The best ideas for shampoo advertising will be remembered forever. Types of Professional Hair Shampoos
Although consumer properties are one of the most important characteristics of the quality of perfumery and cosmetic products, we have to admit that today in the Russian Federation and the EAEU as a whole there is no applied tool for reliable quantitative assessment. AT best case the confirmation consumer properties comes down to a subjective statement, the validity of which is almost impossible to verify: "80% of women noted significant improvements ..."
When assessing the reality of manufacturers' promises, it is appropriate to talk about the degree of probability that what is written on the packaging will correspond to reality.
Glitter of living hair
For reference
hair follicle- the hair root together with the root sheath surrounding it. Attached to the follicle are the sebaceous glands, and sometimes the sweat gland.
surfactant- surfactants. They are the basis of shampoo and help wash off any dirt and excess subcutaneous fat from the hair.
Cuticle (in this context)- the outer layer of the hair, also called scaly, because it is formed from six to ten overlapping layers of transparent keratin scales.
Technically, the visible part of the hair is keratinized tissue, it can hardly be called “alive”. But to say that the hair is "dead" is not entirely correct, if we consider them in a complex. Each hair grows from a follicle located in the scalp.
The root, which lies deep in the skin, contains living cells, and they multiply at a tremendous rate.
Therefore, we can influence the "hair itself" (that is, the visible part) in a very limited way: make it smoother, softer or fluffy. But to stimulate growth, healthy hair and prevent hair loss, you need to take care not of the hair itself, but of the follicles.
When assessing the reality of manufacturers' promises, it is appropriate to talk about the degree of probability that what is written on the packaging will correspond to reality.
1. Damage recovery
2. Anti-aging effect
The hair has the ability to "absorb" in the same way as the scalp, so certain products with biologically active components can change its condition. Useful microcomponents are able to penetrate into the hair structure and bind to the hair cuticle, improving their physiological characteristics: strength, elasticity, smoothness and thickness.
But keep in mind that the most effective for improving the hair structure are masks with thermal exposure for at least 1-2 hours. The shampoos discussed in the article are less effective in this matter, as they print scales due to anionic surfactants.
3. Reduce hair loss
Excessive shedding hair directly speaks about the condition of the hair follicles (unless, of course, we are talking about some serious illness). It is important to remember that hair is constantly being renewed, and up to 150 hair loss per day is normal. In case of exceeding the norm of hair loss, corrective care should be applied by contacting a specialist.
There is physiological and pathological hair loss. For correction physiological loss hair recommended internal ( vitamin complexes) and external means. Additionally, hardware and microinjection techniques (mesotherapy) can be used.
The most effective external agents are professional preparations for the care hairy part head, with high content biologically active components. For achievement desired effect, such care is always carried out comprehensively and for a long time (from half a year and longer).
If we talk about the pathological loss of hair on the head, then we are talking about a disease of the scalp - alopecia. If you suspect this disease, you should contact a dermatologist or trichologist.
4. Giving volume
5. Getting rid of dandruff
Dandruff - increased exfoliation (desquamation) of scales skin heads. Separately exfoliating cells from the surface of the skin are not visible, but with dandruff they combine into flakes of 100-1000 cells and become well visually distinguishable.
Most common cause dandruff is seborrheic dermatitis scalp, which is accompanied by intense peeling of the skin, increased sebum secretion sebaceous glands, sometimes hyperemia and itching. Hto avoid the transition of the process into a chronic course, given state requires diagnosis by a specialist and timely treatment.
hair facts
Hair is an important part of our image. Regardless of the length, haircut or style of styling beautiful hair requires proper care behind you. Having mastered some tricks, the difference will be noticeable to the naked eye, without even changing the shampoo.
In the fight for shiny and lush hair both professional subtleties and improvised means will help.
1. Scrub for the scalp
Affordable and effective peeling for the scalp.
The scalp, just like the skin of the face and body, needs to be exfoliated from time to time. The scrub helps to get rid of accumulated skin flakes, pleasantly massages the scalp and improves microcirculation. It is easy to make at home by mixing a couple of teaspoons of fine salt with hair balm or oil (even sunflower oil will do). For pleasant aroma you can add a drop of your favorite essential oil. It is better to apply the mixture on wet skin before washing your hair. It will be noticeable that you will need less shampoo than usual, because the scrub will do half the work for him, and after that you will feel that your head literally breathes easier.
2. Shampoo for deep cleaning
Deep cleansing shampoo can be found in brands of different price categories.
If you often use foam and varnish or anti-split ends, the curls will become somehow dull and tired. Remains styling products and silicones accumulate in the hair, weighing it down and depriving natural shine and volume. It is worth washing your hair with a deep cleansing shampoo once a week (dry - twice a month), so they will look noticeably fresher.
3. Ice shower
For the strong in spirit.
At the end of washing, you can rinse your hair with ice water - this will make them shiny and smoother and increase blood flow to the bulbs.
4. Add vinegar
Acidic vinegar neutralizes the salts and alkali left on the hair.
Those who are not ready to temper their hair with a cold shower will be happy to know that the same mirror shine can be achieved by rinsing them with apple or raspberry vinegar. It smooths out the scales covering our hair.
5. And oils!
Argan oil is one of the most valuable in the world.
If there are concerns that after the oil the hair will look greasy, it can be applied a couple of hours before washing or at night - this way it will nourish your hair and prevent the shampoo from drying it out too much. You don’t even have to buy something special - take a look at the kitchen: hair, like you, likes sunflower, olive, sesame and coconut (it’s better not to apply the latter to the roots). Classic burdock or castor, and luxurious argan oil are also suitable.
Amla oil strengthens hair and improves their growth, and broccoli oil can be applied to the ends - this natural analogue silicone "non-washers". Remember to cover the pillow with something to avoid leaving greasy marks on the pillowcase, and use silicone rubber for hair - it is easy to wash it with the same shampoo.
6. Take turns
Try applying conditioner before shampoo.
How do we usually wash our hair? Shampoo first, then balm or conditioner. What if it's the other way around? So the hair will be moisturized, washed and at the same time not weighed down with a rich balm, which means bulk styling secured.
A common misconception is to wash your hair with shampoo only once. The first run removes only surface contaminants, and only the second one does the job to the end. A little trick - before you lather your hair, you need to moisten it well so that too much surfactant does not penetrate into it, and beat the shampoo in your palms into foam, adding a little water.
Why is the promised effect not visible from shop mask for hair? Perhaps the fact is that the final stage is forgotten? One, two, three: the shampoo opens the hair scales, the mask fills it with nutrients, and the conditioner smoothes the cuticle, sealing all the benefits inside.
7. Instead of shampoo
Starch is quite capable of replacing dry shampoo.
Curly, dyed or severely damaged hair does not need to be washed with shampoo at all - a hair conditioner or a special cream is enough. This method of shampooing is called co-washing (from the word "conditioner"), it allows you to nourish porous hair, making it softer and silkier.
Do you have to wash your hair every day? Try to keep your hair fresh with dry shampoo. If you apply it before going to bed, by the morning it will be easier to remove its remnants from your hair. Also, dry shampoo will help to urgently put your hair in order if you overslept. Its budgetary replacement will be baby talc or potato starch.
8. Opening
An option for those who do not want to wrap their hair in several layers.
By the way, for a more effective effect, the mask applied to the hair can be warmed up: put on a shower cap, wrap a towel on top or woolen handkerchief, gently blow dry with a hairdryer and wait about an hour. Even curls damaged by frequent styling will be transformed after this procedure.
9. Relieve stress
And it's also easier to clean the comb from the hair.
Experienced hairdressers claim that the hair brush is made of natural bristles less comb damages hair, and even less electrifies them. If you don't have anti-static spray on hand, let it dry. wet wipe, put it on the teeth of the comb and smooth your hair. And to check the degree of hair damage will help a glass of clean water. Damaged hair will go to the bottom, and a healthy one will float on the surface.
10. T-shirt for hair
Wet hair should be gently patted dry.
Wet hair requires careful handling - do not rub it with a towel and comb it with an ordinary comb - you can use a special one or sort it out a little with your fingers. Stylists working with stars even advise replacing the towel with old t-shirt- she gently dries her hair without fluffing it. For this reason, it is also relevant for owners of curly and wavy hair. It is also important to remember that collecting wet hair in the tail is fraught with creases.
11. Hot time
Drying upside down will also add volume.
You often use a hairdryer, tongs and irons, which means you need to make friends with a heat-protective spray or oil: after a month it will become noticeable that your hair has become less split.
It is better to style damaged hair not with foams (they often contain a lot of alcohol), but with special creams and brushes. Lay the topmost front strand at an angle of 45 degrees - this will give it a natural volume. Allow the styled curls to cool on the brush to maintain the created shape.
12. Makeup for hair
If there are still a couple of days before going to the salon.
Overgrown roots can be painted over matte shadows for eyelids, eyebrows or special corrective hair powder. The same products can paint on the hairline.
13. And your hair is green
Blonde girls should beware of exposure to chlorine.
Before swimming in the pool, wet your hair with water so that it does not absorb a lot of chlorine, which can discolor your hair.
14. Rapunzel's Secret
Sleeping on a silk pillowcase is good for your hair.
Long hair is often stretched under its own weight and lose volume. You can comb them with a toothbrush if you don’t have a special comb on hand. Hair will be less tangled, torn and rubbed against the pillow if it is plaited into a loose braid at night - remember, Fiona Cleary did this in The Thorn Birds. For the same purpose, hairdressers are advised to sleep on a silk or satin pillowcase.
Each of us, for sure, at least once watched with envy an advertisement for shampoo with luxurious shiny hair starring. The good news is that you are quite capable of achieving equally silky and healthy hair like from an advertisement. And here's how to do it.
Also read:
Use natural oils
Usage natural oil The fastest and easiest way to add shine to your hair. At the same time, the oil will help smooth the hair, save them from dullness and electrification. You can apply oil to wet hair, before styling, or dry for more shine and softness. Argan oil is ideal for these purposes, as well as coconut, almond and jojoba oils. Guam hair restoration oil, 719 rubles; letu.ru
Use glitter spray
This, of course, will not provide you with hair care, but it will give them shine very quickly. Just be careful with this tool. If you overdo it, you risk getting oily sheen and your hair will look greasy and dirty. Therefore, it is better to use the spray very sparingly and spray at a distance of at least 30 cm from the hair. Then you can achieve an even glow. 
Spery for hair shine Reistill, 549 rubles; letu.ru
Also read:
Make a mask once a week
Hair masks - The best way deeply moisturize and nourish hair so that it not only looks healthy, but really is. Look for products labeled "moisturize, nourish, restore" and those that are designed to dull hair. 
Mask restoring Tresemme, 449 rubles; letu.ru
Also read:
Cleanse your hair
Dust and dirt from environment, various hair fixatives can weigh them down and make them dull and lifeless. And they are actually not as easy to wash off as it seems. Imagine if hairsprays and dry shampoos could actually stay on your hair for weeks. Therefore, you need to clean your hair very well - just like you clean your skin with a scrub. For these purposes, use cleansing shampoos. But make sure that they still contain caring ingredients - they will help your hair not become too dry after washing. 
Shampoo cleansing Guam, 869 rubles; letu.ru
Find the right comb
The comb actually also determines how shiny your hair will be. The fact is that high-quality combs of professional combs not only detangle the hair better, but also smooth it, and also distribute the products from the hair roots to the tips, thus helping to moisturize the hair along the entire length and give it shine. 
Ikoo comb, 1,499 rubles; letu.ru
When choosing shampoos for washing hair, there is always a dilemma. Means for the care of curls, which are affordable, can scare away their own composition. In turn, professional hair shampoos, which can be bought only in specialized stores and which are often used by stylists of beauty salons, are much more expensive.
What justifies the high cost of professional hair shampoos?
- High concentration of active substances. Main advantage salon shampoos is more fast decision an existing hair problem. This can be achieved by increasing the saturation of the active ingredients. These include not only cleansing ingredients, but also vitamins, and natural proteins, and plant extracts, and other nutrients or medicinal substances.
- Efficiency. There is no “magic” remedy that copes with all problems at once in the list that professional hair shampoos represent. Salon hair care products purposefully work in a maximum of 2 directions. For example, they remove dandruff and relieve hair from dryness.
- Use only high quality silicones. This component of the shampoo gives shine and health to our curls, but it is contained in both expensive and more budget funds. However, in some situations, the presence of silicone may be generally contraindicated. Professional hair shampoo always contains silicones that do not weigh down the hair. They wash off instantly.
- Ergonomic use. Due to the huge concentration, salon hair care products are consumed more slowly than mass products. At the same time, many types of shampoos are produced in a volumetric bottle of 500 or 1000 ml, which will allow you to purchase them only a few times a year. There are also more familiar packaging professional shampoos: 250-350 ml.
- Deep cleansing. Using the best professional detergents for hair, it will be possible to achieve the very effect of “clean strands”, then advertising with cheap shampoos guarantees. Wherein salon products do not dry out the scalp and do not spoil the structure of the curls.
Types of Professional Hair Shampoos
- Organic. Although many manufacturers position own goods completely from natural ingredients, but sometimes this is not the case. Even if the composition contains only natural ingredients, they must be environmentally friendly, grown in safe places without the presence of any chemicals. They have a gentle effect on the hair, and they also have less foam when washing the hair. In this regard, such products are simply not capable of thoroughly washing contaminated hair.
- Silicone. Since development technological process silicone-based professional hair shampoos have become absolutely safe for human health. They rinse off completely without leaving any residue. In addition, each hair, when washed, is enveloped in a thin film that makes the curls smooth and shiny.
Ranking the best professional shampoos: the choice of beauty experts
- OlinProfessional. Such a professional hair shampoo was developed by a Russian company, but all the components of the product were imported from abroad. The shampoo of such a manufacturer is distinguished by a relatively low price, but this does not affect the quality in any way: transportation costs are minimal, and there is no need to pay for brand promotion.
- Kapous Professional. This is a product Russian company, but the production shops are located in Western Europe. Certificates of conformity for such professional hair care products are obtained only in Russia.
- Estelle. This Russian professional tool in no way inferior to foreign shampoos. Such products are somewhat cheaper and have gained popularity among females. The most popular tool is the Curex series, which perfectly copes with all the tasks of restoring and treating weakened hair and follicles.
- Londa. Londa brand shampoos are specially designed for professional use and to restore diseased and weakened hair. Over time, such salon products began to be sold in cosmetic stores. The shampoo contains panthenol and almond oil, which are designed to strengthen and restore hair.
- Moroccanoil. The Israeli brand was able to establish itself in the use of products for hair subjected to any type of perm, especially chemical. Products of this brand returns softness to hair and nourishes them with all essential substances. Recovery is strong damaged hair- this is the main purpose of using Moroccanoil. Argan oil, which is in the composition of the product, in itself is considered regenerating and healing.
Choosing a good hair shampoo is not an easy task. How much thought and torment the selection brings suitable shampoo. Often the result does not live up to expectations.
Helps to make a choice effective advertising. As you know, the consumer does not buy a hammer, but a "hole in the wall." We do not buy things, but solutions to our problems.
The best shampoo ad ideas will be remembered forever
Advertising agencies go to meet the client and are ready to anticipate all your cherished desires. Want to stay forever young? Easily! How much are you willing to pay for a dream?
We offer you to look at a selection of interesting advertising offers from various advertisers. What shampoo do you prefer?
Remember that when you buy shampoo, you are paying for a dream. Know yourself! These advertising campaigns were carried out several years ago in various countries. The advertising campaign did its job, but did the hair grow faster from this? After all best shampoos, these are the ones you already want to buy.
Always beautiful
Nivea shampoo will not leave anyone indifferent. The advertising campaign was successfully carried out in Morocco.
Shampoo advertisement under the slogan Skull
Your hair will always be in place, the Thai shampoo manufacturer Zepharam promises.
Shampoo advertisement for lifeless hair
Shampoo commercial for men hurts the nerves
An advertisement for hair growth shampoo was made for the Falles brand and implemented in 2006 in Thailand with great success.
Cute ad for Wella shampoo
The Wella shampoo ad for Brazil looks modest and innocent. These advertising campaigns have already passed and brought a lot of profit to their owners. Be careful what you wish for. Advertising will help to carry them out.
