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What perfume does johnny depp advertise. Christian Dior Sauvage - the fragrance of strong freedom-loving

Eau de Toilette Dior Sauvage for men appeared on the market relatively recently - in September 2015. But it was a rather expected event. Impressive advertising campaign famous brand- all this guaranteed a high demand for Dior Sauvage. Customer reviews were sharply undressed after they tried the new perfume. Some people love and some people hate this scent. Persistence, the Dior Sauvage pyramid, reviews of real buyers - we will talk about all this later in the article.

New release

The "father" of this fragrance is Francois Dimachy, the chief perfumer of the fashionable houses Dior. Sauvage means wild in French, which is the main idea of the perfume. François Dimashi stated in an interview that only high-quality natural substances, and sometimes in slightly excessive doses. This is a perfume that is inspired by wildlife, vast desert spaces and free wind.

Sauvage Dior perfume is a fragrance modern man. He takes care of himself, looks attractive, but he has a core and fortitude.

Advertising campaign

Johnny Depp became the face of the perfume, which immediately played in favor of sales. Promotional video on the official channel Christian Dior watched by more than 24 million viewers, many of whom immediately became eager to get the coveted bottle. No wonder - after all, the charismatic and courageous Johnny Depp not only plays the electric guitar, but also embarks on a journey through the Californian desert. There he meets some of the most famous representatives of the American fauna: a buffalo, an eagle and a wolf. Under the influence of majestic nature, the actor decides to throw off his worldly tinsel and symbolically bury all his costume jewelry in the middle of the desert. Then he enjoys the primordial wildness of the desert surrounding him. The video was directed by Jean Baptiste Mondin. Impressive pictures taken at the same location have graced the pages of many glossy magazines.

perfume pyramid

Often men's fragrances are created with a minimum number of notes. But Dior Sauvage has a rather complicated pyramid:

top notes are pepper and Calabrian bergamot;
middle notes are geranium, lavender, patchouli, vetiver, Chinese pepper, elemi;
base notes - labdanum, white cedar, ambroxan.

Cost Sauvage Dior

The price of the fragrance is predictably high, because it belongs to luxury perfumery. A 60 ml bottle will cost 4-5.5 thousand rubles, and 100 ml - 5.5-7.5 thousand rubles.

In addition, there is a whole line of personal care products on sale: lotion, shower gel and deodorant (in the form of a spray or stick) - all with Sauvage Dior fragrance. The price of these products is also very high. Lotion and balm cost about 3-3.5 thousand rubles, and gel and deodorants - about 2 thousand rubles. each.

What do shoppers like about Dior Sauvage?

Fan reviews of the fragrance note that this is quite a classic. men's perfume. bright and fresh start the sound of the fragrance will appeal to men different ages. However, with the opening, the smell becomes more intense, spicy and even slightly sweet. The rich woody base only enhances this impression. Therefore, Sauvage is still not a youth fragrance, but a perfume for men over 30 years old. It sounds expensive, stylish, according to buyers - elegant, sophisticated, but at the same time cozy. The scent is long lasting on the skin and has a noticeable sillage.

There is no consensus about durability: someone praises the fragrance, says that it lasts for several days, even despite taking a shower, while someone, on the contrary, is dissatisfied with the “price-resistance” ratio. But this parameter is highly dependent on the skin of the perfume wearer.

Another important factor, which is mentioned by many buyers - women like this fragrance, and they even give compliments about this and are interested in what kind of perfume it is. Perhaps this is due to the use of classic components for which are associated with masculinity and strength. This is a scent that can be worn throughout the day.

Negative opinions

And what were the buyers of Dior Sauvage dissatisfied with? Reviews find many flaws in this perfume.

Many were misled by the advertising campaign and expected a fresher fragrance. He is also often criticized for the lack of "zest" and personality that should have accompanied the perfume, which represents the eccentric Johnny Depp.

As mentioned above, the author of this fragrance promised to use only natural ingredients. This is quite logical, given the image of the fragrance. But according to the impressions of buyers, only bergamot is natural in it, and all other notes are synthetic and, accordingly, do not smell very natural and rich. Given the price of perfume, this is a big minus.

Another drawback (which, however, for many is an advantage) is the intensity of the fragrance, which is similar to the fragrances of the 80s and 90s and which gradually fell out of fashion, giving way to lighter scents. For some, this is a big plus, but for some, the smell seems suffocating.

Therefore, it is best to test Dior Sauvage personally so as not to be disappointed with the purchase or, conversely, not to miss this interesting fragrance.

To begin with, it is worth learning more about the company-creator. Christian Dior is a fashion house in France. The company originates, unlike many luxury brands, not in the 19th, but in the 20th century. The year of opening is 1946.

Dior developed very rapidly. There was no long transition from an atelier to a major fashion house. Already by 1950, the company employed about 1,000 people, and its products accounted for three-quarters of the entire French fashion market.

Gradually, in addition to clothing, the assortment included accessories, underwear, perfumes. In 1955 fashion house Dior released its first lipstick and created a collection of jewelry that enjoyed unprecedented success among French women. Only in 2006 the company Dior start production of cosmetics for men.

In 2016, Maria Grazia Chiuri (the first female creative director of Dior) became the head of the company.

The history of the creation of the fragrance

In 1966, the fashion house launched a truly legendary men's fragrance called Eau Savage. This vibrant perfume citrus notes for 50 years has not lost its popularity, and to this day it sells well. In 2009, the advertisement for the fragrance was updated and it continued to exist.

Perfume Dior Sauvage, the price of which does not differ much from the cost of the legendary predecessor, was released as a contradiction of the old composition. They are sharper, rougher and more tart. If citrus sweetish notes prevailed in Eau Savage and essential fragrances lavender and grapefruit, then new composition spicy and woody come to the fore.

It is worth noting that Sauvage were not presented as part of the old Eau Savage line, but were included in new collection men's fragrances, however, the creator himself (Francois Demachy) does not deny the connection between these two compositions.

In September 2015, the company introduced a new product to the world.

A little about the perfumer-creator

It is worth saying a few words about the "father" of the fragrance. François Demachy - French perfumer, son of an ordinary pharmacist. Throughout his youth, François worked for perfume industries. Gaining the necessary experience and useful knowledge in this matter.

At first, Francois worked at Charadot, later (five years later) he moved to Chanel, where he developed new fragrances for 30 years. In 2006 he became the chief perfumer of the Dior fashion house.

Eau de toilette Sauvage Dior, the price of which is not very different from the cost of other fragrances in the collection, according to Francois himself, is a kind of manifesto of a man's freedom. According to the perfumer, he laid masculinity at the heart of the composition. The inspiration of the fragrance is the image of a real man who is beyond time and fashion.

Advertising campaign

Perfume Dior Sauvage, the price of which at the time of release was 5800 rubles, had a memorable advertising, which, of course, played a role in increasing sales. In addition to the standard promotional video, advertising in catalogs and brochure advertising was launched.

The world famous actor Johnny Depp became the face of the fragrance. And not in vain, because who else is so perfect for the role of a freedom-loving handsome man, if not Captain Jack Sparrow? The creative directors did not fail, thanks to such a presentation, the desire to buy Sauvage Christian Dior will arise not only among men, but also among their companions, for example, as a gift to a loved one.

The perfume commercial was loved by many. At the core is very creative idea: The fragrance is compared to men's jewelry. According to the plot main character first located in big city, plays hard rock guitar, rides in a car. Then he travels outside the city, into the windy desert, and there he takes off his chains and rings and buries them in the sand, as if implying that with Dior Savage perfume he does not need any jewelry.

Johnny Depp perfectly embodies the character of the fragrance and the message that the perfumer-creator put into the composition. Interestingly, before that, the actor had never starred in an advertisement for cosmetics and perfume.

Fragrance Christian Dior Sauvage

From the first breath, the aroma seems rather tart and even heavy. But, gradually opening up, he shows exactly the depth and nobility that Francois Demachy spoke about. Some rightly called the fragrance "uncouth" and brutal.

top notes

Combination citrus aroma bergamot with spicy Chinese pepper sounds very interesting and unusual. Bright astringency, so you can call this duet. Nevertheless, from the top notes, a slight roughness of the composition is immediately felt.

middle notes

The heart of the fragrance is ambroxan. Spicy musky notes with a slight woody undertone. The middle notes are not immediately felt, the aroma is revealed rather slowly, but it lasts a long time.

base notes

Cedar and cypress are the base notes. The classic woody base of many men's fragrances. It is these notes that complete the composition and add durability to it.

The sillage of the perfume is quite weak, not sharp, but tangible, felt closer to the skin.

Bottle and packaging design, variations and available volumes of Sauvage Dior, price

If the predecessor of this fragrance was packaged in a classic transparent bottle made of thick glass in the shape of a flattened cylinder, then the design of the Sauvage bottle is already more modern and bright.

The main series comes in cylindrical bottles. The thick glass bottom plays not so much a practical role as an interesting design element. Lid black and blue, metal, decorated with three horizontal slots.

The color of the bottle is black-blue, gradient: from below - lighter, transparent glass, from above - densely colored blue. No extra elements and inscriptions: the name is in simple white bold at the top, the brand is indicated at the bottom.

Perfume on sale in several volumes: 30 ml - for testing, 60 ml and 100 ml.

Dior went a little further and did everything for the convenience of using this perfume. They released the fragrance in spray form. The spray bottle does not differ much in design, except that the cap is merged with the bottle itself into a cylinder. The spray is available for purchase in a volume of 100 ml.

Also, as an addition to the perfume, deodorant-antiperspirant with the scent of Savage Dior has been released for sale.

Today, finally, a promotional film dedicated to the new Dior fragrance - Sauvage, the face of which was appointed 52-year-old American actor Johnny Depp, became available to the general public. The one and a half minute video tells the story of a hero who decided to break with the routine and, under the cover of night, leaves the bored city in his black Dodge to meet the unknown. Once in the Californian desert, the hero realizes what he needs and what was lacking. He looks inside himself and finds the beast hidden there. Now he needs to reconnect with nature in order to appease his wild nature. Accompanying Depp's journey is the metallic sound of Ry Cooder's slide guitar, maintaining the atmosphere of the video and the visuals. The advertising campaign was directed by the legendary French director Jean-Baptiste Mondino.

Recall that the news that Johnny Depp became the messenger of the new Dior fragrance came in early June. Since that moment, fans of the actor and the fashionable French brand have been wondering what image the eternal pirate will appear in and, most importantly, what the fragrance will be like. The picture began to emerge when the first shots from the new perfume's advertising campaign appeared in late August.

As for the perfume itself, according to the representatives of the fashion house, Sauvage is a powerful fresh composition that embodies maturity and confidence.

At first, the fragrance opens to us with notes of bergamot, reminiscent of strong gust fresh wind, in which pepper and bitter fruits are heard. Francois Demachy chose this variety of bergamot with his own hands. Then comes the initially less remarkable natural component Ambroxan®, obtained from valuable ambergris. It simultaneously gives marine and sensual notes. This play of notes remains until the very end.

“Sauvage opened up to me right away. I had a clear idea of what direction to move in, about how powerful ideas this fragrance should embody. It became a reference point, a block that I then shaped, ”says François Demachy, Perfumer of the House of Dior.

By date By rating By usefulness

Complete failure

Chemistry, chemistry and more chemistry. Even the bergamot in it is synth ... no, it would be more correct to say - chemose.

be like Johnny

I definitely liked it. Before that, I used Terre d "Hermes, but in last time or a fake came across or it deteriorated, in short, I decided to look after something new.
I bought into the pensive Johnny Depp wandering the savannah and did not lose.
Such a cheerful aroma, fresh citruses at the beginning, woody notes at the bottom, slightly sweetened. Definitely like it. Maybe I'll get bored in a year, but oh well, I'll find another

C grade, but not repulsive

Dior is clearly making a serious bet on the new Sauvage, which is clear from the positioning: they were associated (albeit very conditionally) with the iconic eau sauvage, they intrigued Johnny Depp and teasers for a long time, and, in general, the launch of a new line is always an event. It would seem that the aroma should be loud.
In my opinion, nothing particularly loud happened. A very confused fragrance with a set of familiar clichés: a fresh citrus start, woody undertones and a favorite "Fahrenheit" sweetness. Everything together sounds especially crumpled at the beginning. Although in disclosure, quite nice smell, which is often found in male gels for the shower and deodorants.
I don’t think that there is someone who will find this smell unpleasant, so for a man who doesn’t like to bother with perfumes, that’s it. Tested on male skin.

Good

I have been looking for something to replace Blue de Chanel for a long time and now I found it. A modern classic scent, ideal for every day. By the way, others clearly like it, received compliments from employees. Citrus-fougère with light peppercorns. Excellent durability - after a working day, the skin is still felt, but more softened.
So thank you Dior and François Demachy.

liked

A simple and unpretentious fragrance. By the way, his perception has changed a lot after a week of use. At first he seemed good to me, but somewhat faceless. Now I feel it well on the skin, and in my opinion there are no analogues. Fresh, sillage with excellent staying power.

Conclusion: A great wearable fragrance.

Yesterday I went to get acquainted with the fragrance as part of VFNO - the crowd of Johnny Depps walking around between Tsvetnoy and TSUM just attracted the attention.
Chemistry, chemistry and more chemistry. Even the bergamot in it is synth ... no, it would be more correct to say - chemical.
On the skin of young guys it can sound good, unobtrusive, I recommend avoiding it for men 25+.
Depp, who raised the sales of the fragrance, ruined it. Because looking at the image of this actor, his key roles, you are waiting for something with a touch of animal, hot and sexy. And you get shower gel. It was necessary to take some collective Yegor Creed - the expectation would have grown together with reality.

15 chose

House Dior always understood men, offering stronger sex exceptional, special flavors. Each fragrance is new story, with incredible depth revealing the features of the male character.

For the first time in 10 years Dior opens up a new space for men. A radically fresh composition is a manifesto of freedom dictated by the legendary name. Brutal and noble at the same time. That balance I was looking for François Demachy, fragrance maker Dior.

Wide open spaces inspired the creation Sauvage. oversaturated natural ingredients, the fragrance captivates with the fruity freshness of Calabrian Bergamot, whose luminous top notes are bursting with fruity freshness. Ambroxan, derived from precious ambergris, spreads out in a majestic woody trail.

The face of the new fragrance is Johnny Depp, which has never presented a single fragrance before. The role in the film Sauvage by Jean-Baptiste Mondino seemed to have been created especially for him. Johnny Depp discovered his new self, becoming a wild shaman who is not afraid to go in search of real emotions.

Sauvage is a modern western that takes us from Los Angeles to Joshua Tree, an epic road movie that conquers the Wild West. Incredible nature and surreal animals create an amazing connection with the natural world, so dangerous and at the same time pure and noble.

The noble bottle of Sauvage pays tribute to the years spent on its transformation. Matte massive glass of dark night color smoothly flows into a transparent haze. A light scattering of silver along the edges of the bottle creates mirror effect. The pleated black lacquer cap is crowned with the magic letters CD.