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Business gift wrapping. We open a store for gift wrapping and gift design

Everyone loves to receive gifts, and giving them is no less pleasant. Especially if they are beautifully packaged. Remember the feeling of anticipation of joy and happiness, familiar from childhood, when you impatiently removed several layers of elegant paper from a mysterious box found under the New Year tree or handed over for your birthday. In those few minutes, thousands of thoughts raced through my head: what is there? And this childish feeling of happiness when receiving or giving a gift does not leave a person all his life. No less pleasant gift wrapping business: relevant, cost-effective and does not require large investments at the start.

How to start a gift wrapping business to be successful

It would seem that it could be easier than opening a gift wrapping business: registering an individual entrepreneur and renting a tiny nook in a crowded shopping center. Nonetheless, at some packaging counters for some reason there is a queue, and behind the others the seller girl sits and misses. The thing is that the main secret of the success of the gift wrapping business is good taste, design talent, sociability and insight of the seller. After all, having exchanged a few words with the client, he very quickly must feel, what kind of packaging is suitable for a particular gift and a particular occasion, suggest an idea, and then masterfully translate it into a material. For example, a gift for a male chef should look strict and elegant, for a lady colleague - elegant and unambiguous, for a beloved woman or man, hearts, angels and other attributes of a declaration of love can already be scattered on the packaging, and a child can be intrigued by a surprise gift hidden in a soft toy. First steps in the gift wrapping business: choosing a place, materials and service format A very important condition for the success of a gift wrapping business is a good location. Of course, the ideal big mall, but there may be difficulties here: high rent or the administration of the center prefers to work with only one or two "familiar" packaging companies. As an option, you can consider supermarkets, large gift and souvenir shops, flower pavilions, train stations, large markets in residential densely populated areas. In residential areas or industrial areas, the gift wrapping business is unlikely to succeed. Another important plus is that you can open a gift wrapping business in the full sense of the word on a piece of land with an area of 2-4 square meters. m. That is, the cost of even expensive rent in a prestigious shopping center will not be too burdensome for your budget. Sellers salary, as a rule, is dependent on output and is calculated as a percentage of the cost of each package - the most convenient option for any business owner. To solve the awkward situations associated with the dishonesty of sellers, which are typical for any type of trade, it is useful to install a video camera. This is a trifle that will calm the owner of the packing point and discipline the seller. To start a business on gift wrapping, you need to buy a display rack for packaging materials, a counter-desktop of the seller, assorted wrapping paper, ribbons of different colors, lace, boxes, tubes. You should not immediately buy very expensive premium materials and accessories, it is better to expand the range of services with them as your business develops. However, if you find an experienced and talented salesperson-designer, an excellent prestigious place to place the outlet and are not too limited in funds, then luxury gift wrapping services can be included in the assortment at the start.

How profitable is the gift wrapping business

Initial business start-up costs do not exceed 60-80 thousand rubles, including the cost of the first batch of packaging materials, commercial equipment, space rental, costs for registering an enterprise and logistics. The cost of one medium-sized gift (a sheet of paper 0.8-2 rubles, ribbons, decor, a stapler, adhesive tape - 2-5 rubles) does not exceed 10 rubles, while prices for this service start at 30 rubles. There is a profitability of 300%, and with a good location and a good seller-designer, investments pay off in a couple of seasons. A season in this business is a series of holidays: New Year and Christmas in winter, February 23, March 8 and Easter in spring, etc. To minimize downtime during the off-season and increase profits, the gift wrapping business can be supplemented with a souvenir trade, balloons, figurines, jewelry boxes.

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50 000 ₽

Starting investments

150 000 ₽

40 000 - 50 000 ₽

Net profit

3 months

Payback period

Gift wrapping is a business for those who want to start their own business without significant financial resources. To start, you need 30 thousand rubles, basic skills and a competent business plan. By investing a minimum of funds, you can quickly develop a business and receive a decent income.

Business Relevance

On all holidays and all year round, people give gifts to each other. For New Year, Valentine's Day, February 23 and March 8, Birthdays and other events. There is always a demand for this type of service, although it has some seasonality. Each of us makes several gifts throughout the year, and everyone wants it to look nice and presentable. But not everyone can handle gift wrapping on their own, which is why they turn to professionals for help.

It is best to open a gift wrapping point in a large or medium-sized city. There, the target audience is wider, and the level of income allows you to often use such services. In addition, in large cities there are more options for locating a gift wrapping service, as gift wrapping outlets are usually located in shopping malls, flower shops and near gift shops. However, even in a small town, you can succeed in your business if you correctly evaluate all the pros and cons of the gift wrapping idea, as well as draw up a competent business plan.

Benefits of a Gift Wrapping Business:

minimal investment in the gift wrapping service: no need to invest in expensive materials and equipment;

low costs: a large staff and rent of a large room is not required - 3 sq.m. will be enough;

at first you will be able to work independently, saving on wages for employees;

there are growth prospects. You can start with simple gift wrapping, and later develop into a full-fledged gift shop, expand the range and list of services, and then open several outlets around the city;

simple technological process. Do-it-yourself gift wrapping requires certain skills, but they can be acquired in no time. To fulfill orders, you do not need to handle complex equipment - everything is quite easy and understandable;

The payback period for a gift wrapping business is 3-5 months. If you open during the period of peak sales, you can recoup your investment in the first month of work. Therefore, it is recommended to open a gift wrapping point at the end of November, on the eve of the New Year's hype;

business profitability can reach 300%.

However, every business idea (especially those that do not require large investments) has its own pitfalls.

Flaws:

seasonality. High demand period from December to March;

the need to develop a client base;

competition from major players. Usually gift shops have a department with packaging, so a beginner will have to evaluate the market in advance.

To analyze the idea of a gift wrapping business point of gift wrapping, you need to solve a number of problems:

collection of information about competitors, offers on the market, prices;

defining your target audience and creating a unique selling proposition;

analysis of business locations: pedestrian traffic, the presence of competitors nearby.

Based on the data collected, you will be able to draw up a business plan for a gift wrapping business and evaluate its prospects.

Gift wrapping is a business built on emotions

The prospects for the gift wrapping business are great, but why not everyone manages to succeed in this business? Why can seemingly identical points bring different income? A whole queue forms next to one, and another seller is bored behind the counter. What is the secret of success?

Secret of success to feel the needs of the client, to offer him what he is looking for.

Hire a professional. The success of an enterprise directly depends on its insight, taste, design skills, ability to communicate with people and find an approach to everyone. Both the seller's advice and the quality of service should be at a high level.

Diversify the assortment, but do not overdo it. A small assortment of packaging material will force the client to go to a competitor, and an overly rich offer can confuse and complicate the choice. By the way, keeping a huge amount of packaging materials is also unprofitable for you - this increases the cost of purchasing and complicates storage.

Stand out. Even if you are the only gift wrapper in this mall. Offer something interesting - and you will find customers not only among people who accidentally passed by. It is to create a unique offer that an assessment of competitors is carried out.

Choose a location. Even the most thoughtful business can fail if you choose the wrong location. In this case, the main advertising of your services will be a profitable place.

Get involved. Gift wrapping is a creative business that requires constant attention. At the same time, it is quite simple, so the entrepreneur himself can handle it. The main thing is to have the skills to arrange gifts. Before starting work, be sure to attend classes or master classes where they teach gift wrapping. For all its simplicity, this activity requires the knowledge of some tricks and techniques. If there are no such courses in your city, you can find them on the Internet. When you achieve some success in this matter - teach all the tricks to your staff.

Now that you know the key success factors, you can go directly to organizing a business.

Registering a Gift Wrapping Business

To start your gift wrapping business, it is enough to register an IP. No special permissions are needed. The procedure for registering an individual entrepreneur is standard. The main OKVED code is 82.92. Packing activities. When registering an individual entrepreneur, try to cover the codes of the activity that you plan to engage in as much as possible. Otherwise, you will have to redo the documents later. What other codes might come in handy?

47.65. Retail sale of games and toys in specialized stores;

47.78.3. Retail trade in souvenirs, folk art crafts;

47.62.2. Retail sale of stationery and stationery in specialized stores.

This is not an exhaustive list. It can be supplemented depending on what goods and services you choose.

In addition, you need to decide on the tax regime. USN is suitable for your activity. Because the costs in this business are small, it is better to choose the simplified tax system "income" at a rate of 6%.

Finding a suitable location

For a successful gift wrapping business, it is very important to choose the right place for trade. The best option for a gift wrapping counter is a popular mall. But here problems can arise. Most likely, the best places in such centers will be occupied by other entrepreneurs, and the cost of rent is higher than in other places.

But even if you don't find a suitable gift wrapping place in the mall, that's not a problem. You can stay on the territory of a souvenir shop or a flower pavilion - offer them cooperation.

Supplier search

After you have chosen a place, you need to decide from whom to buy consumables for gift wrapping. To work, you will need high-quality paper of different designs and tape for packaging. There are many types of packaging. What to start with at the start? From the most requested: craft wrapping paper and themed prints for the holidays, boxes and gift bags of different sizes. In addition to consumables, you will need to purchase various goods: postcards, small souvenirs, etc. You can buy hand-made products. Needlewomen can be found on forums, on Instagram, at the Crafts Fair, etc.

To find suppliers, look at websites and professional forums on the Internet. Immediately negotiate all the conditions, do not hesitate to ask for a discount on bulk purchases. Before concluding a contract, read reviews, chat with customers, compare options for prices and reputation, choose the most profitable one.

Purchase of equipment and consumables

In order to ensure the operation of a gift wrapping outlet, you will need a minimum investment. From the equipment you need a counter, where there will be a table for packing, a seat for the seller, a small showcase, packing tools and a cash register. All this will have to spend 30 - 40 thousand rubles.

The cost of consumables for gift wrapping is also minimal. To begin with, it will be enough to make a purchase for 10 thousand rubles. In the course of work, you will understand what is in demand and what is unprofitable. In your next purchase, you will already know the preferences of customers and will be able to adjust the assortment.

The purchase of consumables is closely related to the range of services and prices that you are planning. Be sure to work out the expense and income item in the business plan. Let the indicators be approximate at this stage, but you will be able to assess whether it is profitable to purchase a particular product, material, etc. Immediately make a list of goods and services that you plan to sell. After all, it is better to make a one-time purchase in order to get a discount or save on shipping.

When choosing a packaging material, be guided by fashion trends in decoration. In recent years, eco-decor and natural themes have been especially popular. Therefore, in your arsenal, you must definitely have canvas bags, craft bags, cotton ribbons, dry flowers. Choose your material for the coming holidays. It is worth preparing for them in advance.

Types of gift wrapping services

Your main offer is a gift wrapping service. Additionally, you can sell greeting cards, balloons (then you will need to purchase a helium balloon), various souvenirs, bouquets of dried flowers, gift boxes. Offer themed gifts. For example, on New Year's Eve you can sell gingerbread men and candies, and on Valentine's Day - chocolate with confessions, heart-shaped sweets, etc. It all depends on your imagination and enterprise.

Don't limit yourself to one-time gift wrapping orders. Try to find corporate clients for cooperation. Recently, the design of corporate gifts has become relevant, especially in large organizations. The design of such presentations is different from the usual order. You will need to use the company logo, its corporate colors. It may be necessary to order custom printing on the boxes. Do not be afraid of non-standard solutions - this is how the client will contact you constantly.

Setting prices for gift wrapping and assortment

The price of gift wrapping consists of the cost of material and your work. Very often, to simplify calculations and record keeping, used paper is counted by rolls - that is, if you spent 1/3 of a roll on packaging, you will have to write off the whole roll. On average, the wholesale price of such a roll is 80 rubles. This paper is enough to wrap 2-3 medium-sized gifts. Do not forget to include decor in the cost price: ribbons, bows, tags, etc. Based on these calculations, the cost of one packaged gift will be about 60 rubles. Feel free to multiply by two - get an approximate cost.

Another tip when setting prices: find out the price of competitors. This is quite simple to do: take a couple of boxes of different sizes and go pack them. Check several points to derive the "average" price - from it and push off.

Be sure to consider how much the decor will cost. Because the order is not always limited to paper packaging and ribbon. The client may ask to wrap a gift in non-standard sizes and shapes, decorate the box creatively, etc. You must be prepared for this as well. Be open to new things and don't be afraid to use methods you haven't tried yet.

At first, you will be able to do the work yourself. But in the future you will have to hire employees. Look for an assistant who will wrap gifts. You will also need the services of an accountant. You can perform these functions yourself or hire a person to work remotely.

Recruitment

Main requirements for the seller-packer:

gift wrapping and decorating skills;

sense of taste, creativity, fantasy;

friendliness, sociability, sociability;

the ability to listen to the requirements of the client and implement them;

decency, responsibility, perseverance.

Usually, young people aged 23-35 are hired as a salesperson.

When selecting an employee to wrap gifts, be sure to give him a test task. Just ask him to wrap a gift, indicate your wishes for decoration. And then observe and draw conclusions: how quickly and efficiently did the master do the work? Did he listen to your wishes, or did everything his own way? Based on this task, you can make a decision in favor of a professional, but do not forget about personal human qualities.

Ready-made ideas for your business

When hiring staff, you need to determine how much you are willing to pay for their work. On average, the salary of a salesperson-packer is 17-20 thousand rubles (the salary depends on the city). Outsourced accountant services will cost about 7,000 rubles. Total, with all deductions, 25-30 thousand rubles.

Gift Wrapping Business Profit Counting

Calculating the income of such a business is quite difficult. Profit depends on seasonality, the number of regular customers, price levels. As practice shows, on average, a retail outlet can earn 20 thousand rubles at the start and 40-50 thousand rubles in the future. During the festive hype, revenue can double or even triple. The turnover of a point in the pre-New Year period can reach 150 thousand rubles - it all depends on the entrepreneur.

If we are talking about an average income of 50 thousand rubles per month, then for this you will need to fulfill 8-10 orders per day. It's a lot, but it's real. Especially if, in addition to gift wrapping, you sell related products. With this level of income, the initial investment, which amounts to 50 thousand rubles, will pay off within 3 months. And if you correctly take into account the start time, then in the first month you will be able to reach a net profit.

Advertising outlet for gift wrapping

The easiest way to promote a gift wrapping point is a good location and advantageous neighborhood. If you manage to get a good place, you can consider that the promotion is 80% complete. The rest will have to be obtained through a bright sign and counter design. A good option would be a themed design depending on the holiday. Such a counter will surely be noticed.

This business cannot be classified as highly profitable, and therefore the advertising budget is very limited. Use inexpensive ways: cooperate with gift shops, souvenir shops. Print coupons that will be issued when buying gifts: even a 5-10% discount can bring a client to you; post ads on social networks, post examples of your work.

Business risks

When compiling a gift wrapping business plan, be sure to work out such an item as risks. You must always be prepared for difficulties - and it is advisable to take measures in advance to avoid them.

This business may face the following risks:

wrong place. This will lead to the fact that you will have few orders and the content of the outlet will simply become unprofitable. To avoid such errors, analyze the location in advance;

poor quality performance by staff. A poorly placed order is a spoiled impression and loss of a client. Someone will leave dissatisfied, silent. Someone needs to redo it. All this has negative consequences. Therefore, take seriously the assessment of the skill of the one who will be engaged in gift wrapping;

business seasonality. The excitement that is observed in December-March can turn your head. But this number of orders will not be year-round. And you need to prepare for it. Come up with interesting offers to warm up sales during the off-season, supplement your store with new products that will work at this time.

actions of competitors. The risk is serious because gift wrapping is a specific service. And the variety of retail outlets with packaging is useless here. It is possible that a nearby gift shop will suddenly add a wrapping service. And that's where the good neighborhood ends. What to do? Create a unique trade offer, conduct a competent pricing policy, immediately agree on cooperation, increase the client base, recruit regular customers.

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Profitability calculator for this business

Perhaps one of the newest and most exciting business opportunities is gift wrapping and gift wrapping. In Europe, this type of business is successfully implemented. In Russia, it is still less in demand, but it has a positive trend. It is pleasant not only to receive the gift itself, but also to unpack it with special trepidation and expectation.

The most attractive thing about this area is that it does not require a huge start-up capital. Moreover, you can meet the minimum amount (up to 30,000 rubles). What causes this:

does not require a large room;
staff is not required at the initial stage;
consumables at wholesale prices are not expensive.

First of all, you need to find a suitable location. Or even a corner of the room. The peak selling points will be:

in gift shops;
in souvenir shops;
in shopping centers.

If the size of free space allows in shopping centers, then you can safely create your own small stall where you will pack gifts for a moderate fee. In small shops, you can only rent a small nook where you can place your desktop and a small showcase.

At the very beginning of the business, there is no need to purchase many different types of packaging. A standard and small set is enough so as not to scare off your visitors with an overly wide range.

Another great advantage of the gift wrapping business is that there is room to grow. Having promoted your business a little, you can open several points, hiring staff, you can take handmade goods for sale, sell souvenirs, gifts. It's good if you bet on seasonal souvenirs for a certain holiday.

Finding suppliers of hand-made products is easy. The Internet and forums where handmade citizens often communicate will help you here. You can also discuss the price there before planning the sale of any product. In the future, you will determine whether you should engage in gift wrapping wholesale or retail.

Useful articles

The art of presenting gifts is valued even more than the art of choosing them correctly, so the gift wrapping business is an indispensable activity for those who want to turn even the simplest things into long-awaited surprises. In addition, it is extremely profitable and does not require large initial investments.

How to start a gift wrapping business?

The task is simple - you need to create an IP, choose a convenient location (preferably in a shopping center or near it, near a large market, on a busy shopping street, etc.), and also purchase the materials necessary for packaging. Only 3-6 square meters will be enough for work. m. They need to place a stand with samples of materials: the brighter and more attractive the wrapping paper, the more customers will want to stop at the counter and order gift wrapping!

That being said, a gift wrapping business doesn’t have to target only casual customers. Corporations can be attracted to permanent cooperation, which will order the design of corporate souvenirs. To offer them different packaging options, it is worth finding reliable suppliers of various materials:

decorative items,
postcards,
boxes,
wrapping paper,
tapes.

You should also purchase tools for work (glue, stapler, scissors, paper clips, etc.). You can buy all this on your own at the nearest wholesale point that sells stationery and packaging products, but it is better to immediately conclude an agreement with a company that manufactures or sells them directly. It will be more profitable, and in addition, you can always order types of exclusive packaging from a supplier or manufacturer.

How much does a gift wrapping business cost?

An entrepreneur will need an average of 50 thousand rubles: this amount will be spent on the purchase of the first batch of goods, the purchase of a cash register, a stand for materials samples. Another 10 thousand rubles will cost the monthly rent of the premises, and 15-20 thousand will need to be allocated to the seller’s wages (the entrepreneur himself can run the business, but he will periodically need an assistant, which will be especially relevant on holidays).

As for income, the price for packing one gift can start from 50 rubles. Every day there can be at least 50 such gifts, and with the development of the enterprise, their number will increase. It will be possible to recoup all initial expenses already in the first 2-3 months of work, and if the packaging is of high quality and original, over time, the entrepreneur will be able to acquire many customers and even open an additional gift wrapping business in another shopping center or other area.

We all like to receive gifts, and giving them is a special pleasure. Much attention is paid to packaging and design. Remember how, as a child, you impatiently ripped off the wrapper from your birthday or New Year's gifts, in anticipation of seeing what is hidden behind the bright rustling packaging. This feeling of impending happiness carried over into adulthood. Running your own gift wrapping business is also a lot of fun. By the way, it does not require large investments, it is always relevant and pays off quickly.

Secret of success

The answer to the question about starting your own gift wrapping business is quite simple:

A novice businessman registers as an individual entrepreneur and rents a small room with a counter in a huge shopping center.

By the way, seemingly identical points can bring absolutely different profits - a whole line of buyers line up near one of them, and behind the counter another bored seller does not know what to do with himself. Why is this happening? What is the secret of success?

First of all, this is the seller's insight, his taste, design skills, the ability to find an approach to each client. In just a few minutes, he should understand which package is suitable for a particular gift. The seller not only offers his design idea, but also brings it to life with high quality, choosing the right material. Everything is important here: from color to size. Angels, hearts will look good on gift wrapping for loved ones, both women and men. At the same time, a gift for a lady colleague should not look ambiguous and too pretentious, and for a male boss, you should pick up something elegant and strict. The child will certainly like the bright packaging, as well as a gift hidden in a soft toy.

Location, material, costs

In order for the business to work effectively, you should be very careful in choosing a place for the counter. The best option is a crowded shopping center, but problems can arise here. The fact is that the best places in such centers are usually occupied by other entrepreneurs, and the rent for the space can be quite high. Nevertheless, there are alternative options - it makes sense to open your pavilion in a densely populated residential area, in the market, at the station, in a large store or supermarket.

A huge plus of the gift wrapping business is that you need very little space to open it - literally 2 - 4 square meters. Thus, the rent will be the minimum item of expenditure for your enterprise.

Salespeople are usually paid on a piecework basis, depending on the number of gifts wrapped, for each of which the employee earns a percentage. To be sure of the honesty of his staff, the business owner should install a video camera in the pavilion. This step will also help improve discipline in the team.

To open your gift wrapping business, you will need a minimum set of furniture: this is a table-counter at which the seller will carry out his work, as well as a rack for storing materials. In addition, it is necessary to purchase various wrapping paper, boxes, tubes, ribbons and laces and bows in different colors and sizes. It is not necessary to buy expensive materials at all, you can purchase them as your business expands. However, if you managed to open a point in a prestigious place, and the seller has the necessary experience and talent, you can immediately include the design of luxury gifts into the services.

Income and start-up investments

So, to open your own gift wrapping business, you will need $2000 . This amount includes the cost of equipment for trade, rent of premises, materials for packaging, as well as the cost of logistics and registration of your enterprise.

Such a business can be called seasonal, only the seasons for it are a series of holidays. First of all, this is the New Year, February 23 and March 8. After 1-2 seasons, your investment will fully pay off. Especially when you consider that the cost of making one gift is about 35 cents (including a sheet of wrapping paper (about 8 cents), ribbons, adhesive tape, a stapler and decor (8-16 cents)), and the price of such a service for the buyer starts from $1. That is:

The profitability of the business is 300% .

To make your business profitable even between holidays, you can add the sale of greeting cards, figurines, souvenirs, jewelry boxes and balloons to the list of services provided.

Thus, the gift wrapping business is quite profitable and at the same time does not require huge expenses to open it. And most importantly, it brings joy to people, allowing them to enjoy the feeling of celebration and happiness.

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