and decency. The remuneration of the staff of a sewing studio is often formed according to the “rate + percentage of the order amount” scheme (usually 15-30%).

The employment contract should Special attention pay attention to the liability of employees. Often, clients bring expensive things to the studio for repair, or material for tailoring, and in case of damage to the order, the employee must be fully responsible for his mistakes.

Business registration

As a type of doing business, it will be possible to issue an IP, or register an LLC.

OKVED codes for opening an atelier:
93.5 - Providing other personal services to the public (it will act as the main code);
18.2 - Tailoring from textile materials and clothing accessories;
18.21 - Tailoring of overalls;
18.22 – Tailoring outerwear;
18.24 - Tailoring of other clothes and accessories for it;
52.74 - repair of household products, as well as items for personal use, not included in other groups.

The possible choice of the taxation system is represented by 2 most optimal regimes: STS and UTII. If desired, you can combine these two types of taxation.

For presentation to Rospotrebnadzor, agreements must be concluded with the relevant services for:

Removal of household waste;
Carrying out sanitary and epidemiological procedures in the studio at a certain time interval;

Each employee must have a personal medical book with an up-to-date mark on passing a hygiene test according to the sanitary minimum. Internal logs for disinfection products, household waste movement, etc. may also be required for verification.

This business does not require significant investments, and pays off relatively quickly, but these factors do not at all relieve those who want to start a business from the need to draw up a business plan for a tailoring and repairing atelier.

The economic crisis that occurred in the country in 2014 “cleansed” the market for the provision of sewing services from “random” people and unscrupulous entrepreneurs in it, and at present the level of small business competition in garment industry relatively low.

marketing plan

Today, the state of the consumer market for sewing services is experiencing some difficulties in attracting customers on the one hand, and the possibility of a potential rise on the other. People have become more selective in their spending, citing a decrease in income amid a general increase in prices, but they also try to use things that this case wear clothes to the end, i.e. repair it instead of buying a new one.

Statistics for the last 3 partial years (since the introduction of sanctions against Russia) show that over the past period, the ratio of closed sewing studios to opened is approximately 5:2. There have also been fundamental changes in the specifics of services. If until 2014 the order for tailoring was very popular, now the demand for clothing repair has increased. The exceptions are well-known model houses and eminent couturiers.

In itself, opening a sewing studio from scratch requires minimal costs. An economy-class establishment serving low- and middle-income customers can start operating at 7-10 sq. meters of the room, having a couple of old sewing machines in its “armament”. As the “promotion” of the atelier “acquires” a client base, popularity, acquires new equipment, and increases the staff.

The main advantage in the competitive struggle of sewing ateliers has now become the professionalism of its staff. If a few years earlier, some workshops could refuse complex orders, or perform them not as well as the customer would like, then at present, in strict economic conditions, the number of "hacks" has been eliminated, and the remaining fashion designers compete among themselves in tailoring.

Similar business idea:

pillow restoration

The complexity of orders entails the need for qualified personnel. Now, few craftsmen will be able to turn the product, replace the lining in the coat, or eliminate the wear of the fur. In addition, this work requires special equipment.

The owners of the atelier, or those responsible for marketing and working with clients, should look for customers (namely, look for, and not wait for the person to come to the establishment!) Not only among people “from the street” and acquaintances. Large orders for well-established ateliers come from various dance groups, theaters, collectors. Uniforms and uniforms are in great demand. military clothing, etc.

For the formation consumer opinion about the studio and attracting the client mass, it is necessary to carry out the following activities:

Place advertisements in public and specialized local print media and on TV;
Place ads in medium educational institutions preparing seamstresses, dressmakers, and cutters;
Create your own website describing the services and prices of the atelier;
Distribution of leaflets, flyers;
Periodically hold various promotions, introduce a discount system.

Do not forget the owner of the atelier himself and bring to the consciousness of each employee that the best advertising is a high-quality order, the wages of all employees depend on this.

The average prices for atelier services in the Central Federal District are shown in Table No. 2:

Tailoring of women's clothing	Cost, rub.	Repair menswear(jeans	Cost, rub.
jacket tailoring	8000-10000	shorten (sew) line	300-400
skirt tailoring	5000-6500	Shorten with "cooked edge"	400-500
tailoring of trousers	4500-6500	Sew on the middle seam	500-600
dress tailoring	5000-8000	Zipper Replacement	300-450
sewing a winter coat	12500-18000	Darn	from 350
sewing overalls	8000-10000	Sew on the sides (stepping)	250-300 per seam

Production plan

Basic equipment for a sewing studio:

Sewing machines for various purposes - straight stitch, hemming, knitting, furrier (for working with skins and furs);
Overlock;
steam generator;
irons;
Mannequins;
Tailoring tools (needles, scissors, measuring tape, etc.);
Ironing board;
Patterns;
cutting table;
Hangers;
Other accessories, oils for cars and other devices;
Computer for storing and processing information on orders;
MFP for scanning, copying, and printing the necessary images and texts.

In order to save equipment when opening a studio, you can buy used equipment, subsequently replacing it with a new one, and selling the old one.

Clothing industry has always been considered a profitable and promising business. The most important thing is the choice of specificity and correct orientation on the client. Garment production is a huge field of activity and, importantly, there is an opportunity for growth. For example, starting with a small workshop for tailoring small clothes, you can grow to the production of your own line.

Today, the most important criterion when buying things is their quality. People with high incomes can afford to buy clothes of world brands that are of high quality, but also, accordingly high cost. The bulk of the population is forced to shop inexpensive goods foreign manufacturers. They, as a rule, do not always meet the standards - the sizes may not match, the tailoring is sloppy, the patterns are simple, which does not give a good fit. Therefore, in Lately increased interest in domestic production.

Where to begin

First of all, it is necessary to conduct a thorough analysis of the market in the field of clothing production in the region where you plan to open your own business. Pay attention to the specifics of the services that competitors provide. Perhaps there is a direction that is not yet developed in this area. The range and type of work performed is extremely wide:

Clothing repair;
sewing children's or small clothes;
tailoring of outerwear;
tailoring of special clothes (uniform, work clothes, etc.);
tailoring of interior items (curtains, bedspreads, pillows, etc.);
sewing leather goods, suede (this requires special equipment).

This, of course, is not the whole list of works that can be provided. sewing factory. In addition, it is often practiced to combine different types services.

Customer orientation

Buyers can be divided into different groups. But, the main ones, nevertheless, include division according to purchasing power. When targeting wealthy clients, it is necessary to provide enough high requirements to reach the desired level of sales. We must constantly monitor fashion trends. It should be borne in mind that each buyer will require High Quality fabrics, tailoring, perfect fit, etc. Benefits – wealthy clients provide good income. There is an opportunity to go international.

The work of sewing enterprises, which are designed for the average level of income of customers, has its own specifics. The most important thing is to constantly maintain the price-quality ratio. Inexpensive things are easy to buy, but quality at an affordable price is a problem. The buyer makes claims to the material, tailoring (how neatly the lines are made and the seams are processed), patterns. And here the main thing is to find a compromise between how to make the products of the garment enterprise affordable, but at the same time provide a good income.

Production design

To conduct this business, either an individual entrepreneurship is registered or a legal entity is registered. The following documents are submitted for registration of the state of emergency:

registration card-application;
payment document confirming registration payment.

To register a legal entity, you need:

company charter;
certificate of assignment of an identification code;
a certificate confirming the registration of a business entity (issued by the district executive committee);

It takes up to two months and about 100 USD to complete the documents.

room

The issue with the premises for clothing production can be solved in different ways. If you plan to produce a small volume, then there are two options. First, a small space is rented. The second is to hire workers who have the opportunity to do work at home. In this case, you do not need to spend money on rent, but transport costs increase very much. The work must be taken home, and then the finished product must be picked up.

With medium-scale production, it is definitely necessary to rent large areas for workshops. Rent is one of the biggest expenses. It is recommended to select a room that, together with utility bills, will cost no more than 3 USD per month. per sq.m. It is desirable that the room does not need overhaul, and the power grid had a voltage of 380V. Otherwise, both repair and supplying the required voltage will entail high costs.

For a team of 10 employees, on average, 100 square meters of working area is needed. If you plan to place a large number of equipment, you need areas from 400 sq.m. In addition, the clothing industry should have warehouses, utility rooms, rooms for mechanics and administration.

Equipment

The type of equipment depends on the selected specifics and on the scale of production. Largest number operations are performed on universal machines. For a mini-workshop, 6-7 pieces are enough. You will also need special ones - overcasting, semi-automatic buttons and buttonholes. In addition, equipment for wet-heat treatment is needed. When sewing outerwear (coats, suits), you will need special presses that provide the necessary pressure for duplication.

Staff

Product quality is one of the main criteria affecting its saleability, and, accordingly, your profit. It depends on the equipment and on the workers. Well-oiled machines rarely fail. That's why main factor, affecting the quality of products - workers. Perfect option- people with work experience.
For a small sewing workshop, 20-25 people are enough. They are divided into two teams, which include:

seamstresses - 7 people;
workers at the site of wet-heat treatment - 2 people;
foreman.

In addition, specialists are needed to ensure the operation of the enterprise as a whole:

cutters - 2 people;
technologist-designer;
mechanic;
electrician;
storekeeper;
accountant.

Expenses

The main one-time costs include the purchase of equipment. Monthly expenses:

rental of premises;
purchase of materials (fabrics, accessories);
wages to employees and administration;
communal payments;
taxes.

To launch a small workshop that produces from 20 to 50 units of goods, you will need an amount in the range of 15 thousand USD. An enterprise in which it is planned to produce up to 200 models will cost 150 thousand USD per day.
When drawing up a business plan, it is necessary to calculate and indicate average cost a copy of the product and the time required for its tailoring. Your profit, as in any business, will be the difference between income and production costs.

How to organize a sewing business - a detailed business plan for production, we determine the profitability of opening + 7 sections of the business plan + 4 potential risks.

Opening expenses: from 610,000 rubles.
Payback period: 12-18 months.

Before thinking about how to open a sewing factory, you need to understand that without the necessary knowledge in this area there is nothing to do.

The fact is that many experienced tailors are moving from working at home to opening a private workshop, and competition is increasing significantly every year.

Small ateliers should not be taken into account as competitors, since they do not sew on such a scale, but only on order.

When opening a sewing business, it is worth choosing a specific direction in which to work, something relevant.

If the area of work performed is dispersed, then the quality of the manufactured products may decrease.

In order for the business to be relevant enough, you can work in the following areas:

sewing children's clothes (children's clothes always cost more than adults, and you have to buy them much more often, as children grow up quickly);
tailoring products from fur and leather (can be sold much more expensive than cost);
tailoring of suits for marriage ceremonies;
tailoring of outerwear (coats, raincoats, jackets);
sports attributes (sewing personalized tracksuits, sewing team uniforms).

Detailed sewing business plan

First of all, you need to draw up a smart business plan for clothing production in order not to miss important points organization and outline the sequence of actions.

For example, if you order from another city, you will only have to pay for shipping.

But if from another country, then also the import tax.

Required employees

The main means of activity of this production are employees.

In order to sew high-quality products, you need experience and knowledge, and even better, a diploma on obtaining this specialty.

In order to save money, you can hire several employees with great experience work, and appoint them as seniors.

Others may be less experienced but learn as they go.

This should not affect the quality of the product in any way.

To motivate employees to more productive work, and seamstresses of the first category, so that they contribute to the training of less experienced, in addition to the rate, you can pay a percentage of the profit (if the plan for the month is fulfilled).

Calculation of personnel costs:

How to find clients in the clothing business?

However, nothing says as good about a company as a job well done.

Therefore, quality must always be monitored.

It is necessary to engage in the search for clients long before work begins.

The sooner the fulfillment of orders begins, the sooner the business will pay off and begin to make a profit.

This is done before hiring people, purchasing equipment and renting premises.

Start with small shipments, and as the demand scales your business and conquer new markets to sell products.

Monitor the quality of the produced goods, provide Better conditions than competitors.

This will help to earn a name in the market, thereby firmly gaining a foothold in the clothing industry.

Sales of products

Another important fact is the sale of products, after all. the greater the supply of goods, the greater the profit.

Nowadays everything more people go shopping online.

Using this, you need to make your own website or sell products using .

If the business is only growing, and there is no boutique yet, then you can open a point in the market.

It is also possible to agree on the supply of goods to stores, thereby expanding the range of outlets for the sale of products.

The store, in turn, will make a profit from the price of the product.

Calculation of advertising costs

General calculation of the cost of opening a clothing business

Profitability of opening a sewing production

The payback period for the sewing business will be at least a year or a year and a half.

Because it takes time for a business to grow.

Time to set up wholesale distribution, speed of production, perhaps even expand its scale.

With all this, the business has a good, even high profitability, which is equal to 60% (of course, subject to the prosperity of the business).

It is also worth considering the scale of production: a small workshop will pay off faster, but a larger enterprise will bring more profit.

A young woman entrepreneur shares her experience of opening and running a clothing business in a video:

Possible Risks When Starting a Sewing Business

In any business, there are a number of factors that can make it unprofitable, and maybe even unprofitable.

A long payback period can lead to a shortage of funds.
Lack of customers will lead to work at a loss.
Lack of skilled workers in the market.
The cost of materials, when ordering foreign ones, will fluctuate along with the currency.

In order to sewing business brought a decent income and quickly paid off, all possible risks should be ruled out beforehand.

Sewing business involves tailoring clothes and household accessories. Business in the clothing industry is sure to bring profit, subject to creativity. You can open a designer clothes salon, production soft toys or workshop for the production of overalls. The possibilities are only limited by the imagination.

WHAT TO CONSIDER IN A SEWING PRODUCTION BUSINESS PLAN

When opening a sewing enterprise, determine the direction of production:

clothes - household, special, casual, children's, adult;
fabric toys;
home textiles;
other accessories.

Plan production volumes - the initial investment in the business, the size of the premises and the number of staff will depend on the chosen figure.

Having chosen the direction of work, register a commercial structure - LLC or IP. The list of documents for registration is presented in the table.

TABLE: LISTS OF DOCUMENTS FOR REGISTRATION OF LLC AND IP

OOO	IP
Receipt of payment of state duty 4,000 rubles.	Receipt of payment of state duty 800 rubles.
Application Form 11001.	Application form P21001.
Decision on the creation of a legal entity (if it has one founder) or a protocol on its opening (if there are several founders).	A copy of all pages of the Russian passport.
LLC Charter.
Passports of all founders (or copies certified by a notary).
Application in form 26.2-1 on the transition to the simplified tax system (if accounting is supposed to be kept according to this system).

Applications are considered up to five working days. As a result, you will be invited to the local tax office and will be given a package of documentation for a legal entity or entrepreneur. After registration, open a bank account and order a company seal.

OKVED codes suitable for clothing production:

18.2 - tailoring textile clothing and accessories;

18.21 - the creation of overalls;

18.22 - tailoring of outerwear;

18.24 - other clothes and accessories.

When making a business plan, take into account the legal requirements for production facilities, make a list of equipment and plan for hiring employees. Calculate the cost of starting production and monthly expenses. Analyze demand and draw conclusions about possible sales volumes and business payback. Below are examples of business plans for a production workshop and for a mini-studio.

HOW TO CHOOSE A BUSINESS TYPE — SMALL, MEDIUM OR LARGE

There are three types of manufacturing enterprises: small, medium and large.

To open a small business, it is enough to have a room and 400,000 rubles. for the purchase of equipment and consumables. The average production volume is 25-50 items per day. A small-scale sewing business is suitable for entrepreneurs who have limited capital and want to produce exclusive items and sell them at prices above the average market.

To organize a workshop with a capacity of 150-200 products, costs of the order of 5,000,000 rubles are required. At the same time, a powerful workshop pays off faster due to the wholesale distribution of products to large retail chains.

Analyze the regional specifics of the market and identify potential buyers. Find out in what volumes sellers buy goods in the market, and in what volumes - chain stores. Think over the assortment of goods, focusing on the needs of customers and your resources.

TECHNOLOGY OF SEWING PRODUCTION

Production process garments consists of the following steps:

model design;
designing and transferring the model to the fabric;
fabric cutting;
sewing, product finishing.

Modeling is done by a fashion designer. He draws up a sketch of the future product, selects color solutions, types of fabrics. The designer converts the sketch into a drawing, calculates the dimensions of the parts and the amount of material. He also produces patterns and technical documentation. In an atelier or a sewing workshop, the cutter performs the functions of a fashion designer and designer - he communicates with the client, takes measurements, cuts out details, and brings the product in line with the specified parameters. The cut parts are sent to the sewing shop, where they turn into a finished product.

OPENING A SEWING FACTORY OR WORKSHOP FOR THE PRODUCTION OF GOODS FOR SALE

On garment factories products are produced in batches for general consumption. The workshop is equipped with one or more production lines. The advantages of a workshop over a home workshop are the ability to set affordable prices and sell large batches of products.

ROOM REQUIREMENTS

So, you have decided to open a tailoring shop. Now select a room suitable for production. The area of the workshop depends on the number of goods produced. So, for the manufacture of 100 units of products, 60-70 sq.m. area. Before renting a room, invite the fire and sanitary authorities to check and obtain a permit to conduct activities.

To ensure that the premises meet the standards fire safety, equip it with a fire alarm, emergency exit and fire extinguishers.

EQUIPMENT

Having finished with the rental of premises, proceed to the purchase of equipment. Make a list of required units, including:

sewing machine;
overlock;
machine for cutting fabric;
household iron;
steam generator;
cutting knife;
button apparatus;
tables and racks;
consumables - threads, tailor's scissors, chalk and others.

The total cost of equipment is 250,000 rubles, for fittings - 50,000 rubles.

REQUIRED PERSONNEL

The success of the clothing business depends on the level of staff training by 70%. When opening a small production, hire:

two cutters;
three seamstresses;
cleaning lady
order taker.

At first, the designated number of employees is enough. Later you will be able to involve fashion designers, designers, highly specialized seamstresses in the work.

To save money, hire 60% experienced employees and 40% beginners - perhaps students. Having gained experience at your enterprise, they will work there for many years.

Pay for the work of staff on the system "salary + interest". Make a production plan and encourage employees with financial bonuses for achieving their goals.

RAW MATERIALS AND CONSUMABLES

Explore the wholesale bases of fabric manufacturers. Select suppliers based on the ratio "price - quality". If you manage to conclude direct contracts with the bases, you will save on supplier margins and reduce production costs.

When studying business, ask questions on forums, look for successful entrepreneurs in your region and learn from their experience, make acquaintances, including with suppliers.

Ideally, find a mentor who is willing to accompany your business. He will tell you where to find quality fabrics and fittings, how to purchase equipment and organize the sale of goods.

WHAT IS BETTER TO SEW: EVALUATION OF MANUFACTURING OPTIONS FOR CHILDREN'S, WOMEN'S CLOTHING, OVERALLS AND OTHER TYPES

To find out which products will be in demand in the region, work simultaneously in several directions. Combine tailoring evening dresses with the production of fabric souvenirs, and the production of overalls - with the release of accessories for summer cottages. Make sure that the combinations are not absurd - it is strange when a company that produces hammocks and canopies is engaged in the manufacture of chiffon scarves.

After the sale of the first batch of goods, analyze the demand again and clarify the portrait of the target audience. Review your pricing policy if necessary. So if you sew summer sundresses simple cut, and your consumer is young mothers, you should not overcharge.

In any region, there is a stable demand for children's clothing - if you manage to get a certificate for tailoring such, consider that you have found a "gold mine".

Study not only the demand, but also the supply in the market. Take a look at competitors' stores, see what they produce and at what prices they sell. Do not try to intercept other entrepreneurs' ideas - use your own ideas to attract buyers.

So that the business does not “burn out” at the very beginning, calculate income and expenses. Determine the payback period for the business. An example of calculations for a sewing workshop for overalls with a capacity of 75 items per day is given in the tables below.

TABLE: INITIAL INVESTMENT

Cost type	Amount (rub.)
Registration and registration of permits	10 000-20 000
	30 000-50 000
Premises renovation	20 000
Purchase of equipment	250 000-800 000
Purchase of materials	70 000-330 000
	20 000
Total	400 000-1 240 000

TABLE: MONTHLY EXPENSES

Cost type	Amount (rub.)
Room rental for the first month	30 000-50 000
Purchase of materials	70 000-330 000
Employee salaries	75 000-100 000
Electricity, utilities	15 000
Transport and other expenses	20 000
Total	210 000-515 000

TABLE: PROJECTED INCOME

The level of income and profit of the entrepreneur depends on the volume of products, consumer demand, availability client base and trade partnerships.

Wholesale cost of one product	700-1500 rub.
Number of items sold per month	500 pcs.
Average monthly income	350,000-750,000 rubles
Profit per month	140,000-235,000 rubles
Business payback period	4-7 months

SALES ORGANIZATION

Possible sales channels for garments:

Network shops;
private entrepreneurs;
direct sales;
Internet trading.

On early stages negotiate with the owners small shops on the supply of your goods for sale. Later connect large chains and then create your own online store.

WHERE TO START OPENING A MINI STUDIO OR WORKSHOP AT HOME

It is easier to open a home atelier than a sewing workshop. To do this, you just need to have a modern sewing machine and equip a room in the apartment for a workshop. To develop your business, purchase equipment and organize an advertising campaign. Print and distribute flyers, create an advertising website or group in social network. Learn fashion magazines and try to find a "zest" for your products in order to attract customers who appreciate exceptional things.

PREMISES, EQUIPMENT, STAFF

When you're ready to expand your business and move into a rented space, write a business plan. Choose a room of 60-80 sq. m., complying with the standards of the SES and fire authorities, with good ventilation and an electrical network of 380V.

Buy 2-3 sewing machines, shelving, overlocker, a couple of tables and mannequins. Hire employees if you are ready to provide them wages. The key employees of the atelier are the administrator, the cutter and the seamstress.

STARTING CAPITAL AND PAYBACK FORECAST

Below are tables with the calculation of the costs of opening a mini-studio with the number of employees - 3 people and output - 1 product per day.

TABLE: COSTS OF OPENING A BUSINESS

Cost type	Amount (rub.)
Premises for rent	10 000
Purchase of equipment (2 machines, overlocker, tables)	45 000
	30 000
Total	85 000

TABLE: MONTHLY EXPENSES

Cost type	Amount (rub.)
Premises for rent	10 000
Employee salaries	45 000
Purchase of consumables	10 000
Total	65 000

TABLE: PROJECTED INCOME AND PAYBACK

Average cost per item	3 000 rub.
Number of items sold per month	35 pcs.
Average monthly revenue	RUB 105,000
Average monthly income	40 000 rub.
Business payback period	3 months

As you can see, a small studio quickly pays off, but does not bring a big profit to the owner. To increase the level of income, it is necessary to expand the business or focus on the production of exclusive items at high prices.

HOW TO PROMOTE A SEWING BUSINESS

In order for the atelier to be successful, set a work schedule that is understandable and convenient for clients. If you are located in a mall, make sure that the opening hours are the same as the mall's opening hours.

Start a business card site with a clear description of the services and a group on a social network to maintain contact with customers.

If you are sewing clothes, pay special attention to customers with non-standard figure- once you please them, and they will return for new wardrobe items regularly.

Respect the deadlines and quality of the order. Best Advertising— conscientious work of the staff and friendly customer service.

Where to begin?

When we talk about the garment industry, two scenarios are possible. In the first case, the entrepreneur purchases equipment, hires staff and takes orders from various designers, companies, and even other industries that do not have enough capacity to sew everything that is needed. In this case, there is no question of creating own clothes and brand, no need to think about how to sell products.

The second case - and this is just my situation - implies that first the products will be manufactured, the demand for it will be studied and distribution channels will be found, and only then will our own factory be launched.

Both types of production can work in symbiosis, and each path has both pluses and minuses. Starting a production that works with orders will require a large amount of investment and fixed costs. The advantage of the second way is that there are no fixed costs. But at the same time, you cannot control the production process and the timing of the order from the performers.

If there were factories that were taken on time and to sew products with high quality, I would not open my own production.

An unsuccessful choice of the target audience and a lack of understanding of its priorities can put an end to your entire business. Many of the jacket manufacturers closed down simply because they focused on fashion and made for young people. It was a road to nowhere, because the youth would rather go to the market and buy a fake one there, but well famous brand, but not quality clothes under a lesser known brand.

I immediately decided to go the other way and chose an older audience - 30-40 years old. These are people who no longer care about the tag on their clothes. It is important for them that the products are of high quality and convenient. A little later, we reoriented ourselves a bit and now we sew clothes primarily for travel, but we also have urban models of jackets.

Keep in mind that it is not worth sewing a large batch of products right away. To begin with, it is better to make a small number of products and see how they will sell.

Having decided on the target audience and products, you need to think over distribution channels. For example, you can sell your products both to wholesalers who will already resell them in their stores, and to retail buyers through your own network of stores or an online store with delivery. We use both methods in our practice. But we still focus on retail customers.

Proceed to launch own production spontaneously not worth it. Ideal if you already have some experience in the sewing industry or light industry, entrepreneurial experience. In this case, you will have an idea about the work and certain connections in this environment. It is advisable to spy on how the work of other manufacturers is built. In addition, it is worth immediately attracting professionals to your team who can be entrusted with solving highly specialized issues in which you are not entirely competent. Good technologists, designers and production directors will save you a headache.

Investment size

The amount of investment will depend mainly on what kind of production you want. If you plan to simply take orders from others, work on raw materials to be supplied, you need at least 20-30 machines to have a sufficient production volume. With small volumes, such sewing production will not be profitable.

In addition to 20 ordinary sewing machines, you will need 10 more different devices: overlockers, button and rivet machines, and so on. Prices for such tools can be very different, but it is quite possible to count on average 15 thousand rubles for a used car. If you work on raw materials supplied by the customer, fabric, threads, accessories and other necessary things will be provided to you by the customer, so this expense item is no longer needed.

But keep in mind that workers will have to pay salaries from the first day of the opening of production, and there will most likely not be large orders at first.

The biggest problem with any production is fixed costs.

Personal experience

I chose a fairly narrow audience - travelers - and began to act through it. I sewed a trial batch of jackets and distributed them to people who actively travel and are known in certain circles. They began to mention our products in their blogs, upload photos. But the real breakthrough came after one of the bloggers came to talk about jackets.

The conversation was not so much about jackets as about business, and the guest asked permission to record the conversation on a dictaphone. After that, he published a recording of the conversation on his blog. I was surprised that the record got so much positive feedback. After this publication, I began to receive offers of cooperation from federal newspapers and TV channels. So the coolest part of my brand PR cost me next to nothing.

One way or another, the entrepreneur is faced with the question of where to get the money to start his production. After all, 2 million rubles are not lying on the road. The very first thought is to get a loan, but in today's conditions, loans are increasingly turning into a stone that drowns a business.

The most reasonable way is gradual financing. Collecting a couple of hundred thousand rubles is quite realistic, and with this amount you can start something. This scheme is best used if you are launching your own brand.

It is very difficult to apply such a scheme to garment production using raw materials to be supplied. Therefore, it is worth trying to attract an investor, for example, by promising him a share in the business. Although investors are very reluctant to invest in production, there are many risks, and the profitability is low.

Step-by-step instruction

So, at first, you need to decide on the type of clothing production, the target audience, calculate the amount of funding and find its source. After that, you can proceed directly to the creation of production. And the first thing you need is to find suppliers of equipment and raw materials.

As you know, it is always easier to buy than to sell. There are a lot of equipment suppliers - from used to the newest and most modern - in Russia. At the same time, most of them are now extremely willing to make contact, because queues of buyers do not line up for them. It is not difficult to find such suppliers via the Internet. The main thing is to decide what kind of equipment you need and what price you are willing to pay for it.

When choosing a fabric supplier, you need to proceed from what kind of product you have. For example, if you sew outfits in the premium segment, it makes sense to spend money on expensive European fabrics. At the same time, there are a lot of suppliers on the market working with Russia and China. Fabrics from these countries can be much cheaper, so if you work for a consumer with an average income, it is better to prefer them. But it is important that the quality of the fabric remains at a decent level, and it is not produced in a handicraft factory.

If you have enough large volume production, you can contact the factories directly. Although intermediaries now also do not “cheat” prices much.

The main difficulty in sewing is to find good staff. To begin with, you will need a production manager who will strictly monitor discipline. He must be motivated to do his job well. In addition, it is important that he understands the production process itself and can suggest how to correct something.

You will also need a cutter who can not only cut according to ready-made patterns, but can also make changes to them. For a large production, two cutters will be needed.

An important figure is the technologist who will choose optimal modes work, control the quality of products, improve the production process, etc.

If you plan to design clothes yourself, you will need a designer who will make patterns. But in the event that you are just going to work with third-party orders, it is also desirable to have such a specialist on staff. Often the customer does not provide any patterns, but simply brings a sample finished product. Therefore, there should be a person in production who, by the appearance of the jacket, will recreate the pattern.

I do not advise taking on production of young employees, because they are not motivated, and as a result, the quality of work suffers.

The negligent attitude of the staff to work entails direct material losses: negligent employees can simply spoil good expensive material. As a rule, people pre-retirement age approach their duties more responsibly. And it's not just experience or financial motivation. Most of these people are just ashamed to do their job poorly.

The advantage of sewing production is that the hours of work can be almost any. The main thing is that for the shift it was sewn required amount products. When I opened production in St. Petersburg, we started working at 10 am. But having moved to Veliky Novgorod, I was faced with the fact that employees want to “guess” the time of the shift so that they can catch their personal plots. Therefore, in winter and autumn, we usually work from 8 to 5, and in summer we start even earlier. The question of how many shifts to introduce at your enterprise depends on its load and on the number of orders.

When deciding where to open production, it is worth deciding not only on the area and infrastructure, but also on the city. It is best to open in small towns. As a rule, renting premises in them is much cheaper, and besides, there are more chances to establish contacts with local management, which can be very useful.

As for the location of the premises, you do not need good foot traffic at all or central District. Moreover, renting a room in the city center is quite expensive, so it is better to choose a location on the outskirts. But remember that employees should be convenient to get to work. The area of the room will depend mainly on how many jobs you have. special requirements no repair.

Detailed requirements for sewing production are prescribed in SanPiN 5182-90, released back in 1990. But many of the requirements in it are actually outdated. For example, the document states the requirement not to exceed the noise level of 80 dBA, but in fact no separate measures to reduce the noise level are needed, since modern sewing machines work quite quietly.

The main requirement is good lighting.

The sewing workshop should have sources of natural light, as well as fluorescent lamps. In addition, each workplace should be equipped with local lighting.

To start work, no permits from SES and firefighters are required. All necessary documents and contracts must be provided to you by the landlord. It is also desirable to certify production in accordance with ISO 9001.

Remember that current laws prohibit inspections of a business in the first three years if you have not received any complaints. That is, you will have a margin of time in order to calmly and without haste collect all the documents, bring the premises in line with the standards, get certified and work.

Documentation

In the case of garment production It is preferable to register an LLC, not an individual entrepreneur. Simply because, in the eyes of the customer, LLC looks much more reliable.

It is best to choose a simplified taxation regime. In the event that you work on tolling raw materials, choose the formula “income minus expenses”. Accounting will be more strict, but you will be able to save money, since the main expense item will be staff salaries.

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