Nike own design. Designers testing sneaker constructors

Nike ID is a Nike service that allows users to personalize and create their own sportswear designs. The ability to create products to your liking exists in the form of an online service nikeid.nike.com and studios located in different countries Worldwide. In total there are more than 100 studios in the UK, Italy, France, Germany, China, USA. Anyone can feel like a real designer by changing the look and materials of familiar sneaker models.

Nike iD Studio

The Nike iD service was launched in 1999. As an experiment, customers were invited to choose from a limited number of materials and colors of their own design of tennis shoes. Then there was the opportunity to personalize the famous Air Force One sneakers. Here, 31 options were already available for changing the materials of the base, sole, lining, laces and other things.

Gradually, from a small functionality on the Nike iD website, it turned into a large online service and special applications that provide even greater opportunities for personalization and creating your own unique style.

Create your style

The main features of Nike iD are focused on changing the design of shoes. Users are invited to choose which part of the sneaker will be personalized: you can choose materials and different color combinations. Together it gives a large number of unique options appearance which makes each pair of such shoes exclusive. In addition, if buyers do not want to dive deep into the development of their design, and at the same time they want to get a custom interesting model, then there is an opportunity to choose a ready-made design from sets or buy design solutions created by other users.

Having developed your sneaker project, you can use additional opportunities to change the appearance of sportswear. This feature is available exclusively through the online service, while Nike iD's offline studios work exclusively with shoes. Clothes can be changed individual elements bringing the sporty look to a single style.

Nike iD design options

Using the service, you can change the configuration of a wide variety of shoes: football boots, basketball shoes, baseball, rugby, running, skateboarding and training shoes. You can also change the style of such well-known series as Air Max, Air Force, Nike Free, Nike Dunk, etc. Gradually, Nike is expanding the range of products that can be personalized.

In 2009, the NIKEiD app for iPhone and iPad appeared, allowing you to search for products created by other users and make purchases in the online store. The iD Studio Finder lets you find out exactly where Nike iD offline studios are located and how to book a consultation with a designer. Subsequently, the development of the application was discontinued in favor of a new mobile constructor that can run on any modern device with iOS and Android operating systems.

Nike ID App

Service NikeID was launched in 1999. Initially, nike id gave buyers the opportunity to design their own tennis shoes from a limited number of materials and colors. Then, with the development of the service, it became possible to use 31 options for converting popular running shoes Force One - the buyer could already change the materials of the base, sole, lining, laces and more.

Gradually from a small functionality on the company's website Nike ID turned into a large-scale online service that gives great opportunities to personalize and create sneakers with a unique style.

As for the purchase of Nike ID shoes, the choice is yours, you can buy nike id sneakers in Russia or deliver them from America. Delivery from the USA with the advent of the Parcel service has become not only convenient, but also profitable, especially if you decide to order more than one pair or do shopping in different online stores in America.

If you don't know anything about the company yet Nike then read. What if Nike not an empty phrase for you - feel free to create your own unique style.

How to create unique sneakers

To create nike id sneakers, go to ]]> official Nike website ]]> nikeid comand change the country "Russia" on "UNITED STATES". To do this, go down to the very bottom of the site and click on the checkbox in the lower left corner. In the window that appears, select "UNITED STATES".

Once on the American Nike website, hover over "CUSTOMIZE WITH NIKEID"

After that, we see a drop-down list where you can select the category of shoes we need: MEN(men's footwear), WOMEN(women's shoes), KIDS(children's shoes). Also, all possible types shoes according to their orientation.

Before you create your own sneakers with nike id, you need to decide what kind of sports shoes you need. Kinds nike shoes id com by their focus:

• "Running"(run)
• "Basketball"(basketball)
• Jordan(Mike Jordan collection)
• "Nike Sportswear" (sport style)
• "Training"(training)
• football(American football)
• "Soccer"(football, nike id boots)
• "Baseball/Softball"(baseball/softball)
• Tennis(tennis)
• "Skateboarding"(skateboarding)
• Golf(golf)
• "Track & Field"(Athletics)
• "Lacrose"(lacrosse)
• Boys(for boys)
• "girls"(for girls)
• "Baby & Toddler"(for children and toddlers)

Consider the possibilities of creating own style on men's running shoes Nike. Select the desired model and click "CLICK TO START"

A menu appears on the left, with the help of which you can make changes - change the material, sole, color of any part of the sneakers, as well as write any word up to 6 characters on the tongue.

If you hover over any of the parts of the sneakers, the name of this part will be displayed on English language, when you click on it on the left, this part will be available for editing.

It makes no sense to describe the whole process of change, because each model has its own characteristics (set of colors, materials, etc.). So all further transformations depend only on your imagination and desires.

It is worth noting only the fact that in some models of sneakers, when the material changes (for example, fabric to leather), the initial price also changes. So be careful!

In just a couple of minutes, not particularly tired, I created my own design of sneakers. Similarly, you can make boots in nike id with your own hands.

It remains to select the size in the tab "SIZE". You can choose the size you need on the official Nike id website:

• ]]> Size Chart for Nike Men's Shoes ]]>
• ]]> Nike Women's Shoes Size Chart ]]>
• ]]> Nike Kids Shoes Size Chart ]]>

In addition to the main size of sneakers ( "SIZE") Nike has different types width (]]> "WIDTH" ]]> ):

• Standard(for men - D, for women - B)
• Narrow variant (for men - B, for women - AA)
• Wide variant(for men - 2E, for women - D)
• Extra-wide option(for men - 4E)

Order and delivery

NikeID Russia is not available. Unfortunately, the American site Nike does not deliver to Russia, and also does not accept Russian bank cards for payment.

Here two wonderful services come to our aid. Veles(purchase assistance) and .

In order for the Veles service to be able to redeem the model you created and send it to the address of the Parcel, you need to send these sneakers to Veles mail([email protected]).

To the right of the sneakers, click on the letter ("Email")

Next, in the form that appears, fill in the fields (in the first line - your Email, in the second - Veles mail, and in the third - a message with your data for Veles) and press "SEND IT".

The staff will then contact you. Veles and make an order for sneakers with your design (you can read more about the conditions and cost of the service), after which you just have to wait.

On average, sneakers are made in about 2 weeks, plus shipping to the USA from the place where they will be sewn (China, Vietnam or Indonesia). After about 4 weeks, the sneakers will be at.

Now you know how to create sneakers with your own hands! Design your unique sneakers and Veles and parcel post bring them home to you!

The ability to express yourself by creating a unique design based on well-known and popular shoe models, the future of sneaker fashion. Many brands already offer an online customization service: using a special aggregator on the site, you can create a new pair sneakers in just two minutes. Some brands offer only color combinations to choose from - for example, laces, soles and bases; others allow you to mix and match materials like suede, smooth leather and textile, and even choose the “style” of side piping.

With the help of customization, one way or another, everyone can try themselves as a designer. Unfortunately, in Russia, sneaker customization services, which are so popular in the US and some European countries, are almost never offered. Only Nike offers to personalize a pair of sports shoes in our country - and it is deservedly proud of it. But it is quite obvious that after some time other brands will follow it. So far we've asked for five Russian designers improve to your liking famous models sneakers and sneakers and explain your choice.

Nike

Simultaneously with the launch of delivery from the international online store nike.com in Russia, a tool for customizing sneakers became available, which the company calls NIKEid. You can "collect" in Nike not only casual sneakers, but also running shoes, football boots, sneakers for training, basketball, skateboarding, as well as the Jordan line. Sneakers ordered through NIKEiD will ship within 4-6 weeks. Prices for customized pairs range from Rs 7,790 for the Nike Blazer Low to Rs 18,490 for the Nike Flyknit Air Max.

Timur Zima

Graphic Designer

I chose the good old Nike Pegasus 83 - timeless classic and nice silhouette. I consider it a huge loss on the part of the brand that, after numerous performances by Shia LaBeouf (especially the very JUST DO IT”) there is still no collaboration with this amazing person. It seems to me that this would cause an excellent reflection from the Internet audience, and in the wake of the hype, a bunch of collaboration products could be sold. For example, sneakers.

The look of my model copies the look of LaBeouf from his most motivational video. The black silhouette of the sneakers depicts the actor's total black look, and when the sneakers are broken in, the suede overlays will become frayed, just like Shaya's jeans in the video. This splendor is complemented by the inscription "SHIA LBF" on reverse side sneakers. In the video itself, by the way, sneakers are not visible, although I believe that such crosses would organically complete the bow of this, no doubt, great man, metamodernist, actor and just good guy Shii LaBeouf.

adidas

Prices may vary depending on combinations. You can customize both the lifestyle line, including the Tubular, Stan Smith and Gazelle models, and sports direction- shoes for running, basketball, baseball and so on. The cheapest pair adidas superstar for $105 and the adidas ZX Flux for $95. In 2014, the brand also introduced the Photo Print ZX Flux app, into which you could upload your favorite photo and place it on sneakers. The price of the modified pair at the same time turned out to be $ 110.

Kir Rostovsky

designer at Tsenciper

I chose the sneakers that I got, although they are interesting - a remake of 1993, now also with a customization option. Original "first edition" shoes can be found on eBay for $1,000-$1,500. In the options, in addition to color, you can change the texture of the skin or mesh. One of the skin textures reminded me White noise background of the sadly failed Outline. So I finished the custom in a rather gloomy mood.

Vans

The brand, known for skateboarding shoes, continues its expansion in Russia in every possible way. But it has not yet come to the customization of shoes available in our country. If you live in Europe or the USA, then on the official website of Vans you can choose a design for seven main models of the brand, including slip-ons, Sk8-Hi, Era and Authentic. Of the possible modifications - only a choice color combinations and prints. The sole can be either black or white. Shipping is free, and the price of sneakers does not change. In addition to shoes, Vans offers to design caps and backpacks of its own.

Julia Kimaeva

art director interviewrussia.ru

Vans Authentic is a silhouette classic and an iconic skateboarding shoe from the 70s. I chose it because of personal memories. I grew up in Belyaevo, a residential area of ​​Moscow, with quiet green streets and multiple clusters of gray and identical panel houses. Then it seemed to me that this area was unremarkable (now it is considered the area of ​​conceptualists thanks to the research of the architect Kuba Snopek and his book “Belyayevo forever”). I remember how summer holidays the remnants of the guys who had not gone to the dachas were gathering, we were wandering along the street under the scorching sun and doing nothing.

From there, the design I made: a bit sinister and similar to the one in which I spent my childhood. I wanted to use simple, slightly Soviet, but at the same time conceptual colors. I also wanted to make small “secrets”, like a print on inside soles that only you know about. In the Vans editor, I really didn’t have enough customization, without using their classic prints, so I put emblems on the sneakers myself in Photoshop, otherwise it’s quite primitive - color block and that’s it.

In fact, I am a supporter of minimalism in the choice of shoes - I myself wear such a model in pure black with white stitching. But I wanted to do something a little nostalgic. I think my teenage friends would love it.

Reebok

Customization is only available in Europe and the US. The company says that "Reebok understands the need for such a service in Russia, but it is not yet known when it will appear." Reebok's customization app is called YourReebok - you can design an InstaPump Fury (even the smallest detail sneakers can be chosen in your own color - there are a lot of combinations), and the classic base model that everyone loves. The price also depends on the materials and additional options.

Roma Lyubimov

art director and co-founder
White Russian Studio

I chose this model because I like things with a design that is difficult to perceive the first time. It’s good when it evokes at least some emotions, positive or negative. Moreover, this model has interesting story with the appearance in popular culture(Steve Jobs wore these at Apple presentations) and her perception as a model for men in their 30s and 40s. They also occupy place of honor at stuffwhitepeoplelike.com. In general, a bunch of ridiculous facts that make this model attractive to me. Regarding the chosen design - everything is simple. Did for myself.

Photo

Yasia Vogelhardt

In early spring, the Nike international website launched delivery to Russia. There would be nothing remarkable in this (you can find any of the Nike collaborations and rare releases in Moscow in several stores at once), if it were not for the NIKEiD customization service that has become available to Russians. Previously, it was possible to get personalized Nikes only through cunning manipulations: by agreeing with an intermediary and issuing a package to a third-party American address, or by persuading a friend to intercept a pair of sneakers on the way from New York to Moscow.

Now write given name on the tongue, hide the swoosh and make a hot pink sole on the orange Roshe Run on the Russian-language website of Nike or in one of the two Moscow studios of the brand. The main one - the one on the Old Arbat at the Nike flagship store - opened on March 25 and will work in its current form until May 5, 2016. It will then be converted into a mini customization station on a permanent basis. The studio at Strelka will be open until April 15, after which it will be closed permanently.

To create your own pair of sneakers, you need to sign up for any of the studios in advance. How is this different from customization through the site? First, you can count on the help of a consultant. He will help you get comfortable with the customization interface, select the model and size, tell you more about the materials, technologies and history of Nike silhouettes.

Secondly, on stands in front of two hefty aimaks, samples of customized sneakers are displayed. You can see how the embroidery will look on the back of the sneaker or on the tongue, compare the shades of the threads and peep a couple of ideas. The service's sneaker and material samples promise to change seasonally based on the prints and colorways available on Nike.com.

Thirdly (and most importantly), you can try on your favorite pair of sneakers right in the studio. This will help to avoid errors with the size, since even the same brand has different models may sit differently. Then the created design can be sent to your email address and already at home continue to improve the design or place an order. The parcel reaches Moscow in an average of four to six weeks.

The service of customization in the studio is free. Prices for "unique" Nikes are slightly higher than for standard models in the store. For example, a pair of Air Max 90s with their own design will cost 9,690 rubles. The same model in the usual colors - 8,990 rubles. Delivery in both cases is free.

In addition to the aforementioned Air Max (90, 95, 1, Zero), you can customize other popular models Nike: Air Force, Air Presto, Pegasus and Huarache, Roshe, as well as football boots, lightweight running Flyknit and basketball Lebron and Jordan. As well as clothing: tops, t-shirts, sweatshirts, sweatpants, shorts, socks, caps, gym bags and backpacks. Girls have no less choice: classic sneakers for every day, running shoes, shoes for football, basketball and gym activities.

Sneakers, of course, are the most interesting to remake. NIKEiD implies complete freedom design idea: literally everything can be changed in color and material - from the swoosh and tongue to laces and inserts on the sole and insole of the sneaker, which will be visible only to the owner. The main rule here is not to write anything obscene on the tongue (the site still recognizes English swearing and blocks them) and not get too carried away so as not to get a pair of outlandishly colored sneakers in a month that will literally drive others crazy.

Exclusive shoes are no longer the privilege of athletes. Today, everyone can create sneakers of their own design.

Most well-known manufacturers sports shoes: Adidas, Nike, Converse, Vans, New Balance and Reebok offer their US customers to create shoes of their own design. You choose a shoe model and express your individual style by adding colors and lettering. For various sports teams, this great way choose a specific color combination for the uniforms and shoes of all team members. These shoes are made to order, and in most cases within 4 weeks.

Using the Soroka-Vorovka service, you also have the opportunity to order sports shoes of your own design in the USA. Now we will tell you how to do it.

1. In order for you to have access to the Customize section for creating shoe designs in Adidas, Nike, Converse, Vans, Reebok and New Balance online stores, you must change the country of your location to USA .
2. Then choose a basic shoe model and start creating.
3. After you have created a design, copy the link to the designed shoes to the order basket on Soroka-Vorovka or send it to our email (how to do this - see below), describe in detail all the design settings (so that the operator can see when placing an order if something wrong) and click the "Submit Order" button.
4. Wait for the calculation and pay for the order. After that, our operator will buy the shoes created by you personally!

On sites Adidas and Nike you can copy the link to the created shoes and paste it into the shopping cart for Soroka-Vorovka.

To place an order for sports shoes Converse, Vans, NewBalance and Reebok of your design, the link can be sent to our email [email protected] site.

Adidas

Nike

Converse

Vans

Choose Share - Email, and fill in all the fields in the window that appears:

New Balance

Choose Save & Share - @, and fill in all the fields in the window that appears:

Reebok

Choose Share - Email, and fill in all the fields in the window that appears:

How long does it take to complete an order

The production time for custom-made shoes depends on which model and materials you have chosen. As a rule, custom orders reach our warehouse in the USA within 2-3 weeks, rarely after 5 weeks.

Exchange and return of sports shoes of your own design

Sneakers of own design are an individual order that is made only for you. After placing such an order in the online store, it is impossible to cancel it. Likewise, stores do not exchange or return custom-made shoes. Be careful when placing an individual order, and be sure to describe all user settings to our operator.